The Big Swing with Jimmy Roberts

Tommy Roy has produced 29 Emmy Award-winning golf broadcasts, including THE PLAYERS Championship, the Ryder Cup, and every major on NBC. Dan Hicks has called the action at TPC Sawgrass more times than anyone else in television. Both sat down with Jimmy Roberts on-site at THE PLAYERS Championship to talk about how NBC brings the game to millions of viewers worldwide.

This episode goes inside the broadcast of one of the most-watched events in professional golf: what it takes to capture the drama of TPC Sawgrass and the famous 17th island green, how television storytelling has changed over three decades, and what producers and announcers are actually looking for when the biggest moments happen live.

In this episode of The Big Swing with Jimmy Roberts:

How NBC approaches the unique production challenges of THE PLAYERS Championship
What makes the 17th hole at TPC Sawgrass unlike any other shot in televised golf
How golf broadcasting has evolved from the early days to today's multi-platform coverage
What Dan Hicks is thinking in the booth during a dramatic finish
Tommy Roy on what separates a great golf broadcast from a forgettable one
How television shapes the way fans experience and understand the game

For anyone who follows golf, sports media, or the craft of live television production, this is a rare look at the people who decide what you see and how you hear it.

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The Big Swing with Jimmy Roberts is produced by Big Swing Media.

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What happens when private equity culture meets the business of golf?

In this YouTube-exclusive episode of The Big Swing with Jimmy Roberts, Jimmy sits down with the internet’s favorite finance bro caricature: PE Guy, the satirical character created by content creator Johnny Hilbrant Partridge.

Known across Instagram and TikTok for his sharp parody of private equity culture — complete with Harvard credentials, Palm Beach properties, and plenty of “deal flow” — PE Guy brings his over-the-top financial perspective to the economics of golf.

During the interview, PE Guy breaks down:
• Why golf might be the ultimate “asset class”
• The economics of exclusive golf clubs and tee times
• How private equity thinks about sports industries
• The monetization layers behind modern golf
• Whether youth golf could become the next big investment opportunity

After the interview, Jimmy is joined by Mollie Cahillane for a deeper look at what’s happening across the golf industry right now.

They discuss:
• The global growth of the LPGA and record purses in Asia
• Why LPGA viewership internationally can rival major PGA Tour events
• New broadcast deals and the rise in digital golf consumption
• What recent equipment earnings from major manufacturers say about the state of the golf economy

This episode blends satire, business insight, and real industry analysis — exactly the conversations that define The Big Swing.

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📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am

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Tisha Alyn didn’t reach the heights she once dreamed of as a touring professional golfer.

Instead, she built something entirely different.

In this episode of The Big Swing with Jimmy Roberts, Tisha shares how she pivoted from chasing a professional golf career to becoming one of the most recognizable personalities in golf’s social media era — with hundreds of thousands of followers, viral moments, major brand partnerships, and now her own apparel line.

But this conversation goes far deeper than follower counts.

Tisha opens up about:
• The reality of trying to “make it” in professional golf
• Playing alongside Paige Spiranac — and the roadmap social media created
• The viral Topgolf moment that changed everything
• The mental toll of being “always on” in the algorithm era
• Coming out publicly in golf and the impact on her life and career
• Navigating culture, family and identity as the daughter of Filipino immigrants
• Why LPGA players must build individual brands
• Launching her own clothing line — and the grind behind owning your name

This is an honest look at the modern golf economy — where entertainment, entrepreneurship, identity, and sport collide.
If you care about where the game is headed — on the course and on your phone — this one matters.

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📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am
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Where is golf right now — and where is it going next?

In this episode of The Big Swing, Jimmy Roberts speaks with two leaders who sit at the intersection of research, capital, and the future of the game.

First, from the floor of the PGA Show, Greg Nathan, President & CEO of the National Golf Foundation, breaks down the latest State of the Industry data:

Record rounds at golf courses
38 million Americans playing off-course golf
20% participation growth since 2019
The “stickiness” challenge facing new golfers
Why simulators and social golf are reshaping access

Then, in Studio 1B — welcoming our first in-studio guest — Jeff Holzschuh, Chairman of Institutional Securities at Morgan Stanley, offers a Wall Street perspective on:

How investors view the golf industry
The economics of equipment and apparel
Ball rollback and bifurcation
Technology’s impact on instruction and customization
Whether golf is positioned to withstand economic downturns

Together, these conversations paint a clear picture of a game that is evolving rapidly — from green grass to simulators, from private clubs to managed networks, from tradition to tech-driven personalization.

Is the sky the limit for golf? Or is the next challenge already on deck?

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If you know golf, you know the voice:
“Nobody makes golf clubs the way we do. Period.”

But the story behind Bob Parsons is far more complex than bold marketing.
In this episode of The Big Swing, Jimmy Roberts sits down with the founder and CEO of PXG to explore a life shaped by failure, war, risk, and reinvention.

Bob Parsons failed the fifth grade. He enlisted in the Marine Corps during Vietnam. He was wounded in combat and lived with PTSD for decades. He taught himself computer programming, built a software company from $40,000 into a $64 million exit, then founded GoDaddy, ultimately selling a majority stake for $2.3 billion.

Then he did something few expected: he entered the hyper-competitive golf equipment industry and launched PXG — disrupting traditional OEM models with premium pricing, bold branding, and relentless product innovation.

In this wide-ranging conversation, Parsons discusses:
How the Marines reshaped his life and leadership style
Living with PTSD and the controversial role of psychedelic therapy
Nearly shutting down GoDaddy before the dot-com crash changed everything
Why most companies let accountants dictate innovation
How PXG broke into a “closed shop” golf industry
The risks of pricing higher — and then pivoting during COVID
His one true regret
The Giving Pledge and philanthropy

This is not just a golf business story — it’s a candid conversation about resilience, obsession, loss, success, and what it really means to take a big swing.

🔔 Subscribe for New Episodes Every Wednesday Morning
▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify
📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am
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