Coaching Inc with Tom Krol

Most coaches believe they need massive email lists, paid ads, or complicated funnels to create real revenue spikes. In this episode, Brandon Cobb proves the opposite.With just 500 people on his email list, Brandon generated $75,000 in seven days using a simple, intentional Black Friday email sequence.In this conversation, he breaks down how he structured the emails, why he borrowed frameworks from private equity capital raises, and how curiosity, excitement, and scarcity did the heavy lifting.You’ll Learn How To:Structure a short email sequence that drives high-ticket salesCreate perceived value before ever asking for the saleUse curiosity, excitement, and scarcity without hypeFill your calendar with qualified sales calls organicallyWhat You’ll Learn in This Episode:(03:07) Who Brandon actually coaches(05:17) Why does he refuse to pursue deals under seven figures(05:30) The difference between his $55K mentorship and $25K group program(06:41) Why Black Friday works even for high-ticket offers(07:20) Writing offers that create curiosity, excitement, and scarcity(08:13) The exact timing of his Black Friday email sequence(09:35) The simple call-to-action that drove discovery calls(11:57) How weekly live trainings quietly build his email list(13:14) Tom’s advice for generating leads inside Facebook groups(15:10) A lot of Facebook groups just become an advertising platform(16:39) Benefits of answering questions on Facebook groups(21:06) How 3–7 minute daily lives build trust faster than polished content(22:10) What makes content “valuable” to prospects(25:33) Native content always beats repurposed uploads(26:36) Why every piece of content should end with a CTA(27:59) The real amount of engagement required before someone buys(29:23) Rule #3: Business is never stopping doing what works(30:33) KPI on how many people are coming from Lives, getting to the course, and signing upWho This Episode Is For:Coaches who are selling high-ticket programsConsultants with small but engaged email listsCourse creators who are tired of relying on adsAnyone who wants predictable launches without hypeWhy You Should Listen:Brandon’s Black Friday campaign shows how clarity, trust, and intentional messaging outperform massive lists and complicated funnels. If you want to turn attention into revenue without spending on ads, this conversation gives you a blueprint you can actually use.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Why do so many clients feel excited when they pay, only to be immediately confused, overwhelmed, or embarrassed once they are inside a program?In this episode, Megan Huber breaks down the silent experience gap that causes buyer’s remorse even when your offer delivers real results.This conversation delves into the exact onboarding framework, including the slide deck, Zoom call, and the 48-hour window that prevents clients from disappearing and instead turns them into raving fans. If you want higher retention, better testimonials, and clients who feel empowered instead of lost, this episode is a must-listen.You’ll Learn How To:Create an onboarding experience that reduces overwhelm and confusionPrevent clients from disengaging due to embarrassment or uncertaintyDesign a simple, high-touch onboarding system that scalesTurn onboarding into the beginning of your marketing and retention strategyWhat You’ll Learn in This Episode:(04:29) Who is Megan Huber?(08:00) What most coaches miss after the payment goes through(09:30) Why onboarding must match the level of exclusivity you sell(11:34) Onboarding slide deck elevates the client experience(12:11) Why onboarding should happen within 48 hours, not a week later(14:05) Sending the slide deck afterward prevents future confusion(16:09) One-on-one calls depend on the price point of the program(17:09) When group onboarding builds belonging faster than 1:1 calls(17:34) Fastest way to build trust with your client(19:26) The biggest client complaint Megan hears in third-party interviews(20:07) How not knowing where to start creates instant disengagement(21:31) Why checking logins live prevents resentment and frustration(23:59) Embarrassment quietly turns into disengagement and churn(25:55) Why milestones and timelines must be clarified on day one(28:07) How helping clients schedule implementation increases follow-through(30:05) Why new clients should not attend advanced or general calls(31:25) Why attending every call becomes a form of procrastination(35:11) Why community rules and platform expectations must be stated upfront(38:53) Consistently asking for client feedback protects your program long-termWho This Episode Is For:Coaches who are struggling with retention or engagementProgram creators who want better client outcomesAnyone who wants clients to feel confident, not confusedWhy You Should Listen:Most coaches focus on selling better, but what happens after the sale is what determines longevity. This episode shows you how to close the experience gap, protect client confidence, and build programs people are proud to be part of.Connect with Megan Huber:Website: https://meganjohnsonhuber.com/ Instagram: https://www.instagram.com/meganjhuber Facebook: https://www.facebook.com/megan.j.huber Facebook Group: https://www.facebook.com/groups/structuredfreedomforcoaches/ Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

In Part 1, Leif broke down how elite sales conversations work. In Part 2, the focus shifts to what most coaches get wrong next: hiring, onboarding, and keeping sales reps who actually perform.This episode is a behind-the-scenes look at what it really takes to build a high-ticket sales team that lasts. Listen as Leif explains when not to hire, the exact lead volume you need before hiring your first rep, why most “high-ticket closers” destroy businesses, and the exact structure that keeps great salespeople motivated instead of burned out.Enjoy the show!You’ll Learn How To:Decide when you are ready to hire your first salespersonAvoid mercenary closers who jump from offer to offerOnboard and indoctrinate sales reps so they fight for your brandStructure daily and weekly meetings that keep reps sharpWhat You’ll Learn in This Episode:(01:39) Using analytics to optimize application quality and conversion(02:35) Why pre-call videos should sell the call(03:47) How nurture sequences support show rates and sales readiness(07:39) Where most coaches go wrong when hiring salespeople(08:12) Avoid mercenary high-ticket closers(08:32) Hiring for character over industry experience(10:01) Treat your sales reps like your children(11:18) Daily meeting cadence for first-time sales hires(12:29) How sharing client wins builds loyalty and longevity(15:46) The compensation model Leif recommends for coaching offers(16:25) Commission-only structures that still protect new hires(18:35) Three clear benchmarks that signal you are ready to hire(21:00) Using a 90-day testing window to dial in pricing(22:30) Annual vs. short-term fulfillment for group and 1:1 offers(23:26) Platform recommendations for delivering coaching programs(25:52) Announcement: Coaching Inc. Summit and founding member opportunityWho This Episode Is ForCoaches and consultants who are thinking about hiring their first salespersonEntrepreneurs who want to scale without losing control of sales qualityAnyone building a high-ticket offer who wants predictable revenueWhy You Should ListenMost coaches don’t fail at sales; they fail at sales leadership. This episode shows you how to avoid hiring too early, how to build a sales culture, and how to create systems that allow you to scale without burning people out. Connect with Leif Meyerson:Website: https://www.thesalesfloorguy.com/ LinkedIn: https://www.linkedin.com/in/leifmeyerson1982/ Telephone: 602-341-9045Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com     

Behind nearly every massive coaching brand is a sales system most people never see. In this live masterclass, Leif Meyerson reveals the exact frameworks, habits, and conversations that turn good offers into consistent, high-ticket revenue.Leif has built and led sales floors for some of the biggest names in the industry, including Tony Robbins, Dean Graziosi, Cody Sperber, and more.In this episode, he breaks down why “winging it” on sales calls quietly kills close rates, how silence becomes your most powerful sales tool, and the psychology behind asking for the sale multiple times without sounding pushy. It’s the real-world sales process used to scale teams from zero to tens of millions of dollars. Listen and enjoy!You’ll Learn How To:Build sales systems as if you’re planning to replace yourselfStop overselling and start listening your way into more closesIdentify a prospect’s real problem instead of their surface complaintAsk for the sale with confidenceWhat You’ll Learn in This Episode(03:54) Leif’s background running $40M+ sales floors(04:49) The three core areas every sales operator must master(06:31) Winging a sales call is not an option(07:30) The importance of CRMs, call recordings, and structured follow-up(08:08) Importance of having a phone system in place(08:27) Why listening to your own sales calls is uncomfortable, but non-negotiable(09:57) You need to have a sales script and a repeatable sales protocol(11:15) Telling is not selling(13:05) How active listening reveals what prospects aren’t saying(13:28) Using curiosity questions to uncover the real pain point(14:48) Why do people buy needs, not wants(15:27) The biggest mistake coaches make: solving the problem on the sales call(17:27) Why you must ask for the sale before scheduling a follow-up(17:55) The psychology behind asking for the sale three times(21:13) A simple, direct way to ask for the sale without sounding salesy(22:30) Why silence after the ask increases close(23:18) The three responses prospects give after a close attempt(24:15) Leif’s “Helix Method” for handling objections(25:20) The difference between stall objections and real objections(26:31) Why certainty wins once rapport is built(29:18) The three elements that matter most on phone vs. Zoom sales calls(31:34) The ideal number of application questions right now(32:21) The three friction buckets every application must qualify for: time, money, motivation(33:55) Why the essay question should come at the end of the applicationWho This Episode Is ForBusiness owners who are tired of good calls that don’t convertEntrepreneurs who want a real sales systemAnyone preparing to scale beyond one-on-one sellingWhy You Should ListenIf you’ve ever left a sales call thinking “That should’ve closed”, this episode explains exactly why it didn’t, and what to do differently. Connect with Leif Meyerson:LinkedIn: https://www.linkedin.com/in/leifmeyerson1982/ Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

This episode dives into the exact mechanics behind her three-day events, which consistently convert nearly half of attendees into $40,000 mentoring programs, not through aggressive pitching, but through intentional design, discipline, and clarity.Listen as Isabelle explains how she structures payments, why she refuses payment plans, how she protects her team’s energy, and what separates serious buyers from problem clients. Enjoy the show!You’ll Learn How ToStructure a high-ticket offer without discounts, payment plans, or confusionUse event experience to drive premium conversionsFilter out the wrong clients before they ever become a problemAdd ethical downsells and affiliate offersWhat You’ll Learn in This Episode(01:28) Isabel’s $40,000 offer structure and $5,000 event deposit(02:37) Why she refuses payment plans(03:33) What a “buying unit” is(04:09) December and January outperform most other months(05:23) Post-event calls generate an extra $30K+ per month(08:49) Connecting with other coaches who are in different fields(10:26) How success stories and testimonials compound authority(11:02) Give people something: Sticky pads, highlighters, pens(12:16) Luxury experience matters when selling premium programs(13:11) How her team is trained to behave like they already earned $40K(14:29) Why coaches should never disappear during event breaks(15:21) The importance of representation in slides and success stories(16:19) How gifting at the sales table influences buyer psychology(19:12) AI-focused events are filling rooms right now(22:20) How she approaches Black Friday without discounting high-ticket offers(24:07) The advantages and disadvantages of a hybrid setup(27:26) Prices should only increase when the value truly increases(30:14) Why newbie investors are not the right market for premium offers(33:30) The difference between the $25K gold and $40K platinum programsWho This Episode Is ForCoaches and consultants who want to sell premium programsBusiness owners who are running live or virtual events that aren’t convertingEntrepreneurs who are tired of low-quality clientsAnyone who wants a clean, confident way to sell high-ticket offersWhy You Should ListenIsabelle Guarino demonstrates how structure, discipline, and experience foster trust and inform high-stakes decisions. Connect with Isabelle Guarino:Website: https://residentialassistedlivingacademy.com/ LinkedIn: https://www.linkedin.com/in/isabelle-guarino/ Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com     Isabelle’s book, Assisted Living Revolution. Visit this link: https://residentialassistedlivingacademy.com/revolution/