BigDeal

Codie Sanchez
BigDeal
Latest episode

137 episodes

  • BigDeal

    #137 Sales Expert: #1 Secret to Master Negotiating | Shelby Sapp

    04/16/2026 | 1h 27 mins.
    What if the skill that changes everything isn't marketing, networking, or even hard work? What if it's just learning how to shut up and listen? Sales isn't manipulation. It's communication with intent. And the people who master it never go broke.

    Shelby Sapp went from knocking doors at 18 to training tens of thousands of closers who now pull in $20K to $60K a month. She built her foundation in door to door pest control, got the cops called on her, had water thrown in her face, and came out with skin so thick that internet hate doesn't even register. Now she teaches women how to sell luxury, close rich people, and never discount their worth. In this conversation, she breaks down the exact frameworks, tonality shifts, body language cues, and objection killing strategies that separate amateurs from killers.

    You'll learn:

    Why door to door sales builds thicker skin than any other job on the planet

    The 80/20 rule that flips every sales conversation and why you should be talking less

    The three question framework: probing, provoking, and future state questions that close deals

    Why you should never outshine the master and how to dress when selling women vs men

    The door frame reset that removes physical objections in real time

    Why networking is a trap and building yourself beats begging for connections every time

    How to sell luxury clients without dropping your price and why rich people test you

    Live rapid fire objection responses to every no you've ever heard

    The four rules to change your life: delusional goals, work ethic, consistency, and urgency

    The best closers aren't chasing new leads, they're compounding on existing relationships. Newsletter growth works the same way: own the relationship, don’t rent attention. That’s why creators are switching to beehiiv → https://beehiiv.link/8e4jqq

    Better quality sleep = better focus. Head to https://eightsleep.com/bigdeal and use code ‘DEAL’ to get $350 off the Pod 5 Ultra.

    ___________

    (00:00:00) Introduction
    (00:00:25) The Thick Skin Factory: Why Door-to-Door Sales Built My Foundation
    (00:10:51) Shut Up and Listen: The 80-20 Rule That Closes Deals
    (00:11:52) The Three Question Framework: Probing, Provoking, and Future State
    (00:13:33) Never Outshine the Master: The Dress Code for Selling Women vs Men
    (00:25:12) The Door Frame Reset: Removing Physical Objections in Real Time
    (00:28:42) Networking Is a Trap: Why Building Yourself Beats Begging for Connections
    (00:33:26) Communication Is Currency: How Sales Makes You Wealthy
    (01:16:16) Selling Luxury: How to Close Rich People Without Dropping Your Price
    (01:13:12) The Objection Killing Spree: Live Rapid-Fire Responses to Every No
    (01:22:19) Four Rules to Change Your Life: Delusional Goals, Work Ethic, Consistency, and Urgency

    ___________

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    📸 Instagram: https://www.instagram.com/codiesanchez
    📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

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  • BigDeal

    #136 The Comeback is Personal.

    04/14/2026 | 23 mins.
    What if the people who told you no weren't protecting you at all? What if they were protecting THEMSELVES from the discomfort of watching you try something they never dared? The gatekeepers never guard the gate for your benefit. They stand there because they can't bring themselves to walk through it.

    In today’s episode, I’m giving you the raw truth about what it takes to come back when everyone counts you out. From Wall Street to laundromats, from golden handcuffs to real freedom, this is the story of how the chip on your shoulder becomes your greatest asset and why the loneliest moments are where everything gets built.

    You'll learn:

    The ladder trap and how to know if you're climbing against the wrong building

    The Mitt Romney lesson on why you don't have to leave your job to win big

    Why cynics get to be right but optimists get to be rich

    Why money is the sword of the 21st century and how to wield it

    The comeback playbook from Michael Jordan, Dana White, and Sylvester Stallone

    If you've ever been denied, rejected, or pushed away, this episode is your counter punch. Because the only person who gets to decide when your comeback starts is you.

    Ready to turn your newsletter into your career? Head to https://beehiiv.link/h31sfy and use code CODIE30 for 30% off your first three months.

    ___________

    (00:00:00) Introduction
    (00:00:20) The Chip on Your Shoulder: Why Being Counted Out Is Your Advantage
    (00:01:17) The Ladder Trap: When Success Feels Like Failure
    (00:02:49) The Loneliness of Leaving: When Everyone Disappears
    (00:03:47) You Don't Have to Burn the Bridges: The Employee Path to Wealth
    (00:07:54) The Ugly Middle: Where Everything Gets Built
    (00:09:39) Buy Boring, Build Quietly: The Wealth Nobody Talks About
    (00:10:18) Cynics Get to Be Right, Optimists Get to Be Rich
    (00:13:14) The Comeback Is Personal: Your Laundromat Moment
    (00:14:01) Money Is the Sword of the 21st Century
    (00:17:57) The Michael Jordan Energy: Use Doubt as Fuel
    (00:19:58) The Stallone Story: Selling Your Dog to Buy Your Dream

    ___________

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    MORE FROM CODIE SANCHEZ
    🎥 YouTube: https://www.youtube.com/@codiesanchezct
    📸 Instagram: https://www.instagram.com/codiesanchez
    📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

    OTHER THINGS WE DO
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  • BigDeal

    #135 Hollywood CEO: How to Look Powerful in Any Room | Jeremy Zimmer

    04/09/2026 | 1h 17 mins.
    What if the most powerful moves in business happen BEFORE you even walk into the room? Jeremy Zimmer built one of Hollywood's most dominant agencies from a boutique small business to a global empire by understanding one thing: deals are won or lost long before anyone sits down to negotiate.

    Jeremy Zimmer is the co-founder and former CEO of United Talent Agency (UTA), representing names like Christopher Nolan, M. Night Shyamalan, Charlize Theron, Harrison Ford, and Samuel L. Jackson. He started in the William Morris mailroom after flunking out of college and getting stabbed working a parking lot. He built UTA into a powerhouse through 19 acquisitions in 13 years, stood up to Harvey Weinstein before anyone else would, and spent decades competing ruthlessly with Ari Emanuel while staying profitable. In this conversation, he breaks down how to spot real talent, how to win deals before they start, and why taste will always matter more than execution.

    You'll learn:

    Why the best agents can spot creative genius in 10 pages and what separates taste from execution

    Why getting rid of toxic high performers makes companies stronger even when it feels terrifying

    How competing with Ari Emanuel for decades taught him to emulate the best and ignore the rest

    Why talent is becoming landlords and how 50 Cent and Tyler Perry are rewriting the Hollywood playbook

    The future of Hollywood: consolidation, AI, and why the platforms are the real competition now

    Start your newsletter today with beehiiv! Head to https://beehiiv.link/r6lczt and use CODIE30 to get 30% off your first 3 months. Better quality sleep = better focus. Head to https://eightsleep.com/bigdeal and use code ‘DEAL’ to get $350 off the Pod 5 Ultra.
    ___________

    (00:00:00) Introduction
    (00:01:29) From Rock Bottom to the Mailroom: Jeremy's Origin Story
    (00:05:35) The Chair Fix That Changed Everything
    (00:06:44) Spotting Talent: The Connectivity to the Product
    (00:09:44) Taste Over Execution: Finding Great Writers
    (00:14:59) The Pain Before the Win: Getting Lied To, Stolen From, and Cheated
    (00:19:46) Standing Up When No One Else Will: The Harvey Weinstein Memo
    (00:28:55) Learning From Your Competitors: Ari Emanuel and the Big Agencies
    (00:36:06) The 19 Acquisitions in 13 Years: Diversification Strategy
    (00:45:39) The Secret to Great Deals: Setup Before the Sit-Down
    (01:02:21) Toxic Talent and Culture: When to Cut the Cancer
    (01:05:58) What's Coming for Hollywood: AI, Platforms, and the Talent Landlord Model
    (01:14:39) Advice to the Next Generation: Develop Your Taste and Read Great Things

    ___________

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    📸 Instagram: https://www.instagram.com/bigdeal.podcast
    📽️ TikTok: https://www.tiktok.com/@big.deal.pod

    MORE FROM CODIE SANCHEZ
    🎥 YouTube: https://www.youtube.com/@codiesanchezct
    📸 Instagram: https://www.instagram.com/codiesanchez
    📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

    OTHER THINGS WE DO
    🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
    📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
    📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
    🏠 Resibrands: https://resibrands.com/
    💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
    🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
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  • BigDeal

    #134 Most Followed Neuroscientist: The Effects of AI on Your Brain

    04/06/2026 | 1h 14 mins.
    What if the way you think is costing you everything? Your brain filters 11 million bits of information per second, but only 50 make it through to your conscious awareness. That tiny keyhole shapes your entire reality. And in the age of AI, if you don't learn to control it, someone else will.

    Emily McDonald (@emonthebrain) is one of the most followed neuroscientists in the world. She has a PhD in neuroscience, studies how the brain constructs reality, and teaches people how to rewire their brains to win. In this episode, she breaks down the science of how your brain filters opportunity, why discipline makes you more attractive, and why AI is quietly destroying your ability to think critically.

    You'll learn:

    Why your brain constructs your entire experience of reality and how to reprogram it

    Why complaining literally shrinks your prefrontal cortex and what to do instead

    Why discipline is nervous system regulation and makes you biologically more attractive

    The reticular activating system and how to prime your brain to filter for what you want

    Why work life balance is a scam and obsession is actually required for success

    How AI is cooking your brain by training dependence instead of intelligence

    If you've ever felt stuck, distracted, or like success is just out of reach, this episode will show you exactly why. Your brain is either reinforcing your current reality or creating a new one. There's no in between.

    ___________

    (00:00:00) Introduction
    (00:00:26) Your Brain Constructs Your Reality: The Kitten Study
    (00:00:54) AI Is Cooking Your Brain: The Hidden Cognitive Cost
    (00:01:11) Discipline Makes You Attractive: The Science Behind Self-Control
    (00:02:56) Brain Wave Synchronization: Why You Feel Other People's Energy
    (00:06:04) Curate Your Reality: The People and Content You Consume
    (00:08:21) Complaining Rewires Your Brain for Negativity
    (00:16:32) The Self-Talk Superpower: Performance Enhancement Through Words
    (00:37:00) The Body Image Brain Hack: Why You'll Never Love Your Body Until You Love Your Body
    (00:44:54) Be Obsessed or Be Average: Why Extreme Wins
    (00:33:50) The Reticular Activating System: Programming Your Brain to See Opportunity
    (00:26:59) Color Doesn't Exist: Reality Is a Construct
    (01:00:56) Talking to Yourself Is a Superpower: Why AI Is Making You Dumber
    (01:07:49) Content Creation Without Psychological Tricks: The Energy-First Approach

    ___________

    MORE FROM BIGDEAL
    🎥 YouTube: https://www.youtube.com/@podcastbigdeal
    📸 Instagram: https://www.instagram.com/bigdeal.podcast
    📽️ TikTok: https://www.tiktok.com/@big.deal.pod

    MORE FROM CODIE SANCHEZ
    🎥 YouTube: https://www.youtube.com/@codiesanchezct
    📸 Instagram: https://www.instagram.com/codiesanchez
    📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

    OTHER THINGS WE DO
    🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
    📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
    📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
    🏠 Resibrands: https://resibrands.com/
    💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
    🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
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  • BigDeal

    #133 Be ARTICULATE and Speak SMARTLY: Communicate Like A Pro

    03/31/2026 | 27 mins.
    What do you say when your mind goes blank in a high stakes moment? Why do some people choke under pressure, while others sound sharp instantly? How do you organize your thoughts fast enough to respond with clarity and confidence?
    This episode answers all of that, and gets into so much more, including:

    Why your brain flips into survival mode and how to stay in control when it does

    How to use simple frameworks like PACE to respond clearly without rambling

    What actually makes someone sound confident on the spot and why pausing beats filler words every time

    How to structure your answers so you sound sharp, not scattered

    How to build a mental library of stories, frameworks, and opinions so you’re never caught off guard

    If you’ve ever thought of the perfect response 40 minutes too late, this is the fix. Structure creates speed. And once you have it, you stop freezing and start owning the room.

    Start your newsletter today with beehiiv! Head to https://beehiiv.link/ihss0e and use CODIE30 to get 30% off your first 3 months.

    ___________

    (00:00:00) Introduction
    (00:01:13) Why Your Brain Betrays You: The Science of Freezing Under Pressure
    (00:03:53) The Warren Buffett Framework: How Mental Models Replace Fear
    (00:05:41) Fast Thinking Is a Myth: The PACE Method Explained
    (00:09:08) Build Your Mental Assets: The Lattice Work Technique
    (00:13:40) The Power of the Pause: Why Silence Signals Confidence
    (00:14:59) Kill the Ramble: The Three Point Rule and Constraints
    (00:15:41) The Jeff Bezos Brief: Control the Frame Without Speaking
    (00:18:49) Real-Time Thinking Hacks: Five Tactical Techniques
    (00:22:57) Train Like a Pro: Compression Drills and Your Story Bank

    ___________

    MORE FROM BIGDEAL
    🎥 YouTube: https://www.youtube.com/@podcastbigdeal
    📸 Instagram: https://www.instagram.com/bigdeal.podcast
    📽️ TikTok: https://www.tiktok.com/@big.deal.pod

    MORE FROM CODIE SANCHEZ
    🎥 YouTube: https://www.youtube.com/@codiesanchezct
    📸 Instagram: https://www.instagram.com/codiesanchez
    📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

    OTHER THINGS WE DO
    🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
    📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
    📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
    🏠 Resibrands: https://resibrands.com/
    💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
    🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
    Learn more about your ad choices. Visit megaphone.fm/adchoices

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About BigDeal

You can change your life and make a dent on the world. This podcast uncovers the unfiltered lessons from the smartest minds straight to you, in conversations so honest you feel guilty listening in. We believe the current way of thinking is not working. The average person has become unhappy, unhealthy and financially struggling. You are not that person. This podcast will kick you in the shin with truth and tactics they should have taught us but gatekept. Hosted by Codie Sanchez, entrepreneur, investor and reformed journalist. You are a BigDeal to us.
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