The $100M Entrepreneur Podcast

Most business owners judge marketing by the first sale. The best businesses measure it by the lifetime value of a customer.
In this episode, I explain why marketing isn't an expense—it's an investment in acquiring profitable lifetime customers. We explore customer lifetime value,  cost per acquisition, retention, referrals, and the key numbers that turn marketing from guesswork into a predictable growth strategy.
Once you know what a customer is truly worth, you'll stop asking, "How much should I spend on marketing?" and start asking, "How much can I profitably invest to acquire a customer?"
If you want to make smarter marketing decisions and build a business that grows with confidence, this episode is for you.
About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Build a Business That Gives You More Time, Money & Life:
Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

Most businesses spend their time chasing leads. The businesses that win create demand.
In this episode of The $100M Entrepreneur Podcast, Brad explains why lead generation alone isn't enough to build a valuable business. He breaks down the difference between attracting prospects and becoming the business customers actively seek out.
You'll learn how positioning, trust, authority, and desire work together to create demand, why competing on price keeps businesses stuck, and practical strategies to build a brand customers ask for by name.
Subscribe for more strategies on business growth, marketing, sales, and building a business that scales.
About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Build a Business That Gives You More Time, Money & Life:
Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

Most businesses are still selling like it's 1995. The businesses winning today are building trust long before a customer ever speaks to sales.
In this episode of The $100M Entrepreneur Podcast, Brad explains why modern marketing is no longer about convincing people to buy. It is about educating, nurturing, and helping prospects raise their hand when they are ready. He breaks down the shift from traditional sales to what he calls Raise Your Hand Marketing, where trust, not pressure, becomes your greatest competitive advantage.
You'll learn why today's buyers complete most of their research before contacting a business, the five stages of the modern buyer journey, how educational content accelerates trust, and why the fortune is in the follow up, not the lead. Brad also shares practical strategies for building marketing systems that attract qualified buyers and shorten your sales cycle.
Subscribe for more strategies on business growth, marketing, sales, and building a business that scales.
About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Build a Business That Gives You More Time, Money & Life:
Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

Most business owners spend their time trying to get more customers. The best businesses spend their time creating more demand.

In this episode of The $100M Entrepreneur Podcast, Brad breaks down why the most successful companies focus on becoming desirable rather than simply becoming available. Using examples from Ferrari, Rolex, Disney, and Apple, he explains how scarcity, exclusivity, and anticipation create demand that drives growth.

Brad shares the mindset shift that separates average businesses from elite ones: moving from "How do I get more customers?" to "How do I become sold out?" You'll learn why waiting lists create value and how demand gives you leverage.

Subscribe for more strategies on scaling your business, building wealth, and creating a business that customers actively seek out.
About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Build a Business That Gives You More Time, Money & Life:
Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

Most people think great brands are built through products and marketing. Dan Solomon argues they're built by creating movements, communities, and stories people want to be part of.

In this episode of The $100M Entrepreneur Podcast, Brad Sugars sits down with Dan Solomon, President of the Mr. Olympia organization, to reveal how a bodybuilding competition evolved into a global fitness brand. From media and licensing to events and sponsorships, Dan breaks down the strategies that transformed Olympia into a year-round platform reaching millions around the world.

They also discuss the power of lifestyle branding, why demand matters more than supply, how status drives value, and what entrepreneurs can learn from building a brand that people aspire to be part of.

Subscribe and share this with the entrepreneur who's ready to build more than a business—and create a movement.

About Dan Solomon:
Dan Solomon is the President and Chief Olympia Officer of the Olympia Fitness & Performance Weekend, the world's most prestigious bodybuilding and fitness event. He is an entrepreneur, media executive, author, and fitness industry leader known for helping grow the Olympia brand into a global media and lifestyle platform.
About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Build a Business That Gives You More Time, Money & Life:
Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook