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Founder's Story

IBH Media
Founder's Story
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  • You Can’t Outwork Hormones: The Hidden Science Behind Burnout | Ep 236 with Justin Hai Co-Founder of Alastin Skincare and Rebalance Health
    Justin Hai breaks down the real cost of burnout, sleep deprivation, and chronic stress—and how one overlooked hormone, cortisol, might be sabotaging your energy, motivation, and even relationships. As the co-founder of two breakthrough health brands, Justin shares the science behind stress, why sleep is the foundation of everything, and how Rebalance Health is helping thousands reset their biology. Key Discussion Points: Why cortisol is the “master hormone” nobody’s talking about The hidden connection between stress, low libido, brain fog, and poor sleep How tech addiction is warping our circadian rhythms and emotional resilience The neuroscience behind Rebalance’s lozenges—and why most supplements fail Sleep hygiene secrets from someone who wakes up at 4:30 AM Why Gen Z is struggling with intimacy and identity in the age of constant dopamine hits How hormone imbalance mimics burnout, depression, and relationship disconnection Takeaways: Chronic stress isn’t just mental—it’s chemical Sleep is where your hormones are made; protect it like your life depends on it Physical touch and simple routines can radically lower stress Most supplements don’t absorb—Rebalance Health is designed to fix that Success means nothing if your biology is working against you Closing Thoughts:Justin Hai’s journey is a wake-up call to founders and high performers stuck in survival mode. Through Rebalance Health, he’s offering more than supplements—he’s offering a blueprint to reclaim your biology, your energy, and your life.
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  • How She’s Merging Neuroscience, AI, and Design to Change How We Live | Ep 235 with Lesley Ray Founder of BrainHome
    Lesley Ray, a classically trained violinist turned visionary designer, who’s blending neuroscience, wellness, and AI to create responsive, emotionally intelligent homes through her company BrainHome. From scent-triggered slumber routines to lighting that aligns with your brainwaves, Lesley is redefining what interior design can do—and who it’s meant to serve. Key Discussion Points: Why traditional design ignores most of our senses—and how that impacts our well-being How AI and neuroscience are reshaping architecture and interiors The science behind scent, light, sound, and sleep quality How a childhood of musical performance helped Lesley understand human emotion BrainHome’s bedroom installations that adapt to each user’s stress and sleep cycle The challenges of designing for multiple brains in shared spaces Future possibilities: from personalized hotels to environments that prevent disease Why every home could (and should) function like preventative medicine Takeaways: Smart homes can do more than automate—they can heal Environment is one of the most overlooked drivers of health Design should reflect how we live, think, and feel—not just how we want things to look The future of wellness is multisensory, personalized, and built into your walls Innovation happens when you mix disciplines—like music, science, and architecture Closing Thoughts:Lesley Ray is showing the world that a home can be more than a shelter—it can be a sanctuary wired for your emotional and physical well-being. With BrainHome, she’s turning visionary ideas into real-world change, proving that when you design with empathy, intelligence, and science, your home doesn’t just reflect who you are—it supports who you’re becoming.
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  • What the Wine Industry Was Missing—Until Now | Ep 234 with LaToya Jordan and Brianna Shelko Founders of Marble Wines
    LaToya Jordan, a former attorney, and Brianna Shelko, an award-winning musician and entrepreneur, to talk about founding Marble Wines—a brand born out of frustration, fueled by purpose, and designed to reflect the women who drink it. Key Discussion Points: Why the wine industry lacked female representation How they turned past careers in law and music into wine entrepreneurship The unexpected challenges of distribution and brand visibility Why Marble’s red blend is a “transitional wine” for first-time red drinkers The power of seeing your reflection—literally—on the bottle Building a community of women through events, wine tastings, and storytelling The unique bond between two co-founders from different generations and backgrounds Takeaways: Don’t wait to be included—build what’s missing The best businesses start from genuine relationships Authenticity resonates more than perfection in branding Representation isn’t just visual—it’s experiential Start small, connect deeply, and let the product speak Closing Thoughts:LaToya and Brianna are redefining what a wine brand can be—rooted in identity, friendship, and fearless ambition. Marble Wines is more than a label; it’s a mirror for the women it serves.
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  • The Real Reason Small Businesses Are the New #1 Target for Hackers | Ep 233 with Scott Alldridge Founder of IP Services
    Scott Alldridge reveals the hidden threats facing modern businesses—and why most founders are wildly unprepared. With two decades leading cybersecurity innovation and a hit book series under his belt, Scott explains how hackers are evolving faster than ever, why even small businesses are prime targets, and the crucial steps leaders should take to protect their companies. Key Discussion Points: Why most companies fail in under 10 years—and how Scott stayed relevant for 20+ How cybersecurity threats have evolved since the dot-com era The real reason ransomware attacks are skyrocketing (and how they now have call centers) Why AI is both a powerful defense—and an even scarier threat The #1 myth small businesses believe about cybersecurity Behind the scenes of writing a bestselling IT book series How to apply “zero trust” models and build truly unhackable systems Takeaways: If you think you’re “too small” to get hacked—you’re the ideal target Real cybersecurity isn’t flashy; it’s layered, boring, and critical Assume you’ll be breached—then plan accordingly Selling a bestselling book isn't about becoming an author—it’s about creating an ecosystem Closing Thoughts:Scott's story is a powerful reminder that protecting your business starts before the attack—and that founders who ignore cybersecurity are playing with fire. Whether you're a startup or a global brand, the threats are real. The good news? So are the solutions.
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  • From Melbourne to Rome: The Unexpected Path to Italy’s Food Underground | Ep 232 with Maria Pasquale
    Maria Pasquale grew up between Australia and Italy, but it was her deep cultural roots and appetite for storytelling that led her to become one of Italy’s most trusted food voices. In this episode, she shares the real reason Italians don’t eat pizza and pasta in the same meal, why regional pride shapes every plate, and what most tourists never taste when they travel to Italy. Key Discussion Points: The inspiration behind her bestselling book Mangia How growing up Italian-Australian shaped her food philosophy Why each region in Italy feels like a different country Hidden gems: where to eat beyond the Amalfi Coast The myth of “just pizza and pasta” in Italian cuisine What local dining rules tourists should know How to eat like a Roman—even if you’re just visiting Takeaways: Italy is not one cuisine—it’s 20+ regions of culinary identity Locals don’t eat pizza and pasta together—and you shouldn’t either If you want the best food, go beyond the tourist trail Closing Thoughts:Maria Pasquale reminds us that Italian cuisine is a living, breathing story of place, pride, and people. Through her work, she helps the world rediscover Italy—not through guidebooks, but through the flavors that define it.
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About Founder's Story

Founder’s Story” by IBH Media isn’t just a show—it’s a mission. We spotlight extraordinary, iconic, and undiscovered entrepreneurs who’ve built, scaled, and led with purpose. From tech titans to tenacious underdogs, every episode dives deep into the resilience, creativity, and grit that define true leadership.You’ll hear from household names like Gary V, Codie Sanchez, Rob Dyrdek, and Tom Bilyeu—but just as often, you’ll meet the unheard founders doing remarkable things the world needs to know.This is where raw conversations meet real impact. This is Founder’s Story—where the heart of entrepreneurship beats.
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