The Home Service Expert Podcast

In this conversation, Tommy Mello interviews Benjy, a data analytics expert, discussing the critical role of data in AI and marketing. They explore how businesses can leverage customer data for targeted marketing strategies, the importance of consistent marketing efforts, and the future implications of AI on the workforce. Benjy shares insights on understanding customer personas and the necessity of viewing marketing as an investment rather than a cost. The discussion also touches on the evolving landscape of AI and its potential impact on human roles in various industries.
 
00:00 The Importance of Data in AI
01:30 Benjy's Journey into Data Analytics
02:43 The Excitement of AI and Data Lakes
03:56 Leveraging Customer Data for Business Growth
05:02 Targeted Marketing Strategies
06:22 Neighborhood Targeting and Data Utilization
08:04 The Power of Consistent Marketing
10:16 Marketing as an Investment
12:57 The Future of AI and Human Adaptation
15:05 The Role of Data in Consumer Confidence
17:16 Optimism and Concerns about AI's Impact
18:14 Understanding Your Ideal Client

In this episode, Tommy Mello interviews Zach Deering, co-founder of Mantle, an AI-powered sales platform for home services. They discuss the evolving landscape of home services, the importance of creating a shopping experience for homeowners, and how technology can enhance sales processes. Zach shares insights from his background at Amazon and McKinsey, emphasizing customer obsession and the need for simplicity in business. The conversation also touches on generational differences in shopping behavior, the role of financing in home services, and the future of AI integration in the industry.
Learn more about Mantel: www.usemantel.com
Mantel Homeowner Shopping Attitudes Report https://www.usemantel.com/survey
00:00:00 Cold Open
00:00:06 Title Sequence
00:00:26 Show Notes VO 
00:01:11 Intro Into Interview
00:26:02 Insertion
00:27:04 Interview Resumes
00:57:45 Outro

In this conversation, Vince Nardo shares his extensive experience in the home services industry, discussing the challenges and strategies involved in breaking into new markets, the complexities of private equity, and the importance of grassroots marketing. He emphasizes the need for a strong company culture, effective marketing strategies, and team alignment to drive growth. Vince also reflects on the significance of recognizing and retaining talent, as well as the importance of having a plan for life after selling a business.
00:00 Breaking into New Markets
02:04 Vince Nardo's Journey in Home Services
05:36 The Challenges of Private Equity
10:06 Grassroots Marketing Strategies
12:54 Establishing a Strong Business Foundation
17:22 The Importance of Culture in Business
23:44 Marketing as the Core of Business Success
30:05 Aligning Teams for Growth
37:29 Recognizing and Retaining Talent
53:21 Life After Selling a Business

Grant Winstead is an expert in home service, renovations, leadership, coaching, and sales based in the Washington DC-Baltimore area. He is the CEO of Renovation Experts and operates as a transformational coach. With over 40 years of experience, Grant has built his multi-million dollar company from the ground up, starting as a door-to-door canvasser. Throughout the interview, Grant shares his personal journey from a challenging upbringing in Pittsburgh, Pennsylvania, to becoming a successful home service operator. He emphasizes the importance of mindset over tactics in achieving growth and success. Grant discusses overcoming obstacles, the impact of mentorship, and the critical role of self-belief. He also touches on his current focus on coaching and mindset development, detailing his 12-week coaching program designed to help individuals and entrepreneurs break limiting beliefs and achieve their highest potential.
00:00 Introduction to Grant Winstead
02:35 Grant's Early Life and Career Beginnings
08:59 Transition to Leadership and Mentorship
17:47 The Importance of Mindset in Success
25:42 Sales Strategies and Overcoming Obstacles
28:51 The Role of Mindset in Achieving High Performance
35:00 The Importance of Self-Belief in Interviews
35:57 Challenges in Finding Driven Individuals
38:00 The Role of Family Support
40:47 The Power of Repetition and Curriculum
45:45 The Will to Win and Discipline
59:22 The Role of Books and Mentors

In this conversation, Tommy Mello interviews Justin Hatcher, an expert in sales and financing within the home improvement industry. They discuss the significant impact of financing on sales success, the importance of integrating financing into the sales process, and the challenges faced by private equity firms in the home improvement sector. Justin shares his journey from working in home improvement to creating a multi-lender financing platform, emphasizing the need for a strong business culture and effective marketing strategies. The discussion also touches on the future of financing in the industry and offers valuable advice for young entrepreneurs.
 
00:00:00 Cold Open
00:00:06 Title Sequence
00:00:25 Show Notes VO 
00:01:11 Intro Into Interview
00:33:02 Insertion
00:34:20 Interview Resumes
00:54:32 Outro