From Burnout to Bliss: Why Purpose Wins Every Time
Vivian Phillips, a transformational leader and spiritual strategist. Here to discuss a vital shift in entrepreneurship: moving from a profit-driven to a purpose-driven mindset. Vivian shares her personal journey, explaining that her path was more a manifestation of destiny than a strategic plan. Throughout the episode, she highlights the societal conditioning that pushes people towards profit and how true fulfillment comes from aligning business and life with deeper purpose and spiritual calling.Vivian dives into why entrepreneurs often lose sight of their original passion and how they can reconnect with it. She offers actionable advice, such as taking purpose activation surveys, embracing pivots, and seeking spiritual alignment rather than chasing external validation. Together, they unpack the importance of redefining success beyond money, fostering personal transformation, and creating a legacy grounded in meaningful impact.CHAPTERS02:28 - Stepping Into Destiny04:20 - Why Society Conditions Us Toward Profit06:25 - Awakening the Shift: Capitalism, Religion, and Purpose08:08 - Finding Your Path Through the Purpose Activation Survey10:07 - The Spiritual Dimension of True Purpose12:11 - From Inner-City Roots to Spiritual Strategist13:27 - Facing the Fear of Pivoting Your Life Path15:07 - Spiritual Coaching: The New Frontier for EntrepreneursGUEST DETAILSIG - ms_vivianphillipsWebsite - https://www.msvivianphillips.com/Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
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19:49
Atena Peglar on Funnel-Free Lead Gen & Multi-Language AI
Atena Peglar, an AI strategist and founder of Yours Business Lab, shares her revolutionary insights on using AI to scale businesses. She has helped thousands of entrepreneurs leverage artificial intelligence, discusses how her team of only three people built a 7-figure company by systemizing marketing, automating operations, and capitalizing on AI-powered software. She emphasizes the power of modeling successful funnels, using top-performing email sequences, and enhancing copy generation through multi-language AI models.The conversation dives deep into how entrepreneurs can streamline workflows with AI, even with lean teams. Atena also unpacks the incredible success of her community built on the School platform—growing it to 8,000 members in 110 countries in just months. She explains how strategic observation, ranking tactics, and funnel-less lead generation contributed to this meteoric rise. Whether it's mastering webinars or transforming marketing campaigns, Atena’s story offers a roadmap for founders ready to scale with smart, efficient tools.Connect with Atena:Skool - AIpreneurshttps://lab.aipreneurs.com/Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
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17:34
Keith Duke & Mike Patrick on Accidental Innovation
SUMMARYKeith Duke and Mike Patrick, co-founders of Vital Coat. With decades of experience in construction and wood preservation, the long-time friends turned business partners have created a revolutionary home maintenance product line. Their flagship offering, a roof coating that significantly extends the life of shingles, has landed them in major retailers like Home Depot and other big box stores across the country.Throughout the episode, Keith and Mike delve into the trials and triumphs of launching a product that challenges industry standards. They share candid stories of early failures, accidental discoveries, and the persistent hustle that fueled their success. The duo offers valuable insights on scaling a product-based business, navigating partnerships, and staying grounded in their mission: creating eco-friendly, high-performance solutions that empower everyday homeowners.CHAPTERS02:03 – Creating a Game-Changing DIY Product04:24 – From Best Friends to Business Partners06:11 – The Accidental Breakthrough That Changed Everything08:02 – Breaking Into Big Box Stores10:03 – Dealing with Doubt and Daily Challenges12:05 – Building an All-American, In-House Brand14:05 – Where to Find Their Life-Changing ProductsConnect with Keith & Mike:Website: www.vitalcoat.comFacebook: VitalcoatInstagram: VitalcoatConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter
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15:03
How Polly Benson Beat Copycats and Built a Purpose-Driven Brand
Polly Benson, a passionate occupational therapist turned entrepreneur shares her incredible journey of invention, impact, and business growth. Creator of the LegiLiner, a unique rolling ink stamp that helps children develop consistent handwriting, Polly has influenced over a million young lives through her innovation. With a heart for service and a mind for strategy, her mission blends education, creativity, and purpose.Throughout the episode, Polly and Rudy dive deep into the business lessons she's learned—especially the concept of "Who, not How", which emphasizes leveraging others' strengths to grow faster. They discuss the challenges of scaling, hiring, protecting intellectual property, and creating a true business—not just a product. Polly also opens up about setbacks like copycats on Amazon, and how she bounced back by focusing on community-building, memberships, and value-driven entrepreneurship.CHAPTERS01:06 – The LegiLiner Entrepreneur journey03:09 –The Power of “Who Not How”05:05 – Invest in your business through other’s expertise06:02 – What’s a great first hire?07:10 – The smart way to grow your business- don’t do it all yourself.08:28 – You don’t have a business, you only have a product. Growth through adding value.10:48 – Email is an asset.12:06 – Challenges: dealing with Copycats & Creative Confidence to compete.13:36 – Legacy Over Profit: Fight back with strategies14:39 – How to contact LegiLinerConnect with Polly:IG: @LegiLinerTT: @LegiLinerFB: @Legi-LinerYouTube: @LegiLinerwww.LegiLiner.com for productswww.LegiLiner.net for membership information
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15:48
Garret J. White on Why Modern Men Are Lost
SUMMARYGarret J. White, entrepreneur, speaker, and founder of Wake Up Warrior, joins the show to deliver one of the most raw, honest, and transformational interviews in recent memory. Known for his direct, no-BS approach to helping men reclaim power across their business, body, and relationships, Garret unpacks the origin story of his own breakdown—and the breakthrough that followed. From being millions in debt and emotionally destroyed, to launching a global movement for men, Garret reveals what it really takes to lead as a modern man.Throughout the episode, he dives into what it means to live the "Warrior’s Way"—a four-part framework that empowers men to find balance and build legacy. He opens up about the moment he hit rock bottom, the pivotal decisions that changed his life, and why so many men today are quietly suffering. From business and marriage to fatherhood and faith, this conversation goes beyond self-help—it’s a roadmap for transformation. The episode concludes with a powerful announcement of The Man Arena Tour, a nationwide event aiming to reignite purpose and leadership in men across America.CHAPTERS02:35 – The Real Wake-Up Call05:01 – When Business Success Isn’t Enough07:37 – From Powerless to Powerful10:43 – The Rise of the Warrior Framework14:15 – Training Men to Lead Again18:21 – Balancing Business, Marriage & Fatherhood22:47 – Breaking Through the Bullsh*t27:04 – The $3K Gamble That Changed My Life31:16 – Sleeping in the Park, Betting on Himself36:00 – The Man Arena TourConnect with Garret J. White:Website: https://www.wakeupwarrior.comInstagram: @garretjwhiteYouTube: Wake Up Warrior OfficialPodcast: Warrior Week PodcastEvent Site: https://manarenatour.comConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Living The Red Life is your ticket to learning from The King Of Ads himself, Rudy Mawer AKA “The Man in Red''. From building an unshakable business foundation (and unstoppable team), to scaling your brand to 8-figures+, Living The Red Life is the go-to podcast for entrepreneurs & online business owners who are ready to level up their business and build a lasting legacy. Each week discover lessons from Rudy to help you scale your business and expand your thinking to new levels of success.
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