Hosted by Mert Damlapinar, recognized as a Top Voice on LinkedIn and the #1 source in global eCommerce, retail media, artificial intelligence, digital shelf, an...
S2E4: Diane de la Baronniere - Haleon - Mastering Digital Commerce: Diane de la Baroniere on Elevating Retail Media and Consumer Health at Haleon
Welcome to the Ecommerce Podcast! In this insightful episode, we sit down in downtown London, right next to the iconic Tate Modern, with Diane de la Baronniere, the Global Retail Media & E-commerce Leader at Haleon—home to household brands like Sensodyne, Advil, Voltaren, and more. Diane shares her unique journey from shopper marketing in Asia to spearheading retail media innovation on a global scale for Haleon, a dynamic consumer healthcare company born from GSK's spinoff. Join us as we explore: 📈 The challenges and opportunities of navigating the rapidly evolving world of retail media in a sensitive category like consumer healthcare. 💡 Diane's insights on AI-driven personalization, omnichannel strategies, and data upskilling for cross-functional teams. 🌍 How Haleon is leveraging digital tools to educate and empower shoppers with responsible, transparent, and sustainable media campaigns. 🚀 The future of retail media, including the rising importance of incrementality metrics, attention-based advertising, and predictive AI. Whether you’re a retail media professional, digital commerce enthusiast, or simply curious about the next frontier in consumer healthcare, this episode is packed with actionable takeaways and industry-leading perspectives. 🎙️ Tune in to learn how Haleon is trailblazing its way to "put health in more hands" while staying ahead of the curve in a competitive and regulated category. 🔗 Listen now and join the conversation!
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S2E3: Debmalya Dutta - Carrer Cronicles - Accelerating eCommerce: Career Insights and Innovations at Unilever
In this episode of the eCommert Podcast, we are joined by Debmalya Dutta, a trailblazer in digital transformation and eCommerce acceleration at Unilever Homecare. With a rich background spanning consulting giants like Capgemini and Deloitte, and now leading Unilever’s global eCommerce strategy, Debmalya shares his inspiring career journey, the pivotal decisions that shaped his path, and the innovative projects driving Unilever’s success in the dynamic digital commerce landscape. We dive deep into: Debmalya’s transition from consulting to consumer goods and his passion for staying ahead of the curve. The challenges and opportunities in navigating cross-functional collaboration in large organizations. Groundbreaking initiatives like Amazon Marketing Cloud (AMC), retail media strategies, and eCommerce-first innovations. His take on customer lifetime value (CLV) and how data-driven strategies are reshaping consumer engagement. Insights for professionals aspiring to break into eCommerce, with practical advice on upskilling, cross-functional exploration, and networking. Whether you’re a seasoned professional or just starting your eCommerce journey, this episode is packed with actionable takeaways to inspire and guide you. Tune in to learn from one of the industry’s top eCommerce leaders and gain exclusive insights into the future of digital commerce at Unilever. Stay ahead of the curve—press play now!
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S2E2: Seb Bardin - Digital Commerce Transformation Across Categories with Seb Bardin: Consumer- Centric Strategies & Innovation
Welcome to Season 2 Episode 2 of the ecommert Podcast! Tune into an insightful conversation as we welcome Seb Bardin, ex Uniliver and Coca Cola. Get ready to dive into discussions on 🔍: Digital Transformation in Commerce - highlighting the integration of digital tools to enhance efficiency, brand consistency, and online-offline strategies. Leadership and Upskilling - Seb stresses fostering a "test and learn" culture, adapting to the convergence of IT, sales, and marketing, and upskilling in technical and data-driven roles. Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.ai/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!
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S2E1: Neel Arora, Nestlé - Scaling eCommerce Excellence: Neel Arora on Nestlé’s Global eCommerce Strategy and Growth Levers
Welcome to Season 2 Episode 1 of the ecommert Podcast! Tune into an insightful conversation as we welcome Neel Arora, Global Head of eCommerce @ Nestlé. Get ready to dive into discussions on 🔍: scaling ecommerce global eccomerce strategy growth levers Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.ai/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!
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EP 13: Sophie Murray, Novus Insights - Leveraging Consumer Insights and Market Data to Unlock Omnichannel Growth
Welcome to Episode 13 of the ecommert Podcast! Tune into an insightful conversation as we welcome Sophie Murray, Director of Sales of Novus Insights . Get ready to dive into discussions on 🔍: 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗿 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗧𝗵𝗲 𝗥𝗼𝗹𝗲 𝗼𝗳 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿 𝗮𝗻𝗱 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗻𝗴 𝗚𝗹𝗼𝗯𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘄𝗶𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗗𝗮𝘁𝗮 Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.ai/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!
Hosted by Mert Damlapinar, recognized as a Top Voice on LinkedIn and the #1 source in global eCommerce, retail media, artificial intelligence, digital shelf, and actionable insights.
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