Special Ops

• You’re Losing Customers Because of This One Psychological Mistake (Fix It Now)

  Are you struggling with low conversions despite having a great product? Your messaging—not your offer—could be the real problem. In today’s episode, marketing psychology expert Nick Verge reveals the hidden psychological mistake that’s quietly costing you sales and how fixing it could double your revenue overnight.Nick breaks down how top brands use deep psychological triggers to connect with customers on a subconscious level, driving massive action. He dives into the complexity of consumer psychology and demonstrates how you can craft messages that truly resonate with your audience, beyond just selling a product.Want to optimize your offers and maximize your sales? Tune in now and grab our free Psychological Triggers Cheat Sheet to start applying these powerful insights today!In This Episode:- Introduction to marketing psychology- Sample case study: transforming a tanked offer- Research process: getting inside the customer's head- The power of messaging: the inside-out method - The role of emotions in marketing- Mechanisms and quiz funnels that trigger emotions - Why selling emotions first instead of logic works- Four steps to improve your marketing message strategy - The power of research and direct customer interactions- Testing and optimizing offers for conversion rate optimization- The importance of team collaboration in copywriting- Closing thoughts and contact informationGet in Touch with Nick Verge:Website: https://www.nickverge.com/ YouTube: https://www.youtube.com/user/TheNVD21 Instagram: https://www.instagram.com/nicholasverge/ LinkedIn: https://www.linkedin.com/in/nicholas-verge-196731150 Get in Touch with Emma Rainville: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1 Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

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• Why Your Marketing and Ops Team Are Near Blows: The Secret to Getting Them Into a High-Performing Team

  Hiring the right people isn’t just about finding someone smart or a great team player. It’s about putting the right person in the right role. Too many businesses make the critical mistake of mixing creatives and operators, expecting them to thrive without a proper structure. That often leads to chaos.So today, I sit down with messaging and leadership expert Yara Golden to unpack why marketing and operations teams often find themselves at odds and, more importantly, how to fix it. We dive into real-world examples of misalignment and how a lack of clear roles and expectations can lead to frustration.We also explore how to set up iteration loops that allow creatives the freedom to experiment while giving operators the structure they need to keep projects on track. When these teams learn to work together, businesses don’t just grow—they scale with precision and efficiency.Don’t let the wrong hires or poor management decisions hold your business back. Listen to the conversation and then download our free High-Performance Hiring Blueprint inside our Visionary Vault. The insights will help you hire and manage your team the right way—so you can scale faster and with less stress.In This Episode:- Common hiring mistakes business owners make- A personal example of misalignment in business- How creatives struggle with operational roles- The role of operators in structuring creative ideas - Setting up iteration loops for marketing and operations- The importance of clear expectations in teamwork- Why strategy is the foundation of successful execution- Fixing toxic relationships between creatives and operators- How to access the free hiring blueprint resourceGet in Touch with Yara Golden:Website: https://yaragolden.com/ Facebook: https://www.facebook.com/yaragolden Instagram: https://instagram.com/yara.golden Get in Touch with Emma Rainville: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1 Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

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  24:18
• The Business Freedom Formula: How to Build Self-Managing Teams That Scale

  Too many entrepreneurs start a business for freedom, only to find themselves stuck in endless work, unable to step away without everything falling apart. If that sounds familiar, this episode is for you. I sit down with James P. Friel, business consultant and CEO of FG Ventures, to break down how to build self-managed teams.James shares the exact Business Freedom Formula that transformed his career and helped countless entrepreneurs scale their businesses while working less. We dive into the power of delegation, systemization, and agile leadership, so you can build a team that runs smoothly—even when you're not there.If you’ve ever struggled with trusting your team, letting go of control, or making sure the right decisions are made without you, James’ delegation framework will help you free up your time while scaling your business. So, hit play and then visit our Visionary Vault for exclusive resources on this and much more!In This Episode:- James' journey from corporate to entrepreneurship- The concept of a self-managed team- Challenges when transitioning to a self-managed team- Why failing to delegate will cost you- The four levels of the DADD delegation framework - The role of trust in delegation and how to build it- Strategies for effective project management- Evaluating team fit- How to transition decision-making effectively- Personal success stories- Key takeaways and recommendationsResources Mentioned in the Episode:James Friel’s Article, This 3-Word Mantra Will Make Your Job Easier and Less Stressful: https://www.entrepreneur.com/living/this-3-word-mantra-will-make-your-job-easier-and-less/343679Jack Welch’s Book, Winning: The Ultimate Business How-To Book: https://a.co/d/0dmixQxAnnie Duke’s Book, Quit: The Power of Knowing When to Walk Away: https://a.co/d/8kWjpp0Will Storr’s Book, The Status Game: On Human Life and How to Play It: https://a.co/d/eVuORkt Get in Touch with James P. Friel:Website: https://jamespfriel.com/ LinkedIn:https://www.linkedin.com/in/jamespfriel/ Instagram: https://www.instagram.com/james_p_friel/ Get in Touch with Emma Rainville: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1 Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

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  44:25
• Your Retention Sucks! Fix It With Custom Experiences That Skyrocket Your Revenue

  Most businesses obsess over customer acquisition but neglect what happens next. If you think a sale is the finish line, you’re leaving money on the table. Today, I am chatting with Mark Stern, founder of Custom Box Agency, to explore how strategic experience design can transform your onboarding, improve retention, and turn customers into loyal advocates. Mark shares his journey from corporate consulting to entrepreneurship and why a broken onboarding experience inspired him to launch his company. He reveals the psychology behind customer engagement, how to gamify the onboarding process, and why a blend of digital and physical experiences can create a powerful connection with your audience. If you’re ready to stop losing customers and start creating retention-driven experiences, listen to this insightful conversation and then head over to Custom Box Agency to book a free consultation with Mark’s team. In this Episode:- Why onboarding is critical for customer retention- Mark Stern's journey and business evolution- How poor onboarding impacts retention and churn rates- The benefits of blending physical and digital experiences- Health supplement company's retention strategy - Travel blogger retention tactics- Association newsletter ideas- How to design a strategic customer experience - Key metrics for evaluating onboarding successGet in Touch with Mark Stern:Website: https://customboxagency.com/LinkedIn: https://www.linkedin.com/in/marusternInstagram: https://www.instagram.com/marksternofficial/Get in Touch with Emma Rainville: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1 Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

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  29:50
• Stop the Bleeding and Take Back Your Cash

  Are you managing your business costs effectively? Mastering cost management could be the key to driving your company's profitability. So, in today’s episode, we guide you through a tactical approach that turns every dollar into a stepping stone for growth.You’ll discover how strategic financial analysis can transform the way you manage cash flow. We will unpack the challenges of balancing expenses with growth, offering actionable insights on how to budget, renegotiate contracts, and eliminate wasteful costs. You’ll also learn why cost accounting isn’t just about tracking dollars in and out but about ensuring every investment returns multiple times over. Tune in now for an actionable guide to mastering cost management, and visit our Visionary Vault for additional resources and action guides to simplify your financial planning process.In this Episode:- Introduction to cost management- Understanding cost management and financial planning- Why businesses need "proper" financials- Actionable steps for cost management- Final thoughts and free resources on cost managementGet in Touch with Us: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1 Instagram: https://www.instagram.com/emma_rainville512/ https://www.instagram.com/travis.cambridge/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru https://www.linkedin.com/in/travisgomez/

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  22:54

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