170. How Inclusive Brand Partnerships Drive Real Growth
Inclusive marketing isn’t a tactic—it’s a thread that should run through every part of your marketing mix, including your brand partnerships. In this episode, I sit down with Jake Schonberger, Head of Brand Partnerships at Beehiv, to explore how brands are taking a more inclusive approach to partnerships to connect with a broader, more diverse audience. You’ll walk away with fresh ideas, real examples, and insights to make your next collaboration more impactful—and more inclusive.
Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter
Beehiv - https://www.beehiiv.com/
--------
26:12
--------
26:12
169. Your Inclusive Marketing Will Struggle Without This Team Dynamic
One of the most overlooked elements of inclusive marketing? The team behind it.
It’s not enough to have diverse talent at the table — you also need the right team dynamics to ensure everyone’s voice is heard, valued, and empowered to shape the work. Without that, your inclusive marketing efforts will struggle to land with the people you serve.
In this episode, I sit down with author and employer brand strategist John Graham to unpack why psychological safety and team culture are critical to marketing success. We talk about what gets in the way, what leaders often miss, and what it really takes to build an environment where authenticity thrives — and great marketing follows.
Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter
John Graham LinkedIn post I referenced - https://www.linkedin.com/posts/johngrahamcreative_dei-activity-7337134473370587136-YAt5?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADoGrYBxCncTQK1uoD5k0MgXOrx3330CMI
John Graham on LinkedIn - https://www.linkedin.com/in/johngrahamcreative/
John's Company - Shaker Recruitment Marketing - https://shaker.com/
--------
41:16
--------
41:16
168. The KPI Mistake That’s Costing You Customers (and How to Fix It)
Brands rely on KPIs to know if they’re on the right track — but what if the metrics you’re using are actually leading you off course?
In this episode, I break down the KPI mistake that could be costing you customers and killing your growth — especially if you're trying to reach a more diverse audience. As an inclusive marketing strategist, I’ve seen how traditional KPIs often fail to tell the full story. I’ll share what most brands overlook, and how to reframe your metrics to make better, more inclusive decisions.
Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter
Ep. 146: How to use data to increase customer success for all - https://inclusionandmarketing.com/ep-146-how-to-use-data-to-increase-customer-success-for-all-with-deborah-pickett/
--------
20:49
--------
20:49
167. What Consumers Expect in 2025: Inside Kantar’s Global Inclusion Index
You've probably heard me say it before: inclusive marketing is the future of marketing. And the data keeps proving it.
In this episode, I’m joined by Valeria Piaggio, Head of Inclusive Growth at global insights powerhouse Kantar. We dive into the latest findings from Kantar’s Global Brand Inclusion Index, which shows that consumers around the world expect brands to lead with inclusion.
We unpack what the research reveals, what it means for marketers and brand leaders, and even touch on insights from another new study Kantar is releasing. If you're building a brand that wants to grow with intention — this episode is for you.
Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter
Kantar's Brand Inclusion Index - https://www.kantar.com/campaigns/brand-inclusion-index
--------
31:15
--------
31:15
166. What It Really Takes to Execute a Multilingual Content Strategy That Drives Global Growth
In today’s global marketplace, content that connects across languages and cultures isn’t optional — it’s a growth necessity. But translating your message is just the beginning.
In this episode, I’m joined by Shaheen Samavati, CEO of Vera Content, a multilingual content agency working with brands like Sony Music Spain to adapt their messaging for international markets.
We dive into the real-world operational side of multilingual content — from localization workflows to managing quality at scale, and how to align language strategy with your global business goals.
Whether you’re just starting to expand globally or refining your approach, this conversation will give you practical insights to help your brand truly resonate with audiences around the world.
Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter
Vera Content - https://veracontent.com/
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream."
The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers.
This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
USA