Marketing Secrets with Russell Brunson

The Side Hustle Show is a really cool podcast I discovered recently where you'll find inspiration for ways to make extra money in your free time. Hear entrepreneurs share their stories of how they made their side hustles actually happen. I hope you check out the show.

On this episode of the Marketing Secrets podcast, I dive deep into the theme of resistance with insights drawn from one of my all-time favorite books, The War of Art by Steven Pressfield. Resistance is that unseen force that stops us from doing what we’re meant to do—whether it’s starting a business, creating content, or pursuing personal growth. In this two-part episode, you’ll hear the highlights from my YouTube video about overcoming resistance and then a special hour-long interview I had with Steven Pressfield himself. It’s a must-listen for anyone looking to win the daily battle against their internal obstacles. Steven and I explore how resistance manifests in our lives, its deceptive lies, and the strategies to defeat it. We also discuss Steven’s personal journey, his groundbreaking works, and his profound insights into creative endeavors. This conversation will resonate not just with writers and artists, but with entrepreneurs, athletes, and anyone striving to live their calling. Key Highlights: Exposing Resistance: Recognize resistance as the enemy holding you back and learn how to map out its attacks in your daily life. The Lies We Believe: Uncover resistance’s tactics, like procrastination, shadow callings, and settling for temporary pleasures. The Bigger the Dream, the Bigger the Resistance: Why significant goals attract greater obstacles—and why that’s a sign you’re on the right track. Turning Pro: Learn how shifting your mindset from amateur to professional is the antidote to overcoming resistance. Steven’s Wisdom: Hear Steven’s stories, from his early struggles to finding his calling, and how he channels creativity through disciplined action. This episode is packed with transformative advice for conquering resistance and stepping into your highest potential. Tune in, take notes, and let’s beat resistance together! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

Recently, I sat down with Kathryn Jones Lish, an expert in joint ventures and partnerships, for an insightful episode of the Marketing Secrets podcast. Kathryn and I dived deep into a tactic that played a pivotal role in building ClickFunnels to $10 million in revenue without a single ad purchase during its first two years: joint ventures. We unpacked how these partnerships can provide a powerful alternative to paid advertising, offering a scalable and sustainable way to drive traffic and sales. Kathryn shared her incredible journey, starting from her dorm room with limited resources to mastering the art of joint ventures. We discussed the framework she developed for creating successful collaborations, including how to identify complementary partners, position your offer effectively, and use step-by-step systems to ensure both parties achieve their goals. Her approach has delivered transformative results, and she offers actionable insights that anyone—from beginners to seasoned entrepreneurs—can implement. Key Takeaways: Understanding Joint Ventures: What they are, how they work, and why they’re a game-changer for traffic and sales. Complementary Partnerships: How to identify partners whose audiences align perfectly with your offer. Breaking News Method: Kathryn’s strategy for standing out and positioning yourself as the go-to choice for collaborations. Repitching for Success: Leveraging results to turn one-time partnerships into ongoing collaborations. Avoiding Common Mistakes: Why proving your offer and pitch matters before approaching a potential partner. Whether you're looking to break free from ad reliance or scale your business to new heights, this episode is packed with strategies that can redefine your approach to growth. Tune in and learn how to make partnerships your secret weapon! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s episode of the Marketing Secrets podcast, I dive into one of my favorite strategies: creating and leveraging noise to make your products irresistible. I know firsthand how crucial it is to capture attention in a crowded marketplace, and today I’m sharing insights to help you do just that. We explore the difference between making your own noise versus aligning with noise that already exists in your industry. Both approaches have their pros and cons, but there’s a lot of potential in strategically using trends and events to drive traffic and boost sales. I share practical ways to capitalize on seasonal and cultural events, whether it's major sports matches or the wave of New Year's resolutions. It’s about harnessing the energy already present and riding that wave to introduce your offers. These tactics may seem simple, but they can be game-changers in connecting with your audience at the right moment. Key Highlights: Understanding the importance of creating a reason for your customers to buy now. How to align with trends and existing cultural moments to drive engagement. The difference between adding bonuses versus offering discounts and why the former could be a better strategy. Real-life examples, like how I’ve utilized big events like Black Friday or Christmas for ClickFunnels promotions. Insights on over-delivering in all aspects of your marketing to build lasting trust and brand loyalty. Whether you’re planning holiday campaigns or thinking ahead to 2025, this episode will give you the clarity and motivation to make your marketing stand out. Don't miss it! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices