Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode of Do This, Not That, host Jay Schwedelson discusses recent Black Friday trends, email marketing tactics, and shares entertainment recommendations. He analyzes sales data, the impact of AI on conversion rates, and surprising findings from email subject line performance. Jay also provides TV and movie suggestions and announces the upcoming Certified Guru email certification program.=================================================================Best Moments:(00:56) Black Friday sales data and AI impact on conversion rates(02:28) Email marketing trends for Black Friday 2023 vs. 2022(04:54) The surprising effectiveness of the word "wicked" in email subject lines(06:17) TV and movie recommendations(07:38) Announcement about the upcoming Certified Guru email certification program=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the behind-the-scenes aspects of micro-influencer deals and share their personal experiences with such arrangements. They provide insights into different types of influencer deals, pricing structures, and best practices for both companies and influencers.=================================================================Best Moments:(01:07) Jay's recent colonoscopy experience(02:17) Overview of micro-influencer deals(03:24) Typical structure of influencer deals(04:21) Different types of influencer deals (affiliate, one-off, long-term)(06:39) The process of negotiating and executing influencer deals(08:08) Value of micro-influencer deals for various businesses(08:52) Importance of maintaining an influencer's authentic voice(09:21) The role of briefs in influencer collaborations(10:29) Benefits of long-term influencer partnerships(11:34) Hosts' lunch plans and preferences=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of using effective social proof in marketing strategies. He emphasizes the need for quantifiable metrics and contextual details in testimonials and reviews to significantly increase conversion rates. Jay provides actionable insights on how to incorporate compelling social proof across various marketing channels.=================================================================Best Moments:(00:40) Introduction to social proof and its importance in marketing(02:09) The ineffectiveness of generic and vague social proof(02:44) The power of quantifiable metrics in testimonials(05:39) The impact of contextual details in social proof(06:48) Incorporating effective social proof in various marketing channels(07:46) Sponsor message for Marigold email platforms(08:26) Personal anecdotes about holiday gatherings and social interactions(10:41) Announcement of upcoming free email certification program=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson interviews Russ Perry, CEO and founder of Design Pickle, about applied creativity and innovative approaches to problem-solving in business and personal life. They discuss how to incorporate creativity into various aspects of life, practical examples, and the importance of balancing professional expertise with encouraging creativity in others.=================================================================Best Moments:(01:32) Russ Perry's journey to founding Design Pickle(04:46) The concept of "piggyback design" and its application in business(08:10) Applied creativity and its importance in various aspects of life(11:29) Practical examples of applied creativity, including the "Sabbath box" experiment(14:38) Implementing creativity on a quarterly basis in different life areas(16:52) Balancing professional expertise with encouraging children's creativity(19:55) Resources for connecting with Russ Perry and learning more about applied creativity=================================================================Guest Bio:Russ Perry is the CEO and founder of Design Pickle, the world's largest subscription creative service. With over 2,000,000 designs delivered, Design Pickle has been featured on the Inc. 5000 list for several consecutive years. Russ is passionate about problem-solving and applying creativity to various aspects of life and business. He hosts the Jar of Genius podcast and is dedicated to helping businesses and individuals unlock their creative potential. A speaker, sci-fi and D&D enthusiast, Russ combines his expertise in people and technology to help leaders scale without losing their minds.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.