Grow Your Law Firm

Welcome to episode 344 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Julien Emery, Co-Founder & CEO of Superpanel. Julien explains how Superpanel uses AI to help plaintiff law firms improve intake, follow up with leads, and move prospective clients from first contact through signed retainers and initial evidence collection.

The conversation focuses on the hidden leakage many firms have in their intake process, including missed calls, unanswered form submissions, inconsistent follow-up, and leads that never make it into the "wanted" category. Julien shares why firms need to measure total lead conversion, not just conversion from qualified leads, and how AI systems can help firms respond faster, create more consistent customer journeys, and allow team members to focus on the highest-value cases.
 

What you'll learn in this episode:

1. Why Intake Leakage Costs Firms Cases
- Why many firms lose leads before those leads are ever classified as wanted cases
- How missed calls, unanswered forms, and inconsistent follow-up reduce total conversion

2. What an AI Intake Teammate Can Handle
- How AI can respond to inbound calls, web forms, texts, and emails
- How automated workflows can move qualified prospects through retainers and initial evidence collection

3. Why Top-Line Conversion Matters More Than Wanted Conversion
- Why a high conversion rate from wanted cases does not show the full intake picture
- How firms can identify leads that are slipping through the cracks before qualification

4. How to Add AI Without Losing the Human Touch
- Why firms should provide a clear option for clients who want to speak with a person
- How automation can allow human intake teams to spend more time closing valuable cases

5. What to Evaluate Before Implementing AI Intake
- Why firms need configurable workflows, data security, and human handoff options
- How small-scale testing can help firms compare AI performance with current intake results
 
 
 
 
Resources: 
Website: superpanel.io
LinkedIn: linkedin.com/in/emeryjulien
 
 
 
 
Additional Resources: 
https://www.pilmma.org/the-mastermind-effect
https://www.pilmma.org/resources
https://www.pilmma.org/mastermind

Welcome to episode 343 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with April Collins, founding attorney of Collins Law. April shares how she grew her personal injury practice from a basement-based operation into a 15-person firm with a permanent office space.

The conversation focuses on the mindset, hiring decisions, systems, marketing strategy, and client service that supported that growth. April explains why law firm owners need to make calculated investments in their teams and operations, lean into what makes them different, and adopt new tools like AI to build a more competitive and sustainable business.

What you'll learn in this episode:

1. Why Growth Starts with Mindset
- How a willingness to take calculated risks can help a firm move beyond survival mode
- Why investing back into the firm creates more opportunity than simply holding onto cash

2. How to Hire for Growth
- Why fear and trust concerns can hold owners back from making important hires
- How to put people in roles that match their strengths

3. Why Systems Make Growth Possible
- How standard operating procedures, training materials, and policies create consistency
- Why clear benchmarks and monthly scorekeeping help employees understand what success looks like

4. How to Market Around What Makes You Different
- Why smaller firms should not try to copy the biggest competitors in their market
- How authenticity and a defined target audience can make marketing more effective

5. Why Client Service and AI Both Matter
- How strong client service can lead to repeat clients, referrals, and better reviews
- Why firms should use AI to increase capacity and stay competitive
 
 
 
 
Resources: 
 
Website: acollinslaw.com
LinkedIn: linkedin.com/in/april-h-collins-collinslaw
Facebook: facebook.com/CollinsLawLLC
Instagram: instagram.com/acollinslaw
 
 
 
 
Additional Resources: 
 
https://www.pilmma.org/the-mastermind-effect
https://www.pilmma.org/resources
https://www.pilmma.org/mastermind

Welcome to episode 342 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Timothy Hiller, Partner at Hiller Comerford Injury & Disability Law. Tim shares how his firm is using AI to support a high-volume Social Security disability and VA practice while continuing to grow its personal injury department.

The conversation explores how AI can help law firms build custom tools, streamline document-heavy work, improve financial forecasting, and reduce repetitive operational tasks. Tim also explains why firms need clear policies around data privacy and attorney review, how to communicate AI adoption to employees, and why he sees AI as a way to increase capacity and compete, not as a reason to reduce staff.
 

What you'll learn in this episode:

1. How to Start Using AI in Your Firm
- Why law firm owners should experiment with AI tools before deciding to implement them
- How everyday use helps leaders understand what AI can and cannot do

2. Building Custom AI Tools Without a Large Development Team
- How Claude Code can help firms create custom lead-generation tools, calculators, and dashboards
- Why firms can use AI to build solutions that better fit their specific practice areas

3. Using AI for High-Volume, Document-Heavy Cases
- How AI can help summarize and organize large medical and administrative records
- Why attorney review remains essential before submitting AI-assisted work to a court

4. Protecting Client Data and Managing Risk
- Why firms should understand enterprise agreements and data privacy before using AI with client information
- How internal AI policies can help prevent inaccurate filings and avoidable mistakes

5. Helping Employees Adopt AI
- Why firms should present AI as a capacity-building tool rather than a replacement for staff
- How leadership communication, employee ambassadors, and one-on-one conversations can reduce resistance
 
 
 
 
Resources: 
 
Website: hillercomerford.com
LinkedIn: linkedin.com/company/hiller-comerford-injury-disability-law
Facebook: facebook.com/hillercomerford
Instagram: instagram.com/hillercomerford
 
 
 
 
Additional Resources: 
 
https://www.pilmma.org/the-mastermind-effect
https://www.pilmma.org/resources
https://www.pilmma.org/mastermind

Welcome to episode 341 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Kristi Hagen, Founder & CEO of Kristi Jane LLC. Kristi helps personal injury firms use search, content, conversion optimization, and analytics to generate qualified cases and measure the results of their digital marketing.

The conversation focuses on how AI is changing search and what law firms should prioritize as rankings become more volatile. Kristi explains why firms should focus less on individual rankings and more on signed cases, local visibility, authority, reviews, and diversified marketing. She also discusses directory advertising, brand protection, podcast appearances, social media, paid search, and how traffic camera footage from RoadProof can support case evaluation and litigation.

What you'll learn in this episode:

1. Why Signed Cases Matter More Than Rankings
- Why search rankings can fluctuate without reducing case volume
- How firms can evaluate marketing based on qualified leads and signed cases

2. How to Build Authority for AI-Driven Search
- Why firms need content, videos, podcasts, and case results around target practice areas
- How ChatGPT and other AI platforms can reveal what a firm is known for online

3. Why Local Search Still Drives Personal Injury Cases
- How Maps, LSAs, paid search, and organic visibility work together
- Why local authority remains essential as AI changes broader informational search

4. How to Protect Your Brand and Marketing Budget
- Why firms should monitor directories and competitors bidding on their names
- How tracking data determines whether directory and paid search spending produces cases

5. How Traffic Camera Footage Can Support Cases
- How RoadProof helps firms search for video evidence near an accident
- Why footage can assist with liability decisions, negotiation, and case evaluation
 
 
 
Resources: 
 
Website: kristijane.com
Website: roadproof.com
LinkedIn: linkedin.com/in/kristihagen
 
 
 
 
Additional Resources: 
 
https://www.pilmma.org/the-mastermind-effect
https://www.pilmma.org/resources
https://www.pilmma.org/mastermind

Welcome to episode 340 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Brooke Lively, Founder of Scaling Law, and author of Scaling Law. Brooke works exclusively with law firms to help them gain clarity, accountability, alignment, and traction as they grow.

The conversation focuses on why many law firms struggle to scale, even when they have access to the right numbers, advice, and strategy. Brooke explains how execution separates firms that grow quickly from firms that plateau, and why EOS gives law firm owners a practical framework for vision, people, data, issues, process, and traction. Ken and Brooke also discuss delegation, leadership bottlenecks, right people in the right seats, quarterly priorities, and why getting your firm's house in order can create more freedom, more value, and more options for the future.
 

What you'll learn in this episode:

1. Why Execution Determines Growth
- Why some firms grow quickly while others plateau with the same advice
- How EOS helps law firms turn strategy into consistent action

2. How EOS Helps Law Firms Scale
- What the Entrepreneurial Operating System brings to law firm leadership
- Why vision, people, data, issues, process, and traction matter for growth

3. Why Delegation Is So Difficult for Attorneys
- How perfectionism and professional responsibility make letting go harder
- Why firms cannot scale when everything depends on the owner

4. How Process Creates Freedom
- Why scalable firms need documented systems and clear expectations
- How process reduces rework, confusion, and leadership frustration

5. Building a Firm That Creates More Options
- Why getting your house in order can support a future sale, acquisition, or better lifestyle
- How a firm that runs without total owner dependency becomes more valuable and more enjoyable
 
 
 
 
Resources: 
Website: scalinglaw.com
LinkedIn: linkedin.com/in/brookelively
Facebook: facebook.com/scalinglaw
 
 
 
 
Additional Resources: 
https://www.pilmma.org/the-mastermind-effect
https://www.pilmma.org/resources
https://www.pilmma.org/mastermind