Digital Social Hour

200 MILLION views a month… and he still edits every video himself.

On this episode of The Digital Social Hour, Sean Kelly sits down with James Dumoulin from School of Hard Knocks, one of the fastest-growing creators in the world.

From 0 to 300M monthly views, James breaks down the real playbook behind virality, brand building, monetization, and why most creators fail before they ever win.

Chapters:
00:00 The #1 Mistake Creators Make Early
00:27 Meet James Dumoulin
01:11 What Content Actually Goes Viral
01:59 Why He Still Edits Every Video
03:03 Quality vs Quantity Explained
04:13 Thumbnails, Hooks & Retention
05:28 Street Interviews & Format Edge
08:48 Why Copying Doesn’t Last
10:26 How to Ask Better Questions
16:21 Monetization Mistakes Creators Make

🎯 What You’ll Learn:
🎥 Why most creators destroy their brand early
⚡ The real difference between viral content and good content
🧠 Why the first 3 seconds decide everything
✂️ How to turn long interviews into viral short clips
💰 Why ad revenue alone is not enough
📊 The smartest way to monetize your audience
🌍 Why global content is the next big opportunity
🔥 Why obsession separates winners from everyone else
🚫 Why copying content kills long-term growth
🏆 Why mentorship is the fastest shortcut to success

🎙️ APPLY OR CONNECT
👉 Interested in being a guest? Apply here:
https://www.digitalsocialhour.com/apply

💼 SPONSORS:

QUINCE: https://quince.com/dsh

Select Quote: selectquote.com/dsh

Shopify: Shopify.com/dsh

📩 Business Inquiries & Sponsorships
[email protected]

👤 GUEST
James Dumoulin: https://www.instagram.com/realjamesdumoulin/

🎧 LISTEN TO THE PODCAST
🍏 Apple Podcasts:
https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015

🎵 Spotify:
https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759

📸 Follow the Host
Sean Kelly on Instagram: @seanmikekelly

⚠️ DISCLAIMER
The views and opinions expressed by guests on Digital Social Hour are their own and do not necessarily reflect those of the host, Sean Kelly, or the Digital Social Hour team.

The host and producers are not responsible for statements, claims, or opinions shared by guests during the show. This content is intended for informational and entertainment purposes only and should not be considered legal, medical, financial, or professional advice.

Listeners are encouraged to do their own research and consult qualified professionals when appropriate. While we aim to share accurate and reliable information, no guarantees are made regarding completeness or accuracy.

🔥 Stay tuned for more conversations with creators, founders, and innovators shaping the digital world.

🔑 Keywords:
Digital Social Hour, Sean Kelly, James Dumoulin, School of Hard Knocks, content creation, creator economy, how to go viral, viral content strategy, social media growth, YouTube growth, Instagram growth, TikTok growth, monetizing an audience, brand building, creator business, entrepreneurship, mentorship, personal branding, content marketing, James Dumoulin podcast Visit Our Website at https://digital-social-hour.simplecast.com/
 

Presented by https://podgo.io/

Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.

He fought for years with pain, asthma, bullying, and addiction — and still became one of the most respected minds in combat sports.

In this Digital Social Hour episode, Sean Kelly sits down with Bas Rutten to talk about fighting in Japan, mental toughness, body shots, bullying, addiction, breathwork, performance, healing, and why discipline matters more than ever.

Bas shares wild stories from his career — from fighting bigger opponents with no weight classes, to overcoming a pain pill addiction, surviving four neck surgeries, and completely changing the way he trained his mind and body. He also breaks down the psychology of fighting, how to mentally break opponents, why breathing is so important, and what bullying really does to people.

Chapters

00:00 Pain pill addiction and a hard lesson after fighting
00:25 Sean sits down with Bas Rutten in Austin
01:21 Growing up with eczema, asthma, and bullying
04:34 Why Bas loved fighting in Japan more than America
07:49 The problem with huge weight gaps in fighting
11:14 Why karate fighters struggle in MMA
15:08 The mental warfare Bas used before and during fights
17:08 Teaching himself grappling and winning by submission
35:56 How pain pills, Suboxone, and low testosterone nearly broke him
40:44 The breathing device that changed Bas’ health and stamina

What you’ll learn
🥊 Why Bas says mental warfare is a huge part of fighting
🧠 How bullying shaped his mindset and toughness
💊 What pain pill addiction did to his body and life
😮‍💨 Why most people breathe wrong and how it affects performance
⚡ How Bas used psychology to throw opponents off before fights
💥 Why body shots are more brutal than most people realize
🛡️ How he taught himself grappling and turned it into a weapon
🩺 What four neck surgeries taught him about health and recovery
🌿 Why nature, grounding, and discipline mattered so much in his life
⏳ Why wasting time online may be one of the biggest modern traps

🎙️ APPLY OR CONNECT
👉 Interested in being a guest? Apply here:
https://www.digitalsocialhour.com/apply

💼 SPONSORS:

Select Quote: selectquote.com/dsh

Shopify: Shopify.com/dsh

📩 Business Inquiries & Sponsorships
[email protected]

👤 GUEST
Bas Rutten: https://www.instagram.com/basruttenmma/

🎧 LISTEN TO THE PODCAST
🍏 Apple Podcasts:
https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015

🎵 Spotify:
https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759

📸 Follow the Host
Sean Kelly on Instagram: @seanmikekelly

⚠️ DISCLAIMER
The views and opinions expressed by guests on Digital Social Hour are their own and do not necessarily reflect those of the host, Sean Kelly, or the Digital Social Hour team.

The host and producers are not responsible for statements, claims, or opinions shared by guests during the show. This content is intended for informational and entertainment purposes only and should not be considered legal, medical, financial, or professional advice.

Listeners are encouraged to do their own research and consult qualified professionals when appropriate. While we aim to share accurate and reliable information, no guarantees are made regarding completeness or accuracy.

Keywords
Digital Social Hour, Sean Kelly, Bas Rutten, Bas Rutten interview, Bas Rutten podcast, MMA legend, kickboxing legend, combat sports, fighting psychology, mental toughness, pain pill addiction, Suboxone recovery Visit Our Website at https://digital-social-hour.simplecast.com/
 

Presented by https://podgo.io/

Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.

He escaped North Korea twice — and survived things most people can’t even imagine.

In this Digital Social Hour episode, Sean Kelly sits down with Cheol Ryu from Charles North Korea to talk about growing up under the North Korean regime, losing his mother to starvation, surviving prison labor, escaping across the border, and eventually building a new life in America.

Cheol Ryu shares what life is really like inside North Korea — from public executions and total surveillance to food shortages, propaganda, prison camps, and the risks of trying to escape. He also explains how he made it to the U.S., why he continues speaking out, and what people still don’t understand about North Korea today.

Chapters
00:00 Secret phone surveillance and a near-death escape
00:29 Meet Charles, who escaped North Korea twice
01:17 Life inside North Korea and brutal punishment
02:42 Losing his mother to starvation
03:35 His first escape to China
07:54 Arrest, prison, and forced labor
11:29 Surviving on vomit, corn, and anything he could find
15:44 His second escape and crossing the river again
33:26 Coming to America and building a new life
41:40 What North Korea is really like today

What you’ll learn

🚨 What daily life in North Korea is actually like
🥀 How Charles lost his mother to starvation
🏃 How he escaped North Korea for the first time as a child
⛓️ What happened after he was caught and sent back
🍚 How severe hunger pushed him to do anything to survive
🌊 How he crossed the border again knowing he could be shot
🙏 The role faith played in helping him survive
🇺🇸 How he rebuilt his life after arriving in America
📱 How North Korea monitors phones and controls information
🧠 Why he still speaks out for those who can’t

🎙️ APPLY OR CONNECT
👉 Interested in being a guest? Apply here:
https://www.digitalsocialhour.com/apply

💼 SPONSORS:

QUINCE: https://quince.com/dsh

Select Quote: selectquote.com/dsh

Shopify: Shopify.com/dsh

📩 Business Inquiries & Sponsorships
[email protected]

👤 GUEST
Cheol Ryu: https://www.instagram.com/charlesnorthkorea/

🎧 LISTEN TO THE PODCAST
🍏 Apple Podcasts:
https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015

🎵 Spotify:
https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759

📸 Follow the Host
Sean Kelly on Instagram: @seanmikekelly

⚠️ DISCLAIMER
The views and opinions expressed by guests on Digital Social Hour are their own and do not necessarily reflect those of the host, Sean Kelly, or the Digital Social Hour team.

The host and producers are not responsible for statements, claims, or opinions shared by guests during the show. This content is intended for informational and entertainment purposes only and should not be considered legal, medical, financial, or professional advice.

Listeners are encouraged to do their own research and consult qualified professionals when appropriate. While we aim to share accurate and reliable information, no guarantees are made regarding completeness or accuracy.

🔥 Stay tuned for more conversations with creators, founders, and innovators shaping the digital world.

Keywords
Digital Social Hour, Sean Kelly, Charles North Korea, North Korea defector, escaped North Korea, North Korean escape story, North Korea prison camp, North Korea labor camp, life in North Korea, North Korea propaganda, North Korea surveillance, North Korean refugee, starvation in North Korea, escaped to China Visit Our Website at https://digital-social-hour.simplecast.com/
 

Presented by https://podgo.io/

Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.

In this Digital Social Hour episode, Nick Cannon opens up about creativity, business, fatherhood, faith, mental health, AI, and why so much of today’s content feels empty. From building a career that has lasted decades in entertainment to raising children with more empathy and intention, Nick shares a perspective shaped by experience, discipline, and real self-awareness.

He talks about balancing the artist mind with business structure, why overnight success can be dangerous, and how he’s been able to stay relevant for so long without chasing noise. Nick also gets honest about energy, frequency, happiness, wealth, depression, processed food, spiritual warfare, social media, and the future of AI.

Chapters
00:00 Nick Cannon on IQ, intuition, and becoming your best self
00:21 Nick Cannon joins Digital Social Hour
01:22 How he learned business in entertainment
02:11 Why slow success beats overnight fame
07:49 Why podcast culture rewards outrage
14:20 Frequency, energy, faith, and spiritual awareness
18:14 Mental health, dopamine, and what we consume
23:55 Freedom, happiness, and what wealth really means
29:31 Why AI could make IQ less important
37:38 Nick Cannon’s honest take on parenting and raising kids

What You’ll Learn

🎙️ How Nick Cannon balances creativity with business
🧠 Why he believes AI could make IQ matter less
🔥 Why outrage is easier than making people laugh
📱 How algorithms reward conflict and low-frequency content
⚡ What “frequency” and energy mean in real life
🙏 How faith shaped his mindset and resilience
🧬 His thoughts on gene editing, surrogacy, and the future
😵 Why mental health is deeply tied to what we consume
🥗 How food, dopamine, and habits affect your mood
💸 Why freedom and happiness matter more than money
👨‍👧‍👦 His philosophy on parenting with empathy and structure
🚀 Why your goal should be becoming the best version of yourself

🎙️ APPLY OR CONNECT
👉 Interested in being a guest? Apply here:
https://www.digitalsocialhour.com/apply

💼 SPONSORS:

QUINCE: https://quince.com/dsh

Select Quote: selectquote.com/dsh

Shopify: Shopify.com/dsh

📩 Business Inquiries & Sponsorships
[email protected]

👤 GUEST
Nick Cannon: https://www.instagram.com/nickcannon/

🎧 LISTEN TO THE PODCAST
🍏 Apple Podcasts:
https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015

🎵 Spotify:
https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759

📸 Follow the Host
Sean Kelly on Instagram: @seanmikekelly

⚠️ DISCLAIMER
The views and opinions expressed by guests on Digital Social Hour are their own and do not necessarily reflect those of the host, Sean Kelly, or the Digital Social Hour team.

The host and producers are not responsible for statements, claims, or opinions shared by guests during the show. This content is intended for informational and entertainment purposes only and should not be considered legal, medical, financial, or professional advice.

Listeners are encouraged to do their own research and consult qualified professionals when appropriate. While we aim to share accurate and reliable information, no guarantees are made regarding completeness or accuracy.

🔥 Stay tuned for more conversations with creators, founders, and innovators shaping the digital world.

Keywords
Digital Social Hour, Digital Social Hour episode, Nick Cannon, Nick Cannon interview, Nick Cannon podcast, Nick Cannon Digital Social Hour, Sean Kelly, Nick Cannon AI, Nick Cannon parenting, Nick Cannon faith, Nick Cannon frequency, Nick Cannon mental health, Nick Cannon motivation, Nick Cannon social media Visit Our Website at https://digital-social-hour.simplecast.com/
 

Presented by https://podgo.io/

Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.

In this Digital Social Hour episode, UFC middleweight contender Caio Borralho joins the show to break down what really makes a complete fighter. From training with a stacked team in Vegas to preparing for the biggest fight of his career, Caio shares how elite MMA has evolved, why every fighter has a weakness, and why he believes Jon Jones is the GOAT.

Caio opens up about fighting through injuries, breaking his foot before a fight, and the brutal reality of surviving in the UFC. He also shares the mindset that helped him stay ready after being passed over on Dana White’s Contender Series — and how that second chance changed his life forever.

Chapters
00:00 Losing 13 tournaments and building resilience
00:20 Meet Alberto Crane
01:02 How jiu jitsu found him at 18
03:04 From Santa Fe to Brazil
07:30 Hyperfocus, discipline, and getting elite fast
11:11 Is fighting an individual sport or a team sport?
17:27 Why business is never easy
26:01 The losses that changed his life
46:03 How Legacy Jiu Jitsu was built
1:03:18 From fighter to entrepreneur and leader

What You’ll Learn

🔥 Why every MMA fighter has a weakness
🥋 How modern UFC fighters train to become complete
👑 Why Caio believes Jon Jones is the GOAT
💥 Which strikes hurt the most inside the cage
🩹 What it’s really like to fight through injuries
🇧🇷 How Brazil shaped Caio’s fighting mentality
🚪 The mindset that got Caio into the UFC
📈 Why fighters need to build a brand outside the sport
👨‍👩‍👧‍👦 How fatherhood changed his perspective on life
🧠 How Caio studies styles, patterns, and fight predictions

🎙️ APPLY OR CONNECT
👉 Interested in being a guest? Apply here:
https://www.digitalsocialhour.com/apply

💼 SPONSORS:

QUINCE: https://quince.com/dsh

Select Quote: selectquote.com/dsh

Shopify: Shopify.com/dsh

📩 Business Inquiries & Sponsorships
[email protected]

👤 GUEST
Caio Borralho: https://www.instagram.com/caioborralho/

🎧 LISTEN TO THE PODCAST
🍏 Apple Podcasts:
https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015

🎵 Spotify:
https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759

📸 Follow the Host
Sean Kelly on Instagram: @seanmikekelly

⚠️ DISCLAIMER
The views and opinions expressed by guests on Digital Social Hour are their own and do not necessarily reflect those of the host, Sean Kelly, or the Digital Social Hour team.

The host and producers are not responsible for statements, claims, or opinions shared by guests during the show. This content is intended for informational and entertainment purposes only and should not be considered legal, medical, financial, or professional advice.

Listeners are encouraged to do their own research and consult qualified professionals when appropriate. While we aim to share accurate and reliable information, no guarantees are made regarding completeness or accuracy.

🔥 Stay tuned for more conversations with creators, founders, and innovators shaping the digital world.

Keywords
Digital Social Hour, Digital Social Hour episode, Caio Borralho, Caio Borralho interview, Caio Borralho podcast, Caio Borralho Digital Social Hour, UFC interview, UFC podcast, MMA podcast, Jon Jones GOAT, Jon Jones complete fighter, UFC fighter mindset, life of a UFC fighter, fighting through injuries Visit Our Website at https://digital-social-hour.simplecast.com/
 

Presented by https://podgo.io/

Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.