What Does Winning Look Like? The Ultimate Leadership Guide
How do you keep your eyes on the real prize—at home, at work, and on the battlefield? In this episode, Leif Babin and Jamie Cochran unpack the question “What does winning look like?” They show how a clear vision—backed by humility, decentralized command, and long-term thinking—guides every decision from tying your kid’s shoes to leading a company. You’ll hear stories from Gettysburg, airport counters, Iraq patrols, and board-room meetings that reveal why the best leaders teach others to solve problems instead of hoarding the spotlight. Listen through to the “Immediate Action Drill” and start defining victory for yourself and your team today.Key Moments:00:00 Why “What does winning look like?” matters01:22 Gettysburg case study—strategic vision over tactics02:53 Win the relationship, not just the argument03:54 Flight-delay example—detach and build rapport05:49 Applying the question to tough conversations at work08:16 Echelon Front’s mission: drive impact, not ego10:38 SEAL aircraft story—why hoarding resources hurts the team12:17 Kids’ shoes lesson—empower others to act18:38 The silent leader: train, empower, then step back23:49 “Hit the timer” tactic—talk less, listen more24:34 Detach to see long-term victory in life and work27:39 Immediate Action Drill—define winning at home & on the job📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.https://echelonfront.com/links/➕ Follow Us On Social:https://www.instagram.com/echelonfronthttps://twitter.com/EchelonFronthttps://www.facebook.com/echelonfront/https://www.linkedin.com/company/echelon-front-llc/
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28:11
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28:11
The One Habit Destroying Your Influence
In this episode of the Lead. Win. podcast, we explore how strong relationships can either drive teamwork or unintentionally create silos within an organization. Learn how to build trust, listen with intent, and lead with respect—without letting personal bonds undermine team unity. We break down the five elements of effective relationships—trust, listen, respect, influence, and care—and explain how ego and assumptions can be major barriers to collaboration. Packed with leadership insights, tactical stories, and real-world examples, this episode helps leaders at every level strengthen relationships, build leadership capital, and break down internal silos.⏱️ Episode Breakdown: When Relationships Create Silos0:00 – Intro: Why Relationships MatterWhy relationship-building is foundational to leadership and teamwork.1:30 – The Four Laws of Combat: Cover and MoveHow strong relationships enable teamwork, and what happens when they’re missing.4:30 – What Is a Relationship?A practical definition: Trust, Listen, Respect, Influence, and Care.7:30 – Building Relationships Without FriendshipYou don’t have to like someone to have a productive relationship with them.9:00 – The Ego BarrierHow ego kills influence, creates conflict, and prevents effective communication.12:30 – Influence Is Earned, Not DemandedReal-world leadership story: how one leader gained buy-in by listening first.13:30 – The Flat Earth StoryDave Burke’s perfect example of subordinating ego to preserve a relationship.15:00 – Every Interaction Is a Deposit or WithdrawalThe concept of leadership capital and how to build it daily.20:00 – When Relationships Become SilosThe dangers of cliques and tight inner circles creating division in teams.22:30 – Real Client Example: Sales vs IT FrictionHow one conversation could’ve saved weeks of conflict and frustration.25:00 – Assuming Sinister IntentHow assumptions erode trust—and how to check in with curiosity instead.26:30 – Don’t Neglect Relationships at HomeA reminder that the most important relationships often get overlooked.27:00 – Immediate Action DrillIdentify one relationship that needs work and commit to a 30-day plan.28:00 – Closing & ResourcesHow to connect with Echelon Front and dive deeper into leadership development.📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.https://echelonfront.com/links/➕ Follow Us On Social:https://www.instagram.com/echelonfronthttps://twitter.com/EchelonFronthttps://www.facebook.com/echelonfront/https://www.linkedin.com/company/echelon-front-llc/
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27:54
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27:54
One SUPERPOWER We Can All Attain
There’s one battlefield-tested mindset that turns chaos into clarity. In this episode, Leif Babin and Jamie Cochran reveal the simple drill that kept SEALs alive—and can rescue your toughest business, family, and life moments. Hear a near-fatal household accident, a braces blow-up, and real-world tactics that let you pull order from disorder and lead your team to victory. Stick around for the Immediate Action Drill you’ll want ready before your next crisis.Takeaways: 00:00 Chaos vs. Calm — why most leaders stumble04:30 The Invisible First Step behind “Prioritize & Execute”10:00 Battlefield Drill: “Relax, look around, make a call”17:45 Household Crisis Story — turning panic into action26:30 Everyday Practice: braces, parenting, and reply-all emails36:00 Crafting Your 3-Step Action Plan (red flags & tactics)49:30 Immediate Action Drill + ways to level up with EO Academy📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.https://echelonfront.com/links/➕ Follow Us On Social:https://www.instagram.com/echelonfronthttps://twitter.com/EchelonFronthttps://www.facebook.com/echelonfront/https://www.linkedin.com/company/echelon-front-llc/
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25:33
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25:33
Why Does Feedback Hurt So Much?
Are you allergic to negative feedback? Discover why feedback is the ultimate leadership gift—and how to turn every “ouch” moment into unstoppable growth. Former Navy SEAL Leif Babin and leadership instructor Jamie Cochran unpack the Extreme Ownership approach to receiving criticism without letting ego hijack progress. Walk away with clear, actionable steps to detach emotionally, run brutally honest self-assessments, and transform even the harshest comments into fuel for improvement.⏱️ Episode Highlights00:58 Why we instinctively resist critique02:30 The ego-check questions that change everything05:22 Leveraging 360° feedback surveys to reveal blind spots11:50 How humility accelerates team performance18:05 A real-world refund story that proves Extreme Ownership in action24:40 The indirect approach to giving feedback without triggering defenses28:10 Two immediate-action drills you can try this week📚 Books On Amazon:Purchase books by Jocko Willink and Leif Babin on Amazon.https://echelonfront.com/links/➕ Follow Us On Social:https://www.instagram.com/echelonfronthttps://twitter.com/EchelonFronthttps://www.facebook.com/echelonfront/https://www.linkedin.com/company/echelon-front-llc/
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29:14
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29:14
Why You Struggle to Get People to Listen
In this episode of Lead & Win, Echelon Front instructors Leif Babin and Jamie Cochran unpack the Tone - Tact - Timing - Delivery framework that keeps SEAL teams (and high-performing businesses) aligned under pressure. Discover why intent doesn’t matter—only results do, how a simple “read-back” closes communication loops, and the tactical fixes you can apply at work, at home, and on the battlefield of everyday life.
Lead. Win. - An Extreme Ownership Podcast Hosted by Leif Babin and Jamie CochranIn a world where leadership is tested daily, Lead. Win. brings you the hard-earned lessons, battle-tested principles, and real-world strategies you need to excel. Join Leif Babin, co-author of Extreme Ownership and decorated combat leader, and Jamie Cochran, a renowned leadership instructor, as they break down the core tenets of Extreme Ownership and apply them to the challenges of business, family, and life.Each episode dives into practical examples and case studies, featuring conversations with leaders from all walks of life. Whether you're a CEO, coach, teacher, or simply striving to lead better, this podcast equips you to take ownership, lead with courage, and—ultimately—win.
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