Why Your LinkedIn Followers Don’t Listen To Your PodcastA painful truth for business podcasters who still think follower counts equal listeners...Let’s get uncomfortable for a moment.LinkedIn tells you that bigger is better. Hit that 10,000, 50,000, or even 100,000 follower milestone, and suddenly you’re tempted to believe you’re sitting on a goldmine of eager podcast listeners.That couldn’t be further from the truth.I’ve consulted with more than enough LinkedIn 'influencers' to know this: if you’re counting on that social proof to deliver actual podcast results, you’re going to be disappointed. In fact, if you’re expecting more than a handful of listeners per episode simply because you have a five-figure following, you’re already losing the game.Here’s the reality.LinkedIn is a platform designed to serve its own interests, not yours. The algorithm is geared towards creating a false sense of reach and relevance. You post about your new episode, rack up a few dozen likes, maybe a polite comment from that one guy who always chimes in, and screenshot the analytics because they look impressive.But when it comes to actual podcast listeners—real people pressing play, not bots or random scrollers—the numbers barely register.And don’t just take my word for it. I’ve literally done the math for clients. The entire illusion falls apart once you work through the numbers on how posts convert followers into listeners. You’d be amazed (or horrified) at how small that number is.Imagine this: 100,000 LinkedIn followers. That’s enough to fill a stadium, right?So, if you’re chasing followers and bragging about your vanity metrics, you’re fooling yourself.Want to break this cycle?Listen to this episode to get the background on the problem.Then, get the Swipe Files so you can fix it. Ready to do the math? Get your free files at podmastery.co/math, or reach out for a straightforward audit of your podcast’s real growth potential.Because your real audience deserves better than a vanity strategy.Timestamps00:00 "LinkedIn Followers Don't Equal Success"03:57 Deceptive Podcast Popularity Tactics08:59 Boost LinkedIn Engagement Tactics10:46 "Podcast Growth and Mastery Tips"Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy
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How to handle the podcasting 'summer slump'!
Every August, you'll hear the same noise about everyone disappearing.Holidays, beaches, the world moving a little slower. I used to kinda buy into this myth myself, until I watched a client hit pause, just to realise that their audience hadn't gone anywhere. They'd simply found something else to jam into their earbuds. This latest episode of Podcasting Insights is all about flipping the so-called 'summer slump' on its head. I’m walking you through three moves you can make right now, literally before the weekend’s over, to keep your download numbers in healthy shape and your listeners coming back for more. No grand production, no drama, just practical steps you can act on right away. Mentioned in this episode:Book your Podmaster auditWanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory?
Sounds like you need one of my Podmaster audits.
Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings.
That's podmastery.co/lite
Podmaster auditA Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy
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How long should a podcast episode be?
How long should your podcast episodes actually be? Today, we’re tossing the rulebook out the window and figuring out episode length. Forget those guru-mandated magic numbers; it’s all about what suits your story and your listeners' needs. Whether you’re aiming for a quick, snappy 15-minute burst or a deep-dive extravaganza of over an hour, we’ll guide you through the pros and cons of each format. This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy
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Podcast marketing with clips - you've got it all wrong!
It’s a well-worn scene now, isn’t it: you spend your evenings slicing up episodes, creating what you’re told are “virality-ready” podcast clips, then blowing them out across Instagram and TikTok, all on the promise - usually delivered to you by a LinkedIn “guru” - that social video is the missing link between your pod and the big leagues. You get a few views, maybe even a flattering comment from someone you’ll never meet. But, let’s be honest. The podcast stats don’t move. Maybe there’s the odd outlier, but mostly, you’re banging your head against the same wall every upload cycle. I see it every week with new clients, and it’s always the same confusion: “I’ve got the clips, Neal. I followed the formula. Why is my actual audience not growing?” There’s a reason for it. And in this episode, I break open exactly why your current approach isn’t moving the needle and what you need to flip around to get real, sustainable listener growth.Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/Book your Podmaster auditWanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory?
Sounds like you need one of my Podmaster audits.
Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings.
That's podmastery.co/lite
Podmaster auditThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy
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Is Klaxon AI solving the media buying issues for podcasters?
Let’s chat about Klaxon AI and what it brings to the table.... specifically, the promise of whipping up professional audio ads for podcasts and radio quicker than you can brew a cup of coffee. A polished 30-second ad is ready to roll. For 99 quid. Plus VAT. But is it any good? We'll learn together shall we?Go ahead and press play.Relevant links:https://www.klaxon.ai/https://www.asa.org.uk/codes-and-rulings/advertising-codes.htmlhttps://advertise.acast.com/news-and-insights/five-proven-ways-to-positively-impact-your-brands-kpis-when-advertising-in-podcastsMentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy
About Podcasting Insights with The Podmaster: growth advice for people and brands
Are you a brand or individual who's looking to improve and grow your podcast? You're in the right place. Together, we'll help you attain 'podmastery'.
Podcasting is such a complex medium, with so many factors that can impact your success. It's my goal to cover all these topics with you, and help you maximise the results you're getting from your efforts.
My name is Neal Veglio and I've been in the podcasting game since 2001, when I became the first person in the UK to upload audio of my then radio show online, and generate an audience.
This audience followed me throughout my radio career and engaged with my various other podcasts.
But it wasn't always easy.
And when I took a career break from radio for a few years in 2007, I had to learn how to build audience without the lift of an FM frequency.
I learned a lot from that experience.
I now help other podcasters to achieve their goals through my company Podknows Podcasting.
Each episode, I'll be offering you some insights into what I've done and what I've helped my clients do with our podcasts in the hope we can help YOU increase your podcast's chances of becoming more successful!
And ensuring you can avoid the dreaded 'podfade'!
This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy
Listen to Podcasting Insights with The Podmaster: growth advice for people and brands, The Ramsey Show and many other podcasts from around the world with the radio.net app
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