PodcastsBusinessSocial Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

Cheyanne Cleyman
Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy
Latest episode

70 episodes

  • Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

    70 \\ How to Start Conversations Without Feeling Salesy

    04/22/2026 | 10 mins.
    It can feel surprisingly hard to start a conversation in the DMs… especially when you know someone is interested.

    They’ve watched your stories.
    They’ve liked your posts.
    Maybe they even replied once.

    And now you’re sitting there staring at your phone, wondering what to say next.

    So you hesitate.
    Or you overthink it.
    Or you send something that doesn’t quite feel like you.

    And just like that… the moment passes.

    Today’s episode is here to change that.

    We’re breaking down how to start conversations in a way that feels natural, human, and actually leads somewhere—without scripts, pressure, or that “salesy” feeling most people want to avoid.

    Because the truth is, the problem isn’t that you don’t know what to say.

    It’s that you think you need to say something impressive.

    You don’t.

    You need to say something real.

    Inside this episode, I walk you through three simple ways to open a conversation:

    Starting with curiosity

    Using context from what they engaged with

    Reflecting back what resonated with them

    These aren’t scripts to memorize—they’re entry points to connection.

    From there, we talk about how to keep the conversation going in a way that builds trust instead of pressure.

    Because your role in the DMs isn’t to jump into selling.

    It’s to:

    Understand where they’re at

    Listen to what they’re actually saying

    Guide the conversation naturally

    And when you do that well, something shifts.

    Instead of forcing an offer… you begin to recognize when someone is ready for one.

    You’ll learn how to listen for the signals—like frustration, desire, or readiness—and how to transition in a way that feels simple and aligned.

    Not pushy.
    Not awkward.
    Just clear.

    If you’ve ever felt stuck, unsure, or hesitant to start conversations in your DMs, this episode will give you a new way to approach it—one that actually works and feels good to do.

    🎯 This Week’s Action Step:

    Start one conversation using a simple, real question.
    No script. No pressure. Just connection.

    🔗 Ready to Go Deeper?

    If you want the full framework for turning conversations into clients—without guessing what to say next—my course Conversations That Convert walks you through the exact flow:

    How to start conversations

    How to keep them going

    How to transition naturally

    And how to confidently close

    You can find the link in the show notes.

    📌 Free Resources to Support You:

    FREE Lead Gen Tracker:
    https://systeme.io/dashboard/share?hash=684371643b0ba7e703d4fe95d2a93e69d9301a4&type=funnel

    Conversations That Convert Course:
    https://thecleymans.thrivecart.com/conversations-that-convert

    Connect with me on Instagram:
    https://www.instagram.com/thehomeschoolingmompreneur

    You don’t need better scripts.
    You need better conversations.

    And this is where that starts.

    -Cheyanne

    Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert

    If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you!

    FREE LEAD TRACKER

    https://kuleanaconnect.myflodesk.com/leadgentracker

    5 Quiet Reasons Your Content Isn’t Converting

    Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.

    https://kuleanaconnect.myflodesk.com/5reasons

    Follow me for more social media tips:

    Instagram: @theenergizedmompreneur

    Facebook: https://www.facebook.com/cheyannecleyman/

    Have a question or want to chat?

    Contact me here: [email protected]
  • Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

    69 \\ Why Your Content Isn’t Converting (And the Follow-Up Mistake You’re Making)

    04/15/2026 | 9 mins.
    There’s a moment most small business owners know all too well: someone likes your post, watches your stories, maybe even replies once… and then disappears.

    No message.
    No inquiry.
    No sale.

    And you’re left wondering: were they actually interested… or not?

    In this episode, I’m breaking down what’s really happening in that moment—and why your content isn’t the problem. Your follow-up is.

    We’ll talk about the “conversation gap” that exists in most businesses right now—the space between attention and action—and how that’s where your sales are quietly getting lost.

    Here’s what you’ll learn:

    Why “silent leads” are more common than you think (and how to recognize them)

    The real reason people don’t take the next step—even when they’re interested

    Why waiting for people to reach out is costing you clients

    What follow-up actually is (and why it’s not pushy or salesy)

    Simple, natural ways to re-enter a conversation without pressure

    How to shift from passive posting to intentional connection

    A simple system to track engagement and move conversations forward

    How to turn attention into action without feeling awkward or forced

    If you’ve been posting consistently but still wondering why people aren’t converting, this episode will help you see what’s missing—and how to fix it in a way that feels natural and aligned.

    Because it’s not about getting more people to see your content.

    It’s about not losing the people who already are.

    Let’s close the gap between interest and action—and start turning attention into real conversations that lead to clients.

    With all my support,
    Cheyanne

    FREE Lead Gen Tracker
    https://systeme.io/dashboard/share?hash=684371643b0ba7e703d4fe95d2a93e69d9301a4&type=funnel

    Conversations That Convert Course
    https://thecleymans.thrivecart.com/conversations-that-convert

    Have a question or want to connect?
    Send me a message here:
    https://www.instagram.com/thehomeschoolingmompreneur/

    Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert

    If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you!

    FREE LEAD TRACKER

    https://kuleanaconnect.myflodesk.com/leadgentracker

    5 Quiet Reasons Your Content Isn’t Converting

    Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.

    https://kuleanaconnect.myflodesk.com/5reasons

    Follow me for more social media tips:

    Instagram: @theenergizedmompreneur

    Facebook: https://www.facebook.com/cheyannecleyman/

    Have a question or want to chat?

    Contact me here: [email protected]
  • Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

    68 \\ Why “More Content” Is the Wrong Growth Strategy in 2026 What Actually Turns Visibility Into Clients

    04/03/2026 | 12 mins.
    There’s a moment most small business owners know all too well: you open Instagram, feel the pressure to post, spend 30–40 minutes trying to come up with something… and still end up feeling behind.

    If that sounds familiar, this episode is going to shift how you think about social media entirely.

    Because the truth is—posting more content is no longer the growth strategy it once was. And in 2026, it’s becoming even less effective.

    In this episode, I’m breaking down what’s actually happening in the online space right now, why content alone isn’t converting anymore, and what truly turns visibility into clients.

    We’ll talk about how social media marketing for small businesses is evolving, where AI fits into your strategy, and why connection—not content—is the real driver of growth.

    Here’s what you’ll learn:

    Why posting more content is no longer a competitive advantage

    What’s changed in the social media landscape (and why it matters)

    The three growth levers every business needs to understand: visibility, conversation, and conversion

    Why most business owners are stuck focusing only on visibility

    How to identify if your content is creating engagement but not sales

    Where AI supports your marketing—and where it cannot replace you

    The simple mindset shift that will instantly improve your results

    How to turn your content into a doorway for real conversations

    If you’ve been putting in the time, posting consistently, and still not seeing clients come through, this episode will help you understand exactly why—and what to do differently.

    Because growth doesn’t come from doing more.

    It comes from doing what actually moves people forward.

    Let’s shift from chasing content… to creating conversations that convert.

    With all my support,

    Cheyanne

    FREE Lead Gen Tracker
    https://systeme.io/dashboard/share?hash=684371643b0ba7e703d4fe95d2a93e69d9301a4&type=funnel

    Conversations That Convert Course
    https://thecleymans.thrivecart.com/conversations-that-convert

    Have a question or want to connect?
    Send me a message here:
    https://www.instagram.com/thehomeschoolingmompreneur/

    Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert

    If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you!

    FREE LEAD TRACKER

    https://kuleanaconnect.myflodesk.com/leadgentracker

    5 Quiet Reasons Your Content Isn’t Converting

    Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.

    https://kuleanaconnect.myflodesk.com/5reasons

    Follow me for more social media tips:

    Instagram: @theenergizedmompreneur

    Facebook: https://www.facebook.com/cheyannecleyman/

    Have a question or want to chat?

    Contact me here: [email protected]
  • Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

    67 \\ AI Is Making This Sales Mistake Worse: Why More Tools Won’t Fix a Broken Message

    03/24/2026 | 12 mins.
    There’s something happening right now that most people aren’t talking about: AI isn’t ruining your sales… but it is making your biggest business weaknesses more visible than ever.

    If your message is unclear, AI will scale confusion. If your positioning feels scattered, AI will amplify noise. And if your authority isn’t solid, AI will only make that more obvious.

    In this episode, I’m breaking down the real reason your content might look polished but still isn’t converting—and why more tools, more content, or more automation won’t fix it.

    We’ll talk about how AI for small business can support your content and marketing strategy, while also unpacking what it cannot do, like creating clarity, building trust, or guiding real buying decisions.

    Here’s what you’ll learn:

    Why unclear messaging is the real reason your content isn’t converting

    How AI can amplify confusion instead of fixing it

    The difference between sounding impressive and being clear in your content

    What buyers are actually looking for before they decide to work with you

    Why clarity, safety, and specificity are key to building trust online

    How to identify if your positioning is too broad to convert

    What role AI should (and should not) play in your business

    How to create content that naturally leads into real conversations and sales

    If your content sounds good but isn’t leading to clients, this episode will help you understand what’s missing—and how to fix it without adding more noise.

    Because the goal isn’t more content. It’s clearer direction, stronger messaging, and conversations that actually move people forward.

    Let’s build content that doesn’t just look good—but actually leads somewhere.

    With all my support,
    Chey

    FREE Lead Gen Tracker
    https://systeme.io/dashboard/share?hash=684371643b0ba7e703d4fe95d2a93e69d9301a4&type=funnel

    Conversations That Convert Course
    https://thecleymans.thrivecart.com/conversations-that-convert

    Have a question or want to connect?
    https://www.instagram.com/thehomeschoolingmompreneur/

    Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert

    If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you!

    FREE LEAD TRACKER

    https://kuleanaconnect.myflodesk.com/leadgentracker

    5 Quiet Reasons Your Content Isn’t Converting

    Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.

    https://kuleanaconnect.myflodesk.com/5reasons

    Follow me for more social media tips:

    Instagram: @theenergizedmompreneur

    Facebook: https://www.facebook.com/cheyannecleyman/

    Have a question or want to chat?

    Contact me here: [email protected]
  • Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

    66 \\ Stop Automating the Wrong Things: Why Most Small Businesses Use AI in the Least Profitable Places

    03/24/2026 | 12 mins.
    There’s a quiet shift happening in the online space right now: automate more, streamline everything, let AI handle it. And on the surface, it sounds smart. But what if automation isn’t the solution… it’s actually where things are going wrong?

    In this episode, I’m breaking down why most small business owners are automating the least profitable parts of their business, and how that might be the very reason your content isn’t converting.

    We’ll talk about what AI for small business is actually useful for, where automation supports your growth, and where it starts to quietly disconnect you from the very people you’re trying to serve.

    Here’s what you’ll learn:

    What automation should be used for in your small business (and what it should never replace)

    Why content automation without conversation leads to low engagement and fewer sales

    How to identify where your business is missing real connection

    The difference between visibility and relationship-building in your content strategy

    Why human-first marketing is becoming more valuable in an AI-driven world

    What real client conversations should look like today

    How to use AI to support your workflow without removing your presence

    Simple ways to build a conversation system that leads to consistent clients

    If you’ve been doing all the “right” things—posting, scheduling, automating—but still not seeing results, this episode will help you understand why.

    And more importantly, it will show you where to shift so your business starts feeling more aligned, more human, and more effective again.

    Let’s stop automating the parts that actually matter—and start building real connection that converts.

    With all my support,
    Chey

    FREE Lead Gen Tracker
    https://systeme.io/dashboard/share?hash=684371643b0ba7e703d4fe95d2a93e69d9301a4&type=funnel 

    Conversations That Convert Course
    https://thecleymans.thrivecart.com/conversations-that-convert 

    Have a question or want to connect?
    Send me a message here: https://www.instagram.com/thehomeschoolingmompreneur/

    Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert

    If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you!

    FREE LEAD TRACKER

    https://kuleanaconnect.myflodesk.com/leadgentracker

    5 Quiet Reasons Your Content Isn’t Converting

    Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads.

    https://kuleanaconnect.myflodesk.com/5reasons

    Follow me for more social media tips:

    Instagram: @theenergizedmompreneur

    Facebook: https://www.facebook.com/cheyannecleyman/

    Have a question or want to chat?

    Contact me here: [email protected]

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About Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

Are you posting every day but hearing crickets? Wondering how your competitors are booking clients while you’re stuck refreshing your likes? Feeling like social media is a giant, time-sucking black hole? Hi, I’m Cheyanne Cleyman, and NO! You’re not crazy—social media can feel like a full-time job. But what if you could actually get clients without being glued to your phone 24/7? Welcome to Social Media Marketing for Small Businesses! The podcast for entrepreneurs, service providers, and small business owners who want real results from social media—without wasting time on strategies that don’t work. As co-founder of Cleyman Social Media, trust me—I get it. Once upon a time, I thought social media success meant posting daily, throwing out hashtags like confetti, and waiting for magic to happen. Spoiler alert: it didn’t. Instead, I discovered that engagement—not just content—is what actually moves the needle. Now, my agency helps business owners like you turn their social media into a lead-generating, client-attracting, money-making machine—without you having to lift a finger. In each bite-sized episode (under 10 minutes!), you’ll get no-fluff, straight-to-the-point strategies to actually grow your business online, the secret to turning followers into paying clients (hint: it’s NOT just posting) simple, repeatable engagement tactics that take minutes, not hours and the latest social media trends, decoded for small businesses. I won’t promise you viral posts or overnight success (because ew—we don’t do gimmicks here). But if you want to finally see real ROI from social media, this podcast is for you. More engagement. More clients. More sales. Less stress. So grab your coffee (or wine—no judgment), hit subscribe, and let’s turn your social media into a client-magnet—without the stress, the guesswork, or the burnout. Let’s do this! Xo, Cheyanne IG: @CleymanSocial.Media @CheyanneCleyman
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