Marketing Therapy

• 26. The Most Expensive Decision Therapists Keep Making

  If you’ve been telling yourself, “I’ll start marketing when…”—this episode is your wake-up call. Whether it’s the economy, your confidence, or your calendar, it’s easy to delay the hard stuff. But waiting for the perfect moment to market your practice is one of the costliest decisions you can make.In this episode, I’m unpacking the most common objections I hear from therapists about why they’re holding off on marketing—and offering some grounded reframes to help you move forward. Because just like healing in therapy, growth in your business starts with one brave step.You don’t need to wait until you feel perfectly ready. And you don’t need to do everything at once. But you do need to decide. If you’ve been stuck in indecision, this is your invitation to choose action—imperfect, courageous action—so you can finally start building the practice you want.Here’s what you’ll learn in this episode:1️⃣ Why “waiting until the time is right” keeps your practice stuck—and what to do instead2️⃣ The real cost of putting off your marketing (it’s not just lost clients—it’s lost confidence)3️⃣ How to reframe fears about money, time, and readiness so you can move forward with clarityResources & Links Mentioned:👉 Confident Copy: walkerstrategyco.com/cc 👉 The Walker Strategy Co website: walkerstrategyco.com Connect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co websiteAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

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• 25. Listen to the Workshop: "Clear Website, Full Caseload"

  For a limited time, you can listen to the audio of my free workshop, “Clear Website, Full Caseload: The 4 mistakes keeping you from booking premium-fee clients in a saturated, skeptical market” on the podcast!I highly recommend watching the video of the workshop because the visuals, images, and diagrams show you in detail the systems we’re talking about.▶️ Watch the workshop and enroll here!Here’s what you’ll learn in this workshop: 1️⃣ The #1 shift that turns a “nice” website into one that books clients at $200+ 2️⃣ The secret to keeping variety in your caseload and still standing out 3️⃣ How to be seen as the go-to expert in your niche (without sounding arrogant or salesy) 4️⃣ Why outsourcing your copy to AI could be costing you real clients (and what to do instead if you’ve already tried ChatGPT)Resources & Links Mentioned:Confident Copy (price increases permanently 8/27): walkerstrategyco.com/cc Squarespace Templates: walkerstrategyco.com/templates DIY Brand Kit (DBK): walkerstrategyco.com/dbk The Walker Strategy Co website: walkerstrategyco.com Connect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co websiteAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

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• 24. Finding Your Niche: Behind the Scenes of a Coaching Call

  You know you need a niche—but actually figuring out what yours is? That’s a whole different story. In this special episode, I’m sharing the replay of a live niche coaching session I hosted earlier this summer. It’s a behind-the-scenes look at how I help therapists move from stuck and scattered to clear and confident about who they serve.You’ll hear from real clinicians navigating common niche challenges: wanting variety but still needing focus, working with clients who don’t use clinical terms, and struggling to express the heart of their work without sounding generic. These conversations are honest, supportive, and packed with the kinds of breakthroughs that change everything.This coaching call offers a taste of what we do every week inside Confident Copy. If you’re resonating with what you hear, the doors to Confident Copy are officially open! Get the support, feedback, and clarity you need to build a message that feels like you and draws in your best-fit clients.Here’s what you’ll learn in this episode: 1️⃣ How to define your niche when you work with multiple client types or want to keep some variety. 2️⃣ The difference between clinical language and client language—and why that matters for your marketing. 3️⃣ What to do when you feel like your niche sounds too vague, too specific, or just not quite right.Resources & Links Mentioned:Confident Copy: walkerstrategyco.com/confident-copy (Enrollment is open through August 27th. Pricing increases after this date.)The Walker Strategy Co website: walkerstrategyco.comConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co websiteAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

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• 23. Everything You Need to Know About Confident Copy (August 2025)

  If you’ve been eyeing Confident Copy but still aren’t sure if it’s the right fit, this episode was made for you. I’m pulling back the curtain on exactly what the program is, why I created it, who it’s for—and who it’s not for—so you can make an informed decision before doors open August 19th.We’ll walk through what’s inside Confident Copy, how it helps you write a website that truly sounds like you (and speaks to your dream clients), and what kind of support and results you can expect. I also share everything you need to know about the bonuses, updates, and big changes happening this round—including the final time Confident Copy will be offered at this price.Whether you’re brand new to private practice or looking to refine your marketing with intention, this episode will help you confidently say yes—or no—to this next step.Here’s what you’ll learn in this episode: 1️⃣ The three types of therapists Confident Copy was designed for—and why their results have been so powerful 2️⃣ The exact skills, strategies, and outcomes you’ll walk away with (hint: way more than just website copy) 3️⃣ All the details on pricing, start dates, what’s new this round, and why now’s the time to join if you’ve been on the fenceResources & Links Mentioned:Confident Copy: walkerstrategyco.com/cc DIY Brand Kit (included as a bonus this round): walkerstrategyco.com/dbk ROI Calculator: walkerstrategyco.com/roi Clear Website, Full Caseload Workshop: August 19thEnrollment closes: August 27thKickoff call: September 8thQuestions? DM me on Instagram or email [email protected] The Walker Strategy Co website: walkerstrategyco.comConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co websiteAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

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• 22. Where Are All The Clients?

  If you’ve been showing up, doing “all the things,” and still not getting the inquiries or caseload you want, you’re not alone. Lately, I’ve heard so many therapists wondering if clients are even out there anymore—or if no one is willing to pay for therapy at all. I get it. This year’s shifts in the economy, politics, and culture have made clients more discerning, intentional, and cautious. But here’s the truth: they are still looking, and they are still investing in therapy—sometimes at higher rates than you might think.In this episode, we’ll bust the myth that “no one is paying for therapy” and uncover where your ideal clients are actually spending their time—both online and in person. I’ll share creative, specific strategies to help you meet them where they already are and make sure your website is ready to turn their interest into action.Whether you’re ready to try new visibility tactics, refine your website, or finally connect with local referral partners, this conversation will help you see the opportunities you might be overlooking—and give you a concrete step to take this week.Here’s what you’ll learn in this episode: 1️⃣ Why clients are more intentional now—and how that creates more opportunity for the right-fit therapist. 2️⃣ Creative places to connect with potential clients, from Reddit threads to local Facebook groups to unexpected in-person networks. 3️⃣ The make-or-break role your website plays in turning interest into actual bookings (and how to make sure it’s doing its job).Resources & Links Mentioned:Confident Copy waitlist: walkerstrategyco.com/waitlist The Walker Strategy Co website: walkerstrategyco.comConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co websiteAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

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