Founder's Story

• The Stanford Professor Who Uses Hypnosis Over Medication: '15% Less Stress In 10 Minutes' | Ep 292 with Dr. David Spiegel

  In this episode of Founder’s Story, Daniel sits down with Stanford’s Dr. David Spiegel to unpack hypnosis with a level of clarity most people have never heard. Dr. Spiegel explains why hypnosis is not a loss of control, but an increase in control, and walks through the three core components that make it work. They explore how hypnosis differs from meditation, how it can help with stress and insomnia in real time, and the brain science that shows what changes during hypnosis. Dr. Spiegel also shares the origin story that made him commit his career to hypnosis, including a first patient experience that worked so fast it shocked an entire hospital. Key Discussion Points: Daniel and Dr. Spiegel unpack the biggest misconception about hypnosis, explaining why it is not a loss of control but a way to enhance it through focused attention, dissociation, and the ability to try being different. Dr. Spiegel contrasts hypnosis with meditation, highlighting why hypnosis works faster for people with racing minds and high stress. They explore how hypnosis can help break habits by focusing on what you are for rather than what you are fighting against, including real-world examples with smoking, stress, and eating behaviors. The conversation also dives into sleep, showing how calming the body first can quiet the mind and interrupt anxiety loops. Dr. Spiegel closes by explaining the brain science behind hypnosis, including how it turns down the internal alarm system and restores a sense of control. Takeaways: Hypnosis is not mind control, it is a trainable skill for better self control. The three pillars are focused attention, dissociation from unhelpful sensations and thoughts, and the ability to try being different by quieting rigid self narratives. For habit change, focus on what you are for, not what you are against, and use intermittent positive reinforcement by making choices that create immediate self respect rather than deprivation. For stress and sleep, start from the body up, calm the fight or flight response, and create distance from your worries by placing them on an imaginary screen. Brain imaging supports these experiences by showing reduced threat signaling and increased executive control during hypnosis. Closing Thoughts: This episode reframes hypnosis as a practical tool you can use in minutes, especially when stress is peaking and your mind feels impossible to quiet. Dr. Spiegel’s approach makes the science accessible, the techniques usable, and the impact feel immediate. If you have ever struggled with sleep, anxiety, pain, or habits, this conversation offers a way to regain control using a skill your brain already has. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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• Why Every Major Bank Still Uses 1965 Technology: The Trading 'Rails' Revolution That Changes Everything | Ep 291 with Peter Ashton CEO of Veyra Holdings

  In this Founder's Story conversation, Peter Ashton breaks down the science, strategy, and soul behind Veyra—a trading platform designed to close the wealth gap by giving everyday people the same predictive tools that have been exclusive to Wall Street's elite for decades. Through personal stories of transition, loss, discovery, and a bold vision for 2026, Peter reveals why the future of trading isn't about chasing algorithms—it's about understanding the mathematical laws that govern markets. Key Discussion Points: Peter distinguishes mathematical intelligence from AI—while AI predicts based on patterns, mathematical intelligence uses unchanging laws to compress data and project market outcomes with remarkable accuracy. He discovered a NASA scientist who modified 1980s aerospace missile identification systems for trading, and after initially losing money, learned traders simply want automation or clear buy/sell signals. Veyra's unconventional structure includes 9-10 co-founders (including a CEO who raised $130 billion) united by making "the unwealthy wealthy," and six months in they've built a distribution network of 550,000 subscribers positioning them for billion-dollar valuation with just 15-20,000 customers at $499/month. Peter reveals all major financial firms still run on 1965 infrastructure, creating massive opportunity for Veyra's modern "rails" built for algorithmic trading. Takeaways: Mathematical intelligence operates on unchanging laws rather than probabilities, offering higher accuracy than pattern-based AI. The most powerful technology isn't always new—1980s NASA systems become more relevant with modern computing power. Strategic partnerships and distribution channels accelerate growth faster than traditional lead generation when targeting underserved markets. The simplest products win: complexity is the enemy of adoption when people just want clear signals or full automation. Closing Thoughts: Peter Ashton proves revolutionary disruption doesn't require brand new technology—it's about reimagining proven systems for different markets. With nine co-founders who spent careers making the rich richer now united to make the unwealthy wealthy, Veyra represents a fundamental shift toward democratized wealth-building tools. As AI competition intensifies, focusing on mathematical foundations rather than trendy algorithms may prove prescient. The question isn't whether the technology works—it's whether people will embrace institutional-level trading intelligence now available at their fingertips. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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• When the Siren Stops: What Really Happens After the Call Ends (And Why No One Talks About It) | Ep 290 with John P. Yirku

  In this Founder’s Story conversation, John Yirku shares the realities of first responder life—the trauma that accumulates silently, the memories that haunt long after the sirens fade, and the emotional cost families often bear without ever being asked. Through personal stories, including the moment he realized he wasn’t okay, John explains why communication is the lifeline to healing and how his four-pillar system helps responders reconnect with themselves and the people they love. Key Discussion Points: John begins by breaking down the biggest misconception about first responders: the public sees the action, but never the aftermath. He explains how trauma “stacks” over years when responders refuse to talk, believing vulnerability is weakness. John reflects on the moment he drifted into a traumatic flashback while playing with his grandson—an experience that forced him to confront how trauma impacts not only responders but their families. He shares how communication with his wife, who also served, became a critical part of their healing and partnership. John outlines his four pillars—Recognize, Reach Out, Respond, Rebuild—and tells stories from the field, including saving a coworker’s life and the silence that often speaks louder than words. He also discusses why he wrote his book and why first responders must learn to say “I’m not okay” without shame. Takeaways: John’s message is clear: responding to trauma is not weakness, it’s survival. Healing begins with recognizing emotional changes, reaching out before the weight becomes unbearable, and allowing others in. Communication saves relationships, presence heals unseen wounds, and vulnerability creates connection. First responders aren’t just allowed to ask for help—they must. And the lessons apply to anyone carrying heavy emotional burdens, uniform or not. Closing Thoughts: John’s story is a powerful reminder that bravery is not just running into danger—it’s the courage to face what comes afterward. His work and his book offer a path forward for first responders and families searching for hope, connection, and understanding in the moments when the sirens finally stop. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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• Side Hustle With a Heart: How One Founder Makes Giving Frictionless | Ep 289 with Stuart White Founder of We Are Our World

  Stuart White traces We Are Our World’s origin to a powerful scene on a Hawaiian beach that reframed how he thinks about access, dignity, and everyday generosity. He explains how WAOW’s model works (discounted products + automatic donations), why trust matters (Forbes Top 100 rotation each December), and how transparent cashback and referrals can turn giving into a repeatable habit. Key Discussion Points: The spark: watching a young, wheelchair-bound child light up when he touched the ocean—and realizing many want to help but lack an easy on-ramp. Stuart connects that emotion to a practical system: shoppers buy brand-name goods at a discount; WAOW donates 5–10% of the price to the customer’s chosen charity, with no added cost to the buyer. He highlights why simplicity beats guilt and why using the Forbes Top 100 list builds credibility without forcing shoppers to research nonprofits. On the ops side, he shares brand appetite for new sales channels, the plan to expand product categories, and how WAOW’s cashback (bank transfer allowed) and referral (earn up to ~10%) mechanics keep people returning—because the more you shop, the more is donated. He reframes “greed is good” into “a side hustle with a heart”: creators and everyday buyers can earn while amplifying impact. Stuart closes with a holiday promo and a custom Founder’s Story code to reward your audience and funnel more dollars to charity. Takeaways: Impact scales when it’s frictionless: remove cost from the giver, add trust to the destination, and people will participate. Curation matters—tying donations to an authoritative list lowers decision fatigue. Transparency builds momentum (let shoppers withdraw cashback, don’t lock them in). Growth is a function of story + simplicity: make the act of giving indistinguishable from a normal purchase, and you can turn thousands of casual shoppers into a sustainable funding engine for top charities. Closing Thoughts: WAOW’s pitch is disarmingly simple: shop like normal, and money moves to causes—automatically. If more founders designed profit engines that default to giving, we’d normalize impact as part of everyday commerce, not an afterthought. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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• Legenday Artist Eric Bellinger: From Making Voicemails to Working With The Biggest Music Artists in the World and The Price of Fame | Ep 288 with Eric Bellinger

  In this Founder’s Story episode, Eric Bellinger dives deep into the early roots of his career, from recording voicemail songs for friends to becoming one of the most respected artists and songwriters in R&B. He shares stories from the studio, life on tour, how TikTok and AI are reshaping music, and why staying humble keeps him grounded while performing worldwide. Key Discussion Points: Eric opens up about his upbringing in church, how faith shaped his ambition, and the wild origin story of being discovered through a friend’s answering machine. He reflects on nostalgia, virality, and why artists focus too much on numbers instead of getting in front of the right person. Eric talks openly about the resurgence of R&B, his experience touring with Jagged Edge and Lloyd, and what it feels like hearing his songs played in public. He breaks down the difference between performing vs. writing hits, the global evolution of music, his creative chemistry with legends like Chris Brown, and the emotional connection with fans. He also speaks on fame, humility, the business of modern music, and how collaborations, shows, brand deals, and features create real financial freedom for artists today. Takeaways: Eric emphasizes that virality isn’t everything — one right person can change your life. He urges artists to focus on craft, ownership, and understanding their contracts. Success comes from relentless consistency, global thinking, and staying open to technology like social media and AI. He reminds creators to stay humble, be present with fans, plant seeds internationally, and take full responsibility for their careers rather than finding someone to blame. Above all, the journey is spiritual, personal, and fueled by gratitude. Closing Thoughts: Eric’s story is a reminder that roots matter, faith matters, and authenticity always wins. His perspective blends wisdom, humility, and hard-earned lessons that every artist and entrepreneur can learn from. This conversation will leave listeners inspired, nostalgic, and ready to dream bigger. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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