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The Millionaire Real Estate Agent | The MREA Podcast

Keller Podcast Network
The Millionaire Real Estate Agent | The MREA Podcast
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  • 107. Psychology > Technology: What Consumers Actually Want With Mike DelPrete
    Watch the full episode on our YouTube channel: youtube.com/@mreapodcastWe’re sitting down with researcher and industry truth-teller, Mike DelPrete, to cut through the noise on tech, AI, and what clients really want from us. Mike’s work has appeared in The New York Times, The Wall Street Journal, the Financial Times, and The Economist. He teaches, studies the business, and backs every take with data.We dig into the psychology behind home sales and why our industry is harder to “disrupt” than startups think. Mike shares fresh findings from secret-shopper research: Half of online and in-person leads never get a follow-up. We connect that to the three client traits that win listings and loyalty: 1. Be patient, 2. Be knowledgeable, and 3. Be transparent.We also explore AI in two simple buckets. Bucket one includes an operating-expense buster that helps us work faster and cleaner. Bucket two shows a shift in how people search. Then we get tactical by explaining how reviews are trust signals, why a tight niche can help you, and when a cadence of communication that matches each client’s expectations builds value.If you’re ready to trade opinions for proof, this episode gives you a clear playbook to act on today.Resources:Mike DelPrete’s research hub: MikeDP.comListen: Context podcast by Mike DelPreteRead $100M Offers by Alex HormoziOrder the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.
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  • 106. Say What Others Won’t: Generative Engine Optimization With Marcus Sheridan
    Watch the full episode on our YouTube channel: youtube.com/@mreapodcastWe’ve all been told to create content — but few know how to make it *trustworthy* enough for people and AI to choose it. Marcus Sheridan does. Known for transforming his struggling pool company into a global content powerhouse, Marcus built his business on a simple idea: Answer every question your buyers are asking with radical honesty.In this episode, Marcus shows us how to win attention in the age of generative search by becoming the most known and trusted voice in your market. He breaks down his Four Pillars of Trust: 1. Say what others won’t, 2. Show what others won’t, 3. Sell in ways others won’t, and 4. Be more human than your competition. Marcus also breaks down the five topics every client is already Googling before they ever call you.From car-recorded videos to transparent pricing pages and AI-proof content strategy, Marcus gives us the blueprint to stand out in a noisy world and make both people and machines believe, “You’re the real estate agent we can trust.”Resources:Read: They Ask, You Answer by Marcus SheridanRead: Endless Customers by Marcus SheridanTry: Marcus Sheridan’s custom GPTs — Endless Real Estate Content Titles; Show What Others Won’t; Endless Self-Service Tools by Marcus Sheridan (search “Marcus Sheridan” in GPTs)Try: AITrustSignals.com website grader for AI visibilityListen: YouTube Strategies Every Real Estate Agent Needs With Sean Cannell | The MREA Podcast (EP.76)Listen: Difficult Conversations with Phil M Jones  | The MREA Podcast (EP.32)Order the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.The use of generative AI is subject to limitations, including the availability and quality of the training data used to train the AI model used. Users should exercise caution and independently verify any information or output generated by the AI system utilized and should apply their own judgment and critical thinking when interpreting and utilizing the outputs of generative AI.
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  • 105. Stop Guessing, Start Doing: Day-to-Day AI for Agents With Lauren Lucas
    Watch the full episode on our YouTube channel: youtube.com/@mreapodcastWe brought in a force for this episode — Lauren Lucas. Overnight, her team shrank from seven agents to three, but she refused to slow down. She threw her business into AI, learned from scratch, and rebuilt the machine. The result? More units, more volume, higher ROI, and 75 percent of the business humming on automation.We dig into the exact play. First, we map bottlenecks across lead gen, follow-up, and ops. Then we show how to train a chatbot to act like an ISA, speed up response times, and tag the right agent without screenshots or delays. We cover social funnels that start in the comments and end in the CRM. We even break down review replies that boost SEO and trust.We also talk mindset. You don’t need to code. You just need a clear role for AI, clear steps, and the courage to ship. Lauren proves it. She built tools with plain-English prompts, posted value, and let automations work 24/7 while she served clients and family.If you want a lighter workload and a stronger pipeline, this is your episode. We outline the prompts, the flow, and the guardrails so you can run the play today.Resources:Read: The Coming Wave by Mustafa Suleyman and Michael BhaskarExplore: ChatGPTCRM: GoHighLevel (for pipeline, automations, and AI routing)Chatbot Builder: ManyChat (comment-to-DM play)Order the Millionaire Real Estate Agent Playbook | Volume 3Become your clients’ go-to Airbnb expertAirbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.The use of generative AI is subject to limitations, including the availability and quality of the training data used to train the AI model used. Users should exercise caution and independently verify any information or output generated by the AI system utilized and should apply their own judgment and critical thinking when interpreting and utilizing the outputs of generative AI.
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  • 104. 750 Referrals a Year: A Solo Agent's System to Sky-High Profit with Flor de Maria McNally
    Watch the full episode on our YouTube channel: youtube.com/@mreapodcastFlor de Maria McNally is the definition of leverage in action. From $300K in debt to millionaire status, she built a thriving solo real estate business, selling 120+ units a year, while raising five kids (and pregnant with #6!). In this episode, Flor reveals her exact systems, workflows, and touch models that generate over 750 referrals annually. From client intake to SmartPlans, custom birthday cards, and home anniversary gifts, she shows how to build a business that’s automated but personal, and wildly profitable.Resources:How to Win Friends and Influence People by Dale CarnegieMAPS Coaching – https://mapscoaching.kw.comCommand by Keller Williams – https://technology.kw.com/commandSend Blue – https://www.sendinblue.comMailbox Power – https://www.mailboxpower.comClickUp – https://clickup.comMillionaire Real Estate Agent Podcast Notes – https://mreanotes.comOrder the Millionaire Real Estate Agent Playbook | Volume 3Become your clients' go-to Airbnb expertAirbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It's free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It's a win-win-win. Sign up at mreanotes.com/airbnb and don't forget to mention you heard about it on the MREA Podcast.Connect with Jason:LinkedInProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.
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  • 103. The Networking Group Blueprint: Transform Connections Into Closings With Ryan Gillen
    Watch the full episode on our YouTube channel: youtube.com/@mreapodcastRyan Gillen built a $90M real estate business by flipping the script on lead generation, turning community into his greatest asset. Growing up in a real estate family, Ryan learned to hustle early and quickly realized cold calling and chasing FSBOs wasn’t a long-term game. Instead, he leaned into what he loved: golf, country clubs, and connecting people.By starting small networking groups and masterminds, Ryan became “the mayor” of his circles, introducing like-minded professionals and solving problems together. That sense of community not only gave members real value, it also fueled millions of dollars worth of annual referrals to his team. In this episode, Ryan breaks down his simple but powerful model: find a problem, gather people who share it, and create consistent spaces to connect.If you’ve ever dreaded lead gen, this conversation is proof that it doesn’t have to be painful. When you build groups around your passions, business flows naturally and relationships become your most profitable investment.Resources:The Millionaire Real Estate Agent (book by Gary Keller, Dave Jenks, and Jay Papasan)MAPS Coaching with Leah LembergKeller Williams Mega CampMREA Notes (weekly models & systems PDF)Millionaire Real Estate Agent Podcast NewsletterOrder the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.
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About The Millionaire Real Estate Agent | The MREA Podcast

The #1 podcast for real estate agents, The Millionaire Real Estate Agent unlocks proven systems driving big profits and big lives in real estate and beyond.Hosted by industry innovator Jason Abrams, each episode delivers practical, actionable tips straight from top-performing real estate agents to boost your performance and productivity. Whether you’re looking to expand your lead generation tactics, build passive income, or level up your social media marketing, The Millionaire Real Estate Agent (MREA Podcast) empowers you to reach new heights in your business. In addition to agent-driven insights, the podcast features thought leaders and entrepreneurs like Mel Robbins, Phil M. Jones, and Gary Keller, who share powerful lessons in mindset, communication, and personal development—helping you stay motivated, take bold action, and rise to the top of your field. Created by Keller Williams Realty, LLC, the world’s largest real estate franchise by agent count, MREA Podcast is a part of KW’s agent-centric educational ecosystem, led by host Jason Abrams, Keller Williams’ Head of Industry & Learning. Subscribe now and start thinking like a millionaire—not just in real estate, but in life.
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