He built the world’s first CRM before Salesforce existed, and now he’s doing it again. In this episode of The Vault Unlocked, Kayvon Kay sits down with Jon Ferrara, founder of GoldMine CRM and Nimble, to uncover how a $5,000 startup became a $100M company that changed how the world sells. Jon shares his lessons on relationships, purpose, and building category-defining products without venture capital. From partnering with Microsoft to being one of the first to work with Mark Cuban, Jon’s story is a blend of innovation and heart. He also opens up about his life after exit, facing a health crisis, finding spirituality, and redefining what success really means. if you care about legacy, relationships, and building something that endures, this episode will resonate deeply with you.
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The Secret to Hiring Top Talent
Most companies struggle to hire top talent not because they lack opportunity—but because they rely on outdated, expensive recruiting models. In this episode of The Vault Unlocked , Kayvon Kay sits down with Walter Sabrin, founder of HireFinder and executive at Venture Employer Solutions, to uncover how small and mid-sized businesses can finally compete with Fortune 500 firms in the war for talent—without paying outrageous 25–30% recruiting fees. With nearly two decades in talent acquisition, Walter has seen it all—from $50,000 recruiter commissions to small businesses losing their best hires because they couldn’t afford to play the same game. Now, he’s flipping the entire recruiting model on its head with a cost-effective, fully customizable hiring system designed for scalability and retention. Together, Kayvon and Walter break down how to attract A-players, what most companies get wrong about hiring, and why the future of recruiting is about long-term relationships—not one-time placements. If you’ve ever felt trapped by bad hires, bloated costs, or HR headaches, this episode is your blueprint for hiring smarter, faster, and more affordably. You’ll discover: ✓ The truth behind traditional recruiter fees and why they keep small businesses stuck ✓ How HireFinder’s “team of three recruiters” model levels the playing field for SMBs ✓ Why culture and communication matter more than cash for retention ✓ How to scale your team without locking into expensive long-term contracts ✓ The post-COVID shift in employee priorities—and how to hire with that in mind ✓ Real insights from 140,000+ client companies on what makes great hiring sustainable
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From $3.5k Funnels to $50k+ Offers
Most consultants and coaches burn out not because they lack expertise, but because they undervalue it. In this episode of The Vault Unlocked, Kayvon Kay sits down with Ann Carden, a six-time business builder and seller who specializes in helping service-based entrepreneurs make million-dollar leaps with just a handful of premium clients. Ann reveals why charging $50,000+ isn't just possible—it's essential for sustainability. From her early days building health clubs without the internet to closing $413,000 deals for her clients, Ann breaks down the psychology and strategy behind premium offers. Kayvon and Ann explore why a $100,000 client is easier to work with than a $2,000 one, how to position yourself as a strategic partner instead of an extra pair of hands, and why most experts are leaving millions on the table by giving away their highest value upfront.If you've ever wondered how to escape the client treadmill and build a business that gives you your life back, this conversation delivers the blueprint. You'll discover: ✓ Why premium clients are easier to close and work with than budget buyers ✓ How to package your expertise into $50K+ offers that clients say yes to immediately ✓ The three types of gateway offers that open doors to six-figure deals ✓ Why giving away strategy upfront kills your ability to scale ✓ How to position yourself so clients never question your pricing ✓ The mindset shift from "Can I charge this?" to "Why wouldn't I?" ✓ Real examples of consultants 3X-ing their income in 90 days or less
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Why Top Talents Won't Leave Their Jobs
In this episode of The Vault Unlocked, Kayvon Kay sits down with Jess Garcia, recruiter and staffing manager in the biotech space, to uncover the truth about hiring in today’s market. Jess shares her journey from selling cell phones to becoming one of the top recruiters in San Diego. She breaks down how the economy, post-COVID trends, and shifting workplace culture are reshaping recruiting and why businesses must work harder than ever to attract and retain talent. Kayvon digs deeper, pressing Jess on how companies can stand out, why A-players are more complicated to hire than ever, and how AI is changing (but not replacing) recruitment. If you’re hiring, leading a team, or just curious about how recruiting really works, this episode will give you the inside scoop. You’ll discover: Why staffing is one of the toughest sales jobs How candidate behavior has shifted since COVID Why interview processes often drive candidates away How culture and reputation shape recruiting success Why A-players are staying put, and how to win them The role AI plays in the future of hiring
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Why 10% of Agents Sell 90% of Homes
Most agents don’t fail due to housing market fluctuations; they fail because they don’t treat real estate as a full-time business. In this episode of The Vault Unlocked, Kayvon Kay interviews Leigh Brown, broker, speaker, and author with 25 years of experience in real estate. Leigh shares her no-nonsense take on why commitment beats gimmicks, how to serve every client with professionalism, and why the best agents are problem solvers first and salespeople second. Together, they dive into everything from the 90/10 rule in real estate to how AI is changing sales, why visibility in your community matters, and how to survive the lawsuits and upheavals facing the industry today. If you’re a real estate professional or any entrepreneur who wants to build trust, authority, and results, this episode is packed with insights you won’t want to miss.
This is The Vault Unlocked, a classified breach into the minds of proven builders.
Every episode reveals the one strategy that changed the game.
The moment a founder, creator, or marketer cracked the code and the market couldn't ignore them.
Not tips.
Not theory.
The exact unlock that made everything else irrelevant.
The Vault is where the most dangerous strategies were locked away, because they were too effective, too sharp, or too unscalable to be made public.
Now? They’re being unleashed.
This is:
• Secrets over stories
• Proof over persona
• Conversion over clout
This is a war room for executioners.
We don’t praise potential.
We pull receipts, dissect strategy, and bleed out the real reason it worked.
This show is a rebellion.
A kill shot to fake experts, fluff merchants, and “brand with no bang” types.
If your strategy doesn’t have scars, scale, and receipts — don’t knock on the door.
Every episode = one strategy, one dissection, one dangerous unlock.
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