The Ninja Selling Podcast

• Your Ninja Nine Challenge with Julianne Rawlins

  Eric Thompson hosts Julianne Rawlins, a Sotheby's agent from Southern Oregon, who recounts her discovery of Ninja Selling after a poor initial real estate experience, calling it a perfect fit. Hear about her "Ninja 9 Challenge" from Nov '24, where, seeking a strong start to the year, she gamified a 3-week push for herself and colleagues, focusing intensely on Ninja 9 tasks. The result? An incredible 700% business increase in Q1 2025!  Julianne discusses pushing past comfort zones (like hitting 50+ weekly calls), shifting her mindset from obligation to the joy of service, and her powerful mantra, "If you're invited, go." She highlights the impact of handwritten notes, insights from the Ninja Now course (like the "corporate athlete" idea), and how coaching provides crucial accountability and consistency. Tune in today to learn how Julianne's commitment and Ninja principles led to extraordinary results, and how it can do the same for you! Episode Highlights: Julianne's Introduction & Market Area Julianne's Ninja Story: Finding the Right Fit Q1 2025 Success: A 700% Increase The Ninja 9 Challenge: Genesis and Structure Pushing from 35 to 50 Forward Conversations Using the Tracker & Overcoming Call Reluctance "If You're Invited, Go" Monumental Mindset Shift What Kept Her Going: Competition and Commitment The Power of Handwritten Notes Success as a Tapestry: It's All the Things Working Together Ninja Sailing Cruise & Ninja Now Experience Insights The Value of Ninja Coaching with Mark Johnson Final Message: Slow and Steady Wins the Race Key Takeaways: "Okay, if I can do real estate this way, then I can definitely do real estate." "I am not going to have that happen in 2025. So what can I do to set up my first quarter to be more successful?" "I know I can get 50 forward conversations in... because I've done it, so why can't I do it every week?" "I just ignored that voice in my head and did it anyways. And no one was mad that I called them." "I heard a great phrase that said, if you're invited, go. And that has been very powerful and has kind of been my new mantra..." "I need to be doing these activities out of that, with that mindset that I am helping them and that I love helping them and not 'I have to do this'." "It's hard to really pinpoint that because it's such a tapestry of everything all working together." "...he called us corporate athletes. And I've been pondering that a lot and about what that means to be an athlete and how we need to train and perform..." "My story is pretty much just slow and steady wins... the race, that's just really my mantra." "I love that Ninja has taught me to dream... it's given me the life of my dreams, honestly." Links: Website: http://www.NinjaSelling.com/Podcast  Email: [email protected]  Phone: 1-800-254-1650  Podcast Facebook Group: http://www.facebook.com/TheNinjaSellingPodcast  Facebook: http://www.facebook.com/NinjaSelling  Instagram: @NinjaSellingOfficial LinkedIn: https://www.linkedin.com/company/ninjaselling  Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public  Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/  

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• A Community of Raving Fans

  Want to know how to build an engaged community of raving fan clients who feel truly connected to your business? You're in the right place! Eric Thompson welcomes Michigan Ninja extraordinaire, Jon Zickert, and his Ninja Leadership Coach, Tracy Peterson-Nienaber, to the Ninja Selling Podcast. Jon shares the innovative strategies that have not only fueled impressive business growth (increasing volume by 38% in one year!) but have also fostered a vibrant team culture and a loyal client following. Dive deep into the concept of the "Z Crew," Jon's exclusive client community designed to maintain connection and provide ongoing value long after the transaction closes. Learn how this initiative, born from a desire to reconnect with past clients, utilizes branded events, targeted communication (including two monthly postcards!), and exclusive perks to make clients feel special and valued. Jon details the structure, benefits, and reception of the Z Crew, offering a replicable model for building your own client tribe. Beyond the Z Crew, Jon discusses the importance of team culture, starting meetings with gratitude, focusing on process over results, and the impact of consistent Ninja practices. He also shares takeaways from attending Ninja Now and the profound effect Ninja coaching with Tracy has had on making him feel truly "on purpose" in his business, leading to greater success and more personal time off. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. Episode Highlights: Introducing Jon Zickert (Michigan Ninja) & Tracy Peterson-Nienaber (Ninja Leadership Coach) Jon's Impressive Team Growth & Performance (120+ transactions, $55M+ volume) Building Team Culture: Starting Weekly Meetings with Gratitude The Core Question: How Will This Provide Value to the Recipient? Introducing the "Z Crew": Creating an Exclusive Client Community The Origin Story: Reconnecting with Past Clients Post-Installation Z Crew Mechanics: Invites, Events, Branding, and Exclusivity Benefits of Z Crew Membership: Gifts, Flow Plan (Email & 2x Postcards/Month), Events, Referrals, Vendor Access The Power of Invitation & Connection (Even if Clients Can't Attend Events) Jon's Ninja Now Takeaways: Doubling Down on the Ninja 9, Process Over Results The Impact of Ninja Coaching: Feeling "On Purpose" and Achieving Work-Life Balance Jon's "House" Analogy: Mindset (Foundation), Skillset/Ninja 9 (Roof), Action/Relationships (Framing) Key Takeaways: "...finished 24, serving 120 clients, but our volume went up 38% to 55 and a half million. So attribute a lot of that to the Ninja System." "We started off each meeting with sharing one gratitude... it kind of just starts that meeting out on that great mindset." "...anything we do with our business, we ask ourselves one question... how will it provide value to the recipient...?" "We wanted to create a community where past clients, friends or neighbors... we can stay connected, feel part of the journey." "...it's the thought of us inviting them to be part of something different and the ability for us to reach out to them..." "It doesn't matter even if they come or not. We want them to come... but all the people that can't... they're still feeling very connected to you. And that was... the intent of the task." "I don't need anything else, shiny or new... I just need to double down on the Ninja 9." "...my team has always been process focused, not results focused." "...for the first time in my career, I feel like I'm on purpose..." "Mindset's the foundation, skill set are the Ninja 9... actions really are your interactions with your people..." "Surround yourself with good people and good things are going to happen." Links: Website: http://www.NinjaSelling.com/Podcast  Email: [email protected]  Phone: 1-800-254-1650  Podcast Facebook Group: http://www.facebook.com/TheNinjaSellingPodcast  Facebook: http://www.facebook.com/NinjaSelling  Instagram: @NinjaSellingOfficial  LinkedIn: https://www.linkedin.com/company/ninjaselling  Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public  Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

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  46:07
• The Level Up Moment: Leading with Mindset, Skillset, and Action featuring Jennifer Lind

  Eric Thompson welcomes a truly special guest and esteemed industry leader to the Ninja Selling Podcast today: Jennifer Lind, Regional President for the West Region at Coldwell Banker. Overseeing 120 offices and 11,000 agents across Washington, Oregon, Northern California, Southern California, and Hawaii, Jennifer brings a wealth of experience and a unique perspective shaped by her journey from agent to manager, owner, and now top executive. Get ready for an inspiring conversation packed with insights for navigating today's real estate landscape. Jennifer shares her perspective on the crucial elements driving success right now, emphasizing the interconnectedness of Mindset, Skillset, and Action. She highlights why this period is a "Level Up Moment" for dedicated professionals and discusses the importance of intentionally cultivating a positive mindset, even amidst industry noise and change. Learn Jennifer's strategies for maintaining her own focus and energy, the power of surrounding yourself with "winners," and how leaders can effectively guide their teams through change by embracing innovation and providing clarity. The discussion explores building agent engagement, the evolution of the real estate industry over the past 20 years, and predictions for the next five – focusing on refinement, sophistication, and the enduring value of the agent-client relationship. Jennifer also reflects on her remarkable career path, sharing key inflection points and the importance of leaning in, making an impact, staying connected to the field, and understanding the powerful link between momentum and morale. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. Episode Highlights: Introducing Jennifer Lind, Regional President at Coldwell Banker Jennifer's Impressive Career Journey: Agent, Manager, Owner, Executive The Current Market: Why It's a "Level Up Moment" The Trifecta for Success: Mindset, Skillset, and Action Cultivating a Winning Mindset: Intention, Consumption, and Association Leadership Insights: Leading Through Change vs. Managing Change The Power of Clarity: Knowing Who You Are For (and Who You're Not) Strategies for Building Agent Engagement and Office Culture Industry Evolution: What's Changed and What Remains Constant Since 2003 The Future of Real Estate: Predictions for the Next Five Years Jennifer's Career Growth: Leaning In, Making an Impact, and Staying Connected The Connection Between Momentum and Morale Key Takeaways: "I don't think there's anything we can do in this business that creates any success without mindset." "...managing your mindset is pretty tough... what you consume and who you're around and where you spend your time and where you spend your energy... those all really feed into that." "...this is a level up moment. There's an opportunity." "...whoever is successful right now, it is because they have found a way to get much, much better at the job that they were already good at." "Leading through change is very different than managing the change that's coming to you." "...nobody likes change, but everybody loves innovation." "...if you don't have a good strategy on what change you're going to navigate moving forward, someone will come up with something for you that you may not love." "I personally don't care how many names are on our roster. I want to know that we have the best names on our roster." "There's a lot of strength and a lot of power in clarity." "Agents don't come into the office to do their work. They come in for something much more meaningful... engagement and that connection, that collaboration..." "...wanting to connect and delight and create an emotional connection with your clients... that hasn't changed." "It's about being in the people's lives... when you're in a market like we are, where it's life events..." "...moving forward, this isn't just like a hobby industry. I think there's too much on the line for it to be that moving forward." "[The industry] will get more refined and more sophisticated, which again, I think is great." "...helping [clients] leverage [options]... great news is we're in a market where people have equity and they've got options." "Momentum and morale are very closely connected. You cannot have one without the other..."   Links: Website: http://www.NinjaSelling.com/Podcast  Email: [email protected]  Phone: 1-800-254-1650  Podcast Facebook Group: http://www.facebook.com/TheNinjaSellingPodcast  Facebook: http://www.facebook.com/NinjaSelling  Instagram: @NinjaSellingOfficial  LinkedIn: https://www.linkedin.com/company/ninjaselling  Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public  Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

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  41:58
• Shift Your Mindset with One Sheet of Paper

  Giveaway Winner Announcement: Congratulations to Kelsey Loftis (Crystal Peak Properties, Colorado) and Dustin Gilbert (eXp Realty, Kentucky/Tennessee)! You've won the all-expense-paid trip to the Ninja Installation taught by Larry Kendall in Fort Collins this May! We'll be in touch soon. Thank you to everyone who entered! Welcome back to the Ninja Selling Podcast! In today's episode, Eric Thompson is joined by Ninja Coach extraordinaire, Brady Smith, to introduce a simple yet powerful tool for resetting your perspective: The One Sheet of Paper Exercise. If you find yourself weighed down by industry noise, personal challenges, or general negativity, this practical exercise is designed to help you physically and mentally discard distractions and refocus on what truly matters – gratitude and actionable steps within your control. Brady shares the origin of this exercise, born from observing a sense of "heaviness" among agents and friends, and his desire to create a tangible way to shift focus. He then walks listeners step-by-step through the process: identifying something you're grateful for, acknowledging something that's bothering you, determining a controllable action step to address the concern, and then physically ripping away and discarding the negative element. What remains is a powerful reminder of your blessings and your commitment to positive action. This episode is a hands-on guide to minimizing distractions, taking control of your focus, and immediately shifting your mindset towards a more positive and productive state. It's a testament to the Ninja principle that simple, intentional actions can yield significant results. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.     Episode Highlights: Giveaway Winner Announcement! Introducing Ninja Coach Brady Smith and his background The Inspiration: Addressing the "Heaviness" and Need for a Mindset Shift Introducing the "One Sheet of Paper Exercise" Step 1: Folding the Paper & Identifying Gratitude (Right Side) Step 2: Identifying What's Bothering You (Left Side) Step 3: Determining a Controllable Action Step (Right Side) Step 4: The Physical Act - Ripping and Discarding the Negative Step 5: Focusing on What Remains - Gratitude and Action The Power of Letting Go of What You Can't Control Connecting Gratitude to Your "Why" for Taking Action The Immediate Impact: Feeling the Weight Lift Repeating the Exercise as Needed for a Lasting Shift   Key Takeaways: "Mindset skill set actions, I feel like it's first for a reason. The other two don't really... if you don't have your mindset in the right place, it's really hard to do for the other two to be successful." "It just seemed like the air was really heavy for a minute there... really struggling... to get out of their head." "Can you control [the thing bothering you]? No." "...on the right side, you're going to write down one thing, one action item that you could do to move the needle to reduce or minimize that thing that you're bothered about." "We're going to rip it in half down the spine... Those big bad interest rates... we're just going to wad up that sheet of paper... and we're literally going to throw it away." "What's left is the right side... What I'm grateful for and what I'm going to do." "You could almost physically see the weight lift off their shoulders." "Do it as much as you need to until you can let go of the control that you don't have over the thing that's got you all anxious or bothered or frustrated or upset." "What you focus on expands."   Links: Website: http://www.NinjaSelling.com/Podcast  Email: [email protected]  Phone: 1-800-254-1650  Podcast Facebook Group: http://www.facebook.com/TheNinjaSellingPodcast  Facebook: http://www.facebook.com/NinjaSelling  Instagram: @NinjaSellingOfficial  LinkedIn: https://www.linkedin.com/company/ninjaselling  Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public  Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

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  24:00
• Building a Tribe: Lessons in Community and Success from a 50-Year Rock Band

  Special Announcement: We're kicking things off with something we've never done before! One lucky listener will win a trip to a Ninja Installation in Fort Collins, Colorado (May 6th-9th), taught by Larry Kendall himself! The prize includes the course fee waived, roundtrip airfare (US/Canada), ground transport from Denver, and four nights' hotel. Rules: Must be a first-time attendee and a legal resident of the US or Canada. Enter now at NinjaSelling.com/giveaway. The winner will be announced on the podcast on April 14th! Welcome back to the Ninja Selling Podcast! Today, Rob Nelson sits down with a key figure behind the scenes at Ninja Selling and The Group Real Estate, Tom Flanagan. While Tom serves as Chief Innovation Officer at The Group and President of Group Financial Partners (GFP), today's conversation dives into a completely different realm: his passion project writing the story of the legendary New England rock band, Max Creek. Tom shares the fascinating journey of documenting a band with a five-decade history and a fiercely loyal community. Discover how Max Creek's "slow burn," grassroots approach to building a following – utilizing newsletters, fan hotlines, and authentic connection long before the digital age – holds powerful lessons for today's real estate professionals. Learn about the importance of finding your unique superpower, redefining success beyond vanity metrics, fostering genuine community, and prioritizing authenticity over fleeting trends. This episode explores how the principles that allowed Max Creek to thrive for 50 years, focusing on creating a "place to call home" for their fans, can be applied by real estate agents and brokerages to build lasting relationships, cultivate loyalty, and create a business that transcends mere transactions. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. Episode Highlights: Special Giveaway Announcement: Win a Trip to a Larry Kendall Taught Installation! Introducing Tom Flanagan: CIO at The Group, President of GFP, and Ninja Board Member Tom's Passion Project: Writing the Biography of the Band Max Creek From Fan to Author: The Serendipitous Story Behind the Book Lessons from Max Creek's 50-Year Journey Presented at LeadingRE Grassroots Marketing Gold: Newsletters, Hotlines, and Word-of-Mouth Power Innovation Born from Necessity: Building Their Own Tech Finding Your Unique Superpower: Insights from Phish's Bass Player Redefining Success: Beyond Commercial Metrics to Community Impact Max Creek's "Why": Giving People a Place to Call Home The Power of Community: How True Connections Form from Within Authenticity vs. Trends: The Value of a "Slow Burn" Approach Avoiding the "Bragging" Trap: Professionalism vs. Vanity Metrics Building Community by Design: Lessons for Real Estate Agents Tom's Book Title and Max Creek Music Recommendations   Key Takeaways: "What I really uncovered is that they've been a band for five decades and built this amazing community which really has really just surpassed commercial success." "Find your unique superpower. Everybody's different, but find that one thing that you can bring to the table that nobody else has and lean into that." "I don't think those vanity metrics resonate with consumers... just imagine redefining that success and saying, hey, we served 1200 families in 2024..." "[Max Creek's co-founder said] one of the reasons why I started the band was to give people a place to call home." "True communities thrive when the connections are from within." "Grassroots movements organically are not get rich quick movements. It takes time, it takes energy. You need to be in it for the long haul. You need to have the authenticity..." "...real estate agents are the backbone of communities." "I would rather have 1000 true fans who are passionately involved... than I would say 10,000 people who could care less." "...they made decisions that maybe weren't the best business decisions, but certainly favored the community itself." "You can't have it both ways. They can't boast about those things and also want to be treated as an elevated professional." Links: Giveaway Entry: NinjaSelling.com/giveaway Website: http://www.NinjaSelling.com/Podcast  Email: [email protected]  Phone: 1-800-254-1650  Podcast Facebook Group: http://www.facebook.com/TheNinjaSellingPodcast  Facebook: http://www.facebook.com/NinjaSelling  Instagram: @NinjaSellingOfficial  LinkedIn: https://www.linkedin.com/company/ninjaselling  Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public  Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

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  33:08

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