Welcome to S3E07 of IMpulse, the Influencer Marketing Podcast!
In this episode, we’re joined by Haafiz Dossa, CEO of Inflektion, a platform that’s reimagining affiliate and influencer marketing with AI-powered personalization. From building scalable creator funnels to optimizing landing pages that doubled conversions, this episode dives deep into what it really takes to unlock ROI in the age of automation.
Haafiz shares the S.C.A.L.E. framework that helped top brands increase conversion rates by up to 94%, how brands can build stronger creator partnerships, and why “affinity” — not just reach — will define the next phase of influencer success.
We also explore the future of creator compliance, AI assistants, and what brand managers should be doing today to future-proof their partnership marketing strategy.
🎙️ Key Topics Discussed:
1. Personalizing landing pages for each creator’s audience
2. Inflection’s SCALE framework for growing partnerships
3. Why most influencer campaigns underperform — and how to fix them
4. How brands can automate vetting, compliance, and outreach
5. Why “affinity” is the metric of the future for creators
6. The future of AI assistants in influencer marketing
7. The offline comeback: building real relationships in a digital world
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37:24
How a Penn State Professor is Training Future Influencers
Welcome to S3E06 of IMpulse, the Influencer Marketing Podcast!
In this episode, we’re joined by Bill Zimmerman, Assistant Teaching Professor at Penn State University and the author of Understanding the Creator Economy. Bill is leading the charge in academia, developing courses, summer camps, and certification programs that prepare students to thrive as ethical, strategic digital creators.
We talk about how education is adapting to the rise of the creator economy, the myths of virality, AI’s role in content creation, and what it means to be a “creator middle class.” This is a must-listen for brands, marketers, and aspiring creators alike.
🎯 Key Topics Discussed:
1. Why influencer education belongs in the classroom
2. The ethics of becoming a content creator
3. What it takes to build a niche and grow sustainably
4. How AI tools are reshaping the creative workflow
5. Campus creators and the future of brand collaborations
6. Why "riches are in the niches" — and how to find yours
7. Bill’s bold prediction for the future of creators in America
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49:47
AI Won’t Replace You (Yet)
Welcome to S3E05 of IMpulse, the Influencer Marketing Podcast!
In this episode, we’re joined by Aaron Strout, former Chief Marketing Officer at Real Chemistry, a global health innovation company that’s transforming how healthcare brands tell stories using data, digital innovation, and AI.
Aaron dives deep into the impact of AI on marketing, from influencer vetting and brand safety to content personalization and campaign optimization. He talks about why human oversight still matters in an AI-first world, how to spot hallucinations in generative tools, and what “agentic search” means for influencer discovery. Plus, he shares his bold 2030 prediction for AI’s role in marketing and how brands can stay authentic without losing creative momentum.
🎙️ Key Topics Discussed:
1. The evolution of AI in influencer marketing
2. How brands can balance speed, scale, and authenticity using generative AI
3. The growing importance of influencer background checks and deleted content
4. What "agentic search" means and how AI agents will power discovery
5. Brand safety in regulated industries like healthcare
6. Aaron's bold prediction: Downloading your brain into an AI agent?
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25:58
How to Build Authentic Creator Campaigns That Don’t Get Cancelled
Welcome to S3E04 of IMpulse, the Influencer Marketing Podcast!
In this episode, we’re joined by Mikhail Hanney, Managing Director at Pulse Advertising — a leading force in influencer marketing, helping global brands scale creator-led campaigns with impact.
Mikhail shares his 10+ year journey at Pulse and the secret sauce behind their standout work with brands like MAC, Hyundai, and more. From how to build truly authentic influencer campaigns to navigating cancel culture and brand safety, this episode dives into the challenges of staying relevant in a fast-evolving, AI-powered landscape.
We also unpack how brands are managing shrinking budgets, the rise of AI in creative workflows, and why "simple human truths" will always beat overproduced content.
🎙️ Key Topics Discussed:
1.The rise of Pulse Advertising and creator-first campaigns
2.Why most influencer campaigns fail — and how to fix them
3.How brands can use AI without losing authenticity
4.Brand safety, influencer vetting, and cancel culture
5.EMV, owned media value, and how Pulse measures real impact
6.Mikhail’s bold prediction about the next big social media platform
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47:28
How traditional PR fails both clients and employees
Welcome to S3E03 of IMpulse, the Influencer Marketing Podcast!
In this episode, we speak with Riannon Palmer, Founder & CEO of Lem-uhn—a purpose-driven PR agency on a mission to fix everything broken with traditional PR. After experiencing burnout in the agency world, Riannon set out to create something radically different: an agency that prioritizes well-being, ethics, and authenticity—without compromising results.
We explore how Lem-uhn is helping brands tell better stories, build real trust with audiences, and navigate influencer partnerships with both heart and strategy. If you care about purpose-led marketing, brand safety, and the future of PR, this episode is for you.
🎙 Key Topics Discussed:
1. Why traditional PR fails both brands and employees
2. The rise of feel-good PR and emotional intelligence in communications
3. How Lem-uhn vets influencers with AI and manual checks
4. Brand safety in wellness, social impact, and sustainability
5. Why authenticity is non-negotiable in influencer marketing
6. Building a purpose-first agency that puts people before process
Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
Listen to IMpulse - The Influencer Marketing Podcast, Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing) and many other podcasts from around the world with the radio.net app
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