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DecaMillionaire Decoded

Justin Goodbread
DecaMillionaire Decoded
Latest episode

652 episodes

  • DecaMillionaire Decoded

    Top Gun Leadership: Lessons from the Cockpit to the C-Suite, with Matthew "Whiz" Buckley

    05/14/2026 | 55 mins.
    In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread sits down with Matthew "Whiz" Buckley, a former Top Gun fighter pilot and entrepreneur . The conversation explores the intersection of elite military training, high-stakes leadership, and the psychological hurdles of entrepreneurship . Having started his own company, Whiz equates the intensity and discipline of the cockpit to the world of business ownership . He shares how the principles of focus and excellence from his Navy days propelled him into his current role as a business leader and mentor .
    LinkedIn: Matthew "Whiz" Buckley
    WWW: whizbuckley.com
    Instagram: @officialwhizbuckley
    Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/
    Learn more about Relentless Value Coaching:  https://www.justingoodbread.com/coaching/
    DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
  • DecaMillionaire Decoded

    STOP CHASING CLIENTS - How to Have Clients Line Up at Your Door

    05/11/2026 | 43 mins.
    In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread addresses the common struggle of the boring financial advisor and the trap of "commission breath". To reach the $10 million enterprise value mark, advisors must decentralize themselves from the business and move beyond "plain Jane" advisory roles - this requires a strategic shift in how they attract, convert, and retain clients through specialized delivery phases. Justin challenges advisors to stop chasing clients and start differentiating themselves in a crowded market .
    Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/
    Learn more about Relentless Value Coaching:  https://www.justingoodbread.com/coaching/
    DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
  • DecaMillionaire Decoded

    Lessons from a DecaMillionaire Buyback: From Kitchen Table to Global Retail and Back Again, with Jodi Scott

    05/07/2026 | 55 mins.
    In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread sits down with Jodi Scott, the founder of Green Goo, to discuss her extraordinary journey from brewing herbal remedies in her kitchen to building a global first-aid brand, losing it all in a corporate collapse, and successfully buying it back .
    LinkedIn: Jodi Scott
    WWW: https://jodiallisonscott.com/
    Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/
    Learn more about Relentless Value Coaching:  https://www.justingoodbread.com/coaching/
    DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
  • DecaMillionaire Decoded

    100 to 10 Million: The Math Behind Your DecaMillionaire Valuation

    05/04/2026 | 26 mins.
    In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread dismantles the myth that business growth requires broad appeal and massive client volume . Instead, he argues that reaching a $10 million enterprise valuation is possible with just 100 ideal clients - provided the business is built on extreme focus and high-level service . Justin identifies that the resistance to narrowing a business focus is psychological, not strategic, rooted in loss aversion, uncertainty avoidance, and identity conflict .
    Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/
    Learn more about Relentless Value Coaching:  https://www.justingoodbread.com/coaching/
    DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
  • DecaMillionaire Decoded

    The Midas Touch Part 5: The Work Ethic Christians Talk About But Rarely Do

    04/30/2026 | 21 mins.
    In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread delivers a direct and challenging message to Christian business owners regarding work ethic. He argues that while many entrepreneurs claim to value hard work, they often fall into laziness and chaos, preventing them from reaching their full potential and divine calling. Justin shares how he personally applies these studies by auditing his own business systems for sloppiness. He looks for areas where the team is "cutting corners" or delivering "good enough" rather than excellence, specifically targeting internal tracking and communication for improvement.
    Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/
    Learn more about Relentless Value Coaching:  https://www.justingoodbread.com/coaching/
    DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
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About DecaMillionaire Decoded
No fluff. No theory. Just real conversations with real business owners doing real numbers. Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them. Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom. Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom. New episodes drop every Monday and Thursday. Subscribe now and start scaling with clarity and confidence. While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
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