Owning the Stage: The Global Vision Behind Cosmoprof with Liza Rapay
Send us a textBeauty industry leader Liza Rapay joins Lara Schmoisman on Coffee Nº5 to unpack the strategy behind Cosmoprof’s global success, how brands can actually win at trade shows, and why purpose-driven leadership always scales better.We'll talk about:Why building a show like Cosmoprof takes strategy—not just sparkle.What most beauty brands get wrong about trade shows.The mindset shift every founder needs before exhibiting.What Beauty New York is—and why it’s being called the Fashion Week of Beauty.Why storytelling, not just samples, makes or breaks a brand’s success.The resilience of the beauty industry (even through tariffs and global change).For more information, visit Liza Rapay's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show
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31:41
The Real Strategy Behind Retail Events with Elizabeth Robillard
Send us a textLara Schmoisman sits down with Elizabeth Robillard, eTail Portfolio Director, to talk retail strategy, evolving search trends, content that connects, and how to avoid falling for industry buzz. This episode of Coffee Nº 5 is packed with insight for retail marketers, brand leaders, and founders navigating the future of omnichannel commerce.We'll talk about:Why AI fatigue is real—and how to shift the conversation.What consumers are actually searching for (and what they’re ignoring).Why SEO, social, and email shouldn’t live in silos.What makes a retail event valuable—and what doesn’t.Why your content strategy has to work harder than your booth.The power of research, not trend-chasing.How the best brands are adapting—without burning out their teams.For more information, visit Elizabeth Robillard's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show
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26:40
Communicate Like a Brand That Means it with Jeanne Meyer
Send us a textCommunications strategist Jeanne Meyer joins Lara Schmoisman on Coffee Nº 5 to talk brand voice, reputation management, and crisis comms—from her work at EMI Music to major brand turnarounds at Toys R Us and Unilever. Learn how to build brand trust, adapt messaging across platforms, and lead with clarity in a noisy, fast-moving media landscape.We'll talk about:Why consistency across platforms is make-or-break for brand trustCrisis comms vs. PR: What’s the difference and why it mattersHow to build a “reputation bank” before you need itThe problem with performative messaging in today’s cultural landscapeWhy strong brand pillars are more relevant than everCommunication isn’t just talking—it’s listeningFor more information, visit Jeanne Meyer's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show
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34:53
Beauty, Strategy, and AI with Sampo Parkkinen
Send us a textIn the 200th episode of Coffee N° 5, Sampo Parkkinen, CEO of Revieve, joins Lara Schmoisman to talk AI in beauty, brand positioning, and the power of solving real problems—not chasing trends. Learn why clarity beats gimmicks, how to build consumer trust with smart beauty tech, and what it really takes to grow a modern beauty brand. Perfect for beauty founders, marketers, and innovation leaders.|We'll talk about:Stop leading with tech. Start solving real problems.Beauty’s not overcrowded, it’s overcomplicated.Platforms don’t matter if your customer isn’t there.The new consumer doesn’t fall for fluff.You can’t be everything. Stay in your lane.AI isn’t here to replace humans, it’s here to empower them.For more information, visit Sampo Parkkinen's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show
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37:31
Own the Role, Lead the Way with Kevin Eikenberry
Send us a textLeadership expert Kevin Eikenberry joins Lara Schmoisman on Coffee N° 5 to unpack what real leadership looks like: responsibility, adaptability, and learning as you go. If you’re building a team—or building yourself as a leader—this one’s for you.We'll talk about:Why leadership is not the same as being the bossThe hardest shift: from doing the work to leading the peopleWhat “leading by example” really means—and when it backfiresHow to stay strategic without losing sight of the detailsWhat founders get wrong when they try to do it allBuilding a team culture that values initiative—not just outputWhy good leadership starts with reflection, not perfectionFor more information, visit Kevin Eikenberry's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show
Your Brew of Business Wisdom - Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories.Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights from industry leaders and innovators across beauty, wellness, lifestyle, and beyond. Lara’s unique approach combines her vast expertise in omnichannel marketing with her passion for helping brands unlock their potential.Whether you’re a seasoned entrepreneur or just starting out, Coffee N5 gives you everything you need to create lasting success. So, pour yourself a cup, tune in, and let’s turn your business ambitions into reality—one episode at a time!Listen now and discover what it takes to build the business of your dreams.
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