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The Delighted Customers Podcast with Mark Slatin

Mark Slatin | The Agile Brand
The Delighted Customers Podcast with Mark Slatin
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  • #157 The Anxious Generation
    What happens to innovation, team dynamics, and trust in organizations when a significant portion of employees are emotionally fragile, risk-averse, and struggle with interpersonal interactions? In this episode of the Delighted Customers podcast, I dive into the profound impact of generational shifts on workplace culture, leadership, and customer experience. Drawing insight from the best-selling book, The Anxious Generation by Jonathan Haidt, my guest Charlie Green and I explore how Gen Z—shaped by overprotective parenting, the rise of social media, and the isolating effects of Covid—are changing the future of professional services firms and beyond. The implications are not just for the workplace, but for entire industries that rely on innovation, adaptability, and trustworthiness from their teams. You need to listen to this episode because Charlie Green is not just an expert on trust—he literally wrote the book on it! As the co-author of The Trusted Advisor and founder of Trusted Advisor Associates, Charlie brings unparalleled authority and hands-on experience to the discussion. If you’re responsible for hiring, leading, or influencing teams in any organization, Charlie offers the data, the anecdotes, and the actionable advice you need to spot warning signs and respond effectively. Here are three questions Charlie answers during our conversation: What are the biggest risks facing organizations as Gen Z moves into leadership roles? How can managers recognize and respond to "emotional fragility" and risk-aversion in their teams? What practical strategies can leaders use to build trust, resilience, and effective collaboration in a hybrid, post-pandemic world? Don't miss this timely episode! Listen and subscribe to the Delighted Customers podcast on Apple Podcasts and Spotify—plus, it's available on all your favorite podcast platforms. Meet Charlie Green Charlie Green is the co-author of The Trusted Advisor and author of Trust-Based Selling. As founder of Trusted Advisor Associates, Charlie has trained, coached, and consulted with thousands of professionals in global firms like Accenture, McKinsey, and the Big Four. His expertise centers on the mechanics of trust, trustworthiness, and how deep human connection drives the best business outcomes. With decades of experience and a powerful network, Charlie is a sought-after advisor, webinar host, and keynote speaker, especially on topics of leadership and organizational culture. Charlie holds credentials in consulting and business development, and he’s committed to helping leaders at every level create more resilient, responsive, and trustworthy organizations. Connect with Charlie on LinkedIn here. Show Notes & References The Anxious Generation by Jonathan Haidt (NYT Best Seller) Trusted Advisor Associates: https://trustedadvisor.com Charlie Green's LinkedIn: https://www.linkedin.com/in/charliegreen/ Robert Putnam, Bowling Alone (book reference) Contact Charlie Green: [email protected] Subscribe, listen, and let me know what resonates!
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  • #156 Turning Data Into CX Impact: Storytelling That Sticks
    What’s stopping CX leaders from turning mountains of customer data into executive-ready stories that prompt real change? In this episode, we dig deep into one of the most urgent—and often overlooked—challenges for customer experience (CX) teams: crafting compelling, actionable narratives from all that customer insight. Data is everywhere, but too often the dots just don’t get connected in a way that the C-suite cares about. The difference between a statistic and a strategic priority? It’s all in the storytelling. In my conversation with Ania Rodriguez, CEO of JourneyTrack, we explore the tools, techniques, and mindsets you need to bridge that gap—and the game-changing role that AI-driven storytelling is playing right now in CX strategy. If you’re a CX practitioner, product leader, or anyone tasked with influencing business outcomes through customer insight, you’ll want to hear directly from Ania. Her twenty-five years in the field, expertise in journey mapping, and insider knowledge on harnessing technology for business storytelling makes this episode essential listening. Whether you’re tired of your insights landing with a thud—or want to lead boardroom conversations that spark action—Ania’s guidance is practical, forward-looking, and instantly applicable. Here are three questions Ania answers in this episode: Why do even seasoned leaders struggle to translate customer data into executive-friendly narratives? How does JourneyTrack’s Storytelling AI automate the process of building empathy and urgency for C-suite presentations? What are the crucial integrations and data strategies for making journey management systems truly enterprise-ready—and how can you put them to work right away? Ready to supercharge your customer storytelling and move your executive team from data fatigue to decisive action? Listen now and subscribe so you never miss an episode: Apple Podcasts Spotify You’ll also find us on all your favorite podcast platforms! Meet Ania Rodriguez Ania Rodriguez is the CEO and founder of JourneyTrack, a pioneering journey management platform designed for enterprise-scale CX storytelling. With more than 25 years of experience, Ania has led transformational customer experience initiatives for some of the world’s most recognizable brands—including Google, where JourneyTrack first launched. She is also the founder and CEO of Key Lime Interactive, a renowned CX consultancy known for its expertise in journey mapping, research, and strategy. Ania’s leadership style blends human-centered design with data-driven rigor, and she has a longstanding reputation for coaching executives and teams on turning insights into action. She was among the earliest to bring AI-powered capabilities—like Storytelling AI and Recommendation AI—to journey management, ensuring that organizations can not only aggregate data from diverse sources (like Jira, Qualtrics, Medallia, Snowflake, and more) but can also deliver that information as compelling, actionable presentations tailored to any audience. Connect with Ania Rodriguez on LinkedIn Show Notes & References “Using Storytelling Playbooks to Supercharge Journey Management” (White Paper):  https://bit.ly/47gE1xE JourneyTrack platform: https://journeytrack.io/ LinkedIn: Ania Rodriguez "Made to Stick" by Chip and Dan Heath (Velcro theory of memory): https://heathbrothers.com/books/made-to-stick/ Integration partners referenced: Jira, Qualtrics, Medallia, Snowflake, Adobe Analytics, Google Analytics Forrester on Journey Management (industry wave publication): https://www.forrester.com/ Thanks for tuning in—subscribe for more expert strategies, and let’s make customer data tell the stories that drive business forward!
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  • Introducing The Jordan Harbinger Show
    I would like to recommend The Jordan Harbinger Show. The show dives into the minds of some fascinating guests. I have become a regular listener and I hope you enjoy it too!
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  • #155 The Evolving State of Customer Experience: Insights and Future Trends
    What happens when a profession built on human insight faces a tidal wave of change—from evolving business demands to the rise of AI? How do CX leaders stay relevant and drive meaningful results in this new landscape? This episode digs deep into the shifting world of customer experience (CX) with Greg Melia, CEO of the Customer Experience Professionals Association (CXPA). I bring Greg back to the show because he sits at the epicenter of the profession’s evolution, witnessing firsthand how CX is growing up—no longer a scrappy teenager, but a vital contributor to business outcomes. The impact of this transformation is profound: The role of the CX professional is expanding, expectations are changing globally, and methods that once worked are being questioned. If you care about getting your organization, team, or career ahead of the curve, you’ll want to hear what’s unfolding—and what’s next. Why should you listen to Greg Melia? As CEO of the CXPA, Greg is more than a thought leader—he’s a connector, advocate, and global influencer whose work directly shapes how companies and governments alike approach customer centricity. He and his team are pushing the boundaries of CX, integrating the latest research, championing AI-driven design, and framing the case for customer experience in terms the C-suite can’t ignore. If you want practical, future-facing insight from someone who leads the charge in building the future of CX, this is the episode for you. Here are three questions Greg answers on the show: What are the most significant shifts happening in customer experience today, and how is the CXPA responding? How can CX professionals and organizations approach AI ethically and effectively to enhance—not replace—the customer’s voice? What does it take to earn C-suite respect for customer experience initiatives, and how can you build a business case that drives real outcomes? Don’t miss this episode—listen, rate, and subscribe on your favorite podcast platforms! Apple Podcasts: Listen here Spotify: Listen here Or find Delighted Customers wherever you get your podcasts! Meet Greg Melia Greg Melia, CAE, is CEO of the Customer Experience Professionals Association (CXPA)—the premier global association dedicated to advancing the discipline of customer experience. Greg brings more than 25 years of association leadership to the table, having previously served at the American Society of Association Executives (ASAE) and held executive roles in strategy, membership, and organizational development. Greg has shaped CXPA’s direction during a time of profound change, leading initiatives to define the competencies of customer experience, expand global reach, and harness technology—including AI—to serve both corporate and public sector needs. Under his guidance, the CXPA has launched global research, overhauled its brand, and rolled out innovative tools, certification programs, and learning experiences to unite and uplift CX professionals worldwide. A frequent speaker and advisor on customer experience, leadership, and association management, Greg is recognized for fostering collaboration and creating professional communities that thrive in a rapidly changing world. He is committed to building the business case for customer centricity at every level and supporting the next wave of CX leaders as trusted advisors in their organizations. Connect with Greg Melia on LinkedIn: Greg Melia, CAE Show References & Resource Links Customer Experience Professionals Association (CXPA): https://cxpaglobal.org Certified Customer Experience Professional (CCXP) certification: CXPA CCXP Information CX Book of Knowledge on Amazon: Buy here CX Education courses (including “Becoming a Trusted Guide”): https://cxeducation.com/ CX Day and upcoming white paper on AI in CX: CXPA Events Jason Barro, Bain & NPS Prism: NPS Prism – Bain & Company Connect with Greg Melia on LinkedIn: Greg Melia, CAE
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  • #154 How Political Extremes Shape Customer Loyalty and Brand Evangelism
    What drives customers to cling fiercely to a brand, even when it means paying more or overlooking problems others wouldn’t forgive? Is our political identity quietly fueling a new kind of “super loyalty” that’s transforming customer behavior, for better or worse? In this episode of the Delighted Customers podcast, I dive into these burning questions with my returning guest, Dr. Forrest Morgeson, associate professor, researcher, and interim chairperson of the Marketing Department at Michigan State University's Eli Broad College of Business. Forrest, drawing on a unique blend of academic rigor and industry insight, explores how political polarization isn’t just shaping national conversations—it’s shaping the way brands connect with customers, and how those customers, in turn, connect back. If you’re in marketing, customer experience, or simply care about understanding what really makes customers tick in today’s politically charged climate, this episode is for you. Forrest’s background with the American Customer Satisfaction Index (ACSI), along with his extensive research on brand loyalty and the nuances of political extremism, make him a must-listen expert. He’s not just sharing theories—he’s revealing data-driven insights you can act on, whether you’re a CX leader or a curious consumer. Here are three essential questions Forrest answers on the show: What is the surprising link between political extremism and “super loyalty” to brands, and how does this affect both customers and companies? Why do politically extreme customers sometimes become brand evangelists—defending their favorite brands even after service failures or price hikes? What practical ethical and strategic lessons should business leaders take away when targeting or retaining highly loyal customer segments in a polarized marketplace? Don’t miss this timely, thought-provoking conversation—listen now and subscribe so you never miss an episode. Find Delighted Customers on Apple Podcasts and Spotify, or wherever you download your favorite podcasts! Meet Forrest Morgeson Forrest Morgeson, Ph.D., is an associate professor of marketing at the Eli Broad College of Business at Michigan State University, where he currently serves as the interim chair of the Marketing Department. With broad expertise spanning marketing strategy, customer satisfaction, and management, Forrest has played a pivotal role as co-director of the doctoral program and is deeply involved in shaping the next generation of business leaders at MSU. He is renowned for his work with the American Customer Satisfaction Index (ACSI), where his research examines how consumers evaluate companies, sectors, and even government services over time. Forrest’s latest research breaks new ground by investigating the relationship between political identity and customer loyalty, shedding light on how political extremism can create deeply attached, even “defensive,” customers. He is a passionate educator, a prolific researcher, and has been published in leading journals on topics ranging from service satisfaction to the psychological underpinnings of loyalty. To learn more or connect with Forrest, visit his faculty page at MSU or connect with him on LinkedIn. Show Notes & References American Customer Satisfaction Index (ACSI): theacsi.org Oliver’s Framework for Loyalty (referenced work on the stages of customer loyalty): See summary on the four stages Recent case studies mentioned: Bud Light controversy | Target Pride campaign blowback Connect with Forrest Morgeson: Michigan State University Bio | LinkedIn Catch every episode of Delighted Customers on Apple Podcasts, Spotify, and all major podcast platforms!
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About The Delighted Customers Podcast with Mark Slatin

Welcome to The Delighted Customers Podcast — your go-to resource for practical insights and thought leadership in leadership, change management, and customer experience. Ranked among Apple’s Top 20 in U.S. Management and featured in Forbes, we deliver expert tips and inspiring stories to help you lead with impact and drive meaningful change.
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