Fuel Your Drive by Josh York

In this episode of Fuel Your Drive, I sit down with Matt Friedman, co-founder of Wing Zone, to unpack one of the most inspiring entrepreneurship stories you'll hear. Matt shares how he and his business partner started Wing Zone with just $500 in a fraternity house kitchen, built it into a 100+ location franchise brand, and navigated the challenges of scaling, franchising, leadership, hiring, raising capital, and ultimately exiting the company after 27 years. We dive deep into the lessons every entrepreneur needs to hear—from surrounding yourself with the right people and finding mentors to overcoming setbacks, avoiding costly growth mistakes, and building a business that stands the test of time. If you're an entrepreneur, franchise owner, business leader, or anyone chasing a big vision, this episode is packed with real-world insights and hard-earned lessons you can apply immediately.

In this episode of Fuel Your Drive, I reveal one of my biggest recovery and performance secrets: how I burn up to 500 calories while sitting completely still. Most people think a sauna is just a place to relax, but when used correctly, it can become a powerful tool for fat loss, recovery, cardiovascular health, mental toughness, and peak performance. I break down my exact sauna protocol, why I spend 25 minutes in 170-degree heat multiple times per week, how it helps me train at a high level year-round, and why the last few minutes inside the sauna may be the most important part. If you're looking to improve recovery, increase endurance, reduce inflammation, and build the discipline required to perform at your highest level, this episode is for you.

In this episode of Fuel Your Drive, I break down the exact ice bath routine that helped take my testosterone levels from under 300 to over 900 naturally. I’ve been doing cold plunges for years, but after changing when I used the ice bath and applying a new protocol before workouts, everything changed. We dive into the benefits of cold exposure, boosting testosterone naturally, increasing metabolism, improving recovery, reducing inflammation, and building mental toughness through daily discomfort. I also explain why suffering every morning can sharpen your mindset, improve discipline, and help you perform at a higher level in every area of life. If you’re looking to optimize your health, energy, recovery, and performance naturally, this episode is a must-watch.

In this episode of Fuel Your Drive, I sit down with Morozko Ice Bath founder Thomas Seager to break down how ice baths completely changed my testosterone levels, recovery, energy, and overall performance. We dive into the science behind cold plunges, inflammation reduction, mitochondria health, hormone optimization, and why more entrepreneurs and high performers are using ice baths to sharpen their mindset and build mental toughness. I also share my personal experience going from chronically low testosterone levels to seeing massive improvements after changing my cold plunge routine. Whether you’re looking to improve recovery, boost testosterone naturally, increase energy, or push yourself mentally, this episode is packed with powerful insights and practical advice that could completely change your health and performance.

In this episode of Fuel Your Drive, I break down how to build confidence, leadership, and sales skills fast by doing what most people avoid: getting uncomfortable. Confidence isn’t something you’re born with—it’s built through repetition, awkward conversations, taking action before you feel ready, and putting yourself in situations that force you to grow. I share real stories from my early days in business, from struggling to talk to people to intentionally putting myself in uncomfortable situations just to sharpen my communication and leadership skills. We also dive into why leadership is a lifelong process, why avoiding difficult conversations keeps you stuck, and how the fastest way to grow in business and life is to stop waiting and just do it. If you want to become a stronger entrepreneur, better leader, and more confident closer, this episode is for you.