ecommert Podcast

In this episode of the Ecommert Podcast, we sit down with Alberto Kechler, Global Head of E-commerce for Arla Foods, at their Utrecht offices in the Netherlands. We explore the massive shift from e-commerce hypergrowth to a mature, omnichannel landscape—where breaking down organizational silos is the key to creating a channel-less consumer experience. Alberto shares his journey from 15 years in digital commerce across giants like Nestle and Mondelez to leading the omnichannel transformation at Arla Foods. We discuss why the future of e-commerce isn't just about standalone digital teams—it's about embedding e-commerce expertise directly into local business units. In this episode, you'll learn:
🔹 The Omnichannel Shift: Why the industry is moving away from siloed e-commerce teams toward a fully integrated, channel-less approach.
🔹 "Click and Cook" Case Study: How Arla successfully turned 35 million recipe searches into 1 million shoppable carts in Denmark using API integration.
🔹 Retail Media ROI: Why every retail media investment must have a positive impact on sales, and how to navigate fragmented retailer data.
🔹 Mastering the Digital Shelf: Why perfecting the basics of content, imagery, and availability remains vital before adopting advanced AI and conversational search.
🔹 The JBP Advantage: How clear budget allocation, data, and cross-functional collaboration empower brands during Joint Business Plan (JBP) negotiations with retailers.
About the Guest:
Alberto Kechler is the Global Head of E-commerce for Arla Foods. With over 15 years of experience in the digital commerce space, including leadership roles at Nestle and Mondelez, Alberto is now focused on driving omnichannel transformation, retail media excellence, and seamless consumer experiences for one of the world's largest dairy cooperatives.
🌐 More insights: https://www.ecommert.ai
Mert Damlapinar | ecommert
About ecommert:
We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels.
Thanks for tuning in to ecommert podcast.

In this episode of the Ecommert Podcast, we sit down with Germán Loewe, Founder and CEO of Shalion, at their New York offices. We explore the massive shift from descriptive analytics to prescriptive AI—where "agentic systems" don't just show you data, but tell you exactly what to do next. Germán shares his journey from academic decision science and consumer intelligence to building Shalion, a global leader in retail media and digital shelf analytics. We discuss why the future of e-commerce isn't about more dashboards—it's about closing the loop between insight and execution. In this episode, you'll learn:
🔹 The Shift to Prescriptive AI: Why the industry is moving from "monitoring KPIs" to AI that recommends specific commercial actions.
🔹 "Maestro" & Agentic Systems: How Shalion's new LLM agents allows brands to query data conversationally and generate charts on the fly.
🔹 Holistic Share of Voice: Why scraping search results isn't enough, and how Shalion captures the "consumer view" by integrating paid, organic, and retail media signals.
🔹 Closing the Loop: How AI can identify underperforming content and automatically suggest improvements to your PIM system.
🔹 The JVP Advantage: How to use AI to build business cases for tough negotiations with top-tier retailers. About the Guest: Germán Loewe is the Founder and CEO of Shalion. With a background in decision science and a successful exit in the consumer intelligence space (NetQuest), Germán is now focused on helping global brands master e-commerce performance through advanced data architecture and AI.
🌐 More insights: https://www.ecommert.ai 
Mert Damlapinar | ecommert About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels. 
 
Thanks for tuning in to ecommert podcast.

Episode 2 is live with Bastien Parisot (CIO/CDO, @Reckitt).
In this conversation, we explore what it really takes to scale AI inside a global CPG, from data foundations to agentic workflows and execution at speed.
This episode goes beyond buzzwords and into the hard parts: integrating legacy systems, enabling adoption, and building AI capabilities that deliver measurable business outcomes.
What you'll learn in Episode 2:
🔹Agentic workflows: how to get performance insights in under a minute
🔹 Agents vs autonomous agents: what "closing the loop" really means
🔹 Why SAP and ERPs won't disappear, and why the bridge is the hardest part
🔹 Cloud as the testing engine (when data is in the right place)
🔹 AI transformation is execution, not experimentation
If you're leading digital commerce, retail media, data, or transformation in CPG, this is a must-watch.
#EcommertPodcast #Reckitt #AIinCommerce #DigitalTransformation #CPG #RetailMedia #FMCG #AIAdoption
Mert Damlapinar
About ecommert
We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels.
Thanks for tuning in to ecommert podcast.

The Future of CPG Retail Media | ecommert Podcast
 
Retail media is rapidly evolving from a performance channel into a core growth engine for CPG brands. In this episode of the ecommert Podcast, we dive deep into what's next for retail media, data integration, and shopper-centric measurement.
 
🎙 Featured Guests
 
Celia Van Wickel
Director of Digital Commerce, Russell Stover
 
Maria Fernanda Gil Tamayo
Former Senior Marketing & Digital Integration Manager, Coca-Cola FEMSA
 
💡 What we cover in this episode:
 
How retail media is reshaping the CPG go-to-market model
The challenges of real-time data, attribution, and post-purchase analytics
Why "more data" doesn't always mean better decisions
Aligning media, commerce, and shopper behavior across retailers
What the next phase of retail media maturity looks like
 
 
This conversation goes beyond buzzwords, focusing on practical realities, organizational challenges, and the decisions CPG leaders must make as retail media becomes central to growth.
 
🔔 Subscribe for more insights on CPG, retail, AI, and commerce transformation.
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Scaling AI Beyond Pilots: Inside Reckitt's Enterprise Transformation
In this episode of the Ecommert® Podcast, we sit down with Bastien Parizot, SVP IT & Digital, Marketing & Transformation / CIDO Emerging Markets at Reckitt, to explore what it really takes to scale AI across a global CPG powerhouse.
Bastien shares how Reckitt is moving beyond pilots to build enterprise-wide intelligent platforms — starting with their "Insights Engine."
🔑 Key Highlights
• Deep & Narrow AI: Why Reckitt prioritizes focused deployment over broad experimentation. • Data Depth Shock: Why automotive data now rivals CPG in scale and precision.
• Brand Search Disruption: How GPTs will shrink digital shelf visibility to one or two answers.
• AI Without FOMO: Avoiding the "shiny object" trap to deliver measurable value.
• Responsible AI: How Reckitt enforces transparency and human oversight across solutions.
A sharp, reality-driven look at how CPG leaders are navigating the next wave of AI transformation.
🎥 Watch or listen on your favorite platform:
Mert Damlapinar | ecommert
About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring smarter and more efficient operations across B2C, eB2B, and DTC channels.
Thanks for tuning in to ecommert podcast.