Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accom...
Email marketing still remains a highly profitable component of the marketing mix for many brands. Data shows that even after many years of people declaring email marketing is dead, it still returns on average $36 for every $1 invested.
Because email marketing is so effective, I thought it would be great to walk you through how five brands have made it work even harder for them as they work to engage and convert even more customers.
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Episode 152: Build a large and diverse audience with an email newsletter, with Maria Gharib
Episode 112: How to make your email marketing inclusive with Samar Owais
Visuals of examples mentioned in episode
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14:45
154. How Sonoro is helping Toyota and other brands authentically engage Latino consumers
In this episode, I had the pleasure of chatting with Camila Victoriano, Chief Content Officer and co-founder of Sonoro, a fast-growing media company that is the 4th largest podcasting publishing company in the world.
She and I covered A LOT of ground, including Sonoro's partnership with Toyota to reach Latino consumers, what she’s hearing from brands about their response to the social and political environment surrounding inclusion and inclusive marketing, authentically engaging multicultural consumers, and so much more.
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Sonoro
Chasing Suenos - Toyota Corolla's video podcast
Camila Victoriano on LinkedIn
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31:25
153. Inclusive marketing done right: 7 Examples of brands tackling it in different ways
There are many ways to include more people with your marketing. Of course, there are best practices associated with inclusive marketing that enable brands to be even more effective with their efforts.
In this episode, I walk you through seven different ways brands tackled inclusive marketing, that enabled them to make a big impact with the people they wanted to serve.
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UNO Color Blind Accessible video
Episode 63: How Google makes its brand accessible
Proctor & Gamble: 'Widen the Screen'
Amazon Alexa Ad
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17:06
152. Build a large and diverse audience with an email newsletter, with Maria Gharib
Email newsletters are all the rage these days, with some popular publications having hundreds of thousands of engaged subscribers.
I’ve been learning a lot more about newsletters lately, and was especially curious about how successful newsletters think about and go about attracting and retaining a diverse audience.
So in this episode, I sat down with Maria Gharib, one of the primary writers of the Mindstream AI newsletter, which is fast, fast, fast growing, and already has an impressive subscriber base.
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Mindstream AI Newsletter
Maria Gharib on LinkedIn
Huda Beauty
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35:22
151. Converting through case studies: How to infuse inclusion for more effectiveness
Consumers want to reduce their risk as much as possible when making a purchase. And that desire increases exponentially when it comes to a product that not only has a higher ticket price, but has a greater possibility of being a hassle to make things right if the product doesn’t work out the way they’d hoped.
That's why case studies work so well -- they help eliminate risk in the minds of consumers.
The stakes are higher for people from underrepresented and underserved communities. Data shows that for a variety of reasons, they don't achieve success at the same rates. As such, have greater assurances that the product they seek has been shown to work for "people like them," increases their likelihood of conversion.
This episode walks you through how to increase the effectiveness of your case studies, by making them more inclusive.
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Episode 45: Factors influencing your customers' success you should be aware of
Episode 71: Rule #1 of Inclusive Marketing
Bol ad
L'Oreal campaign
What is tokenism?
Episode 81: Do this to increase customer acquisition for people from underrepresented and underserved communities
HubSpot case studies
Leadpages case studies
Plantmade
Video podcast testimonial I listened to
LGBTQ+ at Alloy
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream."
The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers.
This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
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