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Founder's Story

IBH Media
Founder's Story
Latest episode

353 episodes

  • Founder's Story

    I Was Worth $5 Million at 23. Eight Months Later I Was Negative $1 Million | Ep. 416 with Leo Pareja CEO of eXp Realty

    07/06/2026 | 40 mins.
    Daniel and Leo Pareja, CEO of eXp Realty, unpack what happens when someone finally reaches the goal they have obsessed over for years—and discovers it does not feel the way they expected. Leo shares how becoming the number one Keller Williams agent at twenty-eight left him depressed and confused because nothing inside him changed. From there, the conversation moves through his financial collapse during the 2008 crisis, the mentors who reshaped his identity, and the systems that helped him rebuild. Leo also explains why young people should compress time through hard work, why founders must separate themselves from their titles, and how AI may fundamentally reshape enterprise software and entrepreneurship.

    Key Discussion Points

    Leo shares that becoming the number one agent at Keller Williams was one of the emptiest and most meaningless moments of his life, despite spending nearly eight years obsessing over that goal.

    He explains how conversations with millionaires and billionaires taught him one consistent lesson: do not sacrifice the years when your children are young because those moments cannot be recovered.

    Leo opens up about the financial crisis, when he went from being told he was worth around $5 million to negative $1 million in roughly eight months.

    That collapse changed his approach to life, pushing him to stop saying “when I get there” and start giving back, spending time with family, and living according to his priorities immediately.

    Leo explains why his children's calendar now goes into his schedule before eXp's global calendar and why he expects his executives to make family milestones a priority as well.

    He argues that young people should work extremely hard and “compress time,” using energy and repetition to gain experience before wisdom and leverage come later in life.

    Leo shares the advice a mentor gave him at thirty: he was no longer a young prodigy, just another successful person in real estate, and he needed to build an identity beyond that achievement.

    He explains why selling a company can be emotionally traumatic, because founders are often forced to hand over not only the business but a major part of their identity and professional status.

    Leo describes how the financial crash forced him to stop relying on natural talent and start treating business as a math problem built around total addressable market, customer acquisition cost, lifetime value, retention, churn, and defensibility.

    The conversation explores Leo's belief that AI is simultaneously overhyped in the short term and underhyped in the long term—and that custom AI workflows could lead to the death of much of enterprise SaaS.

    Takeaways

    Reaching the top does not guarantee fulfillment. If your entire identity is tied to one goal, achieving it can leave you more confused than motivated.

    There are seasons for extreme work and seasons for family, but Leo believes leaders must be honest about which season they are in and intentionally protect what cannot be recovered.

    Young founders should prioritize proximity and osmosis: get around people who are already doing what you want to do, watch how they think, and put in as many real-world reps as possible.

    AI may radically lower the cost of building custom technology, allowing companies to replace bloated enterprise tools with workflows designed around their exact needs.

    Courage is misunderstood. Leo says fear never disappears; courage is simply doing the thing in spite of being afraid.

    Closing Thoughts

    Leo Pareja's story challenges the traditional definition of success. He reached number one, lost millions, rebuilt, sold companies, and became CEO of a major public-company brokerage—but the biggest lessons came from realizing that titles are temporary and the people around you are not. This episode is about ambition without losing yourself, taking calculated risks before life ends, and learning to get back up no matter how many losses you take.

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  • Founder's Story

    Do You Need To Live In Silicon Valley To Start a Tech Company | Ep. 415 with Moe Seye Founder and CEO of 1099Workers

    07/04/2026 | 35 mins.
    Daniel and Moe Seye explore how work is being rewritten by AI, layoffs, remote work, and a new generation that does not want the same corporate path their parents wanted. Moe explains why Silicon Valley still feels like a place living in the future, and why being around impossible-thinking founders can reshape what someone believes they can build. The conversation moves into Moe’s own journey from Coca-Cola employee to founder, why leaving a secure job felt like a leap of faith, and how his companies uncovered a major gap: millions of independent workers have flexibility, but lack the infrastructure that large employers used to provide.

    Key Discussion Points

    Moe explains why Silicon Valley remains valuable for founders, not just for fundraising, but because the culture makes impossible ideas feel achievable.

    He shares that while tech companies can now be built outside Silicon Valley, founders in AI and frontier technology may still benefit from spending time in that ecosystem.

    Moe discusses the AI agent boom and predicts consolidation, comparing it to past technology bubbles where many companies disappear but the strongest ideas survive.

    He explains why AI may create more one-person or very small companies, where individuals can build faster without needing massive teams.

    Moe breaks down the rise of the 1099 economy, noting that independent workers are not just influencers or content creators, but also nurses, attorneys, realtors, financial advisors, plumbers, contractors, consultants, and more.

    He reflects on his years at Coca-Cola, saying it once felt like the dream job because it offered status, stability, and the kind of company name that made family proud.

    Moe shares how the founder itch eventually became stronger than the comfort of corporate life, and why leaving Coca-Cola felt shocking to people around him.

    He connects immigration to entrepreneurship, saying moving to a new country can be a person’s first business venture because it forces adaptation, courage, and self-reliance.

    Moe explains the core problem his company is solving: once someone leaves W-2 employment, they lose the infrastructure around healthcare, retirement, taxes, business structure, benefits, and support.

    He shares how customer feedback from existing clients revealed a major need: companies could support W-2 employees, but had no real solution for their growing contractor and 1099 populations.

    Takeaways

    The future of work is shifting from large corporate employment toward smaller, independent, AI-enabled companies of one.

    Flexibility is powerful, but independent workers still need serious infrastructure around healthcare, taxes, retirement, and business operations.

    AI will not just replace jobs; it may push more people to bet on themselves and build outside traditional employment.

    Customer feedback can reveal the next business before the founder fully sees it, especially when the same pain point keeps appearing.

    Travel expands what people believe is possible because seeing the world helps founders understand markets, people, culture, and ambition beyond their own bubble.

    Closing Thoughts

    Moe Seye’s story captures one of the biggest shifts happening in work: people want freedom, but freedom without infrastructure can become overwhelming. His mission is to support the independent worker the way corporations once supported employees, while giving people the tools to build, earn, and live on their own terms. This episode is a reminder that the next great company may not have thousands of employees—it may be one person, powered by AI, courage, and the right support system.

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  • Founder's Story

    Free Trading Isn't What You Think It Is (Wall Street CEO Explains)

    07/01/2026 | 22 mins.
    Daniel and Daniel Schlaepfer dive into the evolution of trading from human-driven Wall Street desks to today’s app-based, AI-assisted, off-exchange market structure. Daniel explains how he accidentally entered the trading world through a free subway newspaper ad after law school didn’t go as planned, then later rebuilt a new firm after the original company collapsed under regulatory failures. The conversation explores why “free trading” is not really free, how retail orders are routed away from public exchanges, why funded trader programs can be dangerous, and why risk systems—not hype—are the reason his firm has had only 12 losing days in over 14 years.

    Key Discussion Points

    Daniel shares how he planned to go to law school, did not get into the schools he wanted, and ended up answering a stock trader ad in a free subway newspaper.

    He explains how the original trading firm he worked for became one of the largest trading firms but eventually collapsed because it grew fast without enforcing rules, supervision, or regulatory discipline.

    Daniel describes how regulators essentially gave him the playbook for what not to do, allowing him to take the best parts of the old business and build Select Vantage with compliance at the center.

    He breaks down why AI and algorithms can assist trading, but someone human still has to sit on top of the system and take accountability when models make mistakes.

    Daniel calls funded trader programs a scam-like model because they profit when traders lose, often using auditions, fees, CFDs, and payout hoops that most participants do not fully understand.

    He explains the hidden cost of “free trading,” where brokers route orders to market makers instead of public exchanges, turning the consumer into the product.

    Daniel uses the auction analogy: if you were selling a painting, you would want thousands of bidders, not one buyer controlling the price.

    The episode explores how retail trading apps gamify the market, encourage speculation, and make it easier for users to trade options, prediction markets, and fractional shares without real education.

    Daniel explains why access to private shares, hedge funds, and pre-IPO opportunities is often reserved for wealthy investors because sophistication is legally tied to net worth.

    He shares how Select Vantage has had only 12 losing days in 14-plus years by using strict risk controls, limiting downside, cutting off losing trades, and even stopping traders from giving back too much profit from their high point in the day.

    Takeaways

    “Free” trading is not truly free; if a platform is being paid to route your order, your activity is part of the business model.

    AI may improve trading tools, but human judgment still matters when there is no historical data, when news changes a company, or when accountability is required.

    Retail traders need to understand that speculation is not the same as investing, and gamified apps are often designed to increase turnover, not long-term wealth.

    The best traders survive through discipline and risk control, not just being right more often. Daniel’s system leaves upside open while cutting downside fast.

    Wealthy investors often get access to opportunities regular investors never see, not because the opportunities are secret, but because the rules limit access based on net worth.

    Closing Thoughts

    Daniel Schlaepfer’s story is a rare look inside the machinery of modern markets from someone who built a global trading firm by doing the opposite of the reckless operators he learned from. This episode challenges the idea that trading has become easier simply because access has improved. The tools may be faster and cheaper, but Daniel’s message is clear: without education, discipline, and risk control, the market can turn access into speculation—and speculation into loss.

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  • Founder's Story

    This F1 Driver Got Cut, So He Built an AI Company | Ep. 413 with Jack Doohan Co-founder and CEO of Meuze

    06/29/2026 | 32 mins.
    Daniel and Jack start inside the mind of a Formula 1 driver, unpacking how perception changes at extreme speed, why Monaco feels faster than wider tracks, and how drivers train their bodies to survive brutal heat and stress. The conversation then shifts into Jack’s entrepreneurial chapter, sparked by the uncertainty of being sidelined from Formula 1 after only six races. Rather than sit still and wait for racing politics to resolve, Jack leaned into business, relationships, and AI, building Meuze with two trusted childhood friends to solve one of the biggest problems in food commerce: fragmented systems, disconnected data, and the inability for large restaurant groups to properly use automation.

    Key Discussion Points

    Jack explains that speed is perception-based: on wide circuits, 360 kilometers per hour can feel manageable, while Monaco can feel like “the speed of light” because the walls and objects are so close.

    He breaks down the mental pressure of racing, saying confidence comes from preparation: training, sleep, nutrition, engineering work, mechanics, and doing everything possible before race day.

    Jack shares the physical demands of Formula 1, including losing two and a half to four kilograms of fluid during a race and training in heat with layers to replicate extreme conditions.

    He explains how F1 prepared him for business because drivers are also employees, brands, negotiators, and operators surrounded by contracts, sponsors, partners, middlemen, and high-stakes relationships.

    Jack reveals that coding started as a mental training tool, something strategic he could do in his downtime to sharpen problem solving rather than simply switch off.

    He opens up about dedicating nearly his entire life to Formula 1, then being sidelined six races into his career due to political circumstances outside his control.

    That moment pushed him toward entrepreneurship, because he did not want to keep all his future tied to something he could not fully control.

    Jack explains how his F1 network created an unfair advantage in enterprise sales, giving him access to conversations that would normally take months or years to reach.

    He shares the mission behind Meuze: aggregating fragmented restaurant and franchise data into one self-learning brain so large food and beverage groups can finally use AI and automation effectively.

    Jack talks about building with his two co-founders, childhood friends with different strengths, deep trust, and clearly defined roles that allow them to move fast without stepping on each other.

    Takeaways

    Preparation is the antidote to pressure, whether you are entering a Formula 1 race or pitching a multimillion-dollar enterprise customer.

    Athletes and founders both face the same truth: talent matters, but your future can change instantly if too much is outside your control.

    Relationships can open the door, but credibility and execution still have to close the deal.

    AI cannot solve fragmented industries until the data is unified, cleaned, and connected across the systems companies already use.

    Jack’s mindset is built around pressure, not comfort, and that makes him uniquely suited for startups where the stakes are high and the timeline is unforgiving.

    Closing Thoughts

    Jack Doohan’s story is about what happens when a lifelong dream collides with forces outside your control. Instead of waiting for Formula 1 to decide his future, he used the pressure, discipline, and access from racing to build something of his own. This episode captures a rare founder-athlete crossover: someone still chasing the grid, but also building Meuze, a company designed to solve a massive operational problem in one of the world’s most fragmented industries.

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  • Founder's Story

    He had a 9-Figure Exit (Then Almost Lost It All) | Ep. 412 with Steve Salis CEO of Catalogue.co

    06/26/2026 | 32 mins.
    Daniel and Steve Salis dive into what it really takes to build restaurants at scale, from creating a brand people love to delivering hospitality every single day. Steve explains how restaurants become cultural beacons inside communities, why &pizza was built to recreate the feeling of a local mom-and-pop pizza shop, and how he turned a simple observation inside a Qdoba into a scalable fast-casual pizza concept. The conversation also goes deeper into risk, COVID, personal sacrifice, underdog mentality, and why Steve believes the ability to execute is what separates real builders from people with ideas.

    Key Discussion Points

    Steve explains that restaurants are difficult because they require a great brand, great product, great experience, and an extraordinary hospitality model working together consistently.

    He describes restaurants as cultural gathering places, saying the best ones connect people, communities, and memories far beyond the food itself.

    Steve shares the origin of &pizza: he wanted to recreate the mom-and-pop pizza shop experience for the modern consumer, using pizza as a conduit for community and belonging.

    He recalls moving to New York City at 21 as a college dropout, living in a one-bedroom apartment with four other guys, and entering food and beverage just to support himself.

    Steve explains how opening a tequila taqueria bar during the financial crisis shaped one of his core principles: premium and approachable can coexist.

    He breaks down his approach to risk through three categories: known knowns, known unknowns, and unknown unknowns, arguing that founders need to quantify risk instead of letting fear stop them.

    Steve says ideas are common, but execution is rare, and what makes him dangerous is his ability to take an idea and actually operate it into reality.

    He shares how COVID became one of his hardest entrepreneurial moments, with lenders calling about $47 million while revenue collapsed to zero and he was financing payroll.

    Steve explains why endurance is the most important attribute in business, because when you are going through hell, the only option is to keep moving one day at a time.

    He reflects on being an underdog from New Hampshire, growing up lower middle income, watching his father lose his business in 2008, and having to fight for everything he built.

    Takeaways

    Restaurants are not just food businesses; they are emotional, cultural, and community-driven experiences that must earn attention every day.

    Risk is not something to avoid blindly. Steve’s framework is to quantify what can be known, prepare for what might happen, and accept that some unknowns are just life.

    The difference between dreamers and operators is execution. Plenty of people have ideas, but few people can turn those ideas into scalable companies.

    Premium does not have to mean inaccessible. Steve’s hospitality philosophy is built around delivering extraordinary experiences through premium and approachability.

    Endurance beats hype, timing, and even talent when the business gets hard, because founders have to survive long enough for the wins to compound.

    Closing Thoughts

    Steve Salis’ story is the founder playbook for turning pressure into vision and vision into execution. He built through financial crisis, scaled through category disruption, survived COVID, and kept pushing into what he calls his second act. This episode is a reminder that the restaurant business is brutal, but for the right founder, it can become a platform for culture, community, and legacy-defining brands.

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About Founder's Story
"Founder's Story" by IBH Media isn't a business show. It's the conversation founders don't get to have anywhere else. Think 60 Minutes, but for entrepreneurs. We sit down with the most interesting people in business and go past the highlight reel, past the pitch, past the polished version they give every other podcast. We go into the mud with them. The 2 a.m. doubts. The bet that almost ended everything. The moment they wanted to quit and didn't. You'll hear from household names like Gary V, Codie Sanchez, Rob Dyrdek, and Tom Bilyeu, and just as often from founders you've never heard of who are building something the world needs to know about. Either way, the goal is the same: a real conversation that makes you laugh, makes you think, and sometimes catches you off guard with how much it makes you feel. This is where the story behind the success finally gets told. This is "Founder's Story."
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