When Content Stops, Growth Stops: The Truth About Blogging & SEO with Lara Schmoisman
Send us a textLara Schmoisman breaks down why blogging is still one of the most powerful tools in digital marketing—and what happens when brands stop. From keyword strategy to AI-ready content, Lara reveals how organic traffic, SEO, and conversions are directly tied to consistent, strategic content creation.We'll talk about:What really happens when brands stop blogging: organic traffic drops, and sales follow.The 3 keyword types every brand needs: DNA, competitive, and trending.Why long-tail keywords are now the most strategic weapon in SEO and AI visibility.How to structure content so it ranks on Google and is readable by AI tools.The difference between filling a blog and creating content that solves real problems.The silent mistake: brands investing thousands in ads but zero in SEO—renting attention instead of owning it.Why chasing “viral tactics” without data leads to penalties, lost rankings, and zero scalability.What it means to make your website AI-ready—and why not doing it now is a liability.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show
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Integrated Marketing in Action: The IEMA System with Lara Schmoisman
Send us a textLara Schmoisman breaks down her IEMA system on Coffee Nº5, showing how integrated marketing—content that is Informative, Entertaining, Memorable, and Actionable—drives real growth. From SEO and AI to storytelling and strategy, Lara shares practical insights to make your content work harder and smarter.We'll talk about:Why dividing branding and growth is a mistake—and the power of integrated marketingThe IEMA system: Informative, Entertaining, Memorable, ActionableHow to make every piece of content work smarter, not just fill a feedWhy SEO and AI-readiness are table stakes in today’s marketing ecosystemHow to measure content effectively and avoid “doing things just to do them”Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show
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Beauty Connect LA: Behind the Trends Driving the Industry with Joanne Murphy
Send us a textJoanne Murphy, Senior Conference Producer at Kisaco Research, joins Lara Schmoisman on Coffee Nº5 to pull back the curtain on Beauty Connect LA—one of the industry’s most strategic gatherings for founders, investors, and innovators. From retail readiness and AI-powered insights to the evolution of “clinical credibility,” Joanne breaks down what’s really shaping the beauty ecosystem in 2025 and how connection drives every deal.We'll talk about:How Beauty Connect LA intentionally brings together founders, investors, retailers, and creators to drive real growth—not just visibilityWhy AI and e-commerce are reshaping beauty’s playbook, from distribution to dataThe “Retail Ready” mindset: what brands must have in place before pitching to Sephora, Ulta, or TargetHow today’s consumer demands efficacy, education, and evidence—and what that means for product storytellingWhy sponsors and tech partners need to teach, not just sell—and how connection fuels collaborationThe rise of social commerce and how founders are becoming their own media channelsBehind the scenes of Beauty Connect’s one-on-one meetings and how the right conversation can lead to real partnershipsVisit the Beauty Connect website and register for your pass:https://www.kisacoresearch.com/events/beauty-connect-la-2025 Follow them on Instagram and LinkedIn for the latest event updates, reports, and more.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show
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The Future of Creativity: Building Emotionally Intelligent AI with Lalla Asmaa Alaoui
Send us a textLalla Asmaa Alaoui, architect, luxury designer, and founder of AllMyAI, joins Lara Schmoisman on Coffee Nº5 to talk about the next frontier of AI—where emotional intelligence meets innovation. From building HorseHub, the world’s first AI-driven luxury equestrian brand, to launching a multi-agent platform that blends creativity and strategy, Lalla shares how she’s redefining collaboration between humans and machines.We'll talk about:The story behind AllMyAI—a multi-agent platform where AI collaborates with humans, not replaces themHow Lalla co-created HorseHub, the world’s first luxury equestrian brand built entirely with AIThe truth about SEO in the age of ChatGPT and Gemini—and why “searchable by AI” is the new frontierWhy emotional intelligence is the missing link in AI-driven creativityHow to structure content for Generative Engine Optimization (GEO) and get found by AI toolsWhy understanding your brand DNA is the foundation of any digital strategyHow creative agencies can leverage AI without losing the human touchLalla’s take on competition, data, and what it means to “stay ahead before they catch you”For more information, visit Lalla Asmaa Alaoui's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show
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Inside SXSW: 35 Years of Community, Creativity, and Constant Reinvention with Hugh Forrest
Send us a textHugh Forrest, transformative leader of SXSW and founder of Gather and Grow, joins Lara Schmoisman on Coffee Nº5 to share how a local music festival became a global hub for technology, culture, and creativity. From building community to reinventing live experiences, Hugh reveals what it takes to lead in the event industry—and what’s next for 2025 and beyond.We'll talk about:How Hugh Forrest grew SXSW from a local music event into a global cultural powerhouseLessons from 35 years of building one of the world’s most influential conferences and festivalsWhy scale can challenge community—and how SXSW kept connection at the centerThe evolution of events into experiences, and what today’s audiences really wantHow the “panel picker” gave SXSW its edge in fresh talent and diverse voicesHugh’s leadership philosophy: listening to community feedback, embracing pivots, and learning from failuresHugh’s new chapter with Gather and Grow—consulting for global organizations and teaching community-focused event strategyFor more information, visit Hugh Forrest's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show
Your Brew of Business Wisdom - Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories.Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights from industry leaders and innovators across beauty, wellness, lifestyle, and beyond. Lara’s unique approach combines her vast expertise in omnichannel marketing with her passion for helping brands unlock their potential.Whether you’re a seasoned entrepreneur or just starting out, Coffee N5 gives you everything you need to create lasting success. So, pour yourself a cup, tune in, and let’s turn your business ambitions into reality—one episode at a time!Listen now and discover what it takes to build the business of your dreams.
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