Coaching Inc with Tom Krol

How do you turn your real estate journey into a business and build an audience along the way?
In this episode, Dedric Polite shares how real estate changed the trajectory of his family, from growing up in Boston and working in corporate software sales to becoming a real estate investor, coach, and TV personality.
Dedric also shares how documenting his real estate deals on social media helped him build a following, attract private investors, and eventually get approached by A&E for a TV show. More of his story on this show. Listen!
You’ll Learn How To:
Build an audience by documenting what you are already doing
Use your personal story to connect with the right people
Build a personal brand through social media
Find your place and use your strengths in business
What You’ll Learn in This Episode:
(03:06) How real estate changed the trajectory of Dedric’s family
(05:00) Why Dedric decided to invest in his first coach
(06:19) The $16,000 mastermind decision that changed everything
(08:20) How documenting the real estate process led to an audience
(09:13) How they got their own TV show
(10:39) Taking courage raising money for the show
(12:09) Authenticity attracts the right people
(13:08) The algorithms in social media are always changing
(15:01) The platforms Dedric uses to grow his business
(17:15) Why niches are winning
(18:31) Skipping the learning curve through other coaches
(19:43) Moving from an outsourced agency to in-house marketing director
(20:11) Connect with Dedric Polite
Who This Episode Is For:
Entrepreneurs building a personal brand
Coaches who want to grow their audience through social media
Real estate investors who want to turn their experience into a business
New coaches looking for mentorship and community
Why You Should Listen:
Dedric’s story is a great example of what can happen when you simply document what you are already doing.
He shares practical lessons for coaches who are just getting started, including why taking action, finding the right community, and sharing the real journey can make a difference.
Connect with Dedric Polite:
Website: https://dedricandkrystal.com/ 
Be Polite Properties Website: https://www.politeproperties.com/ 
Instagram: https://www.instagram.com/dedricpolite/ 
Resources: 
Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Today's guest has a mastermind model where members invest in real estate in one particular part of the world.
Robbie Crager shares how he went from a real estate investor to building a large YouTube audience and turning it into a coaching and mastermind business.
He shares how he uses a free community, low-ticket offer, and mastermind to bring people through his funnel, why small wins matter in coaching, and how AI is helping him save time and become more productive. Listen and enjoy!
You’ll Learn How To:
Use YouTube to build your personal brand
Build a community before selling your coaching program
Find different roles for people based on their skills
Use AI to save time and improve your coaching content
What You’ll Learn in This Episode:
(02:31) How Robbie went from real estate investor to coach
(03:33) YouTube helped grow his real estate business
(04:18) Using YouTube as a top-of-funnel strategy
(05:33) The tips and tricks on YouTube for coaches and course creators
(07:04) How Robbie uses long-form content, shorts, and live videos
(09:16) Robbie’s YouTube funnel from free community to mastermind
(10:54) The different types of people in his mastermind
(12:43) Finding where your skill set fits in the team
(14:45) Small percentage of people take action
(17:45) Why small wins help people make progress
(18:53) Getting into affiliate partnerships
(20:14) The idea of personal branding and the need to use AI
(21:45) How Robbie uses AI to save time and improve his work
(23:56) Connect with Robbie Crager
Who This Episode Is For:
Coaches looking to grow through YouTube
Entrepreneurs building a personal brand
Real estate investors looking to build a team
Business owners who want to use AI to save time
Why You Should Listen:
Robbie shows how consistent content, a strong personal brand, and a simple funnel can turn an audience into a real business. He also shares practical lessons on coaching, community, small wins, and using AI to work faster without losing your own voice.
Connect with Robbie Crager:
YouTube: https://www.youtube.com/@TheFlipFlopFlipperPR 
Instagram: https://www.instagram.com/the_flip_flop_flipper/ 
Resources: 
Apply now for Coaching Inc.’s private mastermind at coachinginc.com

What does it take to build a multimillion-dollar coaching platform without a huge team?
In this episode, Justin Brennan shares his journey in multifamily real estate, what he learned from watching his father build and lose a massive real estate business, and how he used AI to build his own coaching platform.
Justin also talks about helping clients overcome limiting beliefs, the mental side of coaching, and how AI is changing how coaches deliver their programs.
Listen and enjoy!
You’ll Learn How To:
Avoid the biggest mistakes that can cause real estate investors to lose
Build the identity and infrastructure of a multifamily investor
Use an interactive roadmap to make coaching easier to follow
Use AI to create a more personalized coaching experience
What You’ll Learn in This Episode:
(04:10) Justin’s family history in real estate and his path into multifamily investing
(06:47) What the financial crisis taught Justin
(07:46) Bad debt can cause you to lose in real estate
(08:33) The three patterns in people who lost money
(09:38) Importance of fixed-rate debt and low leverage
(10:17) How to structure a 15-unit apartment deal with a 70% loan
(11:56) The difference between ownership and control
(13:27) Justin's ideal multifamily investor
(17:10) Sweat equity vs. check equity
(23:00) Finding clients through paid YouTube ads
(26:20) Two ways to find apartment deals
(31:42) The 10-step roadmap for the first deal
(33:00) Building his own proprietary platform ecosystem
(36:46) How Justin built his AI platform using Replit
(40:35) How quickly AI is changing the world
(43:17) Social media managers may need to become experts at managing AI agents
(44:36) Connect with Justin Brennan
Who This Episode Is For:
Real estate investors interested in multifamily
Course creators interested in AI-powered platforms
Business owners trying to understand how AI will change their teams
Why You Should Listen:
Justin shares how he uses AI to change how he delivers coaching, build his own platform, and create tools that would have cost millions of dollars just a few years ago.
Connect with Justin Brennan:
YouTube: https://www.youtube.com/@JustinBrennan 
Instagram: https://www.instagram.com/officialjustinbrennan/ 
Resources: 
Apply now for Coaching Inc.’s private mastermind at coachinginc.com

What if your next $30,000 coaching client didn’t come from an ad, a funnel, or a sales call with a total stranger? That’s exactly what happened to Andrew Lucas, who built his coaching business through a local real estate meetup and a community of people who already knew and trusted him.
In this episode, Andrew shares how a simple lunch-and-pizza meetup eventually became a coaching business averaging $80K–$85K per month. He also talks about the mistakes he made early on, why you need a real program before taking people’s money, and how building a community can turn into a powerful coaching business.
You’ll Learn How To:
Start a local meetup and build a community around your expertise
Build trust by becoming the hub for information in your market
Avoid the mistakes of coaching without a clear program or design
What You’ll Learn in This Episode:
(03:22) What does a local event look like?
(03:53) How Andrew and his wife started with simple real estate meetups
(04:58) Becoming the hub of information
(06:10) The biggest mistake Andrew made when he first started coaching
(08:50) You don’t need to turn every meetup into a client immediately
(11:02) The most important part of the program
(14:34) When partner split goes the wrong way
(17:08) How Andrew presents his $75K program and why $30K upfront works
(19:50) Dealing with new laws in South Carolina for wholesaling
(25:46) Andrew on promoting the local meetups
(32:55) How Andrew competes with other local meetups
(34:54) When virtual meetups make sense
(35:38) People want connection and want to be around others who think the same way
(37:46) Leaning into motivation and proof in coaching
(42:41) Keeping the momentum in local meetups
(47:00) Why Andrew stopped bringing outside speakers into his meetup
(49:20) How Andrew follows up with meetup attendees
(52:09) How workshops and joint events can attract your ideal clients
Who This Episode Is For:
Coaches who want to build a business through community
Real estate investors thinking about starting a coaching program
Entrepreneurs who want to use local events to grow their influence
Why You Should Listen:
Andrew’s story shows that you don’t always need a complicated funnel or a big marketing machine to build a coaching business. This episode gives you a practical look at how a local meetup can grow into a serious coaching business.
Resources: 
Apply now for Coaching Inc.’s private mastermind at coachinginc.com

If your sole purpose of coaching is to make money, don't become a coach. It is profitable, but it can be lucrative and burn you out.
In this episode, Tom Krol sits down with Henry Washington to talk about why coaches need to get clear on the life they actually want before building their coaching program.
Henry shares how he went from helping people for free to creating courses that eventually generated $10,000 to $15,000 a month, and how that grew into a coaching community. He also explains why he never wanted to chase customers or constantly change his offer just to make more money.
Listen and enjoy the show!
You’ll Learn How To:
Build your coaching program around the life you want
Figure out how much time you really want to give to coaching
Start by helping people instead of immediately building an offer
Stay focused on one offer
What You’ll Learn in This Episode:
(03:11) Henry’s real estate journey from one house to 150 doors
(04:33) The problems that come with having a big portfolio
(05:29) Cash flow can be harder to live off than it looks on paper
(09:55) How Henry accidentally got into coaching
(10:55) The panic attack that pushed Henry to learn about real estate investing
(13:41) The moment Henry realized he had a responsibility to help other people
(15:07) Henry started sharing his real estate journey on Instagram
(17:17) Unintentionally creating his first two courses
(20:03) What new coaches should and should not do
(21:00) New coaches should start with their life, not their offering
(21:37) Build your program around the time you actually have
(23:19) Go where the audience is
(24:29) Henry relied on organic growth before using paid ads
(26:58) The two battles every coaching business is fighting
(28:30) The difference between chasing customers and attracting them
(30:58) COVID changed what customers expect from coaches and online education
(34:28) Connect with Henry Washington
Who This Episode Is For:
New coaches who are thinking about starting a coaching business
Real estate investors who want to turn their experience into coaching
Coaches who feel trapped by the business they built
Entrepreneurs who want more freedom and less pressure
Why You Should Listen:
This episode reminds you that your coaching business should support the life you want, not become the life you have to escape.
Connect with Henry Washington:
Website: https://www.seeyouattheclosingtable.com/ 
Instagram: https://www.instagram.com/thehenrywashington/ 
Resources: 
Apply now for Coaching Inc.’s private mastermind at coachinginc.com