The Entrepreneur DNA

In this episode, I sat down with Josh Troy to break down what actually scales a business beyond just “getting better at sales.” We dive into why most entrepreneurs stay stuck in founder-led sales, how systems and operations are the real drivers of growth, and the exact metrics and frameworks you need to build a scalable sales team. Josh also shares how AI is changing the game in sales operations and how to think about hiring, efficiency, and profitability at a much higher level. If you want to move from hustling for deals to building a true revenue machine, this episode will shift how you think about scaling.

About Josh Troy:

Josh Troy is the Founder and CEO of WFS Group (Wires From Strangers), an outsourced sales and revenue operations firm that helps businesses scale high-ticket offers through systems, processes, and high-performance sales teams. With over 20 years of experience in high-ticket direct sales, Josh has built and scaled multiple companies across industries including B2B services, real estate, and alternative education.

He began his entrepreneurial journey at 21, building a video marketing agency through outbound sales, and later expanded his expertise into full-funnel customer acquisition, combining sales, marketing, and operations. Josh has recruited, trained, and managed hundreds of sales reps, helping clients generate hundreds of millions in revenue while specializing in building scalable, efficient sales systems and RevOps frameworks.

Today, he is known for his focus on sales operations over just sales training, helping companies move from founder-led selling to fully systemized, scalable revenue machines.

Instagram:
https://www.instagram.com/troy.joshua

YouTube:
https://www.youtube.com/@joshuatroy

Website (WFS Group):
https://thewfsgroup.com/

About Justin:

Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

Instagram: @thejustincolby

YouTube: Justin Colby

TikTok: @justincolbytsof

LinkedIn: Justin Colby

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If you’re a small to mid-sized business and you’re serious about growing, go check out https://www.sparomarketing.com and connect with Molly directly.

n this episode of Entrepreneur DNA, I sit down with Molly Lopez, founder of Sparrow Marketing, to break down what actually works in advertising today and what most business owners are getting completely wrong.

Molly shares her journey from working with massive brands like Royal Caribbean and Lennar to building an agency that helps small and mid-sized businesses access big-budget marketing strategies without the massive spend.

We dive deep into how even a $1,000/month budget can generate real results if used correctly, and why most businesses fail before they even get started. She explains why marketing is not a fix for a broken business model and why proving your offer first is critical before scaling with ads.

We also unpack what makes a “good” vs “bad” client, realistic timelines for results (3–6 months minimum), and how trust in the process is essential for success.

Molly reveals where she would invest $50K today (hint: YouTube Shorts, Reddit, and X) and what’s becoming less effective, including the evolution of influencer marketing and why traditional approaches no longer convert like they used to.

We also get into one of the biggest conversations in business right now—AI. Molly shares how agencies are leveraging AI today, why they’re still necessary, and how businesses can stay competitive in a rapidly changing landscape.

Finally, we talk about the importance of personal branding, especially for service-based businesses, and why putting yourself out there is no longer optional if you want to win.

This episode is a must-listen for any entrepreneur looking to grow smarter, spend better, and understand where marketing is actually heading

About Molly:

Molly Lopez is the Founder and CEO of Sparo Marketing, a Miami-based digital marketing agency focused on helping small to mid-sized businesses achieve big-budget results without the big-budget spend. She is a nationally recognized, technology-forward marketing expert with 10–15+ years of experience across paid media, social media, content marketing, and SEO.

Throughout her career, Molly has worked with major global brands including Royal Caribbean, Lennar Homes, Sandals Resorts, Del Monte Fresh, and Aventura Mall, developing omnichannel growth strategies that drive measurable results.

She founded Sparo in 2019 with the mission of making high-level marketing accessible and scalable for businesses of all sizes, helping startups, growing companies, and enterprise brands expand into new markets and accelerate revenue.

Website:
https://www.sparomarketing.com

Instagram (Company):
https://www.instagram.com/sparomarketing

LinkedIn (Molly Lopez):
https://www.linkedin.com/in/mollykatherinelopez

LinkedIn (Company):
https://www.linkedin.com/company/sparomarketing

About Justin:

Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

Instagram: @thejustincolby

YouTube: Justin Colby

TikTok: @justincolbytsof

LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Get Glenn’s book Now What?, follow the Now What? Podcast on Apple, Spotify, and YouTube, and learn more through Sharp Leadership Development. https://a.co/d/0cZgPkLx

In this episode, I sit down with Glenn Sharp, founder of Sharp Leadership Development, to discuss how entrepreneurs can achieve greater business success. We explore essential leadership skills and strategies for improving efficiency within organizations. Glenn shares insights from his work with over 20,000 managers, providing valuable professional development advice for anyone looking to refine their management skills and leadership training.

About Glenn Sharp:

Glenn has nearly 23 years experience managing in the retail, food service, and convenient store industries. As a training and development professional, Glenn has taught more than 15,000 management professionals and provided individual leadership coaching to countless managers as well. 

Glenn has a unique style of connecting with participants as he guides them through experiences designed to help them in topics such as culture shaping, emotional intelligence, time management, change management, and more. Glenn is a Certified Master Trainer, Performance Consultant, and Change Management Professional.

Website:
https://www.sharpleadershipdevelopment.com/

Book (Now What?):
https://readnowwhat.com/

Podcast (Now What?):
Apple: https://podcasts.apple.com/us/podcast/now-what-podcast/id1873596120
Spotify: https://open.spotify.com/show/2SqblZOmnJqXfPuM9OXZ9X

YouTube:
https://www.youtube.com/results?search_query=now+what+podcast+glenn+sharp

About Justin:

Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

Instagram: @thejustincolby

YouTube: Justin Colby

TikTok: @justincolbytsof

LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I sit down with CPA CJ Tarantino to break down how entrepreneurs and high-income earners can use real estate and smart tax strategies to legally reduce what they owe. We get into depreciation, cost segregation, and how bonus depreciation can create massive write-offs in year one. We also talk about the difference between passive and active income, how short-term rentals can unlock tax advantages, and why most people are overpaying simply because they aren’t planning ahead. If you’re serious about keeping more of what you make, this is a conversation you need to hear.

About CJ:

Charles “CJ” Tarantino is the founder of Tarantino CPA and a seasoned Certified Public Accountant with over a decade of experience working with high-income earners, entrepreneurs, and real estate investors. He specializes in advanced tax strategy, helping clients legally minimize taxes through tools like cost segregation, bonus depreciation, and strategic entity structuring.

Before launching his firm, CJ worked with top national accounting firms and high-net-worth families, managing complex investment portfolios, multi-entity structures, and multi-state tax planning.

Today, he combines big-firm expertise with a boutique, relationship-driven approach—guiding clients to build wealth, protect assets, and optimize their tax strategy with proactive planning year-round.

Instagram:
https://www.instagram.com/cjthecpa

Website:
https://tarantino-cpa.com

About Justin:

Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

Instagram: @thejustincolby

YouTube: Justin Colby

TikTok: @justincolbytsof

LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The real estate market has changed and the easy money era is over.

In this episode of Entrepreneur DNA, I sit down with investor Arthur Hood, an entrepreneur with investments across real estate, manufacturing, mining, energy, and operating businesses. Arthur shares why investors today must be far more disciplined with their numbers and why appreciation can no longer cover bad deals.

We also break down why he’s betting heavily on self storage, with over $100 million in development currently under construction and plans to grow the portfolio into the billions.

If you want to understand where the real estate market is heading and how smart investors are positioning themselves for the next cycle, you don’t want to miss this

In This Episode We Cover:

Why the real estate market has changed

Why appreciation can’t fix bad deals anymore

The economics of self storage investing

Why investors are diversifying beyond real estate

The future of interest rates and housing

Why younger investors need income outside real estate

How to build a billion-dollar portfolio

The mindset of true long-term investors

Connect with Arthur Hood

Website
https://arthurhood.com

Self Storage Projects
https://yourspaceamerica.com

Email: [email protected]

Storage investment inquiries
[email protected]

About Justin:

Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

Instagram: @thejustincolby

YouTube: Justin Colby

TikTok: @justincolbytsof

 LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.