Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking pow...
Ep. 299- What's Up THIS WEEK: Facebook NEWS! LinkedIn Best Times to Post CHANGES! Flip or Flop News!
In this episode of the "Do This, Not That" podcast, host Jay Schwedelson dives into the latest updates in marketing and pop culture. From Facebook's return to its roots with an updated friends tab to LinkedIn's best practices and exciting rumors in Hollywood, this episode delivers insights that marketers can immediately apply to their strategies.BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com=================================================================Best Moments(00:55) Facebook's return to roots with a new friends tab that shows only connections' content(02:16) Facebook user demographics - largest group is men 25-34 (18% of global users)(02:34) Facebook reaches 51.48% of US population with strong marketing performance(03:22) LinkedIn live video comments surging 24x compared to native posts(04:30) Updated best time to post on LinkedIn shifting to 10AM (18% more impressions)(05:29) Apple Mail categorization struggling with less than 10% user adoption(06:48) Pop culture updates including Christina Haack potentially joining Real Housewives(08:23) Black Panther 3 development with potential Denzel Washington involvement(08:37) Promotion of guruconference.com, a free virtual email marketing event=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
--------
9:28
SPECIAL SERIES ==>Email Quick Wins!<== | BATHROOM Break #48 COLLAB: The Marketing Millennials + Do This, Not That)
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson share quick email marketing tips that listeners can implement right away. The dynamic duo brings their expertise from their respective podcasts, Marketing Millennials and Do This Not That, to deliver valuable insights with a dash of humor.BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com=================================================================Best Moments:[00:01:00] Introduction to email marketing tips[00:03:18] Treating every email like it's someone's first[00:04:19] Importance of logo click-throughs in emails[00:05:38] Removing unengaged subscribers from your list[00:07:01] Debunking the myth of send time optimization[00:08:30] Utilizing email preheaders effectively[00:09:45] Embracing unsubscribes as valuable feedback[00:11:16] Maintaining consistency in email branding=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates. Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
--------
15:27
Ep.298- FAIL! Most Marketers MISS THIS ONE! Content IS NOT KING!👑Friends? Seinfeld?🤦♂️| Jay’s SCOOP
In this episode of "Do This, Not That," host Jay Schwedelson declares that content is not king! He goes into detail about how the titles of your content and offers matter more than the content itself.Instead of focusing solely on website design or email formatting, Jay emphasizes that the names we give our content determine its success. Through engaging stories and real-world examples, he underlines the importance of A/B testing these titles to maximize engagement and conversion rates.BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com=================================================================Best Moments:(00:39) Introduction to the podcast topic: the element marketers should be testing but aren't(01:06) Assertion that "content is not king, the title of your content is king"(01:30) Why people try things based on what they're called, not the actual content(02:38) Examples of TV shows that changed their names after testing (Friends, Seinfeld, Saved by the Bell)(03:32) Statistics about how people judge books by their covers (57% purchase based solely on covers)(04:05) Real-world examples from PacSun and Ray Ban testing different names for the same offers(05:14) Sponsor mention for Marigold email platform(05:51) "Since You Didn't Ask" segment about text chain drama in friend groups(08:30) Promotion of the Guru Conference, a free virtual email marketing event(09:11) Closing message and call for subscriptions and five-star reviews=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
--------
9:51
Ep. 297- GUEST:🏬OUT-OF-HOME Advertising [for all company sizes - business and consumer!] w/Co-Founder OneScreen.ai Greg Wise!
In this episode of "Do This, Not That," host Jay Schwedelson welcomes Greg Wise, co-founder and chief customer officer at OneScreen.ai, to discuss out-of-home advertising and marketing. This marks the first time the podcast has covered this topic, and Greg shares valuable insights on how businesses of all sizes can leverage out-of-home advertising for effective marketing campaigns.BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com=================================================================Best Moments:(00:39) Introduction to out-of-home advertising with guest Greg Wise(01:43) Greg's background from HubSpot to founding a company in out-of-home advertising(03:14) Definition of out-of-home marketing beyond just billboards(05:31) Account-based marketing (ABM) strategies using out-of-home advertising(07:54) Accessibility of out-of-home advertising for companies of all sizes(09:41) Example of LED trucks starting at $500-1000 per day for targeted campaigns(11:11) Case study of promoting at conferences without being an exhibitor(14:15) Best and worst uses of out-of-home advertising dollars(15:33) Times Square billboard exposure can cost as little as $1000 for a 10-second spot(17:58) How out-of-home advertising has evolved into a data-driven performance channel=================================================================Guest Bio:Greg Wise is the co-founder and chief customer officer at OneScreen.ai, a company specializing in out-of-home advertising solutions. With a background at HubSpot where he helped build the ecommerce team, Greg transitioned from SaaS to commercial real estate before founding OneScreen.ai in early 2020 (ironically during pandemic lockdowns). His company helps businesses of all sizes leverage the power of out-of-home advertising through data-driven strategies, making traditional advertising formats more accessible and measurable for modern marketers.=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
--------
20:58
Ep. 296- Ask Us ANYTHING❓What are CLICK TRIGGERS? (easy 20% Increase in Clicks!)➕Karen is TOUGH First Name!
In this episode of "Do This, Not That," host Jay Schwedelson shares a little-known tip on enhancing click-through and conversion rates. Jay offers actionable advice, including a unique strategy involving "click triggers." The episode also touches on relatable anecdotes and a light-hearted Q&A segment.=================================================================Best Moments:(00:45) Introduction to the "Ask Us Anything" format with work questions and ridiculous questions(01:08) Discussion about names becoming problematic due to cultural references (Karen, Chad, Alexa)(02:08) Question from Karen about boosting click-through and conversion rates(02:36) Introduction to click triggers - what they are and how they work(03:53) Examples of effective click triggers for B2B marketing(04:15) Examples of effective click triggers for B2C marketing(05:34) Statistics on how click triggers improve email click rates by 20% and landing page conversions by 14%(06:36) Real-life examples of click triggers in personal relationships(06:42) Data on call-to-action button colors (blue outperforming others by 31%)(07:42) Brief sponsor message for Marigold(08:30) Addressing a critical question about discussing reality TV on a marketing podcast(11:08) Announcement about GuruConference.com registration opening soon=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold
About Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Listen to Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold, The Prof G Pod with Scott Galloway and many other podcasts from around the world with the radio.net app
USA