From lead gen agency to sales enablement PLG SaaS with Arnaud Renoux @ScaleList
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #18 of season 5, Anna Nadeina talks with Arnaud, founder of ScaleList, sales-enabling software that allows salespeople to easily create and organize email lists right from Sales Navigator. --------------Episode's Chapters---------------- 00:00 - Transition from Service to SaaS 05:17 -Life in Singapore 09:59 -ScaleList and Market Differentiation 16:21 - Bootstrapping and Funding 20:55 - Growth Strategies and YouTube Success 24:55 - Traffic Sources and Acquisition Channels 26:08 - Understanding Customer Search Behavior 28:59 - Enterprise Clients and Their Impact 34:27 - Biggest Wins and Failures 40:18 - Customer Feedback and Growth Hacks Arnaud - https://www.linkedin.com/in/arnaud-renoux-129aa949/ ScaleList - https://scalelist.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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48:53
The reality of scaling a bootstrapped SaaS with Josh Ho @Refferal Rock
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #17 of season 5, Anna Nadeina talks with Josh, founder of Referral Rock, that allows you to build automated customer referral and affiliate marketing programs. --------------Episode's Chapters---------------- 00:00 - Josh's Background and Early Career 03:33 - The Birth of Referral Rock 09:18 - SEO and Marketing Evolution 20:27 - Team Dynamics and Growth Strategies 31:04 - The Evolution of Remote Work 35:12 - Understanding Affiliate Marketing 37:06 - Customer Referral Programs 39:35 - Referral Rock's Journey and Insights 47:52 - AI and Future Trends 54:21 - Practical Hacks for Founders Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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1:00:52
Building a SaaS brand that B2B customers love with Angeley Mullins
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #15 of season 5, Anna Nadeina talks with Angeley, an experienced CCO and CMO, former CCO of Resourcify. --------------Episode's Chapters---------------- 00:00 - The Importance of Branding in SaaS 04:20 - Brand vs. Features in B2B 11:34 - The Role of Authenticity in Marketing 18:18 - The Evolution and Importance of Brand 23:54 - Common Branding Mistakes Founders Make 24:46 - The Importance of Storytelling in Marketing 26:12 - Challenges for Women in Leadership 28:34 - The State of Female Founders in Tech 36:40 - Promoting Diversity in Tech Events 40:44 - Biggest Wins and Failures 43:01 - Final Thoughts and Key Takeaways Angeley - https://www.linkedin.com/in/angeleymullins/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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45:47
2x SaaS founder: growth hacks that work with Dorian Ciavarella @Zeliq
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #15 of season 5, Anna Nadeina talks with Dorian, co-founder / CEO of Zeliq, an all-in-one AI-powered Sales Prospecting Solution. --------------Episode's Chapters---------------- 00:00 - From Influencer Marketing to AI Sales 03:53 - The Vision Behind Zeliq 10:06 - Building a Unicorn: Fundraising and Ambitions 14:23 - The Importance of Human Connections in Business 17:03 - Co-Founders and Team Dynamics 19:39 - Establishing Company Culture and Values 22:28 - Expanding to the US Market 25:55 - Influencer Marketing Strategy 32:09 - Leveraging AI in Sales 37:19 - Key Learnings and Future Goals 41:31 - Effective Growth Hacks Dorian - https://www.linkedin.com/in/dorian-ciavarella/ Zeliq - https://www.zeliq.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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48:12
Bootstrapping SaaS: 15 years of organic growth with Anthony Eden @DNSimple
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #14 of season 5, Anna Nadeina talks with Anthony, Founder & CEO for DNSimple, a hosting and domain management automation solution. --------------Episode's Chapters---------------- 00:00 - Anthony's Journey into Domain Management 04:04 - Bootstrapping DNSimple 08:05 - Transition from Consulting to Product 14:06 - Customer Support and Team Dynamics 20:31 - Scaling and Team Growth 28:42 - AI in Business: A Measured Approach 32:47 - Setting Annual Objectives and Key Results 37:13 - Long-Term Vision and Exit Strategy 41:55 - Biggest Wins and Failures 43:50 - Secret Hacks for Motivation and Growth Anthony - https://www.linkedin.com/in/aeden/ DNSimple - https://dnsimple.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
saas.unbound is a podcast where inspiring founders and experts share their stories of founding and scaling their businesses all the way to success and eternal love from their customers.At saas.unbound we have casual chats with entrepreneurs who have already walked from 0 to 1, to 10, and sometimes to a life-changing exit.They share their experiences, actionable insights, and mistakes to avoid.Your host is Anna Nadeina, Head of Growth at saas.group, passionate Growth Marketer, and a big believer in sustainable growth and the power of networking.saas.unbound is brought to you by saas.group
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