Velvet Rope Playbook

If you’re trying to attract wealthy clients using the same tired marketing tactics as everyone else, you’re wasting your time. The ultra-rich aren’t clicking on your Facebook ads with stock photos of yachts and champagne glasses, they don’t care about your credentials, and they definitely aren’t responding to cold calls.So what actually works? In this episode, we dive into the psychology of high-net-worth buyers—why they make decisions based on emotion, status, and trust rather than logic. More importantly, you’ll learn how to use storytelling to trigger those emotions and position yourself as the only choice for affluent clients.What You’ll Learn in This Episode:✔️ The outdated marketing tactics that wealthy clients ignore (and why they fail)✔️ The real reasons affluent buyers make decisions—and why logic doesn’t matter✔️ How to craft stories that build trust, elevate status, and create desire✔️ Real-world examples of brands and service providers using storytelling to attract high-net-worth clientsMake sure to visit https://mark-satterfield.mykajabi.com/the-velvet-rope-playbook-podcast to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint

Luxury isn’t just about products; it’s about the emotions they evoke. The dream of exclusivity isn’t about practicality—it’s about power, status, and the intoxicating feeling of being untouchable. A luxury home isn’t just a place to live; it’s a symbol, a stage, and a declaration of "I’ve arrived."In this episode, we delve into the psychology behind selling luxury and how exclusivity fuels desire. From terraces with million-dollar views to the subtle art of making a product feel unattainable, we’ll uncover what truly drives people to pursue the extraordinary.We discuss:Why exclusivity is the ultimate selling point in the luxury market.How emotions, not practicality, drive high-end purchases.Strategies to create irresistible allure around your luxury offerings.The role of symbolism in selling dreams of wealth and status.Whether you’re marketing high-end real estate, luxury goods, or premium services, this episode is a masterclass in crafting desire and selling the unsellable.Tune in now to learn how to make your clients feel untouchable—and willing to pay for it.

Are you ready to stop selling like a door-to-door salesman and start selling like the VIP concierge of your dreams? Buckle up—it’s time to ditch the dull sales talk and embrace the glitz, glamour, and (let’s face it) ridiculous quirks of marketing to the ultra-wealthy.In this first episode of The Velvet Rope Playbook, we roll out the red carpet and dive into:What’s Behind the Velvet Rope: Is it a literal barrier? A metaphor for exclusivity? Or just the place where all the champagne is? (Hint: It’s all three.)Our Backstage Pass: A sneak peek into how our host became the go-to marketing maven for the rich and fabulous. Spoiler alert: It wasn’t by clipping coupons.The Secret Sauce: Why exclusivity works, how to wield it, and why you definitely shouldn’t try selling yachts with memes.What You’ll Learn (and Laugh About):How to use exclusivity like a velvet-clad ninja (yes, that’s a thing).The weird and wonderful psychology of wealthy buyers—because they’re not like everyone else, and that’s kind of the point.Why selling luxury doesn’t mean sucking up—it means showing up as someone they actually want to deal with.Get In on the Action:Got a crazy story about selling to the wealthy? Or just dying to know why your marketing strategy isn’t working? Send a message, and don’t forget to hit subscribe.Let’s pop some champagne, crank up the charm, and have some fun while we master the fine art of selling luxury. After all, behind every velvet rope is where the magic happens. Cheers!Make sure to visit https://VelvetRopePodcast.com to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint Check out all my resources specifically developed to get you more wealthy clientsMy newest book: The Gilded Revival: America’s Return to an Age of Wealth & Glamour https://amzn.to/49I6FaN. Read Real-World Case Studies HEREhttps://www.getwealthyclients.com/case-studiesMy Best Selling Book: The Affluent Marketing Blueprinthttps://www.getwealthyclients.com/affluent-marketing-blueprint-free-book-mainWhales Not Minnows Video Newsletterhttps://www.getwealthyclients.com/whales-not-minnows-newsletterPlatinum Consulting Program https://www.getwealthyclients.com/platinum-marketing-consulting-programUltimate Affluent Branding Blueprinthttps://www.getwealthyclients.com/branding-masterclass-optinUnshakable Inner Confidence

In this episode, we dive into the fascinating challenge of marketing to the unsellable elite. Meet "Banker Benny," a billionaire whose tailored suit could pay off a year of mortgages but whose presence in a room full of millionaires was shockingly forgettable.From his glass-and-chrome fortress on the 52nd floor, Benny reveals a critical issue facing high-level financial services: the invisibility crisis. As the ultra-luxury boutiques swoop in with their bespoke personal touch and mega-brands dominate the top tiers, where does that leave the "middle-ground" billionaires trying to stay relevant?We explore:Why even billionaires need a strong personal brand.The war between bespoke boutiques and corporate powerhouses.How to craft a message that resonates with the world’s wealthiest clients.This episode is packed with insights into breaking through the noise, building exclusivity, and standing out in the crowded marketplace of the ultra-affluent. Whether you’re in luxury real estate, financial services, or high-end consulting, this is a conversation you can’t afford to miss.Subscribe now to learn how to sell dreams to those who seem unsellable.Make sure to visit https://VelvetRopePodcast.com to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint Want to learn more about me?https://www.getwealthyclients.com/bio#VelvetRopePodcast #LuxuryMarketing #HighTicketSales #WealthyClients #AffluentMarketing #SellingExclusivity #LuxurySales #StorySelling #ExclusiveBrands#ClientExperience #HighTouchBusiness #SalesStrategies

In this episode of The Velvet Rope Playbook, we’re stepping into the shadowy elegance of true elite influence—the kind that isn’t broadcast, boosted, or optimized for engagement.Meet Augustin Laroque, a Paris-based consultant with no podcast, no newsletter, no LinkedIn carousel slides, and zero interest in the current conversation.He hasn’t posted on Instagram in six years.He doesn’t pitch frameworks.He doesn’t comment on trends.And yet—He’s the go-to name among the discreet elite:CEOs who only appear during shareholder meetingsHeiresses who buy historic estates under LLCs named after extinct birdsBillionaire philanthropists who sign donations with a watermark instead of a signatureAugustin is trusted not because he’s known by many…But because he’s known by the right few.Inside this episode, you’ll learn:Why irrelevance can be a strategic asset in high-trust, ultra-wealth marketsHow to build quiet authority that moves behind the scenesThe psychology of clients who don’t want trend-chasers—they want timeless advisorsWhy "being seen" is not the goal, and how relevance in elite circles works differentlyHow to position yourself as essential… without ever being visible to the public🎁 Want to attract elite clients without playing the algorithm game or shouting for attention?Request your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-selling book—at 👉 GetWealthyClients.com#LuxuryClients #QuietAuthority #AffluentMarketing#TrustedAdvisor #VelvetRopePlaybook #EliteClientAttraction#HighEndConsulting #InvisibleInfluence #DiscreetBranding#StatusSelling #RelevanceIsOverrated #PrivateClientStrategy