The ADHD Skills Lab

You're posting consistently, growing your audience, and putting hours into marketing your business. People are watching, liking, and following. But they're not buying.
Kyrus Keenan Westcott, known as The Vibe With Ky, has built an audience of more than two million across Facebook and TikTok while working full time as a director of paid media. Diagnosed with ADHD at 35, he's learned how to turn content into a business without making every post a sales pitch.
In this conversation, Ky and Skye unpack why a bigger audience doesn't automatically mean more revenue, why selling before building trust can backfire, and how Ky turns engaged followers into paying customers. He shares what he gives away for free, what he charges for, and why he refuses to rely entirely on brand deals or platform income.
They also explore how he manages a full-time job alongside his growing business, the systems that help him work with his ADHD, and why he's still cautious about giving up a stable income.
You'll learn what actually moves people from following to buying, and how to build income that doesn't depend entirely on someone else's platform.
What We Cover
Why a bigger audience doesn't automatically mean more paying customers
How Ky builds trust before selling, and what he gives away for free
Turning engaged followers into customers without constant sales pitches
Why relying on brand deals and platform revenue puts your income at risk
How Ky manages ADHD, a full-time job, and a business with millions of followers
Connect With Kyrus Keenan Westcott
Ky (Kyrus Keenan Westcott) is a mental health advocate and host of The Vibe With Ky Podcast, which reaches nearly three million followers. Diagnosed with ADHD at 35, he uses humor and honesty to simplify conversations around mental health. He was named one of JCI USA's Ten Outstanding Young Americans in 2023 and keynoted Neuro Diversion 2026.
Website: thevibewithky.com
Social: @thevibewithky on all major platforms
Patreon: patreon.com/thevibewithky
Digital guidebooks: [link]
Want to grow your business?

You can use my prioritization filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filter

Looking for a coach who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain? 

I work with one company a month as a fractional consultant and COO, learning about your business and implementing systems that allow both trust & transparency with your team. 

Book a call and let's discuss: https://tinyurl.com/book-a-call-uo

You hired people so you wouldn't have to do everything yourself. So why are you still the one remembering every deadline, chasing every handoff, and checking whether things actually got done?
Skye Waterson and Robbie Waterson explain why delegating tasks doesn't always mean delegating the mental load, especially when you have ADHD. Research shows that working memory challenges can make tracking tasks, priorities, and deadlines harder. And when everything lives in your head or gets buried in Slack, your team ends up guessing what matters most.
Skye and Robbie share the prioritisation filter they've developed and tested over five years. It puts tasks, real deadlines, and priorities into one shared system so everyone can see what needs to happen next. They also explain why teams resist new systems, how outdated tasks keep wasting time, and how to spot when a delegation problem is actually a training or process problem.
The goal isn't another complicated productivity system. It's a business where work keeps moving without you having to remember and chase everything.
What We Cover:
Why delegating tasks doesn't automatically remove the mental load
Why even a great assistant needs a shared system to work from
How Slack handoffs lose priority and turn into constant follow-ups
Why teams resist new task systems and how shared visibility helps
How one prioritised list shows everyone what needs to happen next
How to spot outdated tasks, training gaps, and work that's taking too long
Want to grow your business?

You can use my prioritization filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filter

Looking for a coach who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain? 

I work with one company a month as a fractional consultant and COO, learning about your business and implementing systems that allow both trust & transparency with your team. 

Book a call and let's discuss: https://tinyurl.com/book-a-call-uo

With ADHD, creative ideas are often the easy part. Starting one is harder. So is the project you were sure about, set down just short of finished, and the shame that follows.
In this special episode of the ADHD Skills Lab, Skye Waterson shares a conversation from the ADHD Channel for Women, created by Understood.org. Host Cate Osborn talks with Adam Reid, an Emmy Award-winning writer, director, filmmaker, and producer, in front of a live studio audience. Adam didn't know he had ADHD until he was around 45.
Their conversation explores ADHD and creativity, and what happens between having an idea and finishing it. Adam explains how he gives himself permission to start, to be bad at something, and to let an idea become nothing. He describes getting close to the end of a first draft and losing all interest in looking at it again. He talks about putting work away to age instead of automatically calling it a failure, and how pieces of old projects have sometimes found their way back into his creative life years later.
Cate brings the harder questions. The frustration of choosing one interest while others wait. The difference between creative potential and finished work. The reality of responsibilities, and the fact that making room for creativity is easier for some people than others. Adam also talks about understanding his strengths, finding people and environments that support how he works, and learning that his worth isn't determined by what he creates.
Skye also shares how Adam's experience reminded her of stepping away from academia after her master's degree, spending a year making art and working in a bakery, before returning to complete her PhD.
No hustle.
No pressure to turn every idea into an achievement.
No need to prove your worth through what you produce.
What We Cover
Why starting can be the hardest part, and how Adam gives himself permission to begin
Why Adam thinks of ideas as seeds rather than children to protect
What happens when interest fades before a project is finished
How strengths, supportive people, and the right environments influence creativity
Late ADHD diagnosis, masking, and separating self-worth from creative output
Want to hear more?
Listen to more episodes of the ADHD Channel for Women from Understood.org:
https://lnk.to/adhdchannelforwomenFD!theadhdskillslab
Want to grow your business?

You can use my prioritization filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filter

Looking for a coach who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain? 

I work with one company a month as a fractional consultant and COO, learning about your business and implementing systems that allow both trust & transparency with your team. 

Book a call and let's discuss: https://tinyurl.com/book-a-call-uo

With ADHD, a quick client callback runs long, you lose track of time, and the work you meant to do is still sitting there. Dr. Jessica McCarthy stopped taking those calls.
Dr. McCarthy is a licensed clinical psychologist and clinical neuropsychologist, and the founder and clinical director of Elements Psychological Services, a two-location assessment and therapy practice in New Jersey. She has ADHD and runs the practice around it.
She walks Skye through what she handed off, what she kept, and the one test she applies to every task. She also shares the automated billing mistake that told her whole practice she had changed her name before she was ready to say why.
What We Cover
Her test for any task: if it takes too much time, it gets handed off or it does not get done
Why call backs were one of the first things to go
Why digital records are harder on ADHD working memory than a stack of paper
What went wrong when an automated system ran exactly as designed
The part of her marketing she is still not willing to hand over
Connect With Dr. Jessica McCarthy
@dr.jessica.mccarthy
@elements_psych
Dr. McCarthy is a licensed clinical psychologist and neuropsychologist, specializing in neuropsychological and psychoeducational assessments and cognitive-behavioral therapy for children through adults. She focuses on neurodivergent populations, including ADHD, autism, and learning differences, and conducts medically-driven assessments for conditions like TBI, stroke, and dementia. Dr. McCarthy uses evidence-based behavior therapies such as ACT and CBT, and enjoys working with young adults and women of all ages navigating life transitions. Her approach emphasizes understanding the brain-behavior relationship and providing actionable recommendations for patients and families. She has worked in schools, medical settings, and private practice, offering a wide range of specialty care. Dr. McCarthy is also a recognized speaker and media contributor on topics related to neuropsychology and mental health.
Want to grow your business?

You can use my prioritization filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filter

Looking for a coach who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain? 

I work with one company a month as a fractional consultant and COO, learning about your business and implementing systems that allow both trust & transparency with your team. 

Book a call and let's discuss: https://tinyurl.com/book-a-call-uo

You finally hire people to get some time back. Then somehow you have even more to keep track of.
What did you delegate? Is it getting done? What did you tell them was most important? Where is everyone actually spending their time?
For ADHD business owners, growing a team can make it feel like the systems you spent years building for yourself suddenly stop working.
Skye Waterson and Robert Waterson look at why. Working memory was already carrying too much when you were managing your own tasks. Now you're trying to keep track of other people's work too, and hiring one highly organized person or adding more AI doesn't necessarily solve the problem.
This episode is about why getting tasks out of your head becomes even more important once you're leading a team, and why your personal productivity system eventually needs to become a shared one.
Next episode, Skye and Robert get into exactly how to build that shared system.
What We Cover:
Why the systems that worked when it was just you can break down once you have a team
Why ADHD leaders can lose track of tasks after they've delegated them
How hiring an organized person can help without solving the underlying problem
Why AI and automation can become more things you have to remember and monitor
Why one shared system lets you see priorities without constantly chasing your team
Want to grow your business?

You can use my prioritization filter to manage overwhelm and organize yourself and your team:  https://tinyurl.com/focus-filter

Looking for a coach who's also an operator who'll turn your business into a finely-tuned profit and peace machine designed for your brain? 

I work with one company a month as a fractional consultant and COO, learning about your business and implementing systems that allow both trust & transparency with your team. 

Book a call and let's discuss: https://tinyurl.com/book-a-call-uo