In this episode, the team dives into the cultural phenomenon of Taylor Swift's latest album release and how brands are jumping on the orange wave. They discuss the concept of "cultural currency" and how companies are navigating the challenge of joining in on viral trends. From the challenges of brand authenticity to the importance of a rapid response team, the conversation explores how brands can make smart, timely decisions that resonate with their audience while avoiding the pitfalls of inauthenticity.Key Takeaways:*Cultural Currency: In today’s fast-moving market, brands need to build cultural currency by staying relevant in the cultural conversation. Participating in viral moments can connect brands with their audiences in a more authentic way.*The Double-Edged Sword: While it’s essential for brands to join viral moments, there is a risk of appearing inauthentic if they don’t align with the moment properly. Brands must ask themselves: "Does this moment align with our values?"*Playbook for Brand Participation: Having a pre-established playbook for trend participation allows brands to act quickly while maintaining authenticity. This includes a rapid response team and guidelines for what is on-brand.*Timeliness is Key: Viral moments are fleeting, and brands need to respond fast. Delayed reactions can render a brand irrelevant in the eyes of their audience.*Risk Management: There’s inherent risk in participating in viral moments. Brands need to carefully weigh the benefits against the potential for public backlash or alienating segments of their audience.*Examples of Successful Brand Participation: Brands like Starbucks, Dunkin Donuts, and Duolingo nailed the Taylor Swift trend by integrating it seamlessly into their marketing strategies without losing their brand identity.https://wefixeditpod.com/A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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45:04
AT&T’s Culture Challenge: Profits vs People
AT&T is facing a workplace culture challenge that has captured the attention of employees, investors, and all of corporate America. After a controversial return-to-office memo, questions are being asked: Is AT&T prioritizing profits over people? Or is this a smart business move?In this episode, we break down:AT&T’s shift from loyalty to a market-based cultureThe impact of return-to-office policies on employeesWhy employee voices, listening sessions, and one-on-ones matterThe risk of losing top performers vs short-term stock gainsWhat other companies can learn from AT&T’s challengeThis is more than just AT&T’s story — it’s about the future of work, leadership, and employee engagement.👉 Watch now as we explore whether AT&T’s culture shift is a crisis, a turning point, or the start of a new playbook for corporate America.https://wefixeditpod.com/A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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50:35
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50:35
AT&T’s Culture Challenge: Profits vs People
AT&T is facing a workplace culture challenge that has captured the attention of employees, investors, and all of corporate America. After a controversial return-to-office memo, questions are being asked: Is AT&T prioritizing profits over people? Or is this a smart business move?In this episode, we break down:AT&T’s shift from loyalty to a market-based cultureThe impact of return-to-office policies on employeesWhy employee voices, listening sessions, and one-on-ones matterThe risk of losing top performers vs short-term stock gainsWhat other companies can learn from AT&T’s challengeThis is more than just AT&T’s story — it’s about the future of work, leadership, and employee engagement.👉 Watch now as we explore whether AT&T’s culture shift is a crisis, a turning point, or the start of a new playbook for corporate America.https://wefixeditpod.com/A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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50:35
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50:35
Jaguar’s EV Rebrand — How to Fix a Luxury Icon
Jaguar’s EV rebrand was meant to redefine the luxury car brand — but instead, it sparked massive backlash, confused loyal customers, and even led to their CEO stepping down. In this episode, we break down exactly what went wrong with Jaguar’s electric vehicle strategy, why their marketing campaign failed, and how they can fix their brand without losing their iconic heritage.Discover the key lessons every business can learn from Jaguar’s rebranding mistake, the reality of competing in the EV market, and the blueprint to reconnect with loyal buyers while attracting a new generation.📌 Topics Covered:Jaguar EV rebrand failure explainedWhy the marketing campaign missed the markThe danger of abandoning brand heritageHow to merge tradition with EV innovationStrategies to win back luxury car buyersIf you’re interested in brand strategy, luxury cars, electric vehicles, or marketing case studies, this breakdown is a must-watch.https://wefixeditpod.com/A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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47:57
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47:57
Essence Fest: Fixing a Cultural Icon
In this episode of "We Fixed It. You're Welcome," the hosts tackle the challenges faced by Essence Fest, an iconic African American culture and music festival in New Orleans. They explore the festival's recent struggles, including operational issues, declining attendance, and sponsor pullback. The team proposes solutions such as regionalizing the event, creating pop-up experiences in different cities, and focusing on local vendors and artists. They emphasize the importance of reconnecting with the festival's core mission, addressing the economic challenges faced by its target demographic, and improving communication with attendees. The hosts suggest innovative ideas like career-building events and modular sponsorships to revitalize the festival while maintaining its heart and soul in New Orleans.https://wefixeditpod.com/A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Armchair quarterbacking isn’t just for sports anymore. We’re taking the same approach to companies: what would you do in their shoes?
Each episode, our lively panel will debate a new issue ripped from the headlines involving a different well-known company. Between our instincts, experiences, and unsolicited opinions, we may just come up with gold.
At the end, we’ll critique ourselves and see how we did.
If we fixed it, you’re welcome!
Look for it in the Fall of 2024. Subscribe to the podcast so you don't miss a single episode!
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