Beyond The Prompt - How to use AI in your company

Fathom was built on the assumption that transcription would become commoditized and generative models would steadily improve. Rather than training proprietary models, Richard focused on building the infrastructure around them and waiting for model capabilities to reach the right threshold.
In this conversation, he explains why AI has made effort and impact harder to predict, and why that shifts product development from roadmap execution toward experimentation. He describes separating an exploratory AI team from core engineering, structuring that team to prototype and write specs, and expecting a meaningful portion of experiments not to work.
Richard introduces his Jenga model for AI development, testing different models and use cases to find where resistance is lowest. He also discusses the operational realities of rapid model updates, hallucination rates, and what he calls the LLM treadmill.
The discussion explores qualitative QA, organizational design, buy versus build decisions, and why leadership taste plays an increasingly important role as AI lowers the barrier to generating outputs.
Key takeaways: 
Estimating effort and impact is becoming harder
As model capabilities improve quickly, features that require months today may take far less time in the near future. This makes traditional planning assumptions less stable.
Product development increasingly resembles R&D
With shifting capabilities and uncertain outcomes, teams must experiment, prototype, and iterate rather than rely solely on long term roadmaps.
Organizational structure must reflect experimentation
Separating exploratory AI work from core engineering can allow faster iteration while maintaining stability elsewhere.
Rapid model updates create operational pressure
Frequent improvements and changing performance levels can require teams to revisit and adjust features more often than in traditional software cycles.
Qualitative judgment plays a larger role
As AI lowers the cost of generating outputs, evaluating quality and deciding what to ship becomes increasingly important.
Fathom: fathom.ai
Fathom LinkedIn: linkedin/company/fathom-video/
Richard's LinkedIn: linkedin/in/rrwhite/

00:00 Intro: Why AI Breaks Roadmaps
00:19 Meet Richard White (Fathom AI)
02:16 From Roadmaps to R&D
04:49 Designing AI Teams for Speed
07:11 The Jenga Model
09:56 Failing 50% & AI Team Psychology
13:40 LLMs as Interns & Anti-Planning
21:01 QA, Data Pain & Developing Taste
24:59 Executive Taste & Culture Rules
27:20 Reacting to AI Waves
28:50 Fathom’s 4-Step Product Plan
30:47 What New Models Unlock
32:13 From Scribe to Second Brain
40:32 Build vs Buy in AI
45:32 The Debrief

📜 Read the transcript for this episode:


For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:
Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

In this episode, Bryan McCann joins Henrik and Jeremy to explore how search is evolving from simple queries into more conversational and agent-driven systems, and why prompting is likely a temporary skill. Bryan shares how his definition of productivity changed as an AI researcher, moving away from doing the work himself and toward designing plans and experiments that machines could run continuously.
The conversation expands to leadership and organizational design. Bryan explains why helping others learn how to work with AI became his highest-leverage activity, and offers a simple rule of thumb: try to get AI to do the task first, and treat anything it can’t do as an interesting research problem. Henrik and Jeremy connect this to Bryan’s view that organizations may increasingly resemble neural networks, with information flowing more freely and decisions less tied to rigid hierarchies.

Key Takeaways:
Productivity can be measured by machine output, not human effort
Bryan explains how “keeping the GPUs full” became his primary measure of productivity.
Prompting is useful, but likely temporary
The episode discusses why future systems may rely less on explicit prompts and more on inferred context.
Try AI first, then learn from what it can’t do
Tasks AI struggles with can reveal meaningful research opportunities.
Leadership is about scaling others
Bryan shares how his focus shifted from scaling himself to helping his team increase impact.
Organizations may benefit from neural-network-like design
Better information flow and fewer bottlenecks can improve decision-making.
YOU: You.com
Bryan's website: bryanmccann.org
LinkedIn: linkedin/company/youdotcom/

00:00 Intro: Keeping the GPUs Full
00:22 Meet Bryan McCann: CTO & co-founder of You.com
00:43 Why Search Is Breaking - and Why It Becomes a Skill
01:41 From Search to Agents
03:18 The Case for Proactive, Context-Aware AI
04:30 We Don’t Need New Hardware - We Need Trust
05:43 The Trust Problem of Always-On Listening
07:57 Trust as the Real Bottleneck (Not AI Capability)
09:52 Delivering Immediate Value to Earn Trust
12:13 Business Models and Escaping the Attention Economy
17:27 What “Agents” Really Mean - and Why the Term Will Fade
20:37 Productivity, Parkinson’s Law, and Keeping the Machines Running
23:52 Scaling Yourself vs. Scaling Your Team
29:57 Building Culture: Automate, Throw Away, Rebuild
35:46 Designing Organizations Like Neural Networks
45:02 Recruiting for Initiative in an AI-Native Organization
49:18 The debrief 

📜 Read the transcript for this episode: podcast.beyondtheprompt.ai/heres-how-to-know-if-youre-getting-the-most-out-of-ai-with-bryan-mccann-cto-of-youcom/transcript


For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:
Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

In this episode, Humza Teherany breaks down how he bridges deep technical fluency with strategic leadership at MLSE, home to the Raptors, Maple Leafs, and more. He shares how a vacation turned into an AI reawakening and how that hands-on immersion led to a fundamental shift in how his organization builds and experiments.
Humza walks through MLSE’s build in a day practice, their internal AI platform, and why speed to prototype now unlocks more than just efficiency. It changes who gets to shape the future. He, Jeremy, and Henrik explore the limits of traditional enterprise AI rollouts and how to build spaces for superusers that enable company-wide transformation. The conversation covers how technical literacy impacts credibility, why idea execution is the new differentiator, and how Humza’s five-year-old inspired a bedtime story app powered by AI.
Whether you're a CTO, a founder, or just figuring out where to start, Humza makes a compelling case. The best leaders don’t delegate this moment. They build.
Key Takeaways
Leaders should not delegate the AI moment
Humza, Henrik, and Jeremy agree that this is a moment for leaders to be hands-on. The ones who build and explore the tools themselves are the ones unlocking real impact.
Technical fluency builds credibility and better decisions
Humza’s return to his technical roots has changed how he leads. Understanding how AI works helps leaders earn trust and make smarter, faster choices.
Speed enables inclusion
MLSE’s build in a day model allows more people to contribute ideas and see them turned into real prototypes. Moving fast isn’t just efficient - it changes who gets to participate.
Empower your superusers first
Rather than starting with enterprise-wide training, Humza focuses on enabling the small group already eager to build. That early energy helps drive broader culture change.
MLSE: mlse.com
LinkedIn: Humza Teherany - LinkedIn
00:00 Intro: Humza Teherany and MLSE
00:27 The Role of C-Suite Leaders in AI
01:08 Reconnecting with Technical Skills
02:08 Diving Deep into AI Tools
03:03 The Importance of Hands-On Learning
04:25 Progression from Consumer to Technical AI Tools
07:28 Building a Business Case for AI
10:03 Creating a Culture of Innovation
14:00 Implementing AI in Business Operations
21:05 Challenges and Strategies in AI Adoption
26:17 Organizational Structure for AI Success
32:02 The Importance of Reviewing and Planning Code
33:01 The Future of Solo Developers and New Technologists
34:58 Reimagining Company Structures with AI
38:55 Key Skills for Future Technology Leaders
41:19 Personal AI Experiments and Innovations
46:52 Encouraging Creativity in Children with AI
49:11 The Debrief
📜 Read the transcript for this episode: building-an-enterprise-ai-innovation-lab-a-master-class-with-humza-teherany-chief-strategy-officer-of-maple-leaf-sports-and-entertainment/transcript


For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:
Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

In this teaser, Henrik and Jeremy debrief their conversation with Humza Teherany, Chief Strategy and Innovation Officer at MLSE. They reflect on how Humza rebuilt his technical fluency, why he believes leaders can't delegate this moment, and what it actually looks like to launch an internal AI lab that ships in 24 hours. Full episode out next week.
Full episode LIVE NOW.


For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:
Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Mikkel B. Rasmussen brings a rare lens to the AI conversation. As an applied anthropologist, he has spent decades helping companies like LEGO uncover what is really going on beneath the surface.
In this episode, he shares how deep insight often begins with being wrong, why surprise is the clearest sign you have found something meaningful, and how the pain of not knowing is essential to breakthrough thinking. He also explains how AI is transforming his own research, from pattern recognition to video ethnography, and introduces a provocative idea: Anthropology Without Anthropologists.
Jeremy and Henrik reflect on what it means to teach AI how to surprise us, how synthetic data might reshape experimentation, and why better insights begin with better questions.
Key Takeaways
Insight starts with being wrong
Mikkel defines insight as the gap between how we think the world works and how it actually is. Anthropology helps uncover these mismatches, and that is where real breakthroughs begin.
Pain is part of the process
Mikkel and Jeremy both reflect on the emotional struggle that precedes insight. The doubt, sleepless nights, and questioning whether the work will ever come together is not failure. It is a necessary stage of discovery.
Surprise is a signal
The moment of surprise, when a new pattern emerges or an assumption is shattered, is at the core of applied anthropology. For Mikkel, it is the clearest sign that you have found something real.
AI can accelerate experimentation
Mikkel shares how AI is already helping his team analyze patterns, run faster experiments, and even conduct interviews that outperform humans in some cases. The goal is not to replace people but to push the limits of what is possible.
HARL: humanactivitylab.com
00:00 Intro: Why This Conversation Matters
00:25 Meet Mikkel: Founder of Human Activity Laboratory
01:14 Understanding Anthropology and AI
03:32 Applied Anthropology: Tools and Techniques
04:56 The Role of Narratives in AI
07:06 The Importance of Sensory and Social Dimensions
13:06 Case Study: LEGO and the Anthropology of Play
21:07 The Role of Surprise in Anthropology
27:51 AI and Human Synergy
31:26 Exploring AI's Limitations and Potential
32:46 Anthropology Without Anthropologists
34:17 AI's Role in Generating Insights
37:23 Human Bias in AI-Generated Ideas
42:05 Synthetic Data and Its Applications
47:34 The Future of AI in Anthropology
49:25 The Debrief
📜 Read the transcript for this episode: why-ai-gets-people-wrong-the-real-source-of-insight-with-anthropologist-mikkel-b-rasmussen/transcript


For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:
Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.