In this episode, Dmitry talks to Jonathan Cater, founder of Creator's Den and Chief Marketing Officer at AlphaOne Exteriors. Video Sponsor: alivo.ai (Mention Dmitry for a deal!)00:00 – Intro01:59 – Coming Up02:27 – Presentation03:00 – Introducing John: The Quiet Force in Content Creation08:09 – Learning From Others: The Real Key to Growth09:00 – The Pride of Building Studios Across the Country13:55 – The Real Difference Between a Media Company and a Creator17:00 – Calling Out the Sheriff: Why Dmitry Speaks Up17:40 – “If You Won’t Do It, I Will” — Taking Action When Others Don’t23:00 – How to Turn Conversations Into Community24:22 – Why Every Business Should Act Like a Media Company25:27 – How Authentic Content Attracts the Right Audience27:05 – Final Advice: Be the Example Others Can Follow34:37 – The Personal Brand Gap in Contractors’ Content37:40 – Differentiation comes from building authenticity41:55 – Storytelling wins regardless of short or long form44:02 – Click-Through Rate & Retention50:32 – Stop Posting Drone Videos59:00 – Experiencing a Russian Bathhouse Sauna Extreme01:00:00 – Pushing Your Limits and Showing Up Authentically01:01:00 – Storytelling Lessons from Extreme ExperiencesPodcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/
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1:06:32
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1:06:32
The Lamborghini Roofer: What Success Really Costs | Codey Eatherton
In this episode, Dmitry talks to Codey Eatherton, owner of Rapid Response Roofing. 00:00 – Intro01:00 – Sponsor: Hook Agency02:13 – Coming Up02:58 – From Roofer to CEO: Corey’s Journey Begins05:10 – Hardest Challenges: Labor, Sales & Leadership07:19 – When Growth Backfires: Losing Half the Revenue09:44 – Scaling Too Fast & the Million-Dollar Lesson11:43 – Money Mistakes Every Young Owner Makes13:31 – The Future of Roofing: AI vs. Old School Work Ethic16:15 – Marketing with a Lamborghini: Smart Move or Flex?19:54 – Community Reactions & Lessons in Humility22:46 – Should Roofers Charge for Inspections? The Debate29:00 – Standing Out: Becoming the Local Roofing Celebrity30:14 – Installer to CEO: The Ultimate Mindset Shift33:22 – Hitting $5M Before 30 – Pressure or Validation?35:04 – Success Without Balance Isn’t Success at All36:45 – Proving the Doubters Wrong & Finding Purpose41:39 – Money Isn’t Success: What It Really Means to WinPodcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/
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44:42
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44:42
I Made More as a Sales Rep Than Owning My Roofing Company | Taylor Ammons
In this episode, Dmitry talks to Taylor Ammons, owner of Paragon Roofing. 00:00 – Intro00:43 – Coming Up 01:21 – Hook Agency tattoo story03:21 – From college dropout to factory worker08:54 – Networking beyond door knocking09:06 – From cars to roofs: who has the better reputation?11:23 – Creating fake damage while storm chasing12:00 – From drug addiction to a new start14:01 – Confident, successful, and cocky14:51 – Starting a company out of ego and arrogance15:00 – Inside Music City’s business model19:00 – Leads and independence.21:13 – Clients following him to Paragon.23:00 – Knocking doors and early hustle.25:30 – Always build with the end in mind27:50 – Paying to learn from industry leaders30:00 – Final advice for future roofing owners31:00 – Too many roofers in Nashville?31:20 – Quality vs price mindset33:40 – Volume over quality issue35:41 – What makes a good contractor36:25 – Questions every homeowner should ask39:26 – Educate homeowners, even if they choose cheaper roofers.40:43 – Making time for what matters.41:29 – If you know you’re the best, show it.43:00 – Debating staples vs. cap nails.44:12 – Baiting comments on purpose.45:29 – Video tools and workflow.47:57 – Film for your audience, not yourself.48:34 – Just start — everyone sucks at first.49:02 – Just get out there and do it.49:50 – The story behind “The Amman’s Advantage.”51:04 – Launching in Q4 with purpose.52:12 – Exciting times ahead.52:15 – OutroPodcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/
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54:32
What's REALLY Behind the AVCO Roofing Controversy | Heath Hicks
In this episode, Dmitry talks to Heath Hicks, co-founder of The Catch-All.00:00 – Intro01:00 – Coming Up01:30 – Presentation03:00 – Talking about Heath Hicks’ legal battles10:51 – The advice I should’ve taken11:05 – Take 5% out every month — for life12:09 – Biggest salary I ever had: $60K12:47 – Ten years into roofing ownership13:55 – Focus on profit for one year14:45 – Transition to next guest: volume check15:13 – Contractors love throwing money at ads21:00 – Let go of the day-to-day — start managing your company.22:00 – Professionalism in 2025 looks completely different.23:00 – Your job site is 24/7 marketing — from sunrise to sunset.24:00 – When digital gets saturated, physical marketing wins.”26:08 – Using AI in Marketing – Is It Worth It? 28:40 – Being Self-Taught as a CEO: Lessons & Drawbacks 29:52 – Find Mentors & Coaches: The Key to Success 31:06 – The More You Learn, The More You Realize You Don’t Know 32:45 – How Travel Expands Your Perspective 34:02 – Family Travel Adventures: Teaching Kids Through Experience 36:57 – Easier to make money when others do roofs than when you do roofs yourself.37:45 – Running a roofing company and a product company simultaneously.38:49 – Focused most time on CatchAll.39:04 – Value subcontractors and long-term employees.40:46 – There's not really a legal path for them to get here due to political deadlock.41:48 – They do it because they need to survive and provide for their family.44:03 – Harsh truth about launching a national product: most ideas aren’t scalable or viable.45:56 – I don’t cover every dispute; my integrity is non-negotiable.47:43 – Some employees working for me decided to start their own company.48:46 – Agreements stated if fired for cause, unpaid commissions were forfeited.50:04 – On the trial, I lost and paid.52:04 – Wrapping up the podcast; sharing both sides, my opinion, and asking audience for theirs.53:35 – Product updates: Wilbur in production, for sale beginning next year; hundreds of preorders already.54:00 – OutroPodcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/
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54:33
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54:33
Roofing, TikTok & Truth Bombs | John Senac
In this episode, Dmitry talks to John Senac, The Roof Pro.00:00 – Intro00:32 – Coming Up01:02 – Presentation01:57 – TikTok and Roofing03:42 – What Most Roofers Miss04:40 – Social Media vs. Websites06:16 – Skills vs. Systems08:30 – Identifying red flags in performance data09:47 – Sales training vs. operations training10:20 – Understanding the homeowner’s life cycle11:36 – The four types of people in every company12:37 – Checking if your process is broken13:53 - Adjusters on Site16:32 - What Happens Next?18:41 - Creativity = What Works for You20:36 - Public adjusters take 25%, lawyers 10%22:33 - Lawyers & PAs say “not worth it”24:34 - Now $40K jobs are common27:00 – How inflation eats your savings28:45 – Slower markets: Florida & Atlanta struggle31:30 – The “data game” behind insurance pricing34:52 — Example: 20 homeowners, 4 bad claims35:13 — Lack of training & bad commission splits37:39 — Story of a roofer faking hail damage38:01 — “I just marked holes” confession43:59 – Teen daughter working in customer service44:35 – The importance of communication skills46:30 – Young contractor from Utah48:43 – Biggest roofing mistake story55:40 – Accounting and customer management56:30 – Traits of successful vs. unsuccessful owners57:39 – Example: Jack Hanks says no to $2,500 deal01:00:11 – Social media question for Paul01:03:19 – Don’t aim for perfection — just post it01:03:42 – “Stuff breaks, you break — keep going”01:04:35 – Saying “sodium chloride” instead of “calcium chloride” 01:05:57 – Recording multiple podcasts in a day01:06:10 – Building community through collaboration01:06:32 – Sponsor and OutroPodcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/
Frank conversations with Dmitry Lipinskiy and roofing industry leaders. Watch video episodes and more on our YouTube channel: https://bit.ly/RoofingInsights
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