You Just Threw Away the Most Valuable Asset in Your Business (And You Don't Even Know It) with Travis Goodwin
2/12/2026 | 21 mins.
What if the most powerful marketing asset in your business isn’t your funnel, your ads, or your polished testimonial videos but a shaky, emotional phone call you didn’t record? In this episode, Tom Krol joins Travis Goodwin to break down why most coaches completely miss the moment that builds real authority and real trust. When a client calls you crying after their first big win, that’s not just a feel-good moment. That’s leverage, and if you don’t capture it immediately, it’s gone. You’ll Learn How To: Capture powerful client reviews in the moment Turn authentic wins into social proof Build a multimillion-dollar business without relying on ads Create a strategic network using the “40 Good People” system What You’ll Learn in This Episode: (03:29) The “glowing marble” concept from Influence by Robert Cialdini (04:01) How to capture video reviews in real time (05:45) Allowing the client to tell you all the good news (06:04) Why you should stop using the word “testimonial” and use “review” instead (08:28) Cut off the wrong people (08:39) The power of “40 Good People.” (09:25) How to strategically build reciprocity without asking for anything (10:32) Why generosity compounds into opportunity (12:17) Small actions that create massive long-term loyalty (13:43) Reading eight pages a day can separate you from 95% of entrepreneurs (14:55) The difference between success and wealth (16:50) Stand up and read in the morning (18:26) Hustle is a season, not a lifestyle Who This Episode Is For: Coaches who want stronger social proof Entrepreneurs who are relying too heavily on paid ads Business owners who want to build deeper relationships Why You Should Listen: This episode reframes how you think about reviews, networking, and growth. Instead of chasing leads or spending more on ads, Tom shows how to capture authentic proof, build powerful relationships, and compound goodwill over time. Connect with Travis Goodwin: YouTube: https://www.youtube.com/@Tgoodwinwv Other Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 097 - The Closing Script That Handles 'I Can't Afford It' without Sounding Desperate
2/09/2026 | 17 mins.
The biggest mistake coaches make is having their salespeople chase down dead leads and prospects who already said no, pretending that they are still warm. It demoralizes your team, wastes time, and makes you look desperate to the prospect. In this episode, Tom Krol breaks down what separates effective follow-up from desperate chasing and why confusing the two kills your sales team and your reputation. Listen as you will learn how top closers handle price objections, how to eliminate “I need to think about it” early in the call, and a live role play where Tom walks through the full script for closing someone who says “I can’t afford it” using financing without pressure or manipulation. You’ll Learn How To: Shorten your sales calls while increasing close rates Stop your team from chasing dead leads Handle “I can’t afford it” calmly and confidently Use financing without sounding pushy or desperate What You’ll Learn in This Episode: (02:04) The difference between real follow-up and chasing (02:35) Salespeople never chase cold, dead leads; they are hunters (03:03) Why dead leads are a marketing problem (04:12) Defining the real meaning of lead (05:30) When follow-up is appropriate and when it’s not (06:15) How to recognize polite “no’s” before wasting time (07:27) Top closers talk less and ask better questions (08:56) Pain must outweigh price before a sale happens (09:41) How to confirm price is the only objection (11:19) The exact phrasing to introduce financing naturally (12:12) The first payment should always be the largest (12:45) How to collect a credit card without awkwardness (13:03) How to future-pace clients immediately after closing (15:45) Why celebrating too early kills sales momentum Who This Episode Is For: Coaches who are selling high-ticket programs Consultants who are handling frequent price objections Sales teams who are struggling with long calls and low close rates Business owners who want calmer sales conversations Why You Should Listen: If sales feel awkward, exhausting, or inconsistent, this conversation will change how you approach every call. Other Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 096 - 'Do What You Love' Is Garbage Advice - Why Following Your Passion is Keeping You Broke and Burned Out with Julie Svedberg
2/05/2026 | 42 mins.
You followed the advice, you turned your passion into a business, and you are doing what you love, but now you resent it. Tom Kroll says, "Do what you love, and you'll never work a day in your life," is total garbage. For today's episode, Tom breaks down why “follow your passion” is some of the most damaging advice entrepreneurs believe and what actually creates wealth, peace of mind, and long-term success. He also reveals the 40 good people strategy that builds your network in eight weeks. If you are exhausted from doing what you love, this episode shows you how to build a business that serves you instead. You’ll Learn How To: Build a business around what the market wants Create wealth that supports your life instead of consuming it Attract the right people while cutting off the wrong ones Focus on simple principles that scale What You’ll Learn in This Episode: (03:48) The real principle behind scaling (04:38) Why “do what you love” advice leads to burnout and resentment (06:32) Tom's real definition of success (07:23) Why monetizing what you love often limits growth (10:14) Why chasing and convincing causes exhaustion and burnout (12:19) Revenue must always come first, no exceptions (13:15) The simple daily habit that builds discipline and impulse control (14:20) Founders are visionaries, not builders (16:06) The real fear most entrepreneurs struggle with (17:03) Why partnering too early destroys businesses (19:16) Who you should actually take advice from (20:37) How the wrong people quietly repel the right opportunities (21:41) The “40 Good People” strategy to build a powerful network in 8 weeks (25:32) Ancient principles still outperform modern business hacks (28:54) Stop comparing yourself to what you see online (30:17) Strive to be the best, not the biggest (31:21) The rules of marketing (35:48) Ownership is easy; owners are complicated Who This Episode Is For: Coaches and entrepreneurs who feel burned out or stuck Founders who are tired of chasing tactics instead of building stability Anyone questioning the “follow your passion” narrative Why You Should Listen: This episode replaces feel-good business advice with timeless principles that actually work. Tom lays out a grounded, practical way to build a business that creates income, clarity, and peace instead of pressure and burnout. Other Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com
CI - S2 - 095 - The Difference Between 'Trying' and 'Committing' (Why Most Coaches Stay Broke) with Andrew Becker
2/02/2026 | 31 mins.
Many coaches claim they want success, yet they remain stuck year after year. In this episode, Tom Krol breaks down the uncomfortable truth that most people aren’t failing because they lack information; they are failing because they never truly commit. This conversation delves into the depths of ego, pressure, fear, and why awkward conversations are the true gateway to freedom in business and life. If you are not seeing results after being busy learning, planning, and consuming content, this episode will show you what's holding you back. You’ll Learn How To: Make real decisions instead of hiding behind trying Handle pressure without letting fear or ego run your life Stop using education as an excuse to avoid action Build momentum by leaning into uncomfortable conversations What You’ll Learn in This Episode: (02:42) How Tom got started in real estate with no money or experience (05:00) The three variables every deal comes down to: speed, convenience, and price (07:01) The moment Tom hit rock bottom and made a real decision (08:10) There is no balance in life, only harmony (09:16) Why business isn’t complicated (12:41) The danger of leaning on education instead of taking action (14:38) The #1 predictor of success is your ability to handle pressure (15:19) Wealth is really about options; success is a good night’s sleep (18:58) How Coaching Inc. was born (23:56) One simple rule that separates winners from everyone else: read 8 pages a day (24:37) Tom's book recommendations to read Who This Episode Is For: Coaches who feel stuck despite doing everything Entrepreneurs who are hiding behind preparation People who want real success Why You Should Listen: Tom explains why most people never break through and what changes when you stop trying and fully commit. If you are ready to stop protecting your ego and start building momentum, this episode is for you. Other Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com Read Tom’s 21 Book Recommendations to Read: https://coachinginc.com/21books
CI - S2 - 094 - The 10 Business Rules That Separate Millionaires From Struggling Entrepreneurs (Rule #6 Will Save Your Life) with RJ Bates
1/29/2026 | 49 mins.
The coaches making consistent revenue are following the same handful of rules. Those who are broke, stressed, and bleeding cash are the ones breaking those exact rules every single time. In this episode, Tom Kroll joins RJ Bates to break down the core business rules he sees repeated across the most profitable coaching businesses. If your business makes money but your net worth isn’t growing, this episode will show you why. You’ll Learn How To: Build real generational wealth beyond just money Avoid common traps that keep entrepreneurs in chase mode Protect your business by understanding your numbers Strengthen your mindset through daily reading What You’ll Learn in This Episode: (04:05) RJ's journey in real estate investing (07:28) Five primary things that bring down entrepreneurs (07:59) Why measuring net worth matters more than chasing cash flow (10:44) Revenue must come before branding, websites, or logos (12:10) The danger of stopping what works after one bad outcome (16:59) Never partner when you can hire (20:16) Wealth vs success (21:03) Five people who should influence your decisions (25:40) Rule #6: Why projects fail when everyone involved is part-time (26:45) Your first hire should almost always be an executive assistant (29:18) How reading daily builds real generational wealth (30:26) What generational wealth really means (36:04) “The money is in the database,” and why ignoring this keeps you broke (37:12) Rule #10: Why every entrepreneur must know how to read a P&L (41:54) Why chasing new leads creates burnout and instability Who This Episode Is For: Coaches who are building long-term businesses Entrepreneurs who are tired of living in reaction mode Business owners who want stability, clarity, and control Anyone serious about wealth, leadership, and legacy Why You Should Listen: If you want fewer regrets and better decisions in business and life, this conversation delivers. Tom Kroll shares the rules that most people learn too late, as well as rules that protect your income, time, and family. Other Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!