The Affluent CEO Show: The Select Circle's Codes to Next Level Scaling with Wealth Sovereignty and Ease

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In this episode of The Affluent CEO Show, Yuliana is joined by Melissa Ng (New York), founder of Maloo Journey, for an honest conversation about high-achieving women who look successful on paper, but feel exhausted, anxious, and never “enough” inside.
Together, they unpack how immigrant and Asian cultural conditioning (hello, “tiger mom” expectations) can wire us to equate worth with output, glorify hustle, and chase approval through achievement. Melissa shares her turning point after motherhood, postpartum depression, and layoffs—despite being a top-performing global partner—when her identity cracked and she realised her mantra had been: “If I can, I must.”
They explore why coaching alone can sometimes bypass the root cause, and why true transformation requires inner work first—healing identity, nervous system patterns, family scripts, and self-worth—before setting new goals. Melissa explains how Maloo Journey integrates therapy modalities and coaching to help women stop compartmentalising their healing and start building a life rooted in alignment.
The episode closes with a powerful reminder: it’s never too late to choose yourself—and change can start with one small micro-move today.

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If you’re a solopreneur who’s grown “the business baby” with your own hands, delegation can feel terrifying—like everything will fall apart the moment you let go. In this episode of The Affluent CEO Show, Yuliana Francie sits down with Lisa Morey, founder of Mint Agency, to unpack what it really takes to scale sustainably: processes, procedures, and programs.
Lisa shares how her passion for building happy, structured workplaces turned into a business during COVID, and why most entrepreneurs don’t need more hustle—they need a centralised system, clear expectations, and a team that can actually follow a repeatable workflow. You’ll learn why “leading by example” is non-negotiable, how to avoid constantly changing the rules, and how tools like a CRM can save hours of wasted time and prevent staff from being set up to fail.
If you’ve been resisting structure because you think it will take away your freedom—this episode will reframe that: the right systems create freedom.

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What if the numbers you’ve been avoiding are actually the key to your freedom?
In this powerful and soul-stirring episode of The Affluent CEO Show, Yuliana Francie sits down with CPA, entrepreneur, and transformational guide Nancy Benet for an honest conversation about business numbers, personal responsibility, energetics, and what effortless success really looks like.
Nancy shares her extraordinary journey—from five failed businesses, $650,000 in debt, divorce, and raising four children with almost nothing… to building a multi-million-dollar CPA firm, owning commercial property, and creating a deeply fulfilling life on her own terms.
This episode is a reminder that success isn’t just about hustle or manifestation alone—it’s about the integration of numbers, mindset, and energy.
✨ In This Episode, You’ll Learn:
Why numbers are the heartbeat of your business—and how they quietly tell the truth about where you’re going
The moment Nancy stopped being a victim and took radical responsibility for her life
How to use financial data not for judgment, but for clarity, alignment, and better life decisions
Why avoiding your numbers keeps you stuck—and how the right advisor can “paint the picture” for you
The real relationship between logic and energetics in business
Nancy’s simple but powerful 4-step framework for effortless success:Intend what you truly want
Manage your state through gratitude
Take small, consistent baby steps
Release control and allow support

How to embed spirituality into everyday business decisions—without losing practicality
A powerful reminder for every female entrepreneur: you are not stuck, and you are far more powerful than you think
💭 Key Takeaway:
Success is not a destination—it’s the journey of becoming who you truly are.
 When you stop resisting, stop blaming, and start trusting both the numbers and your inner guidance, business can become calm, meaningful, and expansive.

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In this episode, Yuliana sits down with scaling coach Sarah Dumas, who has helped grow 10 companies from $30M to $1B. Sarah breaks down why many women entrepreneurs get stuck not because they lack tactics, but because they’ve over-complicated their business—and their nervous system can’t yet hold the next level.
You’ll hear how hustle creates a revenue rollercoaster, what it means to become the version of you who can hold 7–8 figures, and Sarah’s practical take on “work-life balance” through a family-first business model. She also shares the simple “be–do–have” framework (and a relatable gym-resolution example) to explain why identity work is not fluff—it’s the foundation for sustainable growth.
In this episode, we cover:
Why strategy isn’t the real bottleneck (and how over-strategizing creates confusion)
Nervous system regulation + money capacity (why income can feel like a rollercoaster)
The shift from hustling for success to becoming the success
A family-first approach to scaling without guilt
Identity work using the “be–do–have” model
Want it even shorter (like 2–3 lines for Spotify), or do you want a punchier version with a stronger hook?

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In this episode of The Affluent CEO Show, Yuliana Francie speaks with Julie Matzen, a marketing veteran with 27+ years of experience and the founder of Borderline—a platform connecting entrepreneurs with senior-level advisors without the cost or commitment of a full agency.
Julie shares her journey from corporate life to entrepreneurship, the reality of bootstrapping versus raising capital, and why many founders struggle when scaling too fast. She offers grounded insights on marketing strategy, storytelling, and the importance of understanding your customer before spending on ads.
This conversation also explores the emotional side of entrepreneurship—panic, cash-flow fear, decision paralysis—and why having expert support early can save both time and money.
In This Episode
Why Borderline was created and who it’s for
The truth about investor money vs. bootstrapping
Why marketing starts with story, not ads
How to think about funnels, customer experience, and retention
The biggest mindset shift when leaving corporate life
 Connect with Julie Matzen on https://www.instagram.com/the.boarderline/