JC Chanowsky — The Freedom Maker — helps entrepreneurs reclaim their time, energy, and purpose. From military discipline to 7-figure strategy, JC brings you no-fluff insights to fuel your freedom.
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Ep #206 - Paul Mulkey Jr - Vanity Revenue vs. Sane Profit
In this episode of Lighting For Profits, we’re joined by Paul Mulkey Jr., the powerhouse behind Landscape Lighting of Charleston and a generational landscape services business known for crafting some of Charleston’s most high-end gardens. Paul shares how shifting from chasing “vanity revenue” to focusing on “sanity profit” completely transformed his business—and how Landscape Lighting Secrets (LLS) helped him triple his revenue without sacrificing profitability.
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Ep #205 - Tom Garber - The Bright Standard
With over 35 years of lighting industry expertise, Tom Garber dives into the brilliance behind product innovation, engineering standards, and the future of illumination. Join a seasoned ALA and UL committee member as he shares deep insights, untold stories, and what’s next for lighting technology.
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Ep #204 - Billy Coggins - Wired for Greatness
From lighting up landscapes to lighting up life - William Coggins shares how discipline, design, and grit fueled his rise from NCAA wrestling champ to founder of a 7-figure outdoor lighting firm. Hear how this family-first entrepreneur blends artistry and ambition in business and beyond.
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Ep #203 - Peter O'Flinn - Lights & Legacy
Meet Peter O’Flinn, the man behind Light Up Naples and Spotlight News Magazine. From decorating one home in 2018 to lighting up an entire community, Peter’s story is one of passion, partnerships, and staying rooted. Hear how a Christmas gig turned into a yearly tradition and why family and community are at the heart of everything he does.
Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place. We will discuss how to go from being business operator to business owner.
If you want to increase your profits, you'll need to focus on 3 things: Increasing your price, Increasing your # of qualified leads, Increasing your closing rate. With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success in the landscape lighting industry.
After selling his multi-million dollar landscape lighting company in 2019, Ryan Lee started Landscape Lighting Secrets - The world’s first business coaching program dedicated to the landscape lighting industry. Although it wasn’t always easy and perfect, Ryan had figured out ways to grow his lighting business faster and smoother than his competition. Ryan now dedicates his time to helping others start and grow their own landscape lighting businesses and divisions. So far, Ryan has helped Landscape Lighting Secrets members generate over $40 million in revenue from landscape lighting.
To learn more about Ryan Lee's coaching program, visit: https://landscapelightingsecrets.com
Contact EmeryAllen through their website and mention Lighting For Profits to get contractor pricing.
https://emeryallen.com
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