Hairstylists Revenue Blueprint: https://wolfandrabbit.samcart.com/products/5-step-blueprint-to-add-3000kmonth-in-salesWatch Next: [161] 5 Instagram Stories to Book New Clients https://open.spotify.com/episode/1Prx1qwM4Hv2Az1Vtkjb56?si=ji9VLNPvRTuzdCobM6SPeA00:00 Lazy Stylists Guide to Marketing00:23 How to Understand Your Marketing Funnel00:52 Do you feel like you don’t have enough time to get allof your marketing done?01:42 3 things you need to do if you are lazy/busy and don’thave time for marketing your business01:50 Step 1: Your NOTIFICATIONS vs You02:28 The schedule I recommend to have time to grow yourbusiness03:12 Building a business is BORING, you have to do itanyway03:34 Step 2: Your TIME vs You04:01 What it REALLY takes to build a successful business04:26 What NOT to do when you have cancellations, no-showsand reschedules?04:53 Answer this one question for perspective05:53 Step 3: Your FOCUS vs You06:05 7 ways to increase sales in your business every singleday06:44 Let THESE time-wasters go, immediately
--------
7:23
[181] 🤫Secrets to Instagram BIOs: Hairstylists Guide to IG Keywords in 2025!
FREE Download: 10 Step Instagram Audit for Hairstylists https://renlopaofficial.myflodesk.com/Listen Next: Instagram Algorithm[s] Updates for 2025: Hairstylists Edition https://open.spotify.com/episode/3dHTuBLXBvmsoxcsnoFV9g?si=f3021492fa09474000:00 2 Ways Hairstylists Can Set up their Instagram BIOs toBook More Clients00:19 FREE GIFT! 10-Step Instagram Audit download00:41 Importance of Your Instagram BIO01:18 Common [Shocking] Mistakes Hairstylists Make withtheir Instagram BIOs03:53 IG BIO Research and Data from LATER05:36 3 Steps for Your Perfect Instagram BIO05:48 Approach 1: 3-Step, Plug-and-play Instagram BIO thatAttracts the Right Person08:45 Approach 2: Results/Promise Instagram BIO10:49 How to A/B Test Your Instagram BIO11:13 The Instagram Insights that Matter (Profile Visits vs.New Followers
--------
12:18
[180] 🎨The 2 Minute Skin-Undertone Analysis: Hairstylists Secret Weapon to Perfect Color Every Time
Watch NEXT: 10 Consultation Questions Guaranteed to Avoid REDO's https://open.spotify.com/episode/0XjuzpvxqsLtXA0nipo4vP?si=a6774abdd85a4e2f00:00 The 2 Minute Undertone Method00:56 This will make your Consultation EASIER not Harder 01:21 Common Mistakes Stylists Make Choosing a Hair Colorfor their Clients02:50 Replicating Inspo Photos is OUT, Custom Haircolor isIN 03:18 Why UndertonesMatter in Wardrobe, Makeup and Hair05:37 The 2 Minute Method to Find Your Clients Undertones05:54 The Wrist Method to Find Undertones07:06 The Quick Eye Visual to Find Undertones07:36 The Burn/Tan Test to Find Undertones08:09 The Jewelry Test to Find Undertones 09:57 Gold/PurpleTest to Find Undertones on Darker Skin10:39 How to Match Colors to Skin Undertones12:09 Visual Examples of Warm/Cool Red Tones12:51 Visual Examples of Warm/Cool Blonde Tones13:51 Visual Examples of Warm/Cool Brunette Tones14:36 Visual Examples of Vivid Hair Color Tones15:33 Side by Side of me Warm v Cool16:55 How to Talk to Your Clients About Colors That willWork Best for Them18:38 Have These Two Neutral Colors on Hand to Help ColorType Your Client19:13 How to Strategically use Your Studios Walls to MakeYour Clients Look Their Best20:02 The Best Lightbulbs to Have in Your Studio to see Trueto Tone21:04 Why You Should Turn off Overhead Lighting When YouTake Photos of Your Clients Hair21:33 Everyone Can Have EVERY Hair Color When you Choose the Right Undertones Courses you might like:Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captionsStylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/
--------
22:38
[179] ✨How Hairstylists Can STAND OUT in a Competitive Market
LISTEN NEXT: [141] Marketing Campaigns for Hairstylists00:00 How Hairstylists Can Stand Out ina Crowded Marketplace01:04 Your Audience Has No Idea What MakesYou Different… it Starts With You01:33 Why Your Skills Aren’t Enough toSet You Apart 01:44 The Main Places to Look to Find HowYou’re Different02:09 Personal Example from When I WasBehind the Chair03:04 How Hairstylists can LOOKDifferent From the Competition03:17 Audit Your Instagram Feed03:30 How to Create Visual Interest inYour Feed WITHOUT Straying From Your Specialty04:00 Answer THIS Question to Find Your VisualContent Gaps04:35 Examples of Visual Content to Mixit Up05:17 Why, “I Can Execute Your Look” Isn’tEnough05:53 How Hairstylists can SOUNDDifferent From the Competition06:04 This EASY Mindset Shift will ChangeHow you “Sound” in Your Content06:11 The Fastest Way to Come Off Coldand Guarded 06:20 Let GO of the Things Your DreamClients Doesn’t Care About (Even if Other Hairstylists Do) 06:40 These Two Types of Captions are Boring(and Basic)07:09 One Quick Way to Generate Tons ofContent08:13 How Hairstylists Can Use VARIETY toStand Out From the Competition08:26 Your Instagram Feed as a Playlist –No SkipsIf you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!Courses you might like:Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captionsStylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/
--------
10:17
[178] 📸iPhone Photography for Hairstylists: Book More Clients with Better Pics
Listen to Next: [156] RANT: Posting Photos vs Creating Content00:00 iPhone Photography for Hairstylists: Book More Clients with Better Pics00:37 About Ren Lopa and her new *Winter* Color Season Makeover01:08 WARNING: Do not use TRYING to take better photos as a way to procrastinate (I see you)01:53 Lighting Tips to Take Shinier, True to Tone Client Photos with Your iPhone02:03 Do THIS Lighting Exercise in Your Salon Suite02:37 Do THIS Lighting Exercise if You Use a Ringlight 03:06 How Overhead Lighting Effects Your Photos03:25 How to Position Your Ringlight to Get the BEST ClientPhoto03:57 The 2-SECOND Tip to Eliminate Blurry Photos, LightHalos and Overexposed Light04:43 Turn on These 2 iPhone Camera Settings for BetterPhotos05:58 This Little Known Camera Secret to Get CLEARLY Focused Photos 07:26 Can Filming in Video Get You BETTER Photos?08:35 Weird Little Tweaks to Film More Interesting Videos(Quickly + Easily)09:37 The Hair Finishing Tricks I Used on SET ShootingCommercials for Popular Brands10:48 How to Quickly ADD Contrast and Dimension to YourClients Hair (Even When You Don’t Have Time to Fully Style it)12:58 BONUS: iPhone Photo Edits to Make Your Photos POP and Look True to ToneIf you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!If you need help getting fully booked - check out these resources!• Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge• Join 2,000 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists• Buy the Book! Successful Hairstylists https://a.co/d/azCbqAF • Buy the TRUST YOUR HAIRSTYLIST sweatshirt https://www.etsy.com/listing/1880380749/trust-your-hairstylist-sweatshirt-cozy• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficialCOURSES YOU MIGHT LIKESlow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captionsStylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/Reignite Lost Clients https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-good#independentstylist#hairstylist#framar#behindthechair#haireducation
About Successful Hairstylists: Your Guide to Getting More Salon Clients
Where hairstylists can learn how to attract LUXURY CLIENTS consistently and authentically AND in just 30 minutes / day!
The Successful Hairstylists podcast is created by Ren Lopa and Jaime Lopa to get more clients and build the business of their dreams!
Whether you’re an independent hair stylist aiming for that quarter million mark, a hair stylist tired of living paycheck to paycheck OR somewhere in between - this is for you!
For more tips like this and free weekly salon marketing classes - join us in our VIP Group!
https://www.facebook.com/groups/successfulhairstylists
Listen to Successful Hairstylists: Your Guide to Getting More Salon Clients, The Level Up Podcast w/ Paul Alex and many other podcasts from around the world with the radio.net app
USA