Living Your Legacy

What starts as a casual golf outing turns into a business idea that disrupts an entire industry. In this episode of LIVING YOUR LEGACY, serial entrepreneur and Greenside Cigar Company founder Ty Murphy opens up about building a golf cigar brand from scratch, scaling through influencer marketing, and creating a direct-to-consumer business model that challenges traditional cigar distribution. He shares the emotional highs and lows of entrepreneurship, the mindset required to persevere through uncertainty, and how following “the little voices” led him to unexpected success. From golf culture and branding psychology to cigar experiences and product market fit, Ty reveals how an average guy turned a simple observation into a thriving company.
Key Takeaways
How Ty Murphy identified a gap between golf culture and cigar culture
Why disrupting traditional distribution created massive growth opportunities
The power of influencer marketing in the golf industry
How branding and “gamification” increased cigar sales at golf courses
Why entrepreneurship requires perseverance through uncertainty and self-doubt

Notable Quotes
“Committing to something and persevering through stuff changes everything.”
“Golf is four hours with the same four people. A lot of business happens there.”
“It’s not about smoking cigars. It’s about the experience I’m having.”
“We disrupted an entire distribution chain.”
“Sometimes that little voice in your head is worth listening to.”

In this episode, Rebecca Cassel reveals how she built authority in a male dominated industry and helped contractors scale into high growth businesses. Starting with no clear path into the trades, she challenges the status quo, builds an HVAC company from scratch, and evolves into a leader guiding over 1200 contractors across North America . She breaks down what separates struggling operators from scalable companies, why systems and scorecards matter, and how mindset drives long term success. From early rejection to building CertainPath, this conversation explores business growth, leadership, and the real opportunity inside the home services industry.
Key Takeaways
Growth comes from doing hard things and embracing discomfort
Systems and processes are the foundation of scalable businesses
Mindset and confidence are built through execution, not theory
The trades offer massive untapped opportunity without traditional paths
Success requires consistent measurement and accountability through scorecards

Notable Quotes
“If I can do this, I can inspire other people to do this.”
“You don’t fit the mold became the fuel that drove me.”
“You can achieve your dreams, but you have to follow a system.”
“No one is going to save you, you have to save yourself.”
“Don’t chase things, build value and the rest follows.”

After 22.5 years in corporate, everything Caylene Salii built collapsed at once, her marriage ended, her career disappeared, and her identity shattered. Instead of rebuilding the same life, she chose something harder, healing. In this episode of Living Your Legacy, Caylene shares how trauma, alignment, and authenticity became the foundation for her next chapter as the founder of Tunnel Vision Coaching. She breaks down how internal healing directly impacts business growth, why entrepreneurs stay stuck in misalignment, and how awareness and self reflection unlock a new reality. This is not about surface level success. It is about rebuilding from truth and turning pain into purpose.
Key Takeaways
• Your external reality is a direct reflection of your internal state
• Healing trauma is the foundation for authentic business growth
• Awareness is the first step to breaking destructive patterns
• Alignment matters more than stability or comfort
• You must choose yourself before you can build anything meaningful
Notable Quotes
• "The world around us is a reflection of your internal."
• "Turn your pain into power."
• "If you don’t learn the lesson, you repeat it again."
• "Being your true authentic self is healing your traumas."
• "Growth comes with being uncomfortable."

Amanda Joy Loveland shares the deeply personal journey that transformed her from a devoted Mormon mother and multimillion-dollar business owner into a spiritual teacher, shamanic guide, and bestselling author helping others navigate grief, identity shifts, and spiritual awakening. In this emotional episode of LIVING YOUR LEGACY, Amanda opens up about religious deconstruction, divorce, entrepreneurship, healing trauma, and channeling her upcoming book Weavers of the New Earth. Through raw conversations about faith, loss, business, intuition, and embodiment, she reveals how pain became the catalyst for purpose. This episode explores spiritual awakening, divine embodiment, grief healing, and the courage required to rebuild your life from the inside out while learning to trust your inner truth.
Key Takeaways
Grief and heartbreak can become catalysts for transformation and self-discovery.
Amanda left religious conditioning to reclaim her authentic identity and spiritual truth.
Entrepreneurship became a pathway for rediscovering her confidence and inner power.
Spiritual awakening often begins when old identities and systems collapse.
True legacy comes from helping others remember who they truly are.

Notable Quotes
“You worship the saviors outside of you, but you sacrifice the one inside.”
“We’re going to die anyways, so might as well just full send.”
“Pain pushes until the soul calls.”
“I help people remember who they are and help them come back home.”
“Your light is not gone. It’s waiting for you to return to it.”

Ashley Podjuban builds more than a salon, she builds people. After overcoming deep personal trauma, dropping out of school, and rebuilding her life from the ground up, she steps into entrepreneurship with purpose. Now co-founder of HUE Salon Ballantyne, she mentors stylists to break income ceilings and build six-figure careers through mindset, accountability, and community. This episode explores how resilience, self-awareness, and servant leadership shape real success in the beauty industry. Ashley challenges outdated beliefs about earning potential, reveals what separates those who thrive from those who quit, and shares how environment, mentorship, and discipline create lasting transformation.
Key Takeaways
• Success is driven by mindset, not background or education
• Six-figure income is possible in the salon industry with the right systems
• Accountability and self-awareness separate winners from burnout
• Environment and peer group directly impact growth and outcomes
• Mentorship and coaching accelerate business and personal success
Notable Quotes
• “You don’t have purpose until your passion serves others.”
• “We’re not just styling hair, we’re healing people.”
• “It has to be based on your willingness to do the work.”
• “You are who you surround yourself with.”
• “Be humble enough to receive feedback without being offended.”