Young and Profiting (YAP) with Hala Taha

Colin O'Brady was once so severely burned that his doctor said he would never walk the same way again. But in 2018, Colin completed the world’s first solo, unsupported, and completely human-powered crossing of Antarctica. Now, he's a world record-breaking explorer and endurance athlete. In this YAPClassic episode, Hala and Colin talk about the injury that changed his life and the mindset he cultivated to bounce back from it stronger than ever before. They discuss how to work against your fears and push yourself to take risks in spite of them.  In this episode, Hala and Colin will discuss:  (00:00) Introduction (00:45) Colin’s Unconventional Upbringing (03:10) How His Mother Instilled a Growth Mindset (06:13) What is a ‘Possible Mindset’? (11:05) The Solo Trek Across Antarctica (14:25) Overcoming the Fear of Failure (20:20) The ‘Why’ Behind His Extreme Adventures (27:01) Life-Changing Accident in Thailand (36:33) From Injury to Triathlon (47:38) Finding Community and Support Online (50:37) Scarcity vs. Abundance (01:01:34) Overcoming Common Limiting Beliefs (01:07:29) The Zone of Comfortable Complacency Colin O’Brady is a record-breaking explorer, athlete, and entrepreneur. In the summer of 2018, Colin took on the 50 US High Points. His 13,000-mile journey took 21 days, 9 hours, and 48 minutes. He was also the first person to post on Snapchat from the summit of Everest, which attracted over 22 million viewers. His highly publicized expeditions have been followed by millions, and he has been featured in The New York Times, The Tonight Show, The Joe Rogan Experience, and The Today Show. He regularly speaks on mindset and high performance at Fortune 100 companies like Nike, Google, and Amazon, and his TEDx Talk has nearly 3 million views. His first book Impossible First, is a New York Times bestseller.  Connect with Colin: Colin’s LinkedIn: https://www.linkedin.com/in/colinobrady/  Colin’s Website: https://www.colinobrady.com/  Colin’s Twitter: https://twitter.com/colinobrady  Colin’s Instagram: https://www.instagram.com/colinobrady/  Sponsored By: Airbnb - Find yourself a co-host at airbnb.com/host Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to mintmobile.com/profiting  Found - Try Found for FREE at https://found.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify    Indeed - Get a $75 job credit at indeed.com/profiting    Resources Mentioned: Colin’s book Impossible First: https://www.theimpossiblefirst.com/  Colin’s book The 12 Hour Walk: https://12hourwalk.com/  Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

In the crowded streets of social media, many entrepreneurs find themselves struggling to grab attention. But with the right strategies and tools, you can get your ideal customer to stop scrolling, engage, and stay with you until the very end. This episode is the first of the six-part YAPCreator Series brought to you by OpusClip, a tool that pinpoints high-impact moments and transforms them into engaging bite-sized clips. This series dives deep into the art and science of content creation, with insights from powerful creators who have been guests on the show. In this episode, Hala Taha reveals how top creators like GaryVee, Sean Cannell, and Alex Hormozi hook their audience instantly, keep them interested, and ultimately build trust and loyalty. You'll learn everything from creating killer thumbnails and click-worthy titles to leveraging powerful storytelling techniques that keep viewers coming back for more. In this episode, Hala will discuss:  (00:00) Introduction to the YAPCreator Series (01:16) Thumbnails and Titles: Your First Line of Offense (03:12) GaryVee on the TikTokification of Social Media (10:43) Alex Hormozi on Sparking Curiosity with Numbers (11:22) Action-Based Intro Hooks (14:31) Keeping Viewers Engaged After the Intro (17:47) The Power of Storytelling for Real Impact (19:44) The Three-Step Storytelling Structure (20:53) Level Up Your Content Creation with OpusClip Try OpusClip for FREE: Visit https://www.opus.pro/clipanything  Resources Mentioned: YAP Episode 291 with GaryVee: https://youngandprofiting.com/gary-vee-my-2024-blueprint-for-building-brand-and-sales-on-social-media-e291/  YAP Episode 198 with Alex Hormozi: https://youngandprofiting.com/alex-hormozi-from-soul-sucking-job-to-120m-in-revenue-how-alex-changed-his-mind-and-built-an-empire-by-age-32/  YAP Episode 198 with Alex Hormozi: https://youngandprofiting.com/alex-hormozi-the-value-equation-how-to-make-offers-so-good-people-feel-stupid-saying-no-e199/  YAP Episode 278 with Sean Cannell:  https://www.youngandprofiting.com/sean-cannell-start-a-profitable-youtube-channel-in-2024-part-1-e278/  YAP Episode 279 with Sean Cannell: https://www.youngandprofiting.com/sean-cannell-start-a-profitable-youtube-channel-in-2024-part-2-e279/  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

At just eight years old, Rudy Mawer was banned from selling on the playground. But that didn't deter his hustler spirit. As a teenager, he created one of the world’s largest gaming communities. By his twenties, Rudy was unstoppable. After moving to the U.S. with big dreams, he launched his first fitness business and scaled it to millions of dollars using bold marketing strategies. He then launched ROI Machines, a direct response agency that has helped scale some of the biggest celebrity and corporate brands. In this episode, Rudy breaks down direct response marketing and paid ads, including how to create great funnels and how to make ads that convert. In this episode, Hala and Rudy will discuss:  (00:00) Introduction (02:37) Why Rudy Wants Billionaire Status (04:20) From Playground Hustler to Millionaire at 26 (06:01) The Power of Standing Out (07:56) Small-Town England to Big-Time America (09:32) How Red Became Rudy’s Superpower (14:50) Mastering Direct Response Marketing (18:45) Why Your Paid Ads Aren’t Working (29:05) Cold Traffic, Cracked (29:59) The Ascension Model Explained (30:39) Building a Multi-Touchpoint Strategy (31:41) Ads That Convert, Not Just Impress (37:18) Agencies: Hire or DIY? (39:44) Metrics That Matter Most (44:34) Rudy’s Habits for Success (46:54) Advice for Young Go-Getters Rudy Mawer is a serial entrepreneur, a direct response marketing expert, and the founder of ROI Machines and Mawer Capital. Known as the "Man in Red," he built four multi-million-dollar businesses before the age of 30. Through his top-tier marketing agency, Rudy has generated over $250 million in revenue for A-list celebrities, athletes, and global brands. He holds a master’s degree in Exercise Science and is a recognized member of the Forbes Agency Council. He is also the host of the Living The Red Life podcast, a sought-after speaker, and mentor. Connect with Rudy: Rudy’s Website: https://theredlife.com/  Rudy’s LinkedIn: https://www.linkedin.com/in/rudyred/  Rudy’s Instagram: https://www.instagram.com/rudymawerlife/  Rudy’s TikTok: https://www.tiktok.com/@rudymawer  Sponsored By: Teachable - Claim your free month of their Pro paid plan at teachable.com/profiting Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at www.workinggenius.com/ with code PROFITING at checkout Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today. Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify    Indeed - Get a $75 job credit at indeed.com/profiting    Resources Mentioned: Rudy’s Podcast, Living The Red Life: https://podcasts.apple.com/us/podcast/living-the-red-life/id1662990704  60 Day Hustle: https://imdb.com/title/tt27497339/  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review -  ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

When Steven Kotler was a kid, he was skinny, klutzy, and often the last guy picked for any team or athletic contest. Steven spent a lot of his childhood losing fights to jocks. At 53 years old, he decided to conquer his past shame and push his own aging body past preconceived limits. In this episode, Steven discusses how to navigate peak performance as we age and how to keep our use-it-or-lose-it skills. He will also dispel myths about the aging brain and give insight on how to always stay young and profiting!  In this episode, Hala and Steven will discuss:  (00:00) Introduction (01:30) Debunking the "Long Slow Rot" Theory (02:53) Stradivarius and the Myth of Aging (03:59) "Use It or Lose It": The Secret to Preserving Skills (05:59) Learning Park Skiing at 53 (06:59) Why Old Dogs Can Learn New Tricks (12:16) Outdoor Challenges That Boost Performance (15:55) Mastering New Skills at Any Age (19:00) Social Connections as an Aging Superpower (23:30) Forgiveness as an Anti-Aging Tool (29:44) Fluid vs. Crystallized Intelligence Explained (33:02) Lessons in Flow from a Dog Sanctuary (36:21) The Power of Cross-Generational Friendships (44:26) Lifelong Learning: The Ultimate Advantage (52:29) What Blue Zones Reveal About Thriving (58:10) Flow State: Aging’s Greatest Ally Steven Kotler is a New York Times bestselling author, an award-winning journalist, and the Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance. Steven is the author of several bestselling books. His work has been nominated for two Pulitzer Prizes, translated into over 50 languages, and has appeared in over 100 publications, including the New York Times Magazine, Wired, Atlantic Monthly, Wall Street Journal, TIME, and the Harvard Business Review.  Connect with Steven: Steven’s Website: https://www.stevenkotler.com/ Steven’s LinkedIn: https://www.linkedin.com/in/steven-kotler-4305b110/ Steven’s Twitter: https://twitter.com/steven_kotler Steven’s Instagram: https://www.instagram.com/stevenkotler/ Sponsored By: Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING  Found - Try Found for FREE at https://found.com/profiting  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting    Teachable - Claim your free month of their Pro paid plan at https://teachable.com/profiting Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Resources Mentioned: Flow Research Collective Radio: https://www.stevenkotler.com/radio  Flow Research Collective: https://www.flowresearchcollective.com/zero-to-dangerous/overview Steven’s book, Gnar Country: Growing Old, Staying Rad: https://www.amazon.com/Gnar-Country-Growing-Old-Staying/dp/0063272903 LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/