19. From Group Practice Burnout to Booked at $200/Session: Natasha's Story
Ever wondered what it would be like to go from 30 clients a week, burned out and underpaid, to a thriving private practice built around your values and strengths? In this episode, I chat with Natasha Dean, a clinician in Baltimore, about her incredible three-year journey from group practice overwhelm to confidently charging $200 per session and attracting right-fit clients.Natasha shares the pivotal mindset shifts that helped her trust herself, market authentically, and stop playing small. We talk about how she found her micro niche (therapy for Muslim adult children of immigrants), transitioned off insurance panels, and discovered the joy of brainspotting intensives. She also opens up about how Confident Copy helped her write copy that truly resonates—not just for therapy, but for other creative projects too.Whether you're on the edge of burnout or dreaming of a more aligned practice, this episode will leave you inspired to believe in what's possible.Here’s what you’ll learn in this episode: 1️⃣ Why being a "blank slate" therapist might be burning you out—and what happens when you finally show up as yourself 2️⃣ The power of choosing a micro niche and how specificity actually attracts more of the right clients 3️⃣ How Natasha reframed a "slow market" and leaned into long-term networking that continues to pay offResources & Links Mentioned:Natasha’s practice: goldenhour-counseling.comConfident Copy: walkerstrategyco.com/ccThe Walker Strategy Co website: walkerstrategyco.comConnect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.
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18. Ask Anna: Is My Niche Too Broad to Attract Full-Fee Clients?
Ever feel like marketing advice demands you pick just one niche—but your caseload says otherwise? If you love working with a range of clients and fear that niching down means giving up what you enjoy, this episode is for you.In this special "Ask Anna" edition, I answer a question therapists ask all the time: "How do I market my practice if I don’t want to give up variety?" We dig into the real issue behind that question (spoiler: it's not actually about variety) and explore how to create a clear, compelling message without boxing yourself in.You’ll learn about the "Red Thread" framework I teach inside my programs—a strategy that helps you tie together your range of interests so your marketing feels both focused and freeing.Here’s what you’ll learn in this episode: 1️⃣ Why the fear of picking "wrong" keeps so many therapists stuck between joyless clarity and vague marketing 2️⃣ How the "Red Thread" helps you connect the dots between diverse client types and a cohesive message 3️⃣ The four types of Red Threads (person, problem, outcome, and approach) and how to discover which fits your practice bestResources & Links Mentioned:Confident Copy program: walkerstrategyco.com/cc Join the waitlist for Confident Copy to access exclusive bonuses: walkerstrategyco.com/cc-waitlist The Walker Strategy Co website: walkerstrategyco.com Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.
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17. From Burnt-Out W2 to Thriving Full-Fee: Kasryn's Journey
In this heartfelt episode, I sit down with Kasryn Kapp, a therapist whose journey into private practice began with necessity—but has since blossomed into something truly sustainable. After leaving a dangerous and unsupportive agency job, Kasryn built a thriving full-fee practice centered on helping clients with insomnia and those learning to prioritize themselves for the first time.Kasryn shares candidly about her early struggles—months without clients, confusion about her niche, and fear around marketing. She also opens up about the powerful mindset shifts that helped her step into a new season of safety, steadiness, and self-trust. Whether you're feeling stuck, scared, or simply unsure how to get traction, Kasryn’s story will remind you that slow growth can still be strong growth—and that marketing doesn’t have to mean spinning your wheels.Here’s what you’ll learn in this episode: 1️⃣ How Kasryn found clarity in her niche—and why that clarity made her easier (and more exciting!) to refer to 2️⃣ The biggest marketing mistake she made early on, and what helped her finally start seeing results 3️⃣ How she shifted her money mindset, left insurance, and built a schedule that supports her life—not the other way aroundResources & Links Mentioned:Confident Copy: walkerstrategyco.com/ccKasryn's free workshopProfit First for TherapistsJoin the Confident Copy waitlist: walkerstrategyco.com/waitlistConnect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.
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16. If Your Caseload Has Slowed Down, This Might Be Why
Ever feel like the marketing strategies that once filled your caseload just aren’t cutting it anymore? You’re not alone. In this episode, I share my personal story from 2025—how I realized my own marketing systems needed a serious refresh and what I did about it. Whether you’re brand new to private practice or a seasoned therapist, staying flexible and connected to your business is non-negotiable right now.We’ll dive into why the market has changed, why your clients’ expectations have evolved, and why that Psychology Today profile or “good enough” website might not be pulling its weight anymore. Most importantly, you’ll hear how getting scrappy—moving faster, testing, tweaking, and not waiting until things feel perfect—can help you regain momentum and confidence in your marketing.Here’s what you’ll learn in this episode: 1️⃣ Why relying on outdated marketing strategies can quietly stall your private practice—and how to spot when it’s happening to you. 2️⃣ What “getting scrappy” really looks like in your marketing (spoiler: it’s not about being sloppy—it’s about staying connected and moving forward). 3️⃣ How cultivating a flexible, evolving relationship with your marketing helps you fill your caseload in today’s more discerning, competitive client market.Resources & Links Mentioned:Confident Copy: walkerstrategyco.com/ccThe Walker Strategy Co website: walkerstrategyco.comJoin the Confident Copy waitlist: walkerstrategyco.com/waitlistConnect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by me—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.
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15. The Filter I Use to Make Every Business Decision
If you’ve been circling a decision, second-guessing your copy, or feeling stuck in your practice—not dramatically frozen, but caught in that loop of “I’ll get to it later”—this episode is your lifeline. I’m digging into what it really means to “remember your why,” beyond the usual inspirational fluff. This isn’t about finding a fleeting spark of motivation. It’s about building a compass you can actually use when fear or overthinking try to take the wheel.Together, we’ll unpack the moments therapists most often lose sight of their why—like marketing, networking, or making big investments—and how you can start using yours as a clear, confident filter for every next step. If you’re craving more clarity and less spinout, this is your grounding reset.Here’s what you’ll learn in this episode:1️⃣ Why “remember your why” can feel hollow—and how to turn it into a usable tool instead 2️⃣ The simple filter I use in my business to make aligned decisions (especially when fear shows up) 3️⃣ How to refine your why so it actually supports your marketing, not just your missionResources & Links Mentioned:Confident Copy: walkerstrategyco.com/ccThe Walker Strategy Co website: walkerstrategyco.comConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.
You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in.
Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded advice, and the occasional tough-love pep talk to help you fill your caseload with right-fit, full-fee clients—without burning out or selling out.
Hosted by Anna Walker, marketing coach and founder of Walker Strategy Co., who’s helped over 3,000 therapists grow thriving private practices that reflect the quality of their work.
This isn’t just about getting more inquiries. It’s about creating a practice that feels as good on the inside as it looks on the outside.
Hit follow and get ready—Marketing Therapy is now in session.
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