Coaching Inc with Tom Krol

Joining us in this episode of the Coaching Inc. Podcast is real estate entrepreneur, coach, and marketing expert Brent Daniels.
Brent shares how he built a multi-million-dollar business through organic content, livestreaming, paid ads, and consistent sales systems, without constantly chasing clients.
Listen as Brent breaks down why most people struggle with content, how livestreaming changed his business, the importance of reviewing sales calls, and why courage matters when building an audience online. Enjoy the show!
You'll Learn How To:
Build authority and attract clients through organic content
Create ads that convert cold traffic
Use VSLs and webinars to pre-qualify leads
Scale a coaching business using livestreams
What You'll Learn in This Episode:
(03:00) Building the whole business on organic following
(04:19) Content multiplication for ads
(05:36) Why businesses need to consistently create fresh ads every month
(06:56) The real purpose of VSLs (Video Sales Letters)
(08:26) The difference between using webinars versus short VSLs
(13:33) Biggest mistake coaches make with Google ads
(16:24) Creating large amounts of video ads with strong conviction continues to drive new clients
(18:21) Go start a YouTube channel and start livestreaming
(23:11) Biggest takeaway from Brent's presentation
(26:35) Great coaching goes beyond money
(28:48) Brent's powerful perspective on legacy, teaching, and passing down real-life experience
(30:24) His direct advice for anyone afraid of posting online
Who This Episode is For:
Coaches and consultants looking to grow online
Entrepreneurs building personal brands
Anyone struggling with consistency or confidence on social media
Why You Should Listen:
This episode is packed with practical business advice, combined with candid conversations about fear, growth, sales, and leadership. Brent Daniels shares what's working right now when it comes to attracting clients, creating content, running ads, and scaling a coaching business sustainably.
Connect with Brent Daniels:
Instagram: https://www.instagram.com/realbrentdaniels/ 
Resources: 
Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Everybody thinks revenue is the name of the game, but the real foundation of everything you do in business is your books and records. Even if you got all the revenue in the world, but you don't know where it is or what it is doing, it doesn't matter.
In this episode, StorySeller Jet sits down with Marcus Crigler for a conversation about the financial side of running a coaching business and why so many entrepreneurs focus on revenue while ignoring the numbers.
The conversation also dives into forecasting, hiring decisions, building reserves, and the importance of creating a financial system that supports long-term growth. Marcus shares his “3X Rule” for hiring, explains why many business owners scale too fast, and how smart entrepreneurs build wealth by separating business income, personal expenses, and investments.
Listen and enjoy this episode!
You'll Learn in This Episode:
Why revenue alone doesn't guarantee a healthy business
The importance of bookkeeping and understanding your numbers
How forecasting helps business owners make smarter decisions
How successful entrepreneurs build long-term wealth
What You'll Learn in This Episode:
(01:27) Introducing Marcus Crigler and his background as an accountant
(02:05) Good bookkeeping vs good revenue
(03:04) The biggest financial mistake coaches make with their business numbers.
(04:25) Marcus explains the three “wealth buckets.”
(06:47) Forecasting cash flow matters
(09:26) “3X Rule” for hiring and major business expenses
(11:35) Why businesses should keep at least three to six months of reserves
(13:02) Importance of holding standards in the company
(14:34) Attracting clients on a day-to-day basis
(16:06) Advice for coaches trying to grow from $10K months to $100K months
(17:25) Your financial systems need to scale with your business
(18:28) Biggest takeaways from Coaching Inc.
(20:20) Entrepreneurship can feel lonely without the right community
(22:19) Connect with Marcus Crigler
Who This Episode is For:
Coaches and consultants growing their business
Entrepreneurs struggling with financial planning
Business owners preparing to hire or scale
Real estate entrepreneurs and investors wanting to build long-term wealth
Why You Should Listen:
This episode serves as a reminder that business growth is not just about generating more revenue, but also about understanding how your finances work.
Resources: 
Apply now for Coaching Inc.’s private mastermind at coachinginc.com   
Get great advice to build wealth and save money in taxes. Visit taxwealthplaybook.com for free resources.

In this episode, we are joined by Phillip Vincent, the founder of Mom's House and a seasoned real estate professional with 28 years of experience, specializing in senior living.
The conversation dives deep into webinar strategy, Meta ads, self-liquidating offers (SLOs), customer acquisition costs, and why consistently testing small changes can dramatically improve conversions.
Listen as he also explains why “Mom’s House” creates some of the warmest and most organic real estate leads available today. Enjoy the show!
You’ll Learn How To:
Build webinars that keep people engaged
Use “daily webinars” to increase show-up rates and lower ad costs
Improve conversions by simplifying your offer
Understand customer acquisition costs and lifetime value
What You’ll Learn in This Episode:
(01:13) How Phillip discovered one of the best real estate lead sources through senior living
(02:37) Webinar's cold traffic on Facebook
(03:29) Webinars are not dead
(06:54) How switching to daily webinars doubled conversions
(07:58) The biggest mistakes people make when launching webinars
(08:47) Phillip removed low-ticket VSL funnels
(09:59) The hook strategy that drives curiosity and attendance
(11:12) Simplification as the biggest growth lever in business
(12:35) Meta ads currently drive most of his traffic
(14:20) How self-liquidating offers work
(17:39) The cost to acquire a customer
(18:46) What makes 'Mom's House' different?
(19:45) The importance of testing, persistence, and staying adaptable
(22:27) Connect with Phillip Vincent
Who This Episode Is For:
Coaches and consultants selling online offers
Entrepreneurs running webinars
Real estate investors looking for new lead strategies
Anyone interested in self-liquidating offers and customer acquisition
Why You Should Listen:
Phillip Vincent shares actionable lessons on simplifying offers, improving conversions, and building sustainable lead systems that can grow long-term without relying on hype or complicated funnels.
Resources: 
Apply now for Coaching Inc.’s private mastermind at coachinginc.com   
Free training and awareness about Phillip Vincent’s Mom’s House: https://www.momshouse.com/start

What happens when your marketing crosses the line from persuasive to legally dangerous? 
In this episode, Tom Krol interviewed Gregory Christiansen, one of the top attorneys in the country on FTC compliance, earnings claims, coaching businesses, webinars, testimonials, and protecting your company before it becomes a problem.
Listen as they dive deep into the realities of FTC compliance, earnings claims, testimonials, and the legal risks many coaches, consultants, and real estate educators unknowingly expose themselves to every day. Greg also breaks down real FTC cases, explains why disclosures alone are often not enough, and shares how entrepreneurs can still market effectively without relying on hype or unrealistic promises. 
Enjoy the show!
You’ll Learn How To:
Use testimonials without creating misleading earnings claims
Create marketing without unrealistic income promises
Avoid FTC red flags when selling coaching or education programs
Use disclosures properly in presentations and sales processes
What You’ll Learn in This Episode:
(03:54) Greg explains how he became one of the top attorneys handling FTC cases
(06:29) The declaratory judgment/action
(08:46) Breakdown of a recent FTC settlement involving publishing and earnings claims
(09:31) Two ways the FTC brings actions against companies
(11:27) What regulators look for when reviewing webinars, ads, and marketing claims
(15:02) Why “false and unsubstantiated earnings claims” trigger lawsuits
(17:28) Influencers are now personally being sued over earnings claims
(20:58) What does “net impression” mean
(22:28) The gap between the upfront marketing and the actual fulfillment
(23:05) TCPA rules every coach and marketer needs to understand
(26:20) The testimonial and advertising guidelines
(28:07) Cherry-picking top student wins can create compliance issues
(30:30) The concept of “net impression” and how the FTC evaluates your ads
(31:13) The importance of having proper disclosure
(34:37) Smaller, believable success stories convert better than flashy income claims
(36:45) The importance of documenting and substantiating testimonials properly
(40:25) The “Beachbody model” for tracking accountability and student results
(47:22) The dangers of using personal success stories
(51:27) How FTC investigations can cross borders, including Canada
(53:06) Greg’s final advice for coaches, consultants, and online entrepreneurs
Who This Episode Is For:
Coaches and consultants using testimonials in marketing
Course creators and online educators
Anyone selling coaching, masterminds, or education products
Why You Should Listen:
This episode gives you a behind-the-scenes look at how the FTC evaluates modern coaching and education businesses. Greg shares practical insights on how to market aggressively while still protecting your reputation, your business, and your future. 
Connect with Gregory Christiansen:
Website: https://www.guardianlaw.com/ 
Resources: 
Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Most coaches think they need ads, complicated funnels, or a massive audience to grow their coaching business. But Joe and Jen Delle Fave built a coaching business approaching seven figures using mostly organic strategies, relationships, and simple systems.
In this episode, they break down how they utilized content, podcasts, webinars, Facebook groups, and direct conversations to consistently attract clients without relying on ads. They also share the biggest mistakes coaches make with organic marketing and explain why most people overcomplicate the process.
This episode gives a practical look at what moves the needle in this business. Listen and enjoy!
You’ll Learn How To:
Build a coaching business using organic marketing
Create simple content that attracts the right audience
Use simple social media strategies to attract leads
Use podcasts and webinars to generate consistent leads
Turn followers and conversations into paying clients
What You’ll Learn in This Episode:
(03:07) About Joe and Jen and their background as real estate investors
(04:23) Sharing what you are doing on social media
(06:34) Follower count doesn’t matter
(08:22) How to audit your Facebook profile to attract more clients
(09:34) The importance of clear calls-to-action in your content
(10:13) Authenticity matters more than polished AI-generated content
(12:19) Having your own private Facebook group
(14:23) How they reached nearly $1M yearly revenue without paid ads
(15:29) YouTube is becoming a powerful search engine for coaches
(16:26) One-hour webinar funnel to connect with clients
(21:27) The framework they use to showcase deals, systems, and results
(24:52) The framework and format of Joe and Jen's webinar
(27:03) Showing real proof and real client results builds trust faster
(35:19) The dangers of automating social media incorrectly
(40:19) How TikTok and other platforms can flag overly automated posting
(48:16) Getting on podcasts
(50:17) The costs and mess of editing YouTube content
(55:03) The “breadcrumb trail” method for driving webinar signups organically
Who This Episode Is For:
Coaches who want to grow without relying on paid ads
Consultants who are trying to attract more organic leads
Course creators who are struggling to convert content
Why You Should Listen:
If you want a more sustainable and authentic way to attract clients, this conversation will give you a clear starting point.
Connect with Joe and Jen Delle Fave:
Website: https://creativefinanceplaybook.com/home-5790
YouTube: https://www.youtube.com/@creativefinanceplaybook
Resources: 
Apply now for Coaching Inc.’s private mastermind at coachinginc.com