How Jerry Jones Turned the Cowboys Into a Global Brand
In this episode of The Deal, Alex Rodriguez and Jason Kelly talk to Dallas Cowboys owner, President & General Manager Jerry Jones about how he turned “America’s Team” into a global brand. In this conversation, they discuss the risks Jones took to redefine the role of National Football League teams, how he faces criticism and the high-stakes deals that have shaped his legacy, including the controversial trade of Micah Parson.See omnystudio.com/listener for privacy information.
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49:44
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49:44
How Barstool's Ex-CEO Built a Brand Amid Controversy
In this episode of The Deal, Alex Rodriguez and Jason Kelly talk with Erika Ayers Badan, the former chief executive of Barstool Sports and current CEO of Food52, about what she’s learned from leading two “turnaround” companies. Badan tells the hosts how she led a company often laden with controversy, why she’s happy to grow talent that leaves and why she thinks it’s important to fail.See omnystudio.com/listener for privacy information.
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48:29
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48:29
How NFL Legend Justin Tuck Tackled Goldman Sachs
In this episode of The Deal, Alex Rodriguez and Jason Kelly talk with two-time Super Bowl champion Justin Tuck about how he transitioned to a career at Goldman Sachs. In this conversation, which was taped in front of an audience at the Bloomberg Power Players conference, Tuck tells the hosts about the pressures and opportunities of being a professional athlete in New York City, how private equity is poised to revolutionize both the NFL and college football and why he thinks fans shouldn’t give up on the New York Giants this season.See omnystudio.com/listener for privacy information.
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24:47
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24:47
How Peloton’s Robin Arzón Built a Successful Brand
In this episode of The Deal, Alex Rodriguez and Jason Kelly talk with entrepreneur and Peloton head instructor Robin Arzón about how she built her own brand while also growing Peloton’s. In this conversation, Arzón tells the hosts why she decided to leave her law career to dive into the world of fitness, how she decides which deals to pursue as one of the top fitness influencers and why she thinks it’s important to treat every day like she’s re-auditioning for her job. See omnystudio.com/listener for privacy information.
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47:52
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47:52
The Ultimate NIL Primer with College Sports Company’s Adam Breneman
In this episode of The Deal, Alex Rodriguez and Jason Kelly speak with Adam Breneman, founder of The College Sports Company, about the huge amount of money flowing into the business of college football. Breneman tells the hosts all about the new rules around revenue sharing and name, image, and likeness deals in college sports, how student athletes are stepping up to earn their big paydays, and why the future of this lucrative business requires the players to be at the negotiating table. You can also watch this interview on the Bloomberg Podcasts YouTube page.See omnystudio.com/listener for privacy information.
About The Deal with Alex Rodriguez and Jason Kelly
When sports, business and culture collide, there’s often a deal to be made. Join Alex Rodriguez and Bloomberg correspondent Jason Kelly as they get the inside track from corporate titans, sports champions and game-changing entrepreneurs on investing, strategy, reinvention and the ones that got away. The Deal is a Bloomberg Podcasts and Bloomberg Originals series that’s passionate, relaxed, insightful and inspirational. If you think you know these icons, prepare to be surprised.
Hosts:
Alex Rodriguez is chairman and chief executive of A-Rod Corp, an investment firm that backs startups and partners with global companies across real estate, sports and entertainment. While best known as a fourteen-time All-Star and World Series champion with the New York Yankees, Rodriguez is now an owner of the Minnesota Timberwolves and Minnesota Lynx sports teams and an on-air analyst for Major League Baseball.
Jason Kelly is the chief correspondent of Bloomberg Originals. During his two decades at Bloomberg, Kelly has served as executive editor of Bloomberg Television, hosted Bloomberg Businessweek on television and radio, and also hosted Power Players and Next in Sports series. He’s also the author of two books, The New Tycoons, about the global private equity industry, and Sweat Equity, an inside look at the business of fitness.
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