In this value-packed episode of The Green Dream, host Luke Truetken reveals how landscape businesses can unlock substantial revenue hiding in their existing databases. Are you sitting on a goldmine of past inquiries that never converted? Luke shares the exact reactivation campaign strategies that generated over $18,000 in additional revenue for his landscaping business in just two weeks, without spending a dime on new advertising.
You'll discover the psychology behind effective reactivation messaging, how to organize your past prospects for maximum impact, and multi-channel approaches that get results. Whether your past leads went cold last month or last year, Luke breaks down the step-by-step process for reconnecting and converting them into paying clients.
Plus, get access to real campaign templates and timing strategies specifically designed for seasonal landscaping businesses. Stop leaving money on the table and learn how to leverage the most overlooked asset in your business: people who have already shown interest in your services.
Ready to turn cold leads into green? Listen now, and implement these proven reactivation strategies before your competition does. To book an appointment with us, visit LandscapeSEO.com.
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24:04
Leadership Lessons From My Hiring Crisis. Almost lost it ALL!
In this candid episode of The Green Dream, host Luke Truken reveals the number one challenge facing service businesses: hiring and retaining top talent. Luke shares the pivotal story from his early days at Luke's Landscaping when his entire crew quit overnight, leaving him with 200 weekly lawns and just one employee. This crisis moment forced him to completely reimagine his approach to leadership, company culture, and recruitment.
Luke explores how he transformed from a "my way or the highway" boss into a leader who builds teams through empathy, core values, and constant recruiting. Listeners will discover practical strategies for creating a workplace culture where A-players want to stay regardless of competitors' wage offers, the importance of "always hiring" even when fully staffed, and how to identify and attract ideal employees. Whether you're mowing 20 lawns or managing multiple crews, this episode provides essential insights for building a sustainable team that supports your business growth.
Ready to grow your landscape business with better marketing and hiring strategies?
At Landscape SEO, we specialize in websites, SEO, and paid advertising that bring you quality leads. But we don't stop there. We also offer proven solutions to attract the top talent your business needs to scale. Visit landscapeseo.com today to book a free consultation. Let's discuss how to market not just for customers, but for the A-players who will take your business to the next level. Keep cutting grass, keep planting plants, and let us handle the digital growth!
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35:22
Beating the Boss: Why You're Stuck at Your Current Business Level
In this eye-opening episode of The Green Dream, Luke Truetken tackles the uncomfortable truth about business growth plateaus. If you've ever contemplated starting a new business because your current one feels stuck, this episode is your wake-up call.
Luke shares his personal experience of starting and selling landscape companies while building a marketing agency, revealing how the "grass isn't greener" mindset cost him precious time and momentum.
You'll discover:
Why most entrepreneurs get stuck at specific growth levelsThe dangerous trap of running multiple businesses simultaneouslyThe four cyclical constraints every business faces (liquidity, leads, labor, leadership)Why hiring challenges exist in EVERY industry (not just landscaping)How trying to force rapid growth can actually prevent long-term success
Drawing parallels to video game boss levels, Luke provides a refreshing perspective on business challenges and why the solution isn't starting a new game—it's beating the current boss.
Whether you're struggling with cash flow, lead generation, hiring, or leadership challenges, this episode offers the mindset shift needed to break through your current plateau and reach the next level of business growth.
Listen now and remember: the grass isn't greener in another business—it's greener where you water it.
Host - Luke Truetken
Landscape SEO
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24:58
The Silent Business Killer
Did you know that 85% of potential customers won't call back if you miss their first call? In this eye-opening episode of The Green Dream, Luke Truetken reveals why your phone answering system might be the most overlooked profit lever in your landscape business.
Listen as Luke breaks down:
Why missed calls are literally missed moneyHow to set up a professional phone system that converts callers to customersThe exact script his top-performing clients use to answer callsCommon phone answering mistakes that drive customers to competitorsSmart solutions for managing calls during the spring rushAfter-hours strategies that keep leads from going cold
Whether you're answering calls yourself from the field or managing an office team, this episode delivers actionable steps to transform your phone into a revenue-generating machine. Stop letting opportunities ring out to voicemail and start making powerful first impressions that win business.
Book of strategy session Here!
Author Luke Truetken
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1:18:44
Marketing is Math: The ROAS Formula for Landscape Business Growth
In this episode of The Green Dream, Luke dives into the critical concept of ROAS (Return on Ad Spend) and why it's a game-changer for lawn and landscape businesses. After sharing updates from his recent speaking engagement at the Spring Fling in Denver, Luke breaks down the simple yet powerful math behind successful marketing campaigns.
Learn how to calculate your true marketing ROI, with a real case study showing how one client achieved an incredible $67 return for every dollar spent on Facebook ads. Luke walks through the formulas, shares practical examples for both lawn maintenance and landscape construction businesses, and explains why understanding your numbers is essential for scaling your operation.
Discover why marketing should be treated as a simple math equation, not a guessing game, and how slight conversion rate and margin improvements can dramatically increase your returns. Whether you're skeptical about digital marketing or looking to optimize your current ad spend, this episode provides the framework to make data-driven decisions that can transform your business.
Luke also touches on the importance of commitment to the process, debunks common misconceptions about Facebook vs. Google ads, and explains why patience and proper tracking are necessary for marketing success. Don't miss this eye-opening discussion about turning your marketing dollars into profit machines for your lawn or landscape business!
Ready to calculate your own ROAS? Use the booking link below to schedule a strategy call with Luke and learn how to make marketing math work for your business.
Book a call with us!
https://landscapeseo.com/get-started/
My name is Luke Truetken and welcome to the Green Dream Show. I have spent the past 10+ years learning all the do's and don'ts of the green industry and I am here to share my knowledge with you.
We will talk about all the things you need to know to grow your lawn and landscape business. More specifically we will talk in-depth about internet marketing, branding, sales, hiring, and recruiting.
Listen to The Green Dream Landscaping Show, The Diary Of A CEO with Steven Bartlett and many other podcasts from around the world with the radio.net app
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