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Velvet Rope Playbook

Podcast Velvet Rope Playbook
Mark Satterfield
Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent w...

Available Episodes

5 of 101
  • The Velvet Canvas: Sell the Vision Not The Process
    Welcome to the 100th episode of The Velvet Rope Playbook, the podcast where selling to the wealthy isn’t just strategy—it’s theater.Today, we meet Marian “Moxie” Martindale—a painter with the soul of a poet and the hustle of a card shark in pearls and vintage Chanel.Moxie doesn’t just sell art. She sells aura. Her canvases buzz with memory, tension, and that rare kind of beauty that lingers. She had what most artists would call success: a real studio with northern light, a decent waitlist, and collectors who sent her holiday cards—and checks that usually cleared.But Moxie wasn’t after respect. She was chasing reverence.She didn’t just want to sell paintings. She wanted to sell something unforgettable.And what she built to do that? Well, it’s a lesson in positioning, presence, and the magic that happens when you refuse to blend in.🔥 Want to work with wealthy clients—consistently, confidently, and without selling your soul?If you're a consultant, real estate pro, or financial advisor who wants to attract ultra-high-net-worth clients, I've got a page that shows all the ways I can help you. From free tools to premium programs, it's all right here:👉 www.getwealthyclients.com/mark-satterfield#luxurymarketing #getwealthyclients #highnetworth #trustedadvisor #artandaffluence #affluentclients #thevelvetropeplaybook #premiumpositioning #brandwithgravity #realestateelite #financialadvisorbranding #exclusiveaudience
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  • Drive, Chip, Close: Danny Monroe’s Sales Game
    Today’s episode takes you inside the pristine fairways and private conversations of The Governor Pinegrove Country Club, where we meet Danny Monroe—a loan officer whose client acquisition strategy is more “country club chess match” than cold call campaign.Danny isn’t your average lender. He rocks a steel Rolex once worn by Paul Newman’s brother, wears polos you’ve seen in Milan, and swears his job is only 60% about lending. The other 40%? What he calls greenside psychology. And his real office? The 13th tee.You’ll learn how Danny turned golf into a magnet for high-net-worth relationships, how he orchestrates opportunity with surgical precision, and why the best place to earn trust isn't across a desk—but just before a tee shot.🔥 Want clients who treat you like a trusted advisor instead of a vendor?My How to Get New Clients training reveals the strategy I teach to elite financial advisors, real estate pros, and consultants to attract wealthy clients—without begging, discounting, or chasing. It's called The Velvet Introduction, and it’s waiting for you here:👉 www.getwealthyclients.com/the-velvet-intoduction#clientacquisition #luxurymarketing #highnetworth #affluentclients #financialadvisorlife #realestatepros #velvetropeplaybook #exclusivebranding #luxurylifestylemarketing #trustedadvisor #countryclubnetworking #getwealthyclients
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  • The Wealth Architect: How Marc Spilker Became the Power Broker of Billionaires
    Today, we’re stepping into the world of private wealth management, where fortunes aren’t just grown—they’re protected, expanded, and passed down for generations.And in this world, Marc Spilker isn’t just a financial expert. He’s a wealth architect—a power broker operating at the highest levels of finance. From managing billions to advising ultra-high-net-worth individuals, Spilker helps the affluent not just preserve their wealth, but wield it as a tool of influence, legacy, and impact.In this episode, you’ll discover:The behind-the-scenes world of elite wealth advisorsHow private wealth strategy differs from mass-market financial adviceThe psychological shift required to serve clients who think in generational terms, not quarterly gainsWhy access and discretion are more valuable than attention in this rarefied financial realmLessons service professionals can take from Spilker’s approach to client loyalty, trust, and strategic influenceWhether you're in luxury real estate, financial services, or consulting, this episode offers an inside look at the mindset, methods, and mastery required to operate in the upper echelons of the wealth world.Want More Wealthy Clients? Start Here.If you’re serious about attracting, closing, and retaining ultra-high-net-worth clients—without resorting to gimmicks or mass-market tactics—you need to understand how the affluent really think. That’s exactly what I teach.👤 Visit www.getwealthyclients.com/mark-satterfield to learn who I am, what I do, and how I help service professionals like you become trusted advisors to the rich and powerful.#privatewealthmanagement #ultrahighnetworth #financialadvisorstrategies #wealtharchitect #MarcSpilker #highnetworthclients #luxuryconsulting #elitefinance #exclusiveclientele #affluentmarketing #legacyplanning #generationalwealthstrategy
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  • Affluent Attention Spans: How Beau Langley Learned to Say Less — and Get More
    In this episode, we dive into a counterintuitive truth about marketing to the wealthy: less is often more. You’ll discover why long-winded pitches, cluttered websites, and wordy proposals fall flat with high-net-worth individuals—and how the true pros master the art of saying more with less. We unpack the psychology behind affluent attention spans, explore the elegance of restraint, and share real-world examples of how clarity, brevity, and focus can instantly elevate your positioning. If you’ve ever felt like you had to "say it all" to prove your value, this episode will show you a smarter, more compelling path.To learn more about how to attract, engage, and win over wealthy clients, visit https://www.getwealthyclients.com/mark-satterfield#AffluentMarketing #LuxuryClients #HighNetWorth #WealthyClients #MarketingStrategy #BrevitySells #LuxuryBranding #EliteClientele #PositioningMatters #MarketingToTheRich #AuthorityMarketing #ClientAttraction
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  • Why the Ultra-Wealthy Want You to Say No
    In this episode of The Velvet Rope Playbook, we unpack the psychology behind exclusivity—and why the ultra-wealthy are magnetically drawn to people who say no more than they say yes. You’ll discover:Why access is more powerful than informationHow turning down business can attract better businessThe subtle social codes that separate the “invited” from the outsidersWhat elite clients are really testing when they offer you an opportunityThe silent power of constraint in high-status brandingIf you're trying to land affluent clients by being overly available, overly accommodating, or overly eager… you're likely doing the exact opposite of what works.Want to craft a brand that instantly communicates exclusivity, sophistication, and high-value positioning—so the wealthy see you as their kind of person?👉 Learn how to create that kind of high-status presence in your business by enrolling in the Branding Masterclass for Attracting Wealthy Clients:https://www.getwealthyclients.com/branding-masterclass-optin#LuxuryBranding #AttractAffluentClients #HighStatusMarketing #WealthyClientSecrets #ExclusiveBranding #VelvetRopeStrategy #EliteClientAttraction #BrandingForSuccess #SayNoToSellMore #LuxuryServiceMarketing #HighNetWorthClients #AuthorityBranding
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About Velvet Rope Playbook

Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury. Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients.
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