The Doug Horner Show

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Season 3 starts now. To kick it off, I sit down with Sean Weaver, founder of CarFilm, for a conversation every car buyer and car business person should hear: why can you walk into two dealerships selling the same brand and have completely different experiences? We get into what's actually broken in the automotive industry, why the experience is so inconsistent from store to store, and what can realistically be done to fix it.

Sean also shares the origin story behind CarFilm. Years of mystery shopping dealerships across the country, seeing firsthand how most stores handle (and mishandle) their customers, until one salesperson impressed him so much by replying to his internet lead with a personal video that it sparked the idea for an entire company built around video selling.

Whether you're in the car business or you're a consumer who's always wondered why buying a car feels like a coin flip depending on where you go, this episode is for you.

Listen to full episodes:
🎧 Spotify: https://open.spotify.com/show/07qvjcFfS8XDAmq6ufvFhB
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-doug-horner-show/id1852607127

Work with me and my team, or connect with my partner vendors:
👉 https://stan.store/benzsandbowties
(Dealership page, work with me & the team, and partner vendors — all in one spot.)

Like, subscribe, and hit the bell — Season 3 is just getting started. 🎙️

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#TheDougHornerShow #Podcast #CarFilm #CarBusiness #AutomotiveIndustry #CarBuying #BenzsandBowties
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Let Us Know Who You'd Like To See On The Podcast!
On this episode of The Doug Horner Show, I sit down with 
Tyler Astorg, co-founder of iPacket, to break down their 
new appraisal and merchandising feature that's changing 
how dealerships value, price, and resell pre-owned 
inventory.

If you're in the car business, whether you're a sales 
manager, used car manager, GM, or dealer principal — this 
conversation is going to give you a real look at the tools 
that are helping dealerships maximize profitability on 
every unit.

Tyler shares the Astorg family's deep roots in the 
dealership world, the story behind founding iPacket, and 
exactly how their new iPacket Value tool helps dealers 
appraise cars more accurately, merchandise them more 
effectively, and price them to make the most money 
possible.

Whether you're trying to tighten up your reconditioning 
process, improve your merchandising, or just understand 
what the best dealerships are doing differently — there's 
something in this conversation for you.

🔗 Work with me & the team, partner with my preferred 
vendors, and more: https://stan.store/benzsandbowties

🎙️ ABOUT THE DOUG HORNER SHOW
The Doug Horner Show is the podcast where I sit down with 
the people shaping the automotive industry: dealers, 
content creators, technology founders, and the disruptors 
changing how cars are bought and sold.

Subscribe so you don't miss the next episode.

📱 FOLLOW BENZSANDBOWTIES
TikTok: @benzsandbowties
Instagram: @benzsandbowties
Facebook: BenzsandBowties
YouTube: @BenzsandBowties

#TheDougHornerShow #iPacket #CarDealership #UsedCars 
#DealershipLife #AutomotiveIndustry #CarBusiness 
#DealerTech #CarSales #AutoRetail #UsedCarManager 
#CarAppraisal #DealershipOwner #BenzsandBowties 
#TylerAstorg
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@Benzsandbowties talks with Kelly Stumpe, AKA @the_car_mom about the mom audience on social media that turns to her for car buying advice for families. Kelly occupies a niche nobody else has ventured into, proving that Moms are "car people" and are some of the most important decision makers when it comes to buying a car.

Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a transparent, high-energy perspective to dealership operations, leadership, and digital engagement.

Known online as   @BenzsandBowTies  he has amassed 500K+ followers and 25MM+ viewers monthly across his channels where he often blends humor into content resonating with agents, operators, and customers alike with authenticity and real-world dealership insights. 

"We all are consuming social media all day long every day,” Horner shared in a recent Car Dealership Guy interview. “If everyone is doing this all day long, then that's where we need to be.” 

The Doug Horner Show dives into what drives dealership success today through candid conversations with respected industry leaders, performance coaches and digital creators shaping modern automotive culture. 

About Doug Horner

Doug Horner is General Sales Manager at luxury dealership, Mercedes-Benz North Olmsted, and the creator of @BenzsandBowties, a brand centered on real dealership culture and leadership perspective, and the joy of the work, as an auto industry influencer.

About CallRevu 

CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management­–fueled by AI-powered analytics that turn every customer interaction into actional intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences. 

Learn more at www.CallRevu.com

#cars #dealership #carsales #carshopping #cardealership #sales
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Let Us Know Who You'd Like To See On The Podcast!
@Benzsandbowties talks with Austin Conroy, AKA @dealerplateguy about all of the most memorable and hilarious situations that happen behind the scenes in the service department of your local car dealership. Plus, how did Austin get into the car business, and when did he start making content?

Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a transparent, high-energy perspective to dealership operations, leadership, and digital engagement.

Known online as   @BenzsandBowTies  he has amassed 500K+ followers and 25MM+ viewers monthly across his channels where he often blends humor into content resonating with agents, operators, and customers alike with authenticity and real-world dealership insights. 

"We all are consuming social media all day long every day,” Horner shared in a recent Car Dealership Guy interview. “If everyone is doing this all day long, then that's where we need to be.” 

The Doug Horner Show dives into what drives dealership success today through candid conversations with respected industry leaders, performance coaches and digital creators shaping modern automotive culture. 

About Doug Horner

Doug Horner is General Sales Manager at luxury dealership, Mercedes-Benz North Olmsted, and the creator of @BenzsandBowties, a brand centered on real dealership culture and leadership perspective, and the joy of the work, as an auto industry influencer.

About CallRevu 

CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management­–fueled by AI-powered analytics that turn every customer interaction into actional intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences. 

Learn more at www.CallRevu.com

#cars #dealership #carsales #carshopping #cardealership #sales
Support the show

Let Us Know Who You'd Like To See On The Podcast!
Doug tells you everything you need to know about the exciting world of Mercedes-Benz in 2026 and beyond. Mercedes is in the beginning stages of a new product offensive which will bring 30 new models to the brand over the next several years. And with creative incentives and programs, the now and future is bright for the brand.

Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a transparent, high-energy perspective to dealership operations, leadership, and digital engagement.

Known online as   @BenzsandBowTies  he has amassed 500K+ followers and 25MM+ viewers monthly across his channels where he often blends humor into content resonating with agents, operators, and customers alike with authenticity and real-world dealership insights. 

"We all are consuming social media all day long every day,” Horner shared in a recent Car Dealership Guy interview. “If everyone is doing this all day long, then that's where we need to be.” 

The Doug Horner Show dives into what drives dealership success today through candid conversations with respected industry leaders, performance coaches and digital creators shaping modern automotive culture. 

About Doug Horner

Doug Horner is General Sales Manager at luxury dealership, Mercedes-Benz North Olmsted, and the creator of @BenzsandBowties, a brand centered on real dealership culture and leadership perspective, and the joy of the work, as an auto industry influencer.

About CallRevu 

CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management­–fueled by AI-powered analytics that turn every customer interaction into actional intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences. 

Learn more at www.CallRevu.com

#cars #dealership #carsales #carshopping #cardealership #sales
Support the show