In this episode Wayne chats with Christopher Kenna who is the Founder and North America CEO of Brand Advance Group, a collection of companies which help brands and agencies reach under-represented audiences via technology. Christopher is one of the most vocal people to talk about diverse media, and in this episode Wayne asks what diverse media is, why it's important and what can happen when brands work with diverse media successfully. Hosted on Acast. See acast.com/privacy for more information.
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45:00
S4 E3 - Myles Younger - Knowledge Asymmetry
Wayne is joined by Myles Younger who is head of innovation and insights at U Of Digital. Myles experience spans all sides of the industry and in this episode Wayne & Myles chat about knowledge asymmetry, what the impact of it is, where it exists the most and how to manage it.You can find Myles on LinkedIn here - https://www.linkedin.com/in/mnyounger/ Hosted on Acast. See acast.com/privacy for more information.
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48:28
S4 E2 - Ana Milicevic - Media
In this episode Wayne is joined by Ana Milicevic, Co-Founder at Sparrow Advisers, a leading digital advisory firm.Media is the location in which ads are consumed, so a pretty important topic for an advertising podcast to cover! Ana speaks about the evolution of media, particularly how the economics have changed, how different media channels have changed and what that means for advertisers.In this episode Wayne & Ana reference a brilliant article from the Sparrow One newsletter, which can be found here - https://sparrowone.substack.com/p/recalculating-the-new-math-in-media Hosted on Acast. See acast.com/privacy for more information.
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45:56
S4 E1 - Matt Sattel - SSPs
In this episode Wayne is joined by Matt Sattel, SVP of Global Buyer Development at OpenX, a leading global supply side platform.SSPs are one of the earliest adtech categories and over the years their role in enabling supply to connect with demand has evolved. In some cases, many call into question if they are even necessary in the current programmatic market.Wayne & Matt cover their evolution, their purpose, and what the future of them is. Hosted on Acast. See acast.com/privacy for more information.
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35:07
S4 INTRO - NEW SERIES
Welcome back to another season of The AdPod! In this episode Wayne is joined by a new co-host and they discuss what is upcoming for Season 4. Hosted on Acast. See acast.com/privacy for more information.
The AdPod is a podcast dedicated to discussing topics in the advertising industry. We’ll be releasing a new regular podcast with a different special guest each time, who is an expert within the topic area being discussed. The purpose of the podcast is to educate advertising industry professionals on complex but important topics that underpin the industry, in an easy to digest way. Hosted on Acast. See acast.com/privacy for more information.
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