The Russell Brunson Show

Part one of this two part series with Dr. Benjamin Hardy here on The Russell Brunson Show reframed how scaling actually works. Part two forces the decisions most people avoid. In this episode, Dr. Hardy challenges the comfort zones that quietly cap growth.  This conversation is about the choices that separate people who stay busy from those who actually scale. It’s about why bigger futures demand cleaner focus, fewer priorities, and the courage to let go of paths that no longer fit. If you have ever felt like you’re doing a lot but still hitting an invisible ceiling, this episode explains why. Key Highlights: ◼️Why impossible goals force clarity by eliminating dead-end paths, complexity, and unfocused effort ◼️How stretch goals shift attention away from old routines and toward entirely new strategies and partnerships ◼️The danger of optimizing for activity instead of results and how systems always produce what they’re designed for ◼️Why scaling requires applying the power law by finding one “super who” instead of doing linear work yourself ◼️How raising your floor means letting go of good opportunities, old identities, and even businesses you love The real danger is not failing. It’s staying successful at a level that no longer matches your potential. This episode will push you to question what you’re holding onto, what you’re tolerating, and what needs to change if you want a different future.  If part one helped you see the problem, part two gives you the pressure to act! Listen closely, because once you hear this, it becomes much harder to keep playing small! ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Scaling does not start with tactics, systems, or working harder. It starts with how you think about the future. In part one of this two-part series, I share a powerful presentation from Dr. Benjamin Hardy given at Mastermind in Paradise right after the release of his book The Science of Scaling. This session goes deep into the psychology behind growth and why most entrepreneurs stay stuck not because of external limits, but because of the goals they choose and the timelines they attach to them. This episode of The Russell Brunson Show is not about what to scale. It is about how your future goals shape your present behavior, your decisions, and the systems you build. If you feel busy but not moving, ambitious but capped, this conversation will reframe how you think about growth entirely. Key Highlights: ◼️Why the future you commit to shapes your psychology more than your past ever could ◼️How Viktor Frankl’s work on meaning explains why people lose traction without a compelling future goal ◼️The difference between linear growth and true scaling, and why most businesses unknowingly optimize for the wrong path ◼️How raising your goal forces you to simplify your business by stripping out noise, dead ends, and false requirements ◼️How “frame,” “floor,” and “focus” shape your ability to grow, and why raising your floor matters more than most people think In this first session, Ben lays the psychological foundation for everything that follows. He shows how goals are tools, not judgments, and how a bigger future helps you see clearly what no longer belongs in your present. This episode will challenge the way you think about time, ambition, and growth, and it sets the stage for the strategic decisions explored in part two. Stay tuned for Part Two, where the conversation moves deeper into execution, accountability, and building systems that can actually scale. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

I want you to listen to this episode of The Russell Brunson Show with a different level of awareness. This is not just a breakdown of a video sales letter or a history lesson. It is the story of how persuasion actually works, where it came from, and why almost everything you see in marketing, politics, and media today traces back to a single hidden lineage. This episode walks through the uncomfortable truth behind influence and why understanding it is no longer optional if you want to build, sell, or lead in a world driven by attention. Key Highlights: ◼️How Sigmund Freud uncovered the unconscious drivers of human behavior and why those discoveries terrified him when they were used at scale ◼️How Edward Bernays weaponized Freud’s work, shifted advertising from logic to emotion, and created modern propaganda through desire and identity ◼️Why Bernays believed democracy required manipulation and how his book Propaganda openly explains the engineering of consent ◼️How Dan Kennedy took Bernays’ ideas even deeper, refining persuasion into systems that influence high level decision makers, not just the masses ◼️Why these same psychological frameworks still drive webinars, VSLs, funnels, and buying behavior today, whether people realize it or not The reason this matters is simple. These tools exist. They have shaped the last century of buying, believing, and behaving. You can either stay unaware and be influenced by them, or you can understand how they work and choose how to use them ethically in your own business. This episode is about pulling back the curtain so you can finally see the system behind persuasion and decide what role you want to play inside it. ◼️If you want to watch the full Bernays presentation I reference in this episode, you can find it here: https://secretsofpropaganda.com◼️And if you want access to the event I mention at the end, including the Propaganda book bonus, the link shared in the episode is: https://secretsofpropaganda.com/buy ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I share a raw, unscripted talk from a private mastermind where I break down what it actually takes to level up in business and in life. This is not about tactics, funnels, or hacks. It is about the internal shifts, humility, and skill rebuilding required when the old version of you can no longer take you where you want to go. Through personal stories from wrestling, entrepreneurship, faith, and leadership, I explain why growth feels uncomfortable and why that discomfort is often the signal that you are on the right path. Rather than teaching another framework, I’m walking you through the psychological and emotional realities of moving from one level to the next, and why most people stall out when their ego refuses to let go of past success. Key Highlights: ◼️Why every new level of success requires abandoning the skill sets that previously worked ◼️How the Hero’s Journey explains personal growth, plateaus, and the need to leave the “ordinary world” ◼️Why ego and attachment to past wins are often the biggest blockers to scaling ◼️The difference between technical growth and internal readiness for the next level ◼️How humility, reflection, and learning from others unlock the next phase of progress Real growth does not come from doing more of what already worked, but from being willing to relearn, rebuild, and let go of the identity tied to past achievements. This episode is a reminder that leveling up is less about external strategy and more about who you are willing to become in order to move forward. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people are using AI as a faster tool for writing copy, building funnels, or answering questions. In this episode of The Russell Brunson Show, Rich Schefren shows why that barely scratches the surface. What he shares is not about productivity hacks or clever prompts. It is about building an AI that knows you so deeply it can help you overcome lifelong patterns, blind spots, and self-sabotage in ways no coach, mastermind, or system ever could. Rich walks through how feeding his entire life into AI fundamentally changed his business, health, relationships, and sense of purpose. This conversation goes far beyond marketing or technology. It is about identity, execution, and becoming the highest version of yourself faster than you thought possible. Rich explains how an AI that understands your psychology, habits, fears, and strengths can challenge your thinking, expand your vision, and execute alongside you every day. If you feel stuck despite knowing what to do, this episode will completely change how you think about growth, discipline, and personal evolution. Key Highlights: ◼️Why most people fail with AI because it knows everything except the one thing that matters most: you ◼️How uploading journals, business archives, health data, and conversations creates an AI that understands you better than you understand yourself ◼️The four-phase Zenith Mind OS framework: AI learns you, challenges you, expands your vision, and executes with you ◼️How AI identifies self-sabotage loops, limiting beliefs, and hidden triggers you may have carried for decades ◼️Why this approach can outperform traditional coaching, therapy, and masterminds combined ◼️How Rich used this system to dramatically improve his health, profitability, clarity, and daily execution Rich’s presentation is a glimpse into a future where personal growth and execution are no longer limited by willpower or discipline. Instead of forcing yourself to become someone else, he shows how to design your life and business around who you truly are. This episode is not just about AI. It is about leverage, self-awareness, and unlocking momentum in every area of your life. If you are ready to stop fighting yourself and start working with a system that understands you at a deep level, this conversation will open your eyes to what is now possible. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices