Loud&Unfiltered

• Inside London: Joe Gordon on Lab 54, Pop-Up Party Culture & Building a Global Community Through Music

  In this episode of Loud & Unfiltered, we sits down with Joe Gordon, founder of Lab 54, the UK’s biggest pop-up party brand redefining nightlife across London and beyond. From viral Leeds house parties to secret events for Charlotte de Witte, Ministry of Sound, and Greggs, Joe reveals how Lab 54 became a global movement built entirely on community, creativity, and chaos (of the best kind). He shares the inside story of Lab 54’s rise from DIY beginnings to international tours in LA, Amsterdam, and Australia, throwing parties on Eurostar trains, and hosting pop-ups in car parks, bakeries, and mansions. Joe and Alex also break down the infamous “Ministry of Sound break-in” and why community is everything when building a brand that thrives on connection and trust. This is a masterclass in grassroots brand building, audience loyalty, and staying disruptive in a saturated industry. What You’ll Hear:  How Lab 54 went from viral house parties to global pop-up brand The truth behind the Ministry of Sound break-in stunt Why community is the most powerful asset in events and branding Lessons in growing an authentic brand without investors How to expand internationally while staying connected to your roots The evolution of pop-up culture and its future in global nightlife Why the best parties happen anywhere but a club Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments:  0:00 – The Ministry of Sound break-in story 02:00 – How Lab 54 started as a viral Leeds house party 04:30 – Meeting Alex Jukes in Ibiza and early collaborations 06:50 – The rise of pop-up parties in London and beyond 09:10 – What makes a great pop-up event (and what kills them) 11:40 – Charlotte de Witte street party – 2000 people overnight 13:50 – Building community through Discord, SMS & loyalty 15:40 – Selling 12,000+ tickets with no lineup announced 18:00 – The importance of intimacy and connection in nightlife 21:30 – Throwing a party on the Eurostar 25:00 – Expanding to Australia, LA, Amsterdam & beyond 30:00 – The Vegas and Toronto hotel room parties 31:30 – Behind the scenes of the Ministry of Sound stunt 36:00 – Why Lab 54’s community makes the brand unstoppable 38:30 – The future of pop-up culture and new innovations 40:00 – What’s next for Lab 54: records, offices & festivals  

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• Inside London: Jules Cromwell on Mixmag, London Club Culture & 20 Years Inside the Music Industry

  In this Inside London edition of Loud & Unfiltered, Alex Jukes sits down with Jules Cromwell - one of the most respected figures in the UK music and media industry. From Top of the Pops to nearly two decades at Mixmag, and now Global Commercial Director at Clash, Jules shares unfiltered insights into how London shaped global club culture and why the city’s grassroots creativity still matters. She talks about building her career in media, working with global brands like Diageo and Volvo, the creation of the Mixmag Lab, and the wild, unrepeatable moments that defined an era. Jules also discusses founding Stoho House, a charity club night raising thousands for local causes, and reflects on how the industry can continue to nurture community, inclusivity, and connection through dance music. What You’ll Learn How Jules broke into music media via Top of the Pops The evolution of Mixmag and the rise of global dance culture Behind the scenes of The Mixmag Lab and legendary office raves How brand partnerships reshaped the music business The story of Stoho House and giving back to London’s grassroots venues Why networking, creativity and community still drive the scene today Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 0:00 – Welcome to Loud & Unfiltered: Inside London Series 02:00 – How Jules landed her first job at Top of the Pops 04:50 – Breaking into Mixmag and the early 2000s media boom 07:30 – The evolution of Mixmag and the birth of The Lab 11:20 – The Vegas years and rise of branded dance culture 13:50 – Founding Stoho House and raising £30k for charity 16:40 – The power of community and DIY club nights 20:10 – How London’s club scene changed post-Covid 25:00 – London venues that shaped club culture 28:00 – Networking, blagging, and the art of the hustle 32:00 – The future of Clash and global music media 35:20 – Final thoughts: keeping London creative and connected

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• Inside London: Mr C on the Birth of Acid House, The End Club Legacy & Why London Still Leads Global Club Culture

  In this deep-dive episode of Loud & Unfiltered, we sit down with Mr C – pioneer of British house music, front-man of The Shamen and co-founder of the iconic London club The End. From pirate-radio beginnings and the first Acid House raves to shaping one of the world’s most influential nightclubs, Mr C tells the unfiltered story of how London became the beating heart of underground music. He shares rare stories of Camden Palace, Clink Street, the birth of rave culture, and how The End set a new global standard for sound, inclusivity and community. Mr C also breaks down how club culture lost its way, what today’s promoters are getting wrong, and why supporting the underground is vital to keep London’s creative DNA alive. What You’ll Hear: The untold origins of London’s Acid House movement (1985–1990) How Mr C and The Shamen took underground sounds to the UK Top 5 The visionary design and ethos behind The End Club (1995–2009) Why the early 90s were the turning point for rave culture Lessons for today’s promoters on staying credible and building authentic communities How London’s underground scene is reinventing itself for a new generation Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 0:00 – Introduction & Welcome to Loud & Unfiltered London Series 03:00 – How Mr C discovered house music and became a DJ 08:40 – The birth of Acid House and London’s first raves 13:00 – Joining The Shamen and creating ‘Move Any Mountain’ 24:30 – The story behind The End Club and its cultural impact 33:30 – How The End redefined London nightlife 37:00 – Mr C’s favourite ever party & memories from The End 40:00 – SuperFreak label and evolution of his sound 44:00 – The current state of London club culture 48:00 – Advice to young promoters and club owners 52:30 – Why London will always be the music capital of the world

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• Inside Ibiza: Ibiza 2025 Season Wrap-Up: UNVRS, Pacha & the Future of Clubbing On The Island

  The Ibiza 2025 season delivered everything - new clubs, viral moments, no-phone parties and a fierce fight for attention. In this final episode of Loud&Unfiltered: Inside Ibiza, hosts Alex Jukes and Grego O’Halloran sit down to unpack it all - from the rebirth of UNVRS to Pacha’s dominance, the Final Boss phenomenon, and what these shifts mean for the future of the island’s nightlife. They look back at standout moments from the season, iconic guests like Danny Whittle, Andy McKay, Nick Yates, Aoife McGuinness, and  Kerol Kollom, and the unfiltered realities of how Ibiza keeps evolving. Expect insider analysis, unfiltered takes, and genuine gratitude for a summer that’s rewritten the rulebook on what club culture means in 2025. What You’ll Hear: The rebirth of Universe Ibiza – what it means for the island How Pacha stayed on top despite fierce competition The rise of young UK talent: Max Dean, Joshwa, and the new tech-house wave No-phones culture and how it’s reshaping DC10, Solid Grooves & 528 Ibiza Why Amnesia faces both challenges and opportunities ahead The global buzz around Final Boss – how a viral moment brought fun back to Ibiza Why Ibiza remains the Champions League of clubbing Predictions for 2026 and how artist-led brands are changing the landscape Whether you’re a DJ, promoter, festival organiser, or Ibiza nightlife fan, this wrap-up gives you an honest look at the biggest shifts shaping the scene. Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/   Key Moments:  0:00 – Welcome to the Ibiza 2025 Season Wrap-Up 01:12 – Loud&Unfiltered Season One highlights and lessons learned 03:10 – Universe Ibiza: the biggest new player on the island 05:00 – How Universe reshaped Ibiza’s nightlife and competition 06:44 – Pacha’s dominance and Marco Carola’s standout season 08:27 – Amnesia Ibiza: rebuilding residencies and refinding identity 10:02 – DC10 and Solid Grooves: inside the no-phones revolution 12:10 – 528 Ibiza and the return of true underground energy 13:45 – Final Boss: the viral Ibiza moment of the summer 15:20 – Why Final Boss changed the vibe of the island 17:05 – The rise of new UK talent: Max Dean, Joshwa, and Cloonee 18:52 – How artist-led brands are changing the game 20:10 – Hï Ibiza and Calvin Harris: commercial success vs underground authenticity 22:00 – Ibiza’s balance between VIP culture and dancefloor connection 23:35 – Smaller venues like Pikes, Cova Santa & Akasha bringing back intimacy 25:12 – Predictions for Ibiza 2026: who’s moving where next? 27:45 – Ibiza remains the Champions League of clubbing 29:10 – Gratitude to guests and the Loud&Unfiltered community 30:25 – Ibiza 2026 plans

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• Inside Ibiza: What is the truth about life in Ibiza? Kerol Kollom on Café Mambo, Defected, and Caprices Festival: Life Behind The White Isle’s Nightlife Industry

  From Café Mambo to Defected to becoming a driving force at Caprices Festival, Kerol Kollom has lived and breathed the global dance music industry. In this conversation, she chats to Alex Jukes and Grego O’Halloran on how she broke into Ibiza at 21, built trust with DJs and promoters, managed artist logistics at world-class clubs and festivals, and eventually became a respected booker and marketer. You will hear:  Breaking into Ibiza’s nightlife via Café Mambo Artist liaison lessons from hosting the world’s top DJs Working at Defected, Amnesia, Space, Glitterbox and Zoo Project Logistics nightmares at Caprices Festival – helicopters, snowstorms & 100+ artists Transitioning from logistics to marketing and bookings Supporting rising DJs and building diverse line-ups How Berlin, Bucharest and Barcelona shaped her music taste and networks The reality of stress, responsibility and recovery in nightlife Ibiza clubbing culture then vs now: authenticity, VIP trends, and dancefloor energy Why Cocoon at Amnesia and underground characters keep Ibiza’s spirit alive Whether you’re a DJ, promoter, festival organiser, creative entrepreneur or Ibiza fan, this episode gives you the unfiltered truth about what it takes to survive and thrive in music, events and nightlife. Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments:  0:00 – Welcome Kerol Kollom to Loud&Unfiltered  02:00 – Kerol’s first trip to Ibiza and Café Mambo hustle 05:00 – Landing the job and meeting superstar DJs 08:00 – Life as an Ibiza artist liaison and hostess 12:00 – From Ibiza summers to studying festival & event management 15:00 – Working with Defected, Glitterbox, Amnesia and Space 20:00 – Breaking down logistics: riders, flights, itineraries and pressure 24:00 – Helicopters, gondolas and Caprices Festival challenges 28:00 – From logistics to marketing and bookings at Caprices 33:00 – Building diverse line-ups and supporting new DJs 36:00 – Ibiza nightlife then vs now: VIP culture vs dancefloor energy 40:00 – Berlin, Bucharest and Barcelona influence on sound and bookings 43:00 – Breakthrough artists to watch: Ogazon and Sally C 46:00 – Kerol’s favourite Ibiza moments and Cocoon at Amnesia 49:00 – Secret Ibiza spots and finding balance away from the clubs

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