The GaryVee Audio Experience

In this episode, I sit down with incredible entrepreneur Tom Bilyeu, co-founder of Quest Nutrition and founder of Impact Theory. Tom shares his journey from being a paper multimillionaire who gave back his equity due to burnout to finding purpose, which led to the explosive growth of Quest Nutrition. We also dive deep into his media company, Impact Theory, and his mission to scale emotional safety and impact others by changing their frame of reference.
You’ll learn:
Why Tom Bilyeu quit a lucrative technology business to pursue a business based on purpose and camaraderie.

The difference between real money and paper money and why a $1 million wish is heartbreaking.

How Quest Nutrition grew into a billion-dollar company in five years using an exclusive influencer marketing and community strategy.

Why I and Tom Bilyeu agree that you can't change a bad company culture if the leadership isn't on board.

Why Tom Bilyeu believes the word "patience" is misinterpreted as "passive".

Tom Bilyeu's philosophy on building emotional safety in the workplace, focusing on high standards and laughter.

The debate on whether a successful entrepreneur is a natural-born talent or a learned operator.

In this episode, I speak to a room full of entrepreneurs, mainly in the life insurance and recruiting space, about the new media landscape and the foundational mindset required for long-term success. I reveal why the competitive advantages I once had in "social media" have completely disappeared - a massive opportunity for those just starting out. I break down the profound shift to "interest media," and explain why your third post on TikTok can now outperform my views. I then dive deep into the mindset that separates winners from "half-pregnant" losers, urging everyone to re-invest in their business and live their actual truth without compromise.
You’ll learn about:
Why "Social Media" is Dead and How to Master "Interest Media"

The New Metrics for Content Distribution

The Humility Required to Start on New Platforms like Substack

Why Your Impatience is Rooted in a Desire to Impress People You Don't Like

The Financial and Mental Discipline of Building an Empire

How to Sell with Conviction, Not Fear, by Providing Financial Literacy

In this episode of the GaryVee Audio Experience, I sit down with legendary marketer Jim Stengel for our 8th annual Super Bowl Advertiser Roundtable. We are joined by CMOs and Presidents from major brands—including Ritz, EOS, Novartis, Cadillac Formula 1, and Tree Hut—to discuss their strategies for maximizing the most expensive 30 seconds in advertising. I share my biggest takeaways from the weekend in Santa Clara and San Francisco, including my thoughts on the "Super Bowl surround sound" my team executed and why I am "petrified" of most celebrity campaigns. We discuss the shifting role of the Super Bowl spot as a "tactic" in a larger, always-on strategy, and I make a bold prediction about what the next era of Super Bowl advertising will look like.

You'll learn:
Why I view every event, including the Super Bowl, as a "production day" for content
How to get more value out of experiential marketing by creating thoughtful content with influencers
My philosophy on why most brands should prioritize trial and sampling at the Super Bowl
Why the shift to an "interest graph" on social media is forcing marketers to double down on creative relevance
The immense economic impact of "family moments" and team building for employee retention
My prediction that a future Super Bowl ad will be an exact replica of a high-performing organic social media post

In this episode, I sit down to discuss the biggest challenges and opportunities for the world's largest brands in 2026. We dive into why email is still a foundational and incredibly relevant channel, the biggest mistakes large companies make (from measuring reach to bad agency structures), and how to navigate the rapidly changing world of generative AI. I share the story of my biggest email marketing mistake at Wine Library and reveal the strategy my team is using right now to get a double-digit lift in our email open rates.
You'll learn about:
Why email is still a central hub of attention and how AI will boost open rates

The difference between "lean-in" and "lean-back" content across channels

Why I believe "Performance Marketing" should be rebranded to "Performance Sales"

Why you shouldn't rush into long-term AI contracts with vendors

The common mistake of measuring potential reach instead of actualized reach

In this episode, I reveal why the greatest skill to have as a CEO is humility. I share my philosophy on authenticity, explaining that being your "full self" is the only path to true originality. I coach several successful entrepreneurs who are hitting scale, advising them on whether to monetize "boulders" (big brands) or "pebbles" (community products). Plus, I share my secret for succeeding on TikTok Live and explain why my greatest skill is humility.
You’ll learn about:
The True Meaning of Authenticity

How to Master the TikTok Live Algorithm

The Boulders vs. Pebbles Monetization Strategy

Why My Greatest Skill is Humility

How to Get the Right Leverage for Scale