Coffee N° 5 with Lara Schmoisman

• The Hard Truth About Beauty Innovation with Steven J. Edelstein

  Send us a textSteven J. Edelstein, VP of Growth & Partnerships at MyFBAPrep, joins Lara Schmoisman to unpack why most brands fail before they scale—covering pricing strategy, supply chain traps, trade show mistakes, and the future of beauty innovation through personalization and smarter storytelling.We'll talk about:Why pricing strategy must start with your audience—not just your ingredientsThe real margin rules that make or break a brandThe hidden costs in supply chain and trade shows that drain young businessesHow copying formulas and white-labeling kills true innovationWhy personalization and lifestyle-driven products will define the next decadeThe shift from discounts and one-off sales to loyalty and continuity programsHow to create emotional connection that keeps customers coming backThe future of beauty: smarter delivery systems, niche focus, and brands that actually solve problemsFor more information, visit Steven J. Edelstein's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

  --------  

  28:03

  --------

  28:03
• The Brand Growth Secret: Advocacy Marketing with Henry Barton

  Send us a textHenry Barton, Global Head of Network & Community at Duel Tech, joins Lara Schmoisman to reveal how the smartest fashion, beauty, and lifestyle brands turn their most passionate customers into unstoppable advocates—and why community is your ultimate growth engine.We'll talk about:Why your most loyal customers are your most powerful marketing channel—and how to activate themThe difference between brand “fans” and true “advocates” (and why it matters)How to find and nurture your brand’s real community—not just followersThe compounding power of advocacy-driven growth in fashion, beauty, and lifestyle brandsReal examples of brands leveraging advocacy to outpace competitors without bigger ad budgetsWhy community building should be in the C-suite conversation—not just marketing’s to-do listThe mindset shift from acquisition to amplification—and why it’s the future of brand growthFor more information, visit Henry Barton's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

  --------  

  27:05

  --------

  27:05
• Beyond Transactions: Building Loyalty That Lasts with Ken Hughes

  Send us a textKen Hughes, known as The King of Customer Experience, joins Lara Schmoisman to share why connection—not product—is the ultimate differentiator in today’s AI-driven world, and how brands can design loyalty that lasts.We'll talk about:Why products and services are now commodities—and why connection is your only real differentiatorThe “goldfish moment” every brand should be creating (and how to scale it)How Taylor Swift built one of the most loyal fandoms on earth—and what brands can learn from her playbookThe danger of “one-night-stand marketing” and the shift from transactional to relational thinkingWhy ROI isn’t enough—and how to build with “desire to invest” insteadReal-life stories of brands going beyond expectations to create emotional loyaltyThe perfect balance of AI and human touch in customer experienceFor more information, visit Ken Hughes' LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

  --------  

  31:05

  --------

  31:05
• Why Indie Beauty Is Dead—And What’s Replacing It with Nader Naeymi-Rad

  Send us a textNader Naeymi-Rad, Founder and Publisher of Beauty Independent, joins Lara Schmoisman to unpack the evolution of the beauty industry—from the death of indie beauty to the rise of professional founders, and what it really takes to build a brand that lasts.We'll talk about:Why the “indie beauty” label is outdated—and what founders need to focus on insteadThe harsh truth about brand exits, celebrity equity, and investor-backed hypeHow Nader accidentally launched a movement that changed the industryWhat really separates a brand from a collection of productsWhy founder stories matter—but only when they're earnedHow to know if you’re building something that lasts (or just playing dress-up)The professionalization of beauty entrepreneurship—and why “passion” is not a business planFor more information, visit Nader Naeymi-Rad's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

  --------  

  39:51

  --------

  39:51
• How Daniel Scharff Built the World’s Largest CPG Brand Community (And Why It’s Just the Start)

  Send us a textDaniel Scharff, Founder & CEO of Startup CPG and host of a top 0.5% global podcast, joins Lara Schmoisman to talk brand-building, retail truth bombs, and what it really takes to grow in the crowded CPG space.We'll talk about:How Daniel scaled Startup CPG into the most trusted brand community in the industry.What most CPG founders get wrong when pitching to retailers.The surprising reason brand story is more important than ever (and how to actually tell it).Why “overnight success” is the biggest myth in consumer goods.The real-life challenges of launching a beverage brand—and hitting 3,000 doors in year one.Behind the mic: building a podcast that dominates the CPG space (and what guests really want).Lessons from 15 years in CPG—from corporate boardrooms to founder burnout and back.The one metric Daniel says every founder should track but most ignore.For more information, visit Daniel Scharff' LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

  --------  

  26:55

  --------

  26:55

More Business podcasts

Trending Business podcasts

About Coffee N° 5 with Lara Schmoisman