We Fixed It. You're Welcome.

In this special episode of We Fixed It, You’re Welcome, the team welcomes back financial expert Lukas Sundahl to put real numbers behind our hypothetical business fixes.
What’s the actual value of “fixing” a struggling company?
Lukas analyzes three big names—Southwest Airlines, Party City, and Jaguar—and shows how our proposed strategies could have meant millions in revenue, survival, and long-term brand strength.

Expect insights on:
Why Southwest’s baggage fees could still work without killing loyalty?
How Party City could have survived with community-driven retail?
What Jaguar missed in its EV pivot and how to reclaim brand trust?

This episode blends strategy + financial modeling, proving that fixing companies isn’t just theory—it’s measurable impact.

Listen, learn, and maybe rethink how YOU approach business pivots.

We dive deep into the real numbers behind our “fixes.” With returning guest Lukas Sundahl (CFO, financial strategist, LinkedIn thought leader), we analyze three case studies:

Southwest Airlines: Would baggage fees really alienate customers? Or could they generate $350M–$450M while keeping loyalty intact?
Party City: How localized inventory and community tie-ins might have saved them from bankruptcy—potentially adding $43M–$130M in value.
Jaguar: The pitfalls of abandoning brand heritage in the EV race—and how aligning EVs with Jaguar’s legacy could mean $35M–$179M in gains.

Chapters
0:00 – Welcome to We Fixed It, You’re Welcome
1:20 – Meet our guest: Lukas Sundahl
2:40 – How we quantify “fixes”
4:20 – Case Study 1: Southwest Airlines
8:00 – Case Study 2: Party City
14:40 – Case Study 3: Jaguar
18:20 – The power of the pivot
23:00 – Why grounding fixes in real companies works
25:45 – Closing thoughts & where to find Lukas

Key Themes:
The financial impact of strategic pivots
Brand loyalty vs revenue growth
The “power of the pivot” in corporate turnarounds
Why storytelling + numbers matter in fixing companies

Key Pull Quote
“The numbers—whether worst or best case—prove the power of the pivot. Even small strategic shifts could have meant hundreds of millions in value.” – Lukas Sundahl

Subscribe for more deep dives where we fix big business problems with fresh perspectives.

Links:
• Website - www.wefixeditpod.com
• Follow us on:
Instagram: @wefixeditpod
LinkedIn: https://www.linkedin.com/company/wefixeditpod
YouTube: @wefixeditpod

If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaguar’s EV rebrand was meant to redefine the luxury car brand — but instead, it sparked massive backlash, confused loyal customers, and even led to their CEO stepping down. In this episode, we break down exactly what went wrong with Jaguar’s electric vehicle strategy, why their marketing campaign failed, and how they can fix their brand without losing their iconic heritage.

Discover the key lessons every business can learn from Jaguar’s rebranding mistake, the reality of competing in the EV market, and the blueprint to reconnect with loyal buyers while attracting a new generation.

📌 Topics Covered:
Jaguar EV rebrand failure explained
Why the marketing campaign missed the mark
The danger of abandoning brand heritage
How to merge tradition with EV innovation
Strategies to win back luxury car buyers

If you’re interested in brand strategy, luxury cars, electric vehicles, or marketing case studies, this breakdown is a must-watch.

https://wefixeditpod.com/
A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of "We Fixed It, You're Welcome" the hosts tackle American Eagle's controversial ad campaign featuring Sydney Sweeney. Marketing expert Lola Bakare joins to dissect the brand's misstep, exploring the importance of inclusive marketing and authentic consumer engagement. The discussion delves into the risks of shock marketing, the power of Gen Z consumers, and the need for diverse voices in decision-making processes. The panel offers strategic advice for American Eagle to regain trust, emphasizing accountability, employee engagement, and aligning actions with stated values. This episode challenges conventional marketing approaches and provides insights on navigating brand crises in the age of cancel culture.

https://wefixeditpod.com/
A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, our panelists discuss crowd-sourced fixes that were submitted to our show, an end-of-season tradition. We talk about various companies that are top of mind for our episode contributors, focusing on loyalty programs and customer experiences. We explore the implications of changes in loyalty programs like Carnival's, emphasizing the importance of communication and customer engagement. The conversation also touches on innovative ideas for Amazon's delivery services and Uber's potential loyalty tiers, highlighting the need for personalization and enhanced customer experiences. The episode wraps up with reflections on the season and gratitude towards listeners.

Takeaways

The holiday season is a time for reflection and engagement with listeners.
Crowd-sourced fixes provide valuable insights into customer expectations.
Effective communication is crucial when changing loyalty programs.
Phased approaches can ease customer transitions during program changes.
Personalization in loyalty programs can enhance customer satisfaction.
Delaying shipping for registries can address space and timing issues for customers.
Innovative delivery solutions can improve customer convenience.
Uber's loyalty program could benefit from tiered rewards and personalization.
Partnerships with local businesses can enhance service offerings.
The importance of accountability and corporate responsibility in customer relations.

Chapters

00:00 Holiday Traditions and Listener Engagement
00:59 Crowd-Sourced Fix: Carnival Rewards Program
14:10 Crowd-Sourced Fix: Amazon Baby Registries
23:09 Exploring Loyalty Programs and Customer Expectations
23:35 Rethinking Postal Services: Innovative Partnerships
31:12 Amazon's Delivery Ambitions: A New Era for Logistics
35:20 Uber Loyalty Programs: Enhancing Customer Experience

Subscribe for more deep dives where we fix big business problems with fresh perspectives.

• Website – www.wefixeditpod.com

• Follow us on:
Instagram – https://www.instagram.com/wefixeditpod
LinkedIn – https://www.linkedin.com/company/wefixeditpod
YouTube – https://www.youtube.com/@WeFixedItPod

If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends!

Keep listening to find out how we fix companies and put them back better than we found them.

Disclaimer
A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A beloved American brand finds itself in boiling hot water after a senior executive at Campbell’s is secretly recorded making racist remarks, mocking customers, disparaging the company’s products, and boasting about substance use at work. The recording goes public, the executive is fired, and Campbell’s stock hits a 52-week low. But the real question is not whether the executive deserved to go, it’s what this incident reveals about leadership, culture, and accountability inside the organization.
In this episode, our panel is joined by brand growth advisor Javier Farfan (NFL, New Balance, PepsiCo, McDonald's, Anheuser Busch) to unpack what happens when private behavior becomes public, how quickly trust can erode, and why firing one executive is rarely enough to fix a systemic problem. The discussion explores the internal cultural damage, the external brand risk, and the opportunity Campbell’s now has to reset its values, reconnect with consumers, and rebuild trust from the inside out.
Rather than debating whether the scandal will blow over, the conversation focuses on what meaningful recovery actually looks like and what brands must do when values, leadership behavior, and public perception collide.

Key Topics & Takeaways
Why this incident may be more than a single “bad apple”
How lower-level employees can change the balance of power inside companies
The internal ripple effects of executive misconduct on morale and quality
Psychological safety, retaliation, and why employees stop speaking up
Culture as a system, not a slogan on the wall
The difference between cosmetic fixes and structural change
Why silence and minimal PR responses no longer work
How consumer trust, nostalgia, and brand legacy can be rebuilt
Turning a crisis into a catalyst for reinvention

Strategic Fixes Explored
Isolating the incident without denying systemic responsibility
Holding executives to higher character and integrity standards
Making leadership behavior measurable, not theoretical
Reinforcing internal accountability and psychological safety
Re-centering the brand around community, care, and accessibility
Leveraging nostalgia and emotional connection without being performative
Using crisis moments as opportunities for product and brand evolution

Who This Episode Is For
Brand, marketing, and communications leaders
Executives and people managers
HR and culture leaders
Crisis management and PR professionals
Anyone interested in how power, culture, and trust intersect inside large organizations

Disclaimer
A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.