Thoughts on the Market

Our Head of European Sustainability Research Rachel Fletcher talks about how AI’s is quickly reshaping employment and productivity across key industries and regions.
Read more insights from Morgan Stanley.

----- Transcript -----

Rachel Fletcher: Welcome to Thoughts on the Market. I am Rachel Fletcher, Head of European Sustainability Research at Morgan Stanley.
Today, how AI is shaking up the global job market.
It's Friday, February 20th at 2pm in London.
You've probably asked yourself when all the excitement around AI is going to move beyond demos and headlines, and start showing up in ways that matter to your job, your investments, and even your day-to-day life. Our latest global AlphaWise AI survey suggests that the turning point may already be unfolding – especially in the labor market where AI is beginning to influence hiring, productivity, and workplace skills.
Our survey covered the U.S., UK, Germany, Japan, and Australia, across five sectors where we see a significant AI adoption benefit. Consumer staples, distribution in retail, real estate, transportation, healthcare, equipment and services, and autos.
We found that AI contributed to 11 percent of jobs being eliminated over the past 12 months, with another 12 percent not backfilled. These job cuts were partially offset by 18 percent new hires, which results in a net 4 percent global job loss. It's important to note that the survey focused on companies that had already been adopting AI for at least a year. In fact, most of the companies in our survey had been adopting AI for more than two years. So, this is likely the most significant downside case in terms of the impact of AI on jobs, but it is still an early signal of potential job disruption.
In Europe, the picture is nuanced. The UK saw the highest net job loss at 8 percent. This was primarily driven by a lower level of new hires in the UK compared to other countries that we surveyed, as well as a high level of positions not backfilled. This compares to Germany, which posted a 4 percent net job loss in line with the all-country average. There could be some other factors amplifying the impact in the UK. For example, broader labor market weakness driven by higher labor costs and higher levels of unemployment amongst younger workers. Ultimately, disentangling AI from macro forces remains challenging.
Moving to sector impacts in Europe, autos experience the largest net job loss at 13 percent, and this compares to a 10 percent global average for the sector. It's possible these numbers reflect persistent sales weakness, and AI driven cost cutting.
Transportation was least affected at 3 percent, whilst other sectors clustered around 6 to 7 percent. If we look at the top quintile of European companies reducing headcount, they've outperformed other companies that are more actively hiring. This suggests that investors are rewarding efficiency. On the downside, staffing firms face potential growth risks from AI displacement. On productivity, European firms report 10 to 11 percent gains from AI, close to the 11.5 percent global average, and the U.S. at 10.8 percent. It's worth noting that whilst Europe lags the U.S. in exposure to AI enablers, adopters and adopter enablers make up more than two-thirds of the MSCI Europe Index. However, European AI adopters have traded at a material discount versus their equivalent U.S. AI adoption peers. So, turning AI adoption into real ROI and defending pricing power is crucial for European companies.
If we shift our focus to the U.S., there's a contrast. Whilst the global net job change was a 4 percent loss, the U.S. actually saw a 2 percent net gain, driven by AI related hiring. Our U.S. strategists have lifted expectations for S&P 500 margin expansion by 40 basis points in 2026 and 60 basis points in 2027.
In our survey, the most frequently cited goals of AI deployment in the U.S. are boosting productivity, personalizing customer interactions, and accelerating data insights. Other common use cases include search, content generation, dashboards, and virtual agents.
What's becoming clear is AI is no longer theoretical. Our survey data suggests that it is reshaping hiring, productivity and margins. The investor question is not whether AI matters, but who captures the value.
Thanks for listening. If you enjoy the show, please leave us a review wherever you listen and share Thoughts on the Market with a friend or colleague today.

Our Global Head of FX and EM Strategy James Lord and Global Chief Economist Seth Carpenter discuss what’s driving the U.S. policy for the dollar and the outlook for other global currencies.
Read more insights from Morgan Stanley.

----- Transcript -----

James Lord: Welcome to Thoughts on the Market. I’m James Lord, Global Head of FX and EM Strategy at Morgan Stanley.
Seth Carpenter:  And I'm Seth Carpenter, Morgan Stanley's Global Chief Economist and Head of Macro Research.
James Lord: Today we're talking about U.S. currency policy and whether recent news on intervention and nominations to the Fed change anything for the outlook of the dollar.
It's Thursday, February 19th at 3pm in London.
So it's been an interesting few weeks in currency markets. Plenty of dollar selling going on But then, we got news that Kevin Warsh is going to be nominated to Chair of the Board of Governors. And that sent the dollar back higher, reminding everybody that monetary policy and central bank policy still matter.
So, in the aftermath of the dollar-yen rate check, investors started to discuss whether or not the U.S. might be starting to target a weaker currency. Not just be comfortable with a weaker currency, but actually explicitly target a weaker currency, which would presumably be a shift away from the stronger strong dollar policy that Secretary Bessent referenced.
So, what is your understanding? What do you think the strong dollar policy actually means?
Seth Carpenter: Strong dollar policy, that's a phrase, that's a term; it's a concept that lots of Secretaries of the Treasury have used for a long time. And I specifically point to the Secretary of the Treasury because at least in the recent couple of decades, there has been in standard Washington D.C. approach to things, a strong dichotomy that currency policy is the policy of the Treasury Department, not of the central bank. And that's always been important.
I remember when I was working at the Treasury Department, that was still part of the talking points that the secretary used. However, you also hear Secretaries of the Treasury say that exchange rates should be market determined; that that's a key part of it. And with the back and forth between the U.S. and China, for example, there was a lot of discussion: Was the Chinese government adjusting or manipulating the value of their currency? And there was a push that currencies should be market determined. And so, if you think about those two things, at the same time – pushing really hard that the dollar should be strong, pushing really hard that currencies should be market determined – you start to very quickly run into a bit of an intellectual tension. And I think all of that is pretty intentional.
What does it mean? It means that there's no single clear definition of strong dollar policy. It's a little bit of the eye of the beholder. It's an acknowledgement that the dollar plays a clear key role in global markets, and it's good for the U.S. for that to happen. That's traditionally been what it means. But it has not meant a specific number relative to any other currency or any basket of currency. It has not meant a specific value based on some sort of long run theoretical fair value. It is always meant to be a very vague, deliberately so, very vague concept.
James Lord: So, in that version of what the strong dollar policy means, presumably the sort of ambiguity still leaves space for the Treasury to conduct some kind of intervention in dollar-yen, if they wanted to. And that would still be very much consistent with that definition of the strong dollar policy.
I also, in the back of my head, always wonder whether the strong dollar policy has anything to do with the dollar's global role. And the sort of foreign policy power that gives the Treasury in sanctions policy. And other areas where, you know, they can control dollar flows and so on. And that gives the U.S. government some leverage. And that allows them to project strength in foreign policy. Has that anything to do with the traditional versions of the strong policy?
Seth Carpenter: Absolutely. I think all of that is part and parcel to it. But it also helps to explain a little bit of why there's never going to be a very crisp, specific numerical definition of what a strong dollar policy is.
So, first and foremost, I think the discussion of intervention; I think it is, in lots of ways, consistent, especially if you have that more expansive definition of strong dollar, i.e. the currency that's very important, or most important in global financial markets and in global trade. So, I think in that regard, you could have both the intervention and the strong dollar at the same time.
I will add though that the administration has not had a clear, consistent view in this regard, in the following very specific sense. When now Governor Myron was chair of the Council of Economic Advisors, he penned a piece on the Council of Economics website that said that the reserve currency status of the dollar had brought with it some adverse effects on the U.S., and in terms of what happened in terms of trade flows and that sort of thing.
So again, this administration has also tried to find ways to increase the nuance about what the currency policy is, and putting forward the idea that too strong of a dollar in the FX sense. In the sense that you and your colleagues in FX markets would think about is a high valuation of the dollar relative to other currencies – could have contributed to these trade deficits that they're trying to push back against.
So, I would say we went from the previous broad, perhaps vague definition of strong dollar. And now we're in an even murkier regime where there could be other motivations for changing the value of the dollar.
Seth Carpenter: So, James, that's been our view in terms of the Fed, but let me come back to you because there are lots of different forces going on at the same time.
The central bank is clearly an important one, but it's only one factor among many. So, if you think about where the dollar is likely to go over the next three months, over the next six months, maybe over the next year, what is it that you and your team are looking for? Where are the questions that you're getting from clients?
James Lord: Yeah, so when we came into the start of this year, we did have a bearish view on the dollar. I would say that the drivers of it, we'd split up into two components. The first component was a lot more of the conventional stuff about growth expectations, what we see the Fed doing. And then there was another component to it where – what we defined as risk premia, I suppose. The more unconventional catalysts that can push the dollar around, as we saw, come very much to market attention during the second quarter of last year, when the Liberation Day tariffs were announced and the dollar weakened far in excess of what rate differentials would imply.
And so, I would say so far this year, the majority of the dollar move that we've seen, the weakening in the dollar that we've seen, has been driven by that second component. What we've kind of called risk premia. And the conversations that, you know, investors have been having about U.S. policy towards Greenland, and then more recently, the conversations that people have been having around FX intervention following the dollar-yen rate check. These sorts of things have been really driving the currency up until , when the Kevin Warsh nomination was announced.
When we look at the extent of the risk premia that we see in the dollar now, it is pretty close to the levels that we saw in the second quarter of last year, which is to say it's pretty big. Euro dollar would probably be closer to 1-10, if we were just thinking about the impact of rate differentials and none of this risk premia stuff over the past year had materialized.
That's obviously a very big gap. And I think for now that gap probably isn't going to widen much further, particularly now that market attention is much more focused on the impact that Kevin Warsh will have on markets and the dollar. We also have, you know, the ECB and the Bank of England; , house call for those two central banks is for them to be cutting rates. That could also put some downward pressure on those currencies, relative to the dollar. So all of that is to say for some of the major currencies within the G10 space, like sterling, like euro against the dollar, this probably isn't the time to be pushing a weaker dollar. But I think there are some other currencies which still have some opportunity in the short term, but also over the longer run as well. And that's really in emerging markets.
So all of that is to say, I think there is a strong monetary policy anchor for emerging market currencies. This is an asset class that has been under invested in for some time. And we do think that there are more gains there in the short term and over the medium term as well.
Seth Carpenter: So on that topic, James, would you then agree? So if I think about some of the EM central banks, think about Banxico, think about the BCB – where the dollar falling in value, their currency gaining in value – that could actually have a couple things go on to allow the central bank, maybe to ease more than they would've otherwise. One, in terms of imported inflation, their currency strengthening on a relative basis probably helps with a bit lower inflation. And secondly, a lot of EM central banks have to worry a bit about defending their currency, especially in a volatile geopolitical time. And you were pointing to sort of lower volatility more broadly.
So is this a reinforcing trend perhaps, where if the dollar is coming down a little bit, especially against DM currencies, it allows more external stability for those central banks, allowing them to just focus on their domestic mandates, which could also lead to a further reduction in their domestic rates, which might be good for investors.
James Lord: Yeah, I think there's something to that. given the strength of emerging market currencies. There should be, over time, more space for them to ease if the domestic conditions warrant it. But so far we're not really seeing many EM central banks taking advantage of that opportunity. There is a sort of general pattern with a lot of EMs that they’re staying pretty conservative and more hawkish than I think what markets have generally been expecting, and that's been supporting their currencies.
I think it's interesting to think about what would happen if they're on the flip side. What would happen if they did start to push monetary easing at a faster pace? I'm sure on the days where that happens, the currencies would weaken a little bit. However, if the market backdrop is generally constructive on risk, and investors want to have exposure to EM – then what could ultimately happen is that asset managers will simply buy more bonds as they price in a lower path for central bank policy over time. And that causes more capital inflows. And that sort of overwhelms the knee jerk effect from the more dovish stance of monetary policy on the currency.
You get more duration flows coming into the market and that helps their currency. So, yes, if EM central banks push back with more dovish policy, significantly, it could pose some short-term volatility. But assuming we remain a low-vol environment globally, I would use those as buying opportunities.
Seth Carpenter: Thanks, James. It's been great being on the show with you. Thank you for inviting me, and I hope to be able to come back and join you at some point in the future if you'll have me.
James Lord: Thank you, Seth, for making the time to talk. And to all you listening, thank you for lending us your ears. Let us know what you think of this podcast by leaving us a review. And if you enjoy Thoughts on the Market, tell a friend or colleague about us today.

More Americans are blaming the AI infrastructure expansion for rising electricity bills. Our Head of Public Policy Research Ariana Salvatore explains how the topic may influence policy announcements ahead of the midterm elections.
Read more insights from Morgan Stanley.

----- Transcript -----

Ariana Salvatore: Welcome to Thoughts on the Market. I'm Ariana Salvatore, Head of Public Policy Research for Morgan Stanley.
Today I'll be talking about the relationship between affordability, the data center buildout, and the midterm elections.
It's Wednesday, February 18th at 10am in New York.
Markets and voters continue to grapple with questions on AI, including its potential scope, impact, and disruption across industries. That's been a clear theme on the policy side as voters seem to be pushing back against AI development and data center buildout in particular. In key states, voters are associating the rise in electricity bills with AI infrastructure – and we think that could be an important read across for the midterm elections in November.
Now to be sure, electricity inflation has stayed sticky at around four to 5 percent year-over- year, and our economists expect it to remain in that range through this year and next. Nationally the impact of data centers on electricity prices has been relatively modest so far, but regionally, the pressure has been more visible.
To that point, a recent survey in Pennsylvania found that nearly twice as many respondents believe AI will hurt the economy as it will help. More than half – 55 percent – think AI is likely to take away jobs in their own industry, and 71 percent said they're concerned about how much electricity data centers consume. But this isn't just a Pennsylvania story. In other battleground states like Arizona and Michigan, voters have actually rejected plans to build new data centers locally.
So, what could that mean for the midterm elections? Think back to the off-cycle elections in November of last year. Candidates who ran on this theme of affordability and actually pushed back against data center construction tended to do pretty well in their respective races. Looking ahead to the midterm elections later this year, we see two clear takeaways from a policy perspective.
First, it's important to note that more of the policy action here will actually continue to be at the local rather than federal level. Some states with heavy data center build out – so Georgia, Michigan, Ohio, and Texas among others – are now debating who should pay for grid upgrades.
Federal proposals on this topic are still pretty nascent and fragmented. Meanwhile, public utility commissions in states like Georgia, Ohio, Michigan, and Indiana have adopted or proposed large load tariffs. These require data centers to shoulder more upfront grid costs; or can reflect conditional charges like long-term contracts, minimum demand charges, exit fees or collateral requirements – all of which are designed to prevent costs from spilling over to households.
And secondly, because of that limited federal action, we expect the Trump administration to continue leaning on other levers of affordability policy, where the president actually does have some more unilateral control. We've been expecting the administration to continue focusing on broader affordability areas ranging from housing to trade policy, as we've said on this podcast in the past.
That dynamic is especially relevant this week as the Supreme Court could rule as soon as Friday on whether or not the president has the authority under IEEPA to impose the broad-based reciprocal tariffs. The administration thus far has been projecting a message of continuity. But we've noted that a decision that constrains that authority could give the president an opportunity to pursue a lighter touch tariff policy in response to the public's concerns around affordability.
That's why we think the AI infrastructure buildout debate will continue to be a flashpoint into November, especially in the context of rising data center demand. Next week, when the president delivers his State of the Union address, we expect to hear plenty about not just affordability, but also AI leadership and competitiveness. But an equally important message will be around the administration's potential policy options to address its associated costs.
That tension between AI supremacy and rising everyday costs for voters will be critical in shaping the electoral landscape into November.
Thanks for listening. As a reminder, if you enjoy Thoughts on the Market, please take a moment to rate and review us wherever you listen; and share Thoughts on the Market with a friend or colleague today.

Our Head of U.S. Internet Research Brian Nowak joins U.S. Small and Mid-Cap Internet Analyst Nathan Feather to explain why the future of agentic commerce is closer than you think.
Read more insights from Morgan Stanley.

----- Transcript -----

Brian Nowak: Welcome to Thoughts on the Market. I'm Brian Nowak, Morgan Stanley's Head of U.S. Internet Research
Nathan Feather: And I'm Nathan Feather, U.S. Small and Mid-Cap Internet Analyst.
Brian Nowak: Today, how AI-powered shopping assistants are set to revolutionize the e-commerce experience.
It's Tuesday, February 17th at 8am in New York.
Nathan, let's talk a little bit about agentic commerce. When was the last time you reordered groceries? Or bought household packaged goods? Or compared prices for items you [b]ought online and said, ‘Boy, I wish there was an easier way to do this. I wish technology could solve this for me.’
Nathan Feather: Yeah. Yesterday, about 24 hours ago.
Brian Nowak: Well, our work on agentic commerce shows a lot of these capabilities could be [coming] sooner than a lot of people appreciate. We believe that agentic commerce could grow to be 10 to 20 percent of overall U.S. e-commerce by 2030, and potentially add 100 to 300 basis points of overall growth to e-commerce.
There are certain categories of spend we think are going to be particularly large unlocks for agentic commerce. I mentioned grocery, I mentioned household essentials. We think these are some of the items that agentic commerce is really going to drive a further digitization of over the next five years.
So maybe Nathan, let's start at the very top. Our work we did together shows that 40 to 50 percent of consumers in the U.S. already use different AI tools for product research, but only a mid single digit percentage of them are actually really starting their shopping journey or buying things today. What does that gap tell you about the agentic opportunity and some of the hurdles we have to overcome to close that gap from research to actual purchasing?
Nathan Feather: Well, I think what it shows is that clearly there is demand from consumers for these products. We think agentic opens up both evolutionary and revolutionary ways to shop online for consumers. But at the moment, the tools aren't fully developed and the consumer behavior isn't yet there. And so, we think it'll take time for these tools to develop. But once they do, it's clear that the consumer use case is there and you'll start to see adoption.
And building on that, Brian, on the large cap side, you've done a lot of work here on how the shopping funnel itself could evolve. Traditionally discovery has flowed through search, social or direct traffic. Now we're seeing agents begin to sit in the start of the funnel acting as the gatekeeper to the transaction. For the biggest platforms with massive reach, how meaningful is that shift?
Brian Nowak: It is very meaningful. And I think that this agentic shift in how people research products, price compare products, purchase products, is going to lead to even more advertis[ing] and value creation opportunity for the big social media platforms, for the big video platforms. Because essentially these big platforms that have large corpuses of users, spending a lot of time on them are going to be more important than ever for companies that want to launch new products. Companies that want to introduce their products to new customers.
People that want to start new businesses entirely, it's going to be harder to reach new potential customers in an agentic world. So, I think some of these leading social and reach based video platforms are going to go up in value and you'll see more spend on those for people to build awareness around new and existing products.
On this point of the products, you know, our work shows that grocery and consumer packaged goods are probably going to be one of the largest category unlocks. You know, we already know that over 50 percent of incremental e-commerce growth in the U.S. is going to come from grocery and CPG. And we think agentic is going to be a similar dynamic where grocery and CPG is going to drive a lot of agentic spend.
Why do you think that is? And sort of walk us through, what has to happen in your mind for people to really pivot and start using agents to shop for their weekly grocery basket?
Nathan Feather: I think one of the key things about the grocery category is it's a very high friction category online. You have to go through and select each individual ingredient you want [in] the order, ensure that you have the right brand, the right number of units, and ensure that the substitutions – when somebody actually gets to the store – are correct.
And so for a user, it just takes a substantial amount of time to build a basket for online grocery. We think agentic can change that by becoming your personal digital shopper. You can say something as simple as, ‘I want to make steak tacos for dinner.’ And it can add all of the ingredients you want to your order. Go from the grocery store you like. And hey, it'll know your preferences. It'll know you already like a certain brand of tortillas, and it'll add those to the cart. And so it just dramatically reduces the friction.
Now, that will take time to build the tools. The tools aren't there today, but we think that can come sooner than people expect. Even over the next one to two years that you start to get this revolutionary grocery experience.
And so, it's coming. And from your perspective, Brian, once agentic grocery shopping does start to work, how does that impact the broader e-commerce adoption curve? Does it pull forward agentic behavior in other categories as well?
Brian Nowak: I think it does. I think it does lead to more durable multi-year, overall e-commerce growth. And potentially in some of our more bull case scenarios, we've built out – even an acceleration in e-commerce growth, even though the numbers and the dollars added are getting larger. But there is some tension around profitability.
We are in a world where a lot of e-commerce companies, they generate an outsized percentage of their profit from advertising and retail media that is attached to current transactions. Agentic commerce and agents wedging themself between the consumer and these platforms potentially put some of these high-margin retail media ad dollars at risk.
So talk us through some of the math that we've run on that potential risk to any of the companies that are feeding into these agents for people to shop through.
Nathan Feather: Well, in our work for most e-commerce companies, a majority – or sometimes even all – of their e-commerce profitability comes from the advertising side. And so this is the key profit pool for e-commerce. To the extent that goes away, there is one potential offset here, which is the lower fee that agentic offers for companies that currently have high marketing spend. To the extent that agentic offers a lower take rate, that could be an offset.
But we think it's going to be very important for companies to monitor the retail media landscape and ensure they can try to keep direct traffic as best as possible. And things like onsite agents could be really important to making sure you're staying top of mind and owning that customer relationship.
Now, on the platform side, search today captures an implied take rates that are 5-10 times higher than what we're seeing in the early agentic transaction fees. If this model does shift from CPC – or cost per click – towards a more commission based model, Brian, how do you think search platforms respond?
Brian Nowak: I think the punchline is the percentage of traffic and transactions that retailers or brands or companies selling their items online that's paid is going to go up. You know, while search is a relatively more expensive channel on a per transaction basis, search works because there's a very large amount of unpaid and direct traffic that retailers benefit from post the first time they spend on search.
Just some math on this. We're still at a situation where 80 percent of retailers' online traffic is free. Or direct. And so if we do get into a situation where there's a transition from a higher monetizing per transaction search to a lower monetizing per transaction agent, I would expect the search platforms to react by essentially making it more challenging to get free and direct and unpaid traffic. And we'll have that transition from more transactions at a lower rate; as opposed to fewer transactions at a higher rate, which is what we have now,
Nathan, in our work, we also talked about a Five I’s framework. We talked about inventory, infrastructure, innovation, incrementality and income statement, sort of a retailer framework to assess positioning within the agentic transition. Maybe walk us through what your big takeaways were from the Five I’s framework and what it means that retailers need to be mindful of throughout this agentic transition.
Nathan Feather: Well, for retailers, I think it's going to be very important that you're winning by differentiation. Having unique, competitively priced inventory with infrastructure that can fulfill that quickly to the consumer and critically staying on the leading edge of innovation.
It's one thing to have the inventory. It's another thing to be able to be actively plugged into these agentic tools and make sure you're developing good experiences for your customers that actually are on this cutting edge. In addition, it's one thing to have all of that, but you want to make sure there's also incrementality opportunity.
So [the] ability to go out, expand the TAM and gain market share. And of course what we just talked about with the margin risk, I think all of those are going to be very important. And so on balance for retailers, we do see a lot of opportunity. That's balanced with a lot of risk. But this is one of those key transition moments that we think companies that really execute and perform well should be able to perform nicely.
Now finally, Brian, over the next five years, how do you think agent commerce reshapes competitive dynamics across the internet ecosystem?
Brian Nowak: I think over the next few years, we're going to realize that agentic commerce is no longer a fringe experiment or a concept. It's a reality. And we may get to the point where we don't even talk about agentic commerce or agentic shopping. We just say, “‘This cool thing I did through my browser.’ Or, ‘Look at what my search portal can do. Look at how my search portal found me this product. Look at how my groceries got delivered.’ And it'll become part of recurring life. It'll become normal.
So right now we say it's agentic, it's far off. It's going to take time to develop. But I would argue that every year that goes by, it's going to be becoming more part of normal life. And we'll just say, ‘This is how I shop online.’
Nathan, thanks for taking the time today
Nathan Feather: It was great speaking with you, Brian.
Brian Nowak: And thanks for listening. If you enjoy Thoughts on the Market, please leave us a review wherever you listen. And share the podcast with a friend or colleague today.

Iconic investors sit down with Morgan Stanley leaders to go behind the scenes on the critical moments – both successes and setbacks – that shaped who they are today.
Watch and listen to the series on your favorite platform.