Build Your Business: From Fear to Freedom

This is a quick update from Matt on the Build Your Business Podcast. It's been a crazy but good year with lots happening—family moves, business growth, and plenty of irons in the fire. Because of that, we're taking a short break until the fall.
👉 Here's what you need to know:
We'll be back this fall with brand new episodes.

Please stay subscribed so you don't miss the announcement.

In the meantime, dig into the archives—there's a ton of valuable content waiting for you.

Thank you for listening and for supporting this journey. We're proud of what's already been shared and can't wait to bring you even more when we return.
PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX 
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

Selling without the sleaze isn't just possible—it's the fastest way to build trust, win clients, and grow your business. In this episode of the Build Your Business Podcast, Matt and Chris Reynolds break down a founder-tested approach to sales that replaces pushy tactics with authentic problem-solving. You'll learn how to lead with trust, diagnose real client needs, and close deals without feeling "salesy."
If you're a founder, entrepreneur, or business owner, this episode will help you stop pitching, start solving, and build long-term client relationships. Whether you're selling a service, product, or software, selling without the sleaze can become your most powerful competitive advantage.
✅ What You'll Learn
Why traditional sales tactics turn prospects off—and what to do instead

How selling without the sleaze builds trust before you close

The discovery call framework that gets to the root of a client's problems

How to reduce friction in your closing process for higher conversions

The "land and expand" approach to long-term client relationships

⏰ Timestamps
00:00 – Introduction & 2:40 a.m. founder life story
04:42 – Why bad sales tactics fail
12:02 – Your real job as a founder: solving problems
17:21 – How trust turns leads into long-term clients
23:02 – The discovery call done right
27:30 – Selling without the sleaze in practice
39:05 – Reducing friction from demo to close
45:36 – Playing the long game with clients
51:02 – Favorite sales thinkers and resources
57:26 – Final thoughts & closing
🔖 Hashtags
#SellingWithoutTheSleaze #SalesTips #Entrepreneurship #BuildYourBusiness #BusinessGrowth #AuthenticSales #SmallBusinessTips #SalesWithoutPressure #BusinessPodcast #FounderLife
PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX 
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

Why core values matter for founders isn't just a philosophical question—it's a strategic necessity. In this episode of the Build Your Business Podcast, Matt and Chris Reynolds break down how your personal values shape your business, influence hiring, drive decision-making, and define company culture. You'll learn how to discover your real—not aspirational—core values, and how to use them as a compass for long-term success.
If you're a founder, entrepreneur, or business owner, this episode will help you lead with integrity, focus, and clarity—especially in chaotic or high-stakes situations. Whether you're just starting your company or leading a mature team, defining your core values is a must.
✅ What You'll Learn
Why core values matter for founders (and what happens if you skip them)

How to identify your authentic values using practical, repeatable exercises

Why core values beat goals when it comes to long-term success

How to align your team around a values-driven culture

How to use values as a filter for hiring, strategy, and leadership decisions



⏰ Timestamps
00:00 – Intro: From Fear to Freedom
01:10 – Why Core Values Aren't Just Posters
04:26 – The Standard Bearer: A Metaphor for Values
11:04 – Core Value Conflicts & Communication Expectations
17:48 – Listing Attributes: A Self-Awareness Exercise
26:57 – From Attributes to Core Values
34:05 – Use the Tools You Have: Nature, Nurture, & Personality
39:02 – Still Stuck? Try the Sticky Note Exercise
42:25 – Barbell Logic's Core Values: Growth, Connection, Consistency
48:18 – Prioritize Your Core Values for the Year
55:15 – Recap & Practical Implementation
🔖 Hashtags
#CoreValues #BuildYourBusiness #StartupLeadership #FounderAdvice #EntrepreneurMindset #BusinessStrategy #TeamCulture #BusinessGrowth #MattReynolds #TurnKeyCoach
PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX 
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

In this episode of the Build Your Business Podcast, Matt and Chris Reynolds unpack what may be the most important skill for any entrepreneur: deep work for founders. They reveal how to build rituals that trigger flow, how to design your day around peak focus hours, and why eliminating distractions is the first step toward real freedom in your business. Whether you're running a growing team or just getting started, this episode delivers the tools to win back your time, focus your mind, and get high-leverage work done.
🧠 What You'll Learn
Why deep work is foundational to entrepreneurial success

The real cost of multitasking and how to stop doing it

How to use the Pomodoro technique to build focus and test anxiety

How to build daily rituals that activate a deep work mindset

How to identify the "one thing" that moves your business forward

⏱️ Timestamps
🧭 0:00 – Intro: From fear to freedom
📖 1:22 – Deep work for founders: Why time and attention matter most
👓 2:59 – Focus = success: Lessons from Warren Buffett & Bill Gates
📵 5:19 – The #1 source of distraction (and how to silence it)
🧠 7:02 – Multitasking is a myth: Here's what's really happening
⏱️ 15:51 – Pomodoro breakdown: Building focus in 25-minute blocks
📆 18:05 – Matt's and Chris's deep work routines
🧘 38:04 – Scheduled thinking time and finding "the one thing"
💡 50:54 – Wrap-up: Rituals, rhythms, and reclaiming your time
📚 53:19 – Recommended books for deep work mastery
🔖 Hashtags
#DeepWorkForFounders #ProductivityTips #EntrepreneurLife #PomodoroTechnique #FounderFocus #BusinessPodcast #TimeManagement #MattReynolds #ChrisReynolds #BuildYourBusiness
PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX 
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/

How do you lead your business when everything falls apart? In this episode of Build Your Business, Matt and Chris Reynolds share exactly how to handle business crisis—from late-night tech meltdowns and legal threats to complete operational shutdowns.
They dive into real-world examples of how founders can stay calm, lead with confidence, and rally their team when panic sets in. Whether you're facing a crash, lawsuit, or high-stakes customer emergency, this episode gives you a proven playbook for leading under pressure.
🔍 What You'll Learn How to handle business crisis without panic

What "wartime CEO mode" looks like in real life

How to build and lead a war room team

Why staying calm is your most powerful leadership tool

How to recover after a business emergency—and build team loyalty

⏱️ Timestamps 0:00 – Intro: When Crap Hits the Fan in Business 1:04 – Real Business Emergencies We've Faced 2:04 – Leading Through Chaos Without Panic 4:55 – The Role of a Wartime CEO 7:32 – Business Meltdowns and Real-World Stories 13:01 – Turning Crisis Into Opportunity 14:28 – Avoiding Panic and Rallying Your Team 21:25 – How to Build a War Room 24:49 – Leadership Lessons from the Crisis 33:15 – What to Prioritize During Emergencies 36:03 – Emotional Leadership: Staying Calm Under Fire 42:56 – Course-Correcting During Chaos 44:53 – Celebrating Wins After Crisis Mode 49:19 – Postmortems, SOPs, and Lessons Learned 57:11 – Getting Back to Normal and Leading the Team 58:44 – Closing Thoughts & What's Next
🔖 Hashtags #HowToHandleBusinessCrisis #WartimeCEO #BusinessLeadership #Entrepreneurship #FounderLife #BusinessPodcast #CrisisManagement #StartupTips #BuildYourBusiness
PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/