Podmastery: podcasting insights and advice for indie creators

102 episodes

Why podcast guest cross-promotion as a growth strategy is a fairytale
05/18/2026 | 10 mins.
Every podcaster who's ever had a guest on has felt it. You do the edit, write the show notes, create the clips, tag them everywhere — and hear absolutely nothing back. No share. No repost. Not even a like.
So is it you? Is it them? Is this just how guests are?
In this episode, I'm getting into why podcast guest cross-promotion is one of the most persistent myths in indie podcasting.
If you're booking guests to borrow their audience, this episode is going to save you a lot of disappointment.
Free 7-day podcast makeover: head to podmastery.co and sign up — one practical tip per day, straight to your inbox.
Apple Podcasts Video: The Benefits
05/12/2026 | 8 mins.
In the previous episode I explained why we need to be cautious around Apple Podcasts new video HLS streaming feature. Well, this podcast about podcasting is about balance. So now, it's important we look at all the good things about the feature.
Apple Podcasts Video: The Painful Truth
05/05/2026 | 5 mins.
With Apple Podcasts video now becoming a mainstream feature as the main hosting platforms roll it out, there are more and more creators leaning into creating this content.
But should you be joining them?
Well, before we can answer this question, we need to establish the answer to another one; do you understand the algorithmic differences surrounding video and audio?
Click play.
I'll explain.
Companies mentioned in this episode:
LinkedIn
YouTube
Apple Podcasts

Mentioned in this episode:
A Podknows Production
Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/
Your podcast audience may not be what you thought it was
04/21/2026 | 9 mins.
This episode will challenge a lot of assumptions you may have about your audience. If you’ve been losing sleep over whether you need to shift all your energy into video, or feel the pressure to keep up with multi-camera setups just to stay relevant, you’re going to want to pay attention to this one.
We’re sharing new research from Tom Webster and the Sounds Profitable team that uncovers who your most valuable listeners really are — and it’s not who you think.
Link to report: https://soundsprofitable.com/wp-content/uploads/2026/04/Audio-Primes-2026-Webinar-Version.pdf

Mentioned in this episode:
A Podknows Production
Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/
Is Beehiiv The Ideal New Platform For Indie Podcasters?
04/02/2026 | 4 mins.
Beehiiv are targeting podcasters with offers to join their new creator platform. But is this the solution podcasters have been waiting for?
Link to check out their teased offer: https://www.beehiiv.com/beehiiv-for/podcasters

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About Podmastery: podcasting insights and advice for indie creators

Are you a podcaster who's looking to improve and grow your podcast? You're in the right place. Together, we'll help you attain 'podmastery'. I'm Neal Veglio, a veteran podcaster who first started dabbling with RSS in the early 2000s. Podcasting is such a complex medium, with so many factors that can impact your success. It's my goal to cover all these topics with you, and help you maximise the results you're getting from your efforts. And while my shows now enjoy thousands of listeners every single week, it wasn't always easy. When I took a career break from radio for a few years in 2007, I had to learn how to build audience without the lift of an FM frequency. I learned a lot from that experience. I now help other podcasters to achieve their goals. Each episode, I'll be offering you some insights into what I've done and what I've helped my podcasting agency clients to do with all our podcasts in the hope we can help YOU increase your podcast's chances of becoming more successful! And ensuring you can avoid the dreaded 'podfade'! Take one step closer to Podmastery. Click follow in your favourite podcast app, and let's grow together.

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