Building a Brand Bigger Than Yourself: Bridget James Ling on Movement Marketing | #Marketing - Ep. 65
Bridget James Ling has built something incredible in just a few short years. She went from quitting her job in 2020, flying to Costa Rica, and barely affording a Funnel Hacking Live ticket… to leading Freedom Queen, a movement that now fills events with hundreds of women entrepreneurs. In this episode of The Russell Brunson Show, she walks through exactly how she made the shift from “just a coach” to a true movement leader, and why that shift changed everything.
Key Highlights:
How Bridget transformed her coaching business into Freedom Queen by building an identity and movement around her clients.
The story of her first retreat in Costa Rica and how she sold a $12K offer that proved the power of movements.
Why she believes movements scale faster than coaching, and how she shifted her marketing from “work with me” to “become a Freedom Queen.”
The reality of online hate, how it almost broke her, and the mindset shift that made her stronger.
Behind the scenes of filling her events with hundreds of women using affiliates, vision-casting, and status-driven incentives.
Bridget’s journey is proof that when you stop selling your time and start leading a movement, everything changes. Her story is inspiring, raw, and filled with lessons for anyone who feels called to lead. Whether you’re building your first group program or planning to fill a stadium someday, the marketing and sales principles she shares will challenge and motivate you to think bigger.
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Keaton "The Muscle" Hoskins Reveals the Mindset Behind His Biggest Wins | #Success - Ep. 64
In this episode of The Russell Brunson Show, I sit down with my good friend Keaton "The Muscle" Hoskins. You probably know him from Diesel Brothers or social media, but what I love most is the way he approaches life, business, and family. Keaton has built, bought, and scaled companies across different industries, but behind all the big wins is a story of fear, faith, and following through on a promise he made to his dad.
We talk about the unexpected paths that opened up for him… From social media experiments that went viral, to national TV exposure, to creating Limitless Society as a platform for personal and business growth. He also shares how staying present, creating proof in small ways, and investing in health have shaped the way he shows up for his mission today.
Key Highlights:
How Keaton turned a fear of flying into a love of helicopters and a tool for presence
The promise he made to his father that fueled his drive to build businesses
How social media skits and giveaways led to Diesel Brothers and Discovery Channel
The simple marketing playbook he uses to grow and buy companies
Why Limitless Society focuses on building better people first
How small, intimate events can create deeper impact
His personal health journey with peptides and new approaches to energy
Keaton’s story is about taking massive action, learning by doing, and never backing down from the work it takes to grow. Whether you’re building your first company, leading a community, or trying to balance business with family, you’ll find lessons here that can inspire you to keep moving forward!
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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Little Marketing Tweaks and Shifts That Could Unlock Big Wins | #Marketing - Ep. 63
In this episode of The Russell Brunson Show, I dive back into another One Funnel Away Q&A where I answer questions from entrepreneurs who are in the trenches, building and testing funnels in real time. I love these sessions because they show me exactly where people are stuck, and I get to share the frameworks and stories that have worked for me over the years.
Key Highlights:
Use a price marinade on day one to anchor higher value before your main offer
Three-day challenge flow: Day 1 content with a VIP repitch, Day 2 Perfect Webinar, Day 3 repitch with logic and a heart close
Close after the weekend and send multiple emails on the final day because a big chunk of sales land in the last hour
Map the ecosystem in your niche, then create 1:1 case studies to earn proof before you scale
Try Tiny Challenges one on one to produce fast, credible results
As an affiliate, add energy and irresistible bonuses or run your own mini event if the host cannot close
Be fully present in each block of your day so your work actually counts; a simple time audit will expose where time leaks
These Q&As are always a reminder that business success doesn’t come from having everything perfect on day one. It’s about doing the work, putting yourself out there, and learning as you go. I hope this episode gives you some ‘a-ha’ moments and encouragement for wherever you’re at on your journey!
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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What Orison Swett Marden and Success Magazine Can Teach About Perseverance | #Success - Ep. 62
In this episode of The Russell Brunson Show, I dive into one of the rarest treasures in my collection… The very first issue of Success Magazine from December 1897! And the coolest thing is that the story behind this is insanely inspiring!
This was more than just a magazine. It marked the beginning of the personal development movement in America. Its founder, Orison Swett Marden, overcame enormous challenges to publish that first issue, and his story has deeply inspired me during some of my own most difficult seasons in business.
Key Highlights:
The story behind Success Magazine and its role in shaping the personal development movement
The obstacles Orison Swett Marden faced to publish the inaugural issue
How Marden’s perseverance gave me perspective and strength in my own entrepreneurial journey
A look inside the 1897 issue and its early success principles
Why Marden’s mission to change lives still matters today
For me, this first issue is a reminder that persistence and belief in a mission can carry you through any challenge. Marden’s story has fueled my determination, and it can inspire you too!
Wherever you are and whatever challenges you face, his example proves that one person’s vision can change everything!
And, if you’re interested in learning more about what’s inside this first issue of Success Magazine, I’m putting a link below so you can see my notes and thoughts about all the articles and ads in this rare first edition!
Get Russell's book notes here: http://russellbrunson.com/notes
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When Your Ceiling Becomes Your Floor: The Hero’s Journey to Your Next Level | #Success - Ep. 61
In this episode of The Russell Brunson Show, I’m taking you back to the old-school “marketing in the car” days - recording behind the wheel on my way to a Prime Mover event here in Boise. Before I get into business, I share a recent family adventure - an Alaskan cruise to celebrate my parents’ 50th anniversary - and a surprising rabbit hole I fell into after watching Titanic on the ship. That led to a fascinating question: if you could watch any moment from history as if it were on tape, what would you choose?
From there, I shift gears into the core message I’m bringing to the Prime Mover group: the real meaning of the hero’s journey, and why the skills, habits, and patterns that get you to one level in life or business often become the very things holding you back from the next. Whether you’re going from zero to a million, a million to ten, or ten to a hundred, each leap requires you to “burn down” the old way and rebuild yourself from the ground up.
Key Highlights:
How an Alaskan cruise, Titanic, and a thought experiment led to a powerful question about perspective
The “heavenly blockbuster” concept: replaying moments from history - or your own life
Why the hero’s journey always starts with being unqualified for the challenge ahead
How your subconscious ceiling becomes your subconscious floor - and why that’s both good and bad
Wrestling stories that reveal the painful but necessary process of leveling up
The dangerous comfort of your “ordinary world” and how to step beyond it
Bottom line: Growth is a game of constant reinvention. To win, you have to be willing to let go of what made you great at the last level so you can step into the unknown and become who you need to be for the next one. This episode is both a personal reflection and a roadmap for anyone ready to answer their next call to adventure.
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing "box" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing.
In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. It’s a mix of practical strategies, timeless principles, and fascinating stories that will inspire and challenge you to think differently about business and life.
Whether you’re an entrepreneur, creator, or someone striving to make an impact, The Russell Brunson Show is your go-to guide for thinking outside the box, achieving success, and leaving your mark on the world.
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