Fuel Your Drive by Josh York

What happens when 50 job rejections force you to create your own opportunity?

In this episode of Fuel Your Drive, Josh York sits down with No Cap Soda co-founder Vinny Wilson to discuss how he went from being a directionless college graduate to building a beverage brand carried in more than 10,000 stores—in just two years.

Before launching No Cap Soda at 25, Vinny applied for 50 different jobs and was rejected by every one. Instead of allowing those setbacks to define him, he gained experience working with PRIME and Congo Brands before partnering with his father, a beverage-industry veteran with nearly 30 years of experience at companies including Red Bull, Bang Energy, and Sam Adams.



Vinny reveals how a simple idea discussed at a backyard barbecue became a rapidly growing national soda brand. He breaks down the power of storytelling, branding, industry relationships, speed, and taking calculated risks when entering a highly competitive market.

In this episode, you’ll learn:



• How Vinny turned 50 job rejections into entrepreneurial motivation

• What he learned while working with PRIME

• How No Cap Soda reached over 10,000 stores in two years

• Why storytelling is essential when pitching retailers, distributors, and investors

• How young entrepreneurs can compete in an established industry

• What it’s really like to build a family business

• Why speed and calculated risk can become a startup’s greatest advantages

• How licensing partnerships help emerging brands stand out

• The sacrifices required to turn an idea into a national retail brand

If you’re a young entrepreneur who feels lost, has experienced rejection, or doesn’t know exactly what you want to build yet, this conversation is proof that you don’t need to have everything figured out. You just need to keep moving, take chances, and create your own opportunity.

Subscribe to Fuel Your Drive for more conversations about entrepreneurship, startups, business growth, leadership, branding, sales, and the mindset required to build something great.

Learn more about No Cap Soda and look for it at participating Walmart, Albertsons, Safeway, Kroger, Smith’s, Fry’s, Ralphs, Chevron ExtraMile, and Jacksons locations.

Jeff Dudan went from a broke college athlete earning $250 a week to building, scaling, and leading franchise brands responsible for more than $1 billion in systemwide sales.



In this episode of Fuel Your Drive, Jeff sits down with Josh York to share how he turned adversity into opportunity, risked everything to build his first company, and spent decades creating businesses that have empowered hundreds of franchise owners.



Jeff opens up about the sacrifices behind his success, the importance of setting wildly ambitious goals, and what it truly takes to build something that lasts. From launching a business in the aftermath of Hurricane Andrew to appearing on Undercover Boss and building a nationwide franchise empire, his journey is a masterclass in resilience, leadership, and long-term thinking.



In this episode, you’ll discover:



How Jeff went from earning $250 a week to building a franchise empire

Why ambitious goals can completely change the direction of your life

The sacrifices required to build a successful business

How to turn difficult circumstances into major opportunities

What Jeff learned from more than 25 years of entrepreneurship

Why empowering other business owners became central to his mission

The mindset required to keep growing after a major exit



If you’re an entrepreneur, franchise owner, or aspiring business leader, this conversation will challenge you to think bigger, stay in the fight, and build a legacy that extends far beyond revenue.



Subscribe to Fuel Your Drive for more honest conversations with elite entrepreneurs, leaders, and high performers.

Success doesn’t wait until you’re rested, motivated, or perfectly prepared.

In this episode of Fuel Your Drive, Josh York breaks down what winning really looks like behind the scenes—the long days, unexpected setbacks, and moments when every excuse feels justified. The difference between those who reach their goals and those who don’t often comes down to one thing: showing up anyway.

Josh shares why your routines matter most on the hardest days, how discipline carries you when motivation disappears, and why taking care of your health and energy is essential if you want to perform at a high level.

If you’re building a business, chasing an ambitious goal, or feeling exhausted by the process, this episode is your reminder: you don’t have to feel ready—you just have to keep moving.

Subscribe to Fuel Your Drive for more honest conversations about business, discipline, leadership, and success.

Every entrepreneur makes mistakes.

I know I have.

The difference between the businesses that survive and the ones that fail isn't who makes fewer mistakes—it's who owns them faster.

In this episode of Fuel Your Drive, I'm sharing why refusing to take accountability is one of the biggest reasons businesses quietly fall apart. I'll walk you through real examples from my own journey, including lessons I've learned as a founder, CEO, and franchisor, and why I've found that speed, honesty, and ownership will always beat excuses.

I'll also share a conversation I recently had with a franchise owner who completely changed the way he looked at a problem after one simple shift in mindset.

In this episode, we'll cover:

Why mistakes don't destroy businesses—denial does
The hidden cost of waiting too long to fix a problem
Why accountability builds trust with your team and customers
How successful leaders respond when things go wrong
The framework I use to identify mistakes, solve them quickly, and keep moving forward
If you're building a business, leading a team, or chasing big goals, this episode is a reminder that your mistakes don't define you—but how you respond to them absolutely does.

If this episode brings you value, I'd really appreciate it if you subscribed to the channel, left a review, and shared it with someone who needs to hear it. I don't run ads for this podcast, so every share and every review helps us continue growing this community.

As always...

Fuel Your Drive.

From building Ford Tauruses on an assembly line to leading one of the fastest-growing automotive digital marketing companies in the country and ultimately selling it for $205 million, Joe Chura's entrepreneurial journey is nothing short of extraordinary.

In this episode of Fuel Your Drive, Josh York sits down with entrepreneur, investor, endurance athlete, and Go Brewing founder Joe Chura to unpack the mindset, discipline, and relentless work ethic that transformed his life. Joe shares how reading college textbooks in 15-second breaks on the factory floor became the foundation for building a company that would eventually exit for $205 million.



But the story doesn't stop there. After achieving the financial success most entrepreneurs dream about, Joe made another unexpected decision—he quit drinking, rebuilt his health, completed Ironman races, and launched Go Brewing, one of the fastest-growing non-alcoholic beer brands in America.



This conversation is packed with real lessons on entrepreneurship, leadership, discipline, reinvention, and creating opportunities instead of waiting for them.

In this episode you'll learn:

How Joe Chura went from the Ford assembly line to a $205 million exit
The mindset required to build and scale a successful company
What really changes after selling your business
Why discipline beats motivation every time
The power of doing hard things on purpose
How fitness and entrepreneurship fuel one another
Why Joe quit drinking and started a non-alcoholic beer company
The importance of creating your own luck
Leadership lessons from scaling hundreds of employees
Practical advice for entrepreneurs chasing their biggest goals


Whether you're an entrepreneur, business owner, sales professional, or someone looking to level up your life, this episode delivers actionable insights you can apply immediately.