The Science of Flipping

In this episode, I sat down with Bobby Kough, a West Point grad, former Army football player, and real estate operator who’s done over a thousand deals and is now running a direct-to-seller business pushing 300 deals a year. We broke down the “clear and reload” mindset he learned through sports psychology at West Point and how that reset tool translates perfectly to real estate when you’re getting rejected nonstop or taking hits on deals. Bobby shared how he started during COVID, how a quick early win gave him confidence, how one ugly “dumpster fire” house taught him the hard way to build a tight buy box, and why going to work for a proven operator helped him shave years off his learning curve. We also got into what it really takes to scale across multiple markets, the marketing channels they’re using, why direct mail still works, and why leadership and people are the hardest part of building a real company.

About Bobby:

Bobby Kough is a real estate entrepreneur and operator who helps build and scale direct-to-seller home buying organizations in St. Louis, Little Rock, and Wichita. He played football at West Point, graduated in 2015, and commissioned as a Second Lieutenant in the U.S. Army. While serving, Bobby discovered BiggerPockets and began studying real estate in his spare time.
He purchased his first property in 2018, saw early success, and used that momentum to start buying distressed homes. After completing several deals, Bobby made a major career pivot — walking away from an engineering path to become an acquisitions representative, where he learned the business from the ground up by sitting at kitchen tables with sellers.

Since then, Bobby has partnered with operators to build full-scale organizations focused on sales, operations, and culture. Last year, his teams completed over 300 deals across multiple markets. Bobby is passionate about creating systems that serve sellers with integrity, developing strong leaders, and helping real estate teams grow sustainably while keeping people at the center of every transaction.

Connect with Bobby
Instagram: @bobbykough99 
Podcast: The Knock Podcast

About Justin:

Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

Instagram: @thejustincolby

YouTube: Justin Colby

TikTok: @justincolbytsof

LinkedIn: Justin Colby

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In this episode of The Science of Flipping, I sat down with Jason from MotivatedSellers.com, one of the top lead generation companies in the game. We got real about what it actually takes to convert a motivated seller lead—spoiler alert: it’s way more than a couple calls and a text. Jason breaks down why 27% of their leads close within a year, but 64% of those don’t go under contract until 90+ days after the lead comes in. We dive deep into real data, proper expectations, why follow-up is everything, and how you can stop blaming the leads and start closing more deals. If you’re running PPC, buying pay-per-leads, or thinking about lead gen in any serious way—this episode is your wake-up call.

Key Topics Covered:


What separates real lead converters from amateurs


The “30-touch” rule to get a contract


Why 64% of leads don’t close until after 90 days


Cost per lead and how to budget effectively


The ROI of proper follow-up systems


Why speed-to-lead and nurture systems win


How solopreneurs can compete with big acquisition teams


Why flexibility in exit strategies (Novation, Subto, Burr) changes everything


How to treat every lead like gold—even the $30 nationwide ones


Tips for getting started with motivated seller leads

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Want to know how much you might qualify for? Just head over to www.fundandgrow.com/flippingpq the free pre-qualification takes less than two minutes.

In this episode, I sat down with Ari Page from Fund & Grow to break down how business owners and real estate investors are still accessing massive amounts of capital at 0% interest—even while rates keep climbing. We talked about how to use business credit cards the right way, how card stacking works, how to fund deals, payroll, marketing, and rehabs without touching your own cash, and why this strategy beats hard money and traditional loans. If you’re serious about scaling your business, protecting cash flow, and using smarter money instead of expensive debt, this episode is a must-listen.

About Ari Page:

Ari Page is the founder and CEO of Fund & Grow, a leading business funding company that has helped over 30,000 entrepreneurs secure more than $2 billion in business credit. With nearly two decades of experience, Ari specializes in helping business owners and real estate investors access 0% interest business credit, optimize cash flow, and scale without relying on hard money, private lenders, or giving up equity. His expertise spans business credit cards, card stacking strategies, and long-term corporate financing that doesn’t rely on personal guarantees.

Connect with Ari Page

Website: https://www.fundandgrow.com

Instagram: https://www.instagram.com/aripage3

Company Instagram: https://www.instagram.com/fundandgrow

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

Instagram: @thejustincolby

YouTube: Justin Colby

TikTok: @justincolbytsof

LinkedIn: Justin Colby

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In this episode of The Science of Flipping, I sit down with my good friend and business partner Adam Williams — a true real estate powerhouse who’s scaled from flipping hundreds of single-family homes to syndicating over 11,000 apartment units. Adam shares how a cockroach-filled childhood turned him off real estate — until a chance encounter pushed him to jump all in.

We break down why single-family rentals rarely build true wealth, why apartments are the ultimate cash-flow machine, and how syndications help everyday investors scale big without the headaches. Adam also drops powerful mindset lessons on clarity, purpose, and how to survive the “mud” of entrepreneurship to reach the gold.

If you’ve ever wondered how to turn active income into generational wealth, why you should think bigger than buying a rental house, and how to make your money work while you sleep — this conversation is a blueprint you can’t afford to miss.

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About Adam:

Adam Williams is a seasoned real estate investor, entrepreneur, and private equity partner. Starting in 2004 flipping single-family homes, Adam quickly scaled up to multifamily, co-founding Elevest Capital and building a portfolio of over 11,000 apartment units nationwide. Through his firm Elevest Capital, Adam helps high-income earners and business owners grow generational wealth through apartment syndications — all while educating investors on how to turn active income into passive income streams for life.

Connect with Adam Williams:
Instagram: @awinvests
Company IG: @elevestcapital
Website: www.elevestcapital.com

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

Instagram: @thejustincolby

YouTube: Justin Colby

TikTok: @justincolbytsof

LinkedIn: Justin Colby

 

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In this episode of The Science of Flipping, I sat down with 33-year-old serial entrepreneur Alex Smereczniak, the founder of Franzy.com — what he calls the Zillow of franchising. Alex walked me through how franchising really works, why it’s far more accessible than people think, and how everyday entrepreneurs can build serious wealth through franchises, cash flow, and real estate. We talk about the hottest industries, the best opportunities, how to choose the right brand, and how the franchise + real-estate model can create multiple streams of income and even multi-million-dollar exits. This conversation opened my eyes to opportunities I didn’t even know existed — and it might do the same for you.

About Alex Smereczniak

Alex Smereczniak is a serial entrepreneur and the Co-Founder & CEO of Franzy, the platform known as the “Zillow for franchising.” Before building Franzy, Alex launched and scaled 2ULaundry and LaundroLab, raising over $30M in venture capital and expanding the brands across multiple markets. His experience as both a founder and franchisor gives him unique insight into business ownership, franchise systems, operations, and scaling. Today, Alex is on a mission to democratize entrepreneurship and help create the next one million business owners through accessible franchise opportunities and transparent data.

Connect With Alex

Website: https://franzy.com
Instagram: https://www.instagram.com/alexfromfranzy
LinkedIn: https://www.linkedin.com/in/alex-smereczniak
Podcast: How I Franchised This (search on all platforms)

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

Instagram: @thejustincolby

YouTube: Justin Colby

TikTok: @justincolbytsof

LinkedIn: Justin Colby

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