Velvet Rope Playbook

Alright, let’s talk about storytelling. Not the bedtime kind. Not the kind where you relive your high school glory days that no one cares about. I’m talking about the kind of storytelling that makes affluent clients see you as the only logical choice.
If you want to attract high-net-worth clients, you can’t just sell a product or service. That’s what amateurs do. You sell a narrative. The right story makes them feel something—and that feeling is what makes them buy.
In this episode, I break down three powerful storytelling strategies that work like magic when marketing to the affluent:
✅ The Status Story – How to position yourself as the only choice
✅ The Social Proof Story – How to leverage wealthy clients to attract more
✅ The Inside Access Story – Why rich people want what they can’t have
If you want to create a brand that commands premium clients, storytelling isn’t optional—it’s essential. Tune in and learn how to craft the kind of stories that get the wealthy saying, “I need to work with you.”
Make sure to visit https://mark-satterfield.mykajabi.com/the-velvet-rope-playbook-podcast to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint
#LuxuryMarketing #AffluentClients #VelvetRopePlaybook

If you’re in the game of selling to the affluent, you’ve probably noticed something—these clients don’t rush. They don’t impulse-buy mansions, multi-million-dollar portfolios, or high-ticket consulting. Instead, they take their time, do their homework, and test you long before they trust you.
And that’s where most professionals blow it. They expect quick wins, fast closes, and immediate decisions. But here’s the hard truth: the high-net-worth world doesn’t operate on your timeline. It operates on theirs.
🔥 In This Episode, You’ll Learn:
✅ Why wealthy clients delay decisions—and how to work with their pace, not against it
✅ The biggest mistake professionals make when selling to the affluent (and how to avoid it)
✅ How to position yourself as the obvious choice so when they’re ready, they choose you
✅ Tactical strategies for staying top of mind without being pushy
If you’re serious about attracting high-net-worth clients, mastering patience and positioning is non-negotiable. This episode will show you how to do it right.
Make sure to visit https://mark-satterfield.mykajabi.com/the-velvet-rope-playbook-podcast to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint

What keeps so many professionals stuck in the same cycle—serving the same clients at the same price points, year after year? It’s not skill. It’s not even a lack of opportunity. It’s fear. Specifically, the fear of alienating existing clients if they shift their business upmarket.
Today, I’m sharing the story of Maxie "Measure Twice" Maloney, a talented tailor who had all the skills but none of the confidence to raise his prices—until a high-rolling tycoon showed him the real cost of playing small.
If you’ve ever hesitated to upgrade your business because you’re afraid of leaving your current clients behind, this episode is for you.
🔑 What You’ll Learn in This Episode:
✅ The hidden fear that keeps professionals stuck at the same price points
✅ How Maxie’s reluctance to go upmarket nearly cost him everything
✅ The moment he realized playing small was a losing game
✅ Why your ideal clients aren’t worried about price—they’re looking for value
Here's some additional food for thought
You ever wonder why some people always seem to get the high-end clients?
It’s not because they’re better than you.
It’s because people trust them instantly.
That’s influence. And without it, you’re stuck trying to “prove yourself” to every client who walks through the door. You’re negotiating, explaining, justifying… instead of just being the obvious choice.
Here’s the fix: learn how to build influence.
When you do, the whole game changes. Clients will trust you faster, say yes easier, and pay more—without hesitation.
Here’s how to make it happen:
👉 Build Influence That Attracts Wealthy Clients
Mark
#VelvetRopePodcast #LuxuryMarketing #HighTicketSales #WealthyClients #AffluentMarketing #SellingExclusivity #LuxurySales #StorySelling #ExclusiveBrands#ClientExperience #HighTouchBusiness #SalesStrategies

magine you’re at an exclusive art auction, standing beside a billionaire who is bidding $25 million on a painting. What’s really driving the purchase? Is it logic? A calculated investment? Or is it something deeper—an emotional trigger that even the buyer himself might not fully articulate?
Affluent clients do not make purchasing decisions the way the average consumer does. They aren’t swayed by price comparisons or traditional marketing tactics. Instead, their choices are deeply emotional, shaped by exclusivity, reputation, and trust. They buy based on desire, status, belonging, and legacy—only justifying their decisions with logic afterward.
In this episode, we explore:
✅ Why emotion—not logic—drives ultra-wealthy purchasing behavior
✅ How high-net-worth clients justify their decisions post-purchase
✅ The power of storytelling in luxury sales, featuring the case of James, a hedge fund manager who bought a second home in Aspen—not because of the specs, but because of the lifestyle it promised
If you want to attract and close affluent clients, you need to understand how they think. This episode will show you how.
Make sure to visit https://mark-satterfield.mykajabi.com/the-velvet-rope-playbook-podcast to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint
#VelvetRopePodcast #LuxuryMarketing #HighTicketSales #WealthyClients #AffluentMarketing #SellingExclusivity #LuxurySales #StorySelling #ExclusiveBrands#ClientExperience #HighTouchBusiness #SalesStrategies

In today’s episode of The Velvet Rope Playbook, we’re stepping outside of tactics and into something more subtle—but equally powerful:
Energy.Because at the top of the market, affluent clients aren’t just evaluating what you do—
They’re evaluating how it feels to be around you.
Do you elevate the room?
Do you match their world?
Or do you unknowingly signal you don’t belong?
That’s what I call The Vibe Check Close—and if the energy is off, even slightly, you won’t get the sale… no matter how polished your pitch is.
Today you’ll meet Lex Sloane, a high-end personal stylist, and hear about the moment she went from offering a closet consultation… to closing a $250,000 annual contract with a fashion investor named Quinn—without ever asking for the sale.
Inside this episode, you’ll learn:
Why affluent buyers filter based on presence before performance
The subtle emotional calibration that builds instant trust
How to shift from “trying to impress” to “feeling like a peer”
What your energy is saying before your offer even lands
How to fine-tune your in-person presence to close with ease—not force

🎁 Want to build the kind of presence that attracts high-net-worth clients naturally?
Download your free copy of The Affluent Marketing Blueprint at 👉 GetWealthyClients.com
It’s your roadmap to selling with status, not strain.
#VibeCheckClose #SellingEnergy #LuxuryClients
#AffluentPresence #TrustedAdvisor #HighEndSales
#AffluentMarketing #VelvetRopePlaybook #EliteClientAttraction
#SalesPsychology #LuxuryServiceBusiness #EmotionalPositioning