The Side Hustle Show

• 669: The Piggyback Principle: The “Lazy” Way to Build a Successful Side Hustle

  The Piggyback Principle is a business idea framework that looks at popular market trends or “ecosystems” and seeks ways to support or supplement those trends. It’s a faster way to start a business because you can capitalize on what’s already hot with an additional or complementary product or service. Basically, your side hustle can ride piggyback on a larger business or trend. You could even say that my now-retired shoe-business was a piggyback business on the e-commerce trend and the comparison shopping trend. It’s a concept I first wrote about 10 years ago, but at that time, I took a pretty narrow view by just talking about marketplace trends. At that time, it was things like the rise of WordPress, or the popularity of the Paleo diet. Now, I’ve broken this principle into three stages: Idea generation Startup creation Marketing/growth And to make this practical, I’m bringing in real-world examples from fellow entrepreneurs who’ve used this approach to build real businesses. Here are the new and updated trends for the Piggyback Principle in 2025. Full Show Notes: The Piggyback Principle: The “Lazy” Way to Build a Successful Side Hustle New to the Show? Get your personalized money-making playlist here! Sponsors: Mint Mobile — Cut your wireless bill to $15 a month! Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! OpenPhone — Get 20% off of your first 6 months! Gusto — Get 3 months free of the leading payroll, benefits, and HR provider for modern small businesses!

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• Introducing Marketing Secrets with Russell Brunson

  The Marketing Secrets podcast offers a unique, behind the scenes look into the world's best sales funnels. A number of Side Hustle Show guests have recommended Russell Brunson's books and ClickFunnels software, and I hope you check out his podcast too.

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• 668: How I Built an $80k/year Side Hustle in an Obscure Niche

  When you think of side hustles, flipping 2,000-year-old Roman coins probably isn’t the first thing that comes to mind. But for Dean Kinzer, what started as a nod to his dad’s hobby turned into a $86k/year side hustle, one built around history, storytelling, and a very specific type of collector. Dean runs KinzerCoins.com and The Ancient Coin Hour on YouTube, where he shares his love for ancient coins and educates others who are curious about the space. Here’s how he did it. Tune in to Episode 668 of the Side Hustle Show to learn: how Dean turned a collector’s passion into real income why ancient coins are the ultimate niche product the low-risk strategies he used to build an $80k side hustle Full Show Notes: How I Built an $80k/year Side Hustle in an Obscure Niche New to the Show? Get your personalized money-making playlist here! Sponsors: Mint Mobile — Cut your wireless bill to $15 a month! Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! OpenPhone — Get 20% off of your first 6 months! Gusto — Get 3 months free of the leading payroll, benefits, and HR provider for modern small businesses!

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• 667: 10+ Side Hustle Trends for 2025

  What are the best side hustle trends you should look out for in 2025? These might impact what business you start and how you think about scaling it. And to help me out is a longtime friend and a friend of the show, Spencer Haws from NichePursuits.com. He’s been covering online side hustles even longer than I have. Almost all our content starts from the question of, "How do I make extra money?" To answer that, it’s important to know where the market’s been, where it is, and where it’s potentially going. Tune in to Episode 667 of the Side Hustle Show to learn: what side hustles are thriving right now and which ones are fading why email, AI, and even eBay are making big comebacks how to future-proof your hustle in a rapidly changing digital world Full Show Notes: 10+ Side Hustle Trends for 2025 New to the Show? Get your personalized money-making playlist here! Sponsors: Mint Mobile — Cut your wireless bill to $15 a month! Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! OpenPhone — Get 20% off of your first 6 months! Gusto — Get 3 months free of the leading payroll, benefits, and HR provider for modern small businesses!

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• 666: $300/hr as a Content Creator w/ No Audience Required

  What if you could make $300 an hour filming short videos with your phone … and you didn’t need a single follower to get started? That’s the side hustle Megan Collier carved out for herself with UGC (user-generated content). Think of it as getting paid to create authentic-looking social media content for brands, even if you're not an influencer. And she’s not alone. Brands are hungry for this stuff. In just a couple of years, Megan built her side hustle into a six-figure income stream and quit her day job in 2023. Let’s take a look at how she did it, and how you can, too. Tune in to Episode 666 of the Side Hustle Show to learn: how Megan landed her first $750 UGC deal in 10 days. the exact outreach strategies she used to book brand clients. how she scaled to $300/hour and replaced her 9-to-5 income. Full Show Notes: $300/hr as a Content Creator, w/ No Audience Required New to the Show? Get your personalized money-making playlist here! Sponsors: Mint Mobile — Cut your wireless bill to $15 a month! Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! OpenPhone — Streamline and scale your customer communications with Open Phone. Get 20% off your first 6 months at www.openphone.com/sidehustle. Gusto — Get 3 months free of the leading payroll, benefits, and HR provider for modern small businesses!

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