Standing on Business with Denise Roberts

What happens when your first businesses flop, your CBD startup crashes, and you end up living in your car with your dog — but you still refuse to quit?

In this Brown Sugar conversation, I’m sitting down with Chad Durfee, co-founder of Project Icon, the engine behind podcasts, books, stages, and TV that turn everyday experts into industry authorities. Chad shares how he went from burned-out high school teacher and failed founder to building a company that helps coaches, consultants, and business owners get the visibility and credibility their offers deserve.

We get into:
Why he was willing to go into debt on purpose just to get the right mentorship

The hard lessons from a mindset company and CBD brand that never took off

How Project Icon uses podcasting, publishing, stages, and TV to engineer expert status

Why AI has created a “sea of mediocre content” — and how long-form storytelling still wins

Chad’s R.O.M.O. strategy (Run, Observe, Modify, Optimize) for fixing almost anything in your business

The real goal: building a business that serves your life and your family, not the other way around

🔗 Show notes & resources: standingonbusinesspodcast.com
🔗 Work with Denise / Standing on Business: Booking | D. Geneva Consulting

If this episode helped you keep your entrepreneurial fire lit, share it with a founder friend and leave a rating & review. Your feedback helps more small business owners and experts find the show — and stand on business with us.

Most people are using AI wrong — and it’s costing them time, money, and credibility.
In this Standing On Business Brown Sugar conversation, Denise Roberts sits down with Dan Campbell, founder of Campbell Consulting Services of Tallahassee (CCST), a service-disabled veteran and systems engineer who helps founders and small teams use AI as a decision-support tool, not a replacement for thinking.
Dan breaks down:
Why ChatGPT and Claude don’t “think” — they predict
How to use AI as a junior analyst, not an all-knowing expert
The real reason AI “hallucinates” — and how to reduce it
What small business owners must understand about data security and IP
The difference between working in your business vs. on your business
Why government contracting (and entrepreneurship) is more about relationships than resumes
If you’ve ever felt overwhelmed, skeptical, or unsure how AI fits into your business without risking your reputation — this episode is your blueprint.
🎯 Resources mentioned
• CARE Prompt Pattern Starter Pack
• CCST consulting & upcoming Prompt Engineering course
• Full show notes: StandingOnBusinessPodcast.com
💬 Join the conversation:
Are you using AI as a shortcut — or as a strategic partner? Leave a review and tell us how you’re integrating AI into your business.

Hey Brown Sugar! In this convo on Standing on Business, Denise Roberts sits down with Rosalynn Verges (AI founder, trainer, and integrator, and creator of AI Roofing Revolution) to talk about her 20+ year love affair with entrepreneurship.
s in operations (the last five focused solely on roofing), Rosalynn breaks down practical ways roofing owners can use AI to fix people-and-process bottlenecks, streamline estimating and job flow, and turn data into profit—without hiring a full tech team.