Living The Red Life

In this episode, I dive into the concept of the Blue Ocean Strategy and how it can help you stand out in today’s competitive business world. I explore the difference between "blue oceans," which represent untapped, less competitive markets, and "red oceans," the overcrowded spaces where it’s hard to get traction. By looking at examples like Airbnb and Netflix, I show how success often comes from creating something unique rather than competing in saturated markets. Testing ideas and adapting to trends is crucial, and I share how even small pivots can make a big difference in carving out your own space.I also talk about ways to innovate without starting over. Whether it’s rebranding, redesigning how you deliver your product, or even expanding into new markets, there are many ways to stand out. The key is to stay flexible, keep an eye on industry trends, and understand what your audience truly needs. It’s all about finding those fresh opportunities and putting your unique spin on them. If you’re feeling stuck in a crowded space, this episode offers practical ideas to help you move into a blue ocean and set yourself apart.CHAPTER TITLES01:22 - Blue vs. Red Oceans: What They Mean for Business03:03 - Creating Blue Oceans in a Saturated Market04:38 - Pivoting Without Starting Over06:06 - Adapting to Market Trends and Buyer Behavior08:46 - Learning from Big Brand Evolution10:36 - The Power of Strategic Industry Shifts13:04 - Brainstorming Blue Oceans with ChatGPTConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Ryan Moran, an entrepreneur and investor known for his expertise in e-commerce and brand-building, shares the incredible story of how he sold his company for $16 million, only to buy it back later for pennies on the dollar. Moran takes listeners through his journey of building the company from the ground up, scaling it, and eventually making the decision to sell. He reflects on the highs and lows of the sale process and the unexpected challenges that came after the deal was done. Despite the success, Moran reveals how losing control of the business led him to rethink his approach to entrepreneurship and what he values most.The episode then shifts to a fascinating discussion of Moran’s decision to repurchase the company, a move that required not just financial investment, but a new mindset and a willingness to start over. Moran explains the process of buying back his company, the lessons he learned from both the success and failure of the sale, and the strategies he employed to rebuild the business stronger than before. Through his candid storytelling, Moran emphasizes the importance of resilience, the power of learning from mistakes, and how the experience has shaped his perspective on business and life. This episode provides invaluable insights into the entrepreneurial journey, showcasing the significance of persistence and the ability to pivot when faced with unforeseen circumstances.CHAPTER TITLES3:00 - The Journey Begins: Selling for $16M5:30 - Early Days: Growing the Company8:00 - The $16M Sale: What Went Right10:30 - Post-Sale Realities: A Sudden Shift13:00 - Buying It Back: The Big Decision15:00 - Rebuilding the Business from Scratch17:30 - Overcoming New Challenges19:00 - What I Learned from Losing the Company20:30 - The Power of Persistence in Entrepreneurship22:00 - Future Plans: Moving Forward After the ComebackConnect with Ryan Moran:SOCIALS - Ryan Daniel Moranhttps://www.capitalism.com/https://www.capitalism.com/playbookConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this episode, Greg Herlean, a renowned entrepreneur and expert in financial independence, shares his insights into building wealth through smart investments and strategic planning. Greg, known for his expertise in self-directed IRAs and real estate investing, begins by recounting his early struggles and how they shaped his relentless drive for success. He takes listeners on a journey through his unconventional strategies, highlighting the importance of taking control of one’s financial future by thinking outside the traditional investment box. As the episode unfolds, Greg dives into the key principles that have guided his success, from embracing calculated risks to cultivating a mindset of persistence and adaptability. Along the way, he addresses common misconceptions about investing and provides actionable advice for listeners looking to achieve financial freedom. Whether you’re a seasoned investor or just starting to explore the world of personal finance, this episode offers valuable insights and inspiration to help you chart your own path to success. CHAPTER TITLES 3:00 - The Surprising Start of the Journey 6:00 - Overcoming the First Hurdle 9:00 - A New Perspective Emerges 12:00 - Challenges of the Unknown 15:00 - The Turning Point 17:00 - Reflections on Progress 19:00 - Facing the Final Obstacle 21:00 - A Triumphant Resolution 23:00 - Closing Thoughts and Takeaways Connect with Greg Herlean:SOCIALS - Greg [email protected] with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this episode, fitness entrepreneur and author Jon Goodman shares insights from his journey of professional growth and personal reinvention. He emphasizes the importance of shifting focus from constantly refining expertise to mastering marketing and entrepreneurship, encouraging listeners to recognize the value of their existing knowledge and start making an impact. Jon introduces his concept of "leapfrog learning," a 60-day process of intensive skill acquisition and teaching, which he has used to explore areas like AI, automation, and wealth-building. Jon also previews his new book, *The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way*, offering wisdom on aligning goals with the "game" you’re playing, whether in business or personal pursuits. He highlights the need to use tools like social media strategically, rather than letting them dictate your path, and shares lessons from rebuilding his business after facing significant personal challenges. This episode is a motivating guide for anyone aiming to build a purposeful and impactful career.CHAPTER TITLES 03:00 - The Art of Letting Go: Freedom Through Delegation05:00 - You Already Know Enough: Stop Overpreparing07:00 - The Confidence Trap: Comparing Yourself to Colleagues09:00 - Obsession Shift: From Expertise to Marketing Mastery11:00 - Leapfrog Learning: Mastering New Skills in 60 Days13:00 - Teaching to Learn: Sharing Knowledge to Solidify Growth15:00 - The Power of Philosophy: Creating a Family Wealth Strategy17:00 - Different Games, Different Rules: Knowing Your Objectives21:00 - Social Media vs. Business: Playing the Right Game23:00 - Timeless Lessons: An Introduction to The Obvious ChoiceConnect with Jon:Personal Trainer Development CentreIG & X = ItscoachgoodmanBOOK - The Obvious Choicewww.theobviouschoicebook.comConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter