CIP - S2 - 035 - How Top Coaches Get a Flood of Referrals Without Asking with Tom Krol
Are you tired of begging for referrals, offering weak incentives, or hoping your clients just tell their friends? In this episode, Tom Krol breaks down the exact referral systems top coaches use to create predictable word-of-mouth growth without sounding desperate or salesy.From rewriting your SOP to reframing the way your clients introduce others, Tom shows you how the best in the business create community-driven marketing that fuels itself.You'll Learn How To:Create a referral SOP that builds community and momentumCelebrate, reward, and spotlight the behaviors you want more ofReframe the referral ask so it empowers clients instead of pressuring themUnderstand the real reason most referral channels dry upMake your business sellable by building systems and relationships, not just productsWhat You'll Learn in This Episode:(00:00) Start here: write a referral SOP (03:16) Most successful coaching clients and best salespeople do not work in the office(04:40) Where to find high ticket closers?(06:05) Why you are one relationship away from your next income breakthrough?(07:11) Processes and people, not products and programs(08:22) Rule #27: Recognize, reward, and celebrate behaviors you want more of(08:51) A checklist for celebrating every referral inside your community(10:24) Framework shift: Don’t say “This company can help you”… instead, say “You can help this company”(12:09) The exact referral language that gets people excited and not awkward(12:49) Rule #6: When everyone is part-time, the project will fail(14:24) A business reduces your suffering by reducing the suffering of other people(16:02) The best business is a sellable business(16:57) Preview of the October Nashville event and who are comingWho This Episode is For:Coaches who rely too heavily on cold traffic or inconsistent lead genCommunity builders who want referrals to flow naturallyEntrepreneurs who are ready to scale their business beyond their effortsAnyone building a coaching business that can eventually run and sell without themWhy You Should Listen:This episode delivers the foundational systems and mindset shifts that the best coaches in the world are already using to grow referral-based businesses. If you ever felt like referrals are out of your control or random, this episode shows you how to build them into your process, on purpose.Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.
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CIP - S2 - 034 - Zero Ads. Zero Spend. $100K Closed. Here’s How He Did It with Belmont Locker
Can you hit $100K without spending a single dollar on ads? Belmont Locker did! In this episode, he breaks down exactly how.Tom Krol sits down with Belmont Locker, a sales pro turned coach, to reveal the precise steps he took to grow his business from scratch using zero ad spend, no fancy systems, and pure consistency. If you are still posting into the void or struggling to close sales, this is the real-life playbook that works now.You'll Learn How To:Get your first $100K in coaching with $0 ad spendTurn free content into booked calls and closed dealsWrite CTAs that trigger action without sounding salesyKeep your sales calls short, clear, and high-convertingOvercome objections and still close deals fastWhat You'll Learn in This Episode:(02:45) Why the Revenue in First Position rule matters most(06:06) How he did $100K from coaching and what he did differently(07:58) PPSO Method: Person, Pain, Solution, and Outcome(08:55) The core offer he started with and how it evolved(10:24) Creating phone calls with the prospects(11:12) From zero to 100K views/month with just 2–4 posts per day(13:46) Nothing more powerful than an in-person meeting(15:41) What Belmont does on his social media(18:53) Getting haters in business is a badge of honor(22:06) CTA strategy: how Belmont uses DMs + Calendly to close(25:37) Tools, trips, tricks, and strategies to close more deals(29:04) His 15-minute sales call framework that converts(33:07) How to handle objections like "I need to think about it” or “That’s a lot”(35:56) Pushing people into the price objection(42:04) Preparation can be a form of procrastination. Take massive imperfect action!Who This Episode is For:Coaches with no budget who want to start nowSales professionals transitioning into coachingCourse creators stuck below $10K/monthAnyone trying to generate clients without paid adsWhy You Should Listen:This is not a theory; it is execution. Belmont Locker walks through exactly how he built a coaching business that hit six figures using nothing but free tools, simple sales conversations, and a deep commitment to consistency. If you are serious about getting real results without guesswork, this episode is a must-listen.Apply to join Coaching Inc.’s elite mastermind at CoachingInc.com and get access to real-time coaching from the top names in the industry.If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.
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CIP - S2 - 033 - Fix Your Price, Fix Your Sales – A Live Call Every Coach Needs to Hear with Ashley Lorraine
Still, struggling to close clients? Feel like your price point is sabotaging your success? In this episode, Ashley Lorraine, a former school principal turned seven-figure real estate investor, sits down with Tom Krol to fix what’s broken in most coaching businesses: the mindset around pricing and selling.From setting the right offer to structuring better calls, this episode is a masterclass for every coach who is tired of discounts, delays, and disappearing leads.You'll Learn How To:Set a price that reflects real value and convertsStop “mothering” your clients and start leading themUse the “pivot question” to move from help to the closeBreak big results into small, sellable stepsDesign your modules so clients don’t stall or ghostWhat You'll Learn in This Episode:(03:07) Ashley’s journey from school principal to real estate and coaching(05:22) Shifting from high-level execs to average earners(06:25) The mistake of not giving your clients a chance to take action(08:09) Why your clients might be stalling (and how to fix your modules)(09:15) Why your vocabulary may be too complex for your audience(13:31) The 5 golden rules of organic marketing(13:34) Rule #1: Copy somebody's style that you can agree with(14:10) Rule #2: Make it big(14:29) Rule #3: Consistent(14:45) Rule #4: Singular(15:53) Rule #5: Fast response(20:31) Get attention, hold attention, monetize attention(24:38) How to find people who are willing to pay(28:23) Why a single primary offer can out-convert complex programs(30:35) Coaching business revenue stages: 10K → 40K → 100K/month(33:00) What makes someone say yes: conviction, clarity, and contagious belief(35:51) Three things you want to sell to your male audience(38:22) Coaching business is a people businessWho This Episode is For:Coaches who are tired of chasing leads and discounting offersAspiring educators transitioning into the coaching spaceEntrepreneurs struggling to create a scalable offerWomen in coaching who are ready to lead with confidenceWhy You Should Listen:If your price feels “off,” your conversions are lagging, or your clients aren’t taking action, this episode will show you what’s happening under the hood. Ashley and Tom break down the emotional and strategic layers that separate coaches who get stuck from those who scale up.Resources:Start a great adventure and an awesome journey in coaching. Don't miss the Nashville event! Visit coachinginc.com and fill out an application form. Follow Ashley here:Ashley’s Instagram: @ashleylorrainemedAshley’s Facebook: Ashley Lorraine, M.Ed.Ashley’s Tiktok: @ashleylorraine.medAshley’s YouTube: https://www.youtube.com/@ashleylorrainemedIf you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.
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CIP - S2 - 032 - Alex Hormozi’s Advice on How to Grow a Community - And How Michael Used It
What does it take to build a thriving community and keep it growing without burning out?In this episode, Tom Krol sits down with Michael Mnatsakanian, founder of Super Investors, to talk about what it means to grow a purpose-driven community with real staying power. Inspired by advice from Alex Hormozi, Michael shares his framework for scaling coaching and investing communities the right way that is grounded in service, simplicity, and sustainability.You'll Learn How To:Define success beyond money and why it mattersBuild a paid community with real clarity and alignmentUse free value to attract your ideal membersBalance scalability with authenticityAvoid the common traps of chasing cash over congruenceWhat You'll Learn in This Episode:(00:00) Why success is peace, not just wealth(02:28) The wealthiest people are not always the most successful(03:15) Put a cap on your financial aspirations to protect your joy(03:36) What happens when your finances are finally handled(06:31) Michael's focus: Helping people, creating cool stuff, and leading awesome training(10:24) What passive income means in real business(12:19) Why no business is truly 100% passive(12:55) Michael's definition of a lifestyle business(14:45) Generational wealth through compound interest(16:25) Rule #7: Strive to be the best, not the biggestWho This Episode is For:Coaches and community leaders who are building paid membershipsInvestors scaling their brands into educational programsEntrepreneurs balancing wealth-building with life goalsCreators who value trust, service, and substance over hypeWhy You Should Listen:If you ever feel like you are chasing growth at the cost of your life or are unsure how to scale your coaching program without losing your values, this conversation is for you! Michael shares a grounded and inspiring approach to building not just a business, but a movement.Apply for Coaching Inc.’s mastermind at coachinginc.com and get access to the top ecosystem for coaches, creators, and consultants.You can also get free investing calculators and amazing stuff about Super Investors on Michael's Instagram: https://www.instagram.com/michaelmnat Follow Michael here:Michael's Website: https://superinvestorsrei.com/ Michael's YouTube: https://www.youtube.com/@SuperInvestorsREI If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.
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CIP - S2 - 031 - Why YouTube Will Outperform Every Platform in 2025 — And How to Win Now with Aleric Heck
Still, sleeping on YouTube? This episode is your final wake-up call.Tom Krol sits down with Aleric Heck, founder of the 8-figure agency AdOutreach and one of the top YouTube growth and ad experts. Aleric has helped coaches, consultants, and course creators generate hundreds of millions in revenue... using nothing but YouTube.If you are a coach who wants more leads, authority, and impact, this masterclass will give you everything you need to dominate YouTube in 2025 and beyond.You'll Learn How To:Build a YouTube channel and start a coaching businessCome up with catchy names for your YouTube channelWrite YouTube video scripts trained in your voice using AI Optimize titles, thumbnails, and descriptions for discoveryMaximize the use of AI in filming and editing your videoCombine organic and paid YouTube to create a revenue flywheelWhat You'll Learn in This Episode:(04:20) Start of Aleric's career, and what does he do(05:01) How Aleric grew his first channel to 500K subs as a teenager(06:08) Building a business helping coaches run YouTube ads(08:54) How to set up your YouTube channel the right way(11:01) Personal brand vs. business brand: what to name your channel(12:32) Creating videos that your ideal client is already searching for(18:02) Frameworks: Hooks, open loops, and calls to action(22:14) How to use your iPhone or webcam to film high-quality content(23:43) Editing tips for beginners(25:07) What to write in your title, thumbnail, and description(26:12) How to do subtle CTAs without sounding pushy(31:46) The 3-step formula to YouTube ads: Hook, Educate, CTA(34:53) Real reasons coaches fail(41:58) Using in-feed ads to grow your channel fastWho This Episode is For:Coaches, consultants, and course creators who want more high-ticket clientsPodcasters and content creators who want a long-term strategyAnyone new to YouTube who wants to launch the right wayWhy You Should Listen:If you are not building on YouTube, you are missing a great opportunity to scale up! In this episode, Aleric breaks down the exact playbook his 8-figure clients use to dominate YouTube without needing a studio, big audience, or ad budget.Download Aleric’s free 19-page YouTube Ads Strategy PDF at adoutreach.com/gift Join the best mastermind for coaches at https://coachinginc.com/ Aleric’s tool suggestions for setting up your first YouTube account:Keyword SearchYouTube Content Ideas Connect with Aleric Heck:Website: https://aleric.com/ Instagram: https://www.instagram.com/alericheck YouTube: https://www.youtube.com/@AlericHeckYT If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.
Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!
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