Culture Jumpers

• S2-06: Ads Are Temporary — but the Internet Is Forever

  Culture Jumpers discusses a Chilean ad campaign that went viral on Twitter in March 2024 after originally airing over twenty years ago. Considered genius by many, the controversial ads caused a beef with George Lucas almost as big as the one between Kendrick Lamar and Drake.Episode TranscriptTimestamps:(00:00:00) - Prologue(00:00:40) - Most Memorable Commercial - Mr. Owl(00:02:00) - Most Memorable Commercial - Whassup?(00:02:57) - The Cerveza Cristal Star Wars Campaign(00:06:53) - Ad Campaign Aftermath(00:09:03) - Why It’s Genius(00:11:11) - A New Life on the Internet(00:13:39) - OuttakesListen to our Webby-nominated episode, “BIPOC Gamers, Animal Crossing, and the Mellowverse” from season one!References and Further Reading:1. Budweiser Whassup commercial. (29 Dec 2006). Youtube. Retrieved on 14 April 2024. https://www.youtube.com/watch?v=ikkg4NobV_w 2. Cerveza Cristal Star Wars ad 1. (9 Jul 2009). YouTube. Retrieved on 14 April 2024. https://www.youtube.com/watch?v=5hfRjN3txdM 3. Cerveza Cristal Star Wars ad 3. (9 Jul 2009). YouTube. Retrieved on 14 April 2024. https://www.youtube.com/watch?v=y06AxkJviRQ 4. Cerveza Cristal Star Wars ad 5. (9 Jul 2009). YouTube. Retrieved on 14 April 2024. https://www.youtube.com/watch?v=rvI1bNfleFs 5. Classic Tootsie Pop commercial — How Many Licks? (15 Aug 2012). YouTube. Retrieved on 14 April 2024. https://www.youtube.com/watch?v=O6rHeD5x2tI&pp=ygUXdG9vdHNpZSBwb3AgY29tbWVyY2lhbCA%3D 6. Levy, Carly. (6 March 2024). “Turns Out George Lucas Wasn't A Fan Of Chile Putting Beer Ads In Star Wars Movies.” Cinema Blend. https://www.cinemablend.com/star-wars/george-lucas-wasnt-a-fan-chile-beer-ads-star-wars-movies 7. Newbery, Charles. (7 July 2004). “OMD CHILE'S PRODUCT PLACEMENT COUP: Snags Cannes Grand Prix for beer client.” Ad Age. https://adage.com/article/madisonvine-news/omd-chile-s-product-placement-coup/40570 8. Tide Super Bowl Commercials 2018 Compilation (4 Feb 2018) Youtube. Retrieved on 21 April 2024. https://youtu.be/7JfvCVJ_TNw?si=AnXf92UJiL6e_78R

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  14:06
• S2-05: Hallyu - The Rise of Korean Cool

  Culture Jumpers looks at how Korean culture has come to dominate the West. Whether it’s K-dramas and Squid Game on Netflix; Academy Award-winning film Parasite; K-pop stars like BTS and Blackpink; or the latest beauty trends — Korean influence is everywhere. And that’s not an accident. This week’s guest, Dr. Rosalie Kim, explains the history of Korean pop culture and Hallyu — the Korean Wave.Episode TranscriptTimestamps:(00:00:00) - Prologue(00:01:57) - Dr. Rosalie Kim & Seo Taiji and Boys(00:06:23) - The Korean War and the 60s(00:09:24) - Park Chung-hee Era(00:13:27) - The 90s and the Asian Financial Crisis(00:20:30) - Hallyu Highlights(00:21:51) - Hallyu! The Korean Wave Exhibit(00:30:05) - OuttakesReferences and Further Reading:1. Jones, R. (2023, April 25). Netflix Co-CEO Ted Sarandos Makes a $2.5 Billion Bet on K-Content. Observer. https://observer.com/2023/04/netflix-ceo-ted-sarandos-directs-2-5-billion-to-south-korean-content/ 2. BTS. (n.d.). Billboard. https://www.billboard.com/artist/bts/chart-history/hsi/ 3. Marilyn Monroe performing for the thousands of American troops in Korea, 1954. (2017, October 14). Rare Historical Photos. https://rarehistoricalphotos.com/marylin-monroe-korea-1954/ 4. The Pearl Sisters. (1968). A Cup of Coffee [Vinyl A Cup of Coffee]. Shin Joong-hyun.5. In A Kadda Da Vida (cover by 신중현/Shin Jung Hyun). (n.d.). YouTube. Retrieved April 7, 2024, from https://youtu.be/5U-lR7wEhRY?si=KSpai1Xa1YRAxi_m 6. (1995, October 8). The Simpsons - “Bart Sells His Soul” (No. 132). FOX. Retrieved March 17, 2024 from https://www.youtube.com/watch?v=ulDC1w1ydLI7. 일하는 해의 노래 (Song of the Year of Working) - Korean Patriotic Song. (n.d.). YouTube. Retrieved April 7, 2024, from https://youtu.be/VDUBCPyyUBU?si=iCI675NjYUDiZgRM 8. Baron Cohen, E. (2006, October 24). O Kazakhstan [Digital Download O Kazakhstan]. Atlantic Records.9. Chick, S. (2011, September 15). Shin Joong Hyun: South Korea’s psychedelic mimic turned master]. The Guardian. https://www.theguardian.com/music/2011/sep/15/shin-joong-hyun-korean-psychedelic 10. Santos, Brandon L. (2018). South Korean Nationalism and the Legacy of Park Chung Hee: How Nationalism Shaped Park’s Agendas and the Future Korean Sociopolitical Landscape. Chadron State Graduate Theses. 1. http://digitalcommons.unl.edu/chadron/1 11. [신곡 무대] 누구나 기억하는 충격과 공포의 데뷔 무대! 서태지와 아이들 - 난 알아요 : 1992년 특종TV연예. (n.d.). Www.youtube.com. Retrieved April 7, 2024, from https://youtu.be/Zr-9NlWLr5g?si=6zE7HATENC3iV0_J 12. Min-sik, Y. (2017, August 14). Hallyu’s future; limitations and sustainability. The Korea Herald. https://www.koreaherald.com/view.php?ud=20170814000686 ‌13. Falcon, E. (2020, March 16). Why Is South Korea a Global Broadband Leader? Electronic Frontier Foundation. https://www.eff.org/deeplinks/2020/02/why-south-korea-global-broadband-leader 14. MacDonald, J. (2022, November 13). V&A Showcases Korean Pop Culture In “Hallyu! The Korean Wave” Exhibit. Forbes. https://www.forbes.com/sites/joanmacdonald/2022/11/13/va-showcases-korean-pop-culture-in-hallyu-the-korean-wave-exhibit/?sh=5960e7e63ef0

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  30:33
• S2-04: Does This Word Have an English Equivalent - Sobremesa

  Culture Jumpers is back with another edition of Does This Word Have an English Equivalent? This time, hosts Lionel & Ilana get some help from their friend, Darien Perez Ryan, to learn about the Spanish word and tradition “sobremesa” and discuss whether the word has an English equivalent. Episode TranscriptTimestamps:(00:00:00) - Intro(00:01:55) - What is Sobremesa?(00:10:40) - Do We All Do Sobremesa? (00:16:58) - Does Sobremesa Have an English Equivalent?(00:19:54) - Credits(00:20:57) - OuttakesReferences and Further Reading:1. Cocina con Fujita. “Bacalao de Vizcaína.” (Aug. 31, 2019). YouTube. https://www.youtube.com/watch?v=ixxu3zUgV_U2. Corley, Susie. (May 10, 2021). “Sobremesa: The Cultural Trend We Need In Our Lives Right Now.” Delish. https://www.delish.com/uk/food-news/a36186360/sobremesa/.3. Gonzalez, Clara. (Dec. 20, 2021). “Sancocho (Meat and Root Vegetables Stew).” Dominican Cooking. https://www.dominicancooking.com/sancocho4. Randolph, Mike. (February 24, 202). “A uniquely Spanish part of the meal.” BBC. https://www.bbc.com/travel/article/20180424-a-uniquely-spanish-part-of-the-meal.

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  21:30
• S2-03: Filipino Food Goes Mainstream

  Filipino food is (finally) having a moment in the US. In this episode, host Lionel chats with two Filipino-American chefs about their popular restaurants in Philadelphia. Chance Anies of Tabachoy and Kathy Mirano of Tambayan share their approaches to serving Filipino food and introducing their culture to a wider American audience.Episode TranscriptMentioned in the episode:1. Tabachoy: @tabachoyphilly2. Tambayan: @tambayanphilly3. Reading Terminal Market: @rdgterminalmktTimestamps:(00:00:00) - Prologue(00:04:09) - Gaining Credibility As a Chef - Chance(00:10:57) - Gaining Credibility As a Chef - Kathy(00:21:38) - Convincing People to Try - Chance(00:26:29) - Convincing People to Try - Kathy(00:33:03) - What is Authenticity, Really?(00:37:35) - Feeling at Home(00:42:30) - OuttakesReferences and Further Reading:1. Daughenbaugh, Wendy. (Aug. 2, 2021). “Reading Terminal welcomes 1st Filipino restaurant, Tambayan.” 6 ABC Action News. https://6abc.com/tambayan-filipino-restaurants-reading-terminal-market-where-to-eat-in-philadelphia/10914467/2. Stephens, Regan, Nikita Richardson, Brett Anderson, Priya Krishna and Sara Bonisteel.(Oct. 23, 2023). The 25 Best Restaurants in Philadelphia Right Now. The New York Times. https://www.nytimes.com/article/best-restaurants-philadelphia.html3. https://www.tabachoyphilly.com/4. “Tambayan.” Reading Terminal Market. https://readingterminalmarket.org/merchant/tambayan/5. https://www.tambayanphilly.com/6. ZipAtlas.com. (n.d.). Daly City, CA. Daly City, CA | 2023 | Zip Atlas. https://zipatlas.com/us/ca/daly-city.htm7. ZipAtlas.com. (n.d.). Philadelphia, PA. Philadelphia, PA | 2023 | Zip Atlas. https://zipatlas.com/us/pa/philadelphia.htm

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  43:07
• S2-02: In Defense of the Chinese Menu

  Office jargon is a fact of corporate life. But what happens when jargon becomes culturally charged? In this episode, host Lionel explores the history of Chinese food in America in order to understand the origin of some strange office shorthand.Episode TranscriptTimestamps:(00:00:00) - Prologue(00:02:19) - The Chinese Menu Collection(00:10:19) - Class and Chinese Cuisine(00:19:40) - Is This Offensive?(00:29:49) - Conclusion(00:32:10) - OuttakesReferences and Further Reading:1. Mumford, Tracy. (April 28, 2016). “Inside the world's largest collection of Chinese menus.” MPR News. 2. University of Toronto Scarborough Library - Digital Scholarship Unit. (n.d.) Menus Collection. Retrieved May 15, 2023 from https://digital.utsc.utoronto.ca/collections/menus-collection3. Lee, Jennifer 8. (2008). The Fortune Cookie Chronicles: Adventures in the World of Chinese Food (First Trade Edition). Twelve. 4. Ray, Krishnendu. (2016). The Ethnic Restaurateur. Bloomsbury Academic.

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