Coaching Inc with Tom Krol

In this episode, Tom Krol breaks down the eight numbers every business owner should review every single week. These aren't complicated financial reports or accounting jargon, but simple metrics that help you make better decisions, spot problems, and grow your business.
Listen and enjoy the show!
You’ll Learn How To:
Build a simple weekly scorecard
Track the numbers that drive growth
Measure your marketing and sales performance
Make better business decisions using real data
What You’ll Learn in This Episode:
(01:16) The eight numbers you should track every week
(02:22) What are numbers?
(02:48) The three purposes of numbers
(04:07) Entrepreneurship is a group adventure
(04:23) The first number you should always track
(04:57) Personal net worth
(05:16) How to identify your most profitable revenue sources
(06:02) The right way to track business expenses
(07:04) Profit is the number that matters
(07:42) How to calculate your true marketing ROI
(08:26) The importance of tracking lead-to-sale conversion rates
(09:09) Collecting reviews should be a weekly KPI
(10:18) The bonus metric: bank balances
Who This Episode Is For:
Business owners who want more control over their numbers
Coaches and consultants looking to scale profitably
Entrepreneurs who want practical reporting systems
Why You Should Listen:
Tom shares a simple framework that helps you understand where your business is growing, where it's leaking money, and what deserves your attention every week.
Resources: 
Apply now for Coaching Inc.’s private mastermind at coachinginc.com

In this classic episode, Tom Krol shares one of the simplest networking strategies he's ever used to grow his business. 
Instead of chasing introductions or asking successful people for favors, he explains how consistently giving value first can open doors that money can't buy. 
If you want to build meaningful relationships, grow your influence, and create more opportunities, this episode is a must-listen.
You’ll Learn How To:
Build a powerful network by giving
Use the "40 Good People" strategy
Apply the principle of reciprocity
Turn small daily actions into long-term opportunities
What You’ll Learn in This Episode:
(02:16) The "40 Good People" strategy
(02:54) What does reciprocity mean
(03:49) List down 40 good people in your life
(04:18) How to choose the right 40 people for your list
(05:48) The mistake most people make when trying to build relationships
(06:35) Entrepreneurial people often tell you how to love them
(07:28) A simple system for serving one person every business day
(10:03) Adding value without expecting anything back
Who This Episode Is For:
Coaches and consultants who are growing their network
Entrepreneurs looking for more partnership opportunities
Business owners who want to build authentic relationships
Why You Should Listen:
Tom shares a different approach, which is built on consistently creating value for others first.
Resources: 
Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Have you ever held something back because you were afraid that if you gave away too much, people wouldn't buy from you? It's one of the biggest fears that many coaches, consultants, and experts have.
In this Coaching Inc. Masterclass, Tom Krol and Darrin Bentley challenge one of the most common beliefs among coaches, consultants, and experts. Instead, they explain why the opposite is true and why the most successful people in every industry become known by giving away their best insights first.
Listen and enjoy the show!
You'll Learn How To:
Create content that builds trust
Give away valuable information without hurting your sales
Build authority by solving real problems publicly
Create content that attracts loyal followers
What You'll Learn in This Episode:
(01:36) Be the generous expert
(02:24) A simple test to see if your content actually provides value
(04:01) Giving away builds trust faster
(05:55) The biggest marketing secret top influencers already understand
(06:33) People who never planned to buy won't buy anyway
(07:50) Giving away more creates more paying clients
(09:27) The one question you should ask before publishing any piece of content
(10:02) Challenging your own assumptions leads to better marketing
Who This Episode Is For:
Coaches who are creating content but struggling to build authority
Course creators who want consistent leads
Anyone afraid of giving away too much value online
Why You Should Listen:
This episode shows how generous, practical content builds trust, authority, and long-term relationships that naturally lead to more clients.
Resources: 
Apply now for Coaching Inc.’s private mastermind at coachinginc.com

What if the biggest thing holding your business back right now isn't leads?
The truth is, a lot of coaches, consultants, and experts spend years trying to generate more attention, followers, traffic, and leads, but they never build the systems that consistently turn those opportunities into clients.
In this episode, Brent Daniels shares the systems, processes, and philosophies that he used to attract better prospects, increase show rates, improve conversions, recruit top sales talent, and build a business that doesn't depend on hope.
Listen as you will hear real-world strategies, practical examples, and small adjustments that can completely change the trajectory of your coaching business. Enjoy the show!
You’ll Learn How To:
Recruit top-performing salespeople without relying on referrals
Increase appointment show rates
Improve conversions by qualifying leads more effectively
Create systems that scale without depending on more traffic
What You’ll Learn in This Episode:
(01:45) Finding great salespeople is one of the biggest growth challenges
(02:18) Brent's simple Facebook funnel that generated hundreds of sales applications
(03:20) The application process he uses to identify top closers
(04:33) Building landing pages
(06:03) How job opportunity ads attract stronger candidates
(07:48) Zoom vs phone call for meeting people
(11:28) Compensation models for high-performing sales teams
(12:31) The importance of contacting leads within minutes
(13:22) How faster follow-up dramatically improves show rates
(14:34) Importance of proof elements for cold traffic
(16:00) More information about the setter conversation
(17:20) The questions he asks to review the application for coaching
(22:43) Ways to increase show rates
(24:41) The difference between cold traffic and warm prospects
(26:10) Community as a unique mechanism
(29:49) Attention alone isn't enough without a conversion system
(31:35) Brent's unique mechanism
(34:51) Webinar funnels are just to educate people
(38:06) Benefits of in-person events
(40:47) Why conviction and authority are critical for growth
(43:48) When to stop giving away the free content
(49:15) Unique mechanism: Good lead magnet and a ton of proof elements
Who This Episode Is For:
Coaches who are struggling to convert leads
Consultants who are looking to improve their sales process
Experts who want predictable growth
Entrepreneurs who are ready to scale through systems
Why You Should Listen:
If you're looking for sustainable growth, this episode will help you identify and fix the bottlenecks that are actually limiting your business.
Resources: 
Apply now for Coaching Inc.’s private mastermind at coachinginc.com

After a series of conversations with some of his coaching clients over the last week, Tom Krol noticed the same pattern recurring. People were making things a lot more complicated than they needed to be, chasing new tools, strategies, platforms, and systems while overlooking the handful of activities that drive momentum.
Listen as he breaks down the simple principles that consistently help coaching businesses grow, including how to prioritize revenue, build the right team, create attention, and avoid the common mistakes that keep entrepreneurs stuck.
Enjoy today's episode!
You’ll Learn How To:
Prioritize revenue-producing activities
Create attention and attract more clients
Keep your coaching business simple, scalable, and profitable
What You’ll Learn in This Episode:
(01:59) Most entrepreneurs overcomplicate simple business fundamentals
(02:45) The "one product, one pain, one price" framework
(03:59) How the SPIRLAS marketing system creates organic growth
(04:30) Creating free value on social media
(04:57) Start a podcast now
(06:45) Entrepreneurship is about meeting people
(07:31) The feedback loop in people
(08:36) Use the word reviews, not testimonials
(12:42) In-person or online interaction that other people can see
(15:32) A smaller amount of input produces a lot more output
(16:36) Avoid overcomplicating in your business
(18:21) Doing social media lives
(19:23) Hiring a sales guy
(21:48) Avatar funnel explained
(23:23) Keeping the business simple
(23:52) Revenue in first position
Who This Episode Is For:
Coaches who are trying to grow without paid traffic
Entrepreneurs who feel overwhelmed by too many strategies
Anyone who wants a simpler path to consistent growth
Why You Should Listen:
Tom shares practical advice that can help you cut through the noise, focus on what actually matters, and build a coaching business that grows without unnecessary complexity.
Resources: 
Apply now for Coaching Inc.’s private mastermind at coachinginc.com