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Podcasting Insights: growth advice for people and brands

The Podmaster (Neal Veglio)
Podcasting Insights: growth advice for people and brands
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  • Slopcasting! Inception Point AI's Efficiency Kills Intimacy (and podcasts)
    AI makes it easy to ship more… of nothing. Here’s why “slop-casting” is flattening audio and how to outplay it with Voice, Value, and Vulnerability. Bonus: suggestion for a simple A/B experiment you can do today to audit your soul in the feed. Prefer an actual audit with me? Book here: podmastery.co/lite.Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy
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  • Your podcast promotion strategy's in reverse!
    There’s a hard truth most podcast experts will dodge, but I don’t have the energy or patience for avoiding it - there’s a reason your podcast audience isn’t growing, and it’s not because you haven’t been hustling hard enough on LinkedIn or spamming your socials. Look, I see it over and over; brand new podcasters with all the energy in the world, launching their show and immediately going full throttle with promotion before even figuring out whether the content’s actually any good. In this episode of Podcasting Insights, I lay out why that’s a sure-fire way to set yourself up for repeated disappointment and burnout. Instead, I’ll walk you through my entire approach for building podcasts people actually want to talk about, and not just because you begged them to on LinkedIn. We get into why promotion isn’t the lever you pull first, what actually matters to develop a show that holds attention, and what I make every client face up to before they spend a penny (or another hour) trying to chase down listeners.00:00 Why Your Promotion is in Reverse!04:53 Integrity and Strategic Success07:34 "Building Loyal, Valuable Audiences"12:57 Silent Launch Strategy Advice13:59 Proof Before Promotion StrategyUseful links:Get your audit - https://podmastery.co/liteSee your Apple Podcasts retention data: https://podcastsconnect.apple.com/ Spotify dashboard: https://podcasters.spotify.com/gatewayFind all episodes of Podcasting Insights: https://www.podmastery.co/Tom Webster's The Audience Is Listening: https://audienceislisteningbook.com/Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/Show Notes SimplifiedAre you sick of having to write out your episode descriptions (show notes) from scratch every time? Want to set up a templated approach that will save you hours every week? This tool is for you! (Note - this is an affiliate offer, but I don't recommend tools I'm not using myself, and I use this one DAILY)Simplify your show notesThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy
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  • Don't Diary of a CEO! Instead, Sugarhill Gang your podcast!
    Rapper's Delight might be the anthem we often think of when it comes to hip hop's origins, but let me hit you with a plot twist – it wasn’t the first. That honor actually goes to a gospel group called the Jubilees, who dropped a rap-like hit back in 1946! Wild, right? This kick-off leads us into a deep dive about the real essence of being ‘first’ in the podcasting world. It’s not just about who got there first; it’s about who can break through the noise and grab attention. We’ve all seen the podcasters vying to become the next ‘Diary of a CEO’ but spoiler alert: that’s a one-way ticket to nowhere. Instead, let’s focus on carving out our unique space. How do we find our own ‘Rapper’s Delight’ moment? It’s all about framing our conversations in a way that makes our audience stop, listen, and think, ‘wow, this is fresh!’ We chat about flipping the format, leading with tension, and showing up authentically. The takeaway? Don’t worry about being first or copying others; instead, aim to be the one who resonates. Let’s turn those critiques into stepping stones and make our voices heard in this crowded podcasting arena!Links referenced in this episode:podmastery.corockflight.copodmastery.co/contactpodmastery.co/voicemailAlso mentioned in this episode: Sugar Hill Gang Jubilaires Diary of a CEO Stephen Bartlett Primark Rock Fight Podmastery.co Apple PodcastsThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy
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  • Love your podcast's haters: turning critics into your secret weapon
    Every podcaster dreads it: that brutal one-star review, the public comment that rips your hard work to shreds. But what if your harshest critic is actually your greatest growth tool?In this episode of Podcasting Insights with The Podmaster, I'm sharing the real story of how a vocal hater went from blasting my radio morning show to becoming one of my biggest advocates, even booking me for private gigs. You’ll learn how I made that happen, and how you can use the same methods for your podcast and any critics you get along the way. Also, I'll share the four ways critics can sharpen your podcast, and the simple rules that stop you from losing your mind when trolls strike.If you’ve ever felt crushed by negative feedback, this episode will change how you see it forever. Don’t fear your haters. Love them, learn from them, and watch how fast your podcast grows.Mentioned in this episode:Book your Podmaster auditWanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite Podmaster auditThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy
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  • Coming up on Podcasting Insights...
    Curious?This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy
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About Podcasting Insights: growth advice for people and brands

Are you a brand or individual who's looking to improve and grow your podcast? You're in the right place. Together, we'll help you attain 'podmastery'. Podcasting is such a complex medium, with so many factors that can impact your success. It's my goal to cover all these topics with you, and help you maximise the results you're getting from your efforts. My name is Neal Veglio and I've been in the podcasting game since 2001, when I became the first person in the UK to upload audio of my then radio show online, and generate an audience. This audience followed me throughout my radio career and engaged with my various other podcasts. But it wasn't always easy. And when I took a career break from radio for a few years in 2007, I had to learn how to build audience without the lift of an FM frequency. I learned a lot from that experience. I now help other podcasters to achieve their goals through my company Podknows Podcasting. Each episode, I'll be offering you some insights into what I've done and what I've helped my clients do with our podcasts in the hope we can help YOU increase your podcast's chances of becoming more successful! And ensuring you can avoid the dreaded 'podfade'! This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy
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